Held this year at the George R. Brown Convention Center on Oct. 21, the fast-paced pitch competition invites early stage, upstream technology ventures from around the world to present on their companies and technologies in front of venture capitalists, angel investors and industry leaders.
The deadline to apply for the competition is Friday, July 18. Apply here.
The ATCE Startup Village is a partnership between SPE and the Rice Alliance for Technology and Entrepreneurship. Ten primary finalists and two alternates are selected to participate in the competition, where they have the opportunity to win cash prizes and gain mentorship from industry leaders.
Finalists will present a seven-minute pitch, followed by an additional seven minutes of Q&A.
They will also have the opportunity to meet with a panel of industry experts during a private coaching session the week of Sept. 22. Winners will be announced at ATCE in Houston, and finalists and alternates will be notified in late August.
Judging is based on four main criteria:
Innovative technology
Commercial strategy and business plan
Market potential
Management team and advisors
The competition has awarded nearly $460,000 in prize money to startups through the competition to date, according to the ATCE's website. Past winners have come from Canada, France, the Netherlands, Brazil, Saudi Arabia and the United States.
Several Houston teams pitched at the 2024 competition during the 100th annual ATCE in New Orleans. The local teams included:
Decimetrix, led by CEO Alejandro Zotti, went on to win the Best in Show and People's Choice awards. Revolink Technology Company earned the Rising Star, or runner up, award.
Houston-based energy technology company SLB has rolled out two new tools — one for evaluating sites for carbon capture, utilization, and storage (CCUS) and the other for measuring methane levels.
SLB (Schlumberger) says the screening and ranking technology can help developers pinpoint ideal CCUS locations during the site selection process. The company says this tool helps simplify “a complex and multifaceted process.”
“CCUS is one of the most immediate opportunities to reduce emissions, but it must scale up by 100 to 200 times in less than three decades to have the expected impact on global net zero ambitions,” says Frederik Majkut, senior vice president of carbon solutions at SLB. “Ensuring that a storage site is both safer and economical is crucial for the speed, scale, and investment needed to meaningfully drive CCUS growth for a low-carbon energy ecosystem.”
The tool crunches data to identify the potential capabilities, economic viability, and risks of developing a CCUS project. The technology already has been used in Trinidad and Tobago, a two-island Caribbean country, to screen and rank possible CCUS sites.
“Using industry-leading and proprietary technologies and workflows, we provide a consistent and reliable method for screening and ranking potential storage sites, including an assessment of the risk, to ensure economic feasibility and long-term reliability,” SLB says on its website.
SLB unveiled the technology at the ADIPEC energy conference in the United Arab Emirates.
Prospective sites for CCUS projects include oil reservoirs, gas reservoirs, salt caves, and shale formations. More than 500 CCUS projects are in various stages of development around the world, according to the International Energy Agency.
Texas is poised to become a major player in the CCUS movement, with Houston set to serve as a hub for CCUS activity. Next March, Houston is hosting a major CCUS conference at the George R. Brown Convention Center. Sponsors of the event are the Society of Petroleum Engineers, American Association of Petroleum Geologists, and Society of Exploration Geophysicists.
The other tool released by SLB measures methane levels. Specifically, it’s a self-installed methane monitoring system that relies on sensors to detect, locate and assess emissions across oil and gas operations. Methane represents about half of the emissions from these operations.
“The technology automates continuous methane monitoring — eliminating the need for manual data collection during typical intermittent site visits, which only offers producers a small sample of their emissions,” says SLB.
Onshore upstream meets greener pastures in the city where the earth meets the sky at URTeC 2023 in Denver. Photo via Shuttersock.
June 13-15 | Unconvetional Resources Technology Conference (URTeC)
Take a trip to higher ground and cooler temperatures next week at URTeC 2023 in Denver, Colorado. This technically focused event, hosted annually by the Society of Petroleum Engineers, American Association of Petroleum Geologists, and Society of Exploration Geophysicists, features the best and brightest minds in onshore oil and gas sharing novel applications of science and technology in pursuit of a more sustainable upstream energy base.
The event kicks off with almost two hours of discussion amongst industry leaders like Clay Gaspar, executive vice president and COO of Devon Energy, Amy Henry, CEO of Eunike Ventures, Robert E. Fast, CTO of Hess Corporation, and Neil McMahon, managing partner of Kimmeridge. The plenary panel will address the role of unconventionals in a lower carbon energy world, from tackling emissions to making advances in CCUS.
Chevron puts safety in the spotlight with a two-part session devoted to cleaner, more efficient engineering methodologies deployed to support corporate objectives while safely delivering higher returns and lower carbon. Hear from Vice President of the Rockies business unit, Kim McHugh, Johannes Alvarez, EOR and CO2 advisor for the Mid-Continent business unit, Vanessa Ryan, methane reduction manager of strategy and sustainability, and more leaders across Chevron building a new future for upstream energy.
Before the event wraps, be sure to catch an engaging discussion late Thursday morning with Christine Ehlig-Economides, professor and Hugh Roy & Lillie Cranz Cullen Distinguished University Chair at the University of Houston, on decarbonizing tight oil and shale gas, re-use opportunities for wastewater, and repurposed operations through closed-loop geothermal.
Registration currently remains open, with one- and three-day event options, as well as an exhibit hall-only option. The event usually draws over 3,000 attendees, so don’t wait to sign up.
For a complete list of upcoming energy events, visit the Events tab right here on EnergyCapitalHTX.com.
Houston’s Reliant and San Francisco tech company GoodLeap are teaming up to bolster residential battery participation and accelerate the growth of NRG’s virtual power plant (VPP) network in Texas.
Through the new partnership, eligible Reliant customers can either lease a battery or enter into a power purchase agreement with GoodLeap through its GoodGrid program, which incentivises users by offering monthly performance-based rewards for contributing stored power to the grid. Through the Reliant GoodLeap VPP Battery Program, customers will start earning $40 per month in rewards from GoodLeap.
“These incentives highlight our commitment to making homeowner battery adoption more accessible, effectively offsetting the cost of the battery and making the upgrade a no-cost addition to their homes,” Dan Lotano, COO at GoodLeap, said in a news release.“We’re proud to work with NRG to unlock the next frontier in distributed energy in Texas. This marks an important step in GoodLeap reaching our nationwide goal of 1.5 GW of managed distributed energy over the next five years.”
Other features of the program include power outage plans, with battery reserves set aside for outage events. The plan also intelligently manages the battery without homeowner interaction.
The partnership comes as Reliant’s parent company, NRG, continues to scale its VPP program. Last year, NRG partnered with California-based Renew Home to distribute hundreds of thousands of VPP-enabled smart thermostats by 2035 in an effort to help households manage and lower their energy costs.
“We started building our VPP with smart thermostats across Texas, and now this partnership with GoodLeap brings home battery storage into our platform,” Mark Parsons, senior vice president and head of Texas energy at NRG, said in a the release. “Each time we add new devices, we’re enabling Texans to unlock new value from their homes, earn rewards and help build a more resilient grid for everyone. This is about giving customers the opportunity to actively participate in the energy transition and receive tangible benefits for themselves and their communities.
Corrosion is not something most people think about, but for Houston's industrial backbone pipelines, refineries, chemical plants, and water infrastructure, it is a silent and costly threat. Replacing damaged steel and overusing chemicals adds hundreds of millions of tons of carbon emissions every year. Despite the scale of the problem, corrosion detection has barely changed in decades.
In a recent episode of the Energy Tech Startups Podcast, Anwar Sadek, founder and CEO of Corrolytics, explained why the traditional approach is not working and how his team is delivering real-time visibility into one of the most overlooked challenges in the energy transition.
From Lab Insight to Industrial Breakthrough
Anwar began as a researcher studying how metals degrade and how microbes accelerate corrosion. He quickly noticed a major gap. Companies could detect the presence of microorganisms, but they could not tell whether those microbes were actually causing corrosion or how quickly the damage was happening. Most tests required shipping samples to a lab and waiting months for results, long after conditions inside the asset had changed.
That gap inspired Corrolytics' breakthrough. The company developed a portable, real-time electrochemical test that measures microbial corrosion activity directly from fluid samples. No invasive probes. No complex lab work. Just the immediate data operators can act on.
“It is like switching from film to digital photography,” Anwar says. “What used to take months now takes a couple of hours.”
Why Corrosion Matters in Houston's Energy Transition
Houston's energy transition is a blend of innovation and practicality. While the world builds new low-carbon systems, the region still depends on existing industrial infrastructure. Keeping those assets safe, efficient, and emission-conscious is essential.
This is where Corrolytics fits in. Every leak prevented, every pipeline protected, and every unnecessary gallon of biocide avoided reduces emissions and improves operational safety. The company is already seeing interest across oil and gas, petrochemicals, water and wastewater treatment, HVAC, industrial cooling, and biofuels. If fluids move through metal, microbial corrosion can occur, and Corrolytics can detect it.
Because microbes evolve quickly, slow testing methods simply cannot keep up. “By the time a company gets lab results, the environment has changed completely,” Anwar explains. “You cannot manage what you cannot measure.”
A Scientist Steps Into the CEO Role
Anwar did not plan to become a CEO. But through the National Science Foundation's ICorps program, he interviewed more than 300 industry stakeholders. Over 95 percent cited microbial corrosion as a major issue with no effective tool to address it. That validation pushed him to transform his research into a product.
Since then, Corrolytics has moved from prototype to real-world pilots in Brazil and Houston, with early partners already using the technology and some preparing to invest. Along the way, Anwar learned to lead teams, speak the language of industry, and guide the company through challenges. “When things go wrong, and they do, it is the CEO's job to steady the team,” he says.
Why Houston
Relocating to Houston accelerated everything. Customers, partners, advisors, and manufacturing talent are all here. For industrial and energy tech startups, Houston offers an ecosystem built for scale.
What's Next
Corrolytics is preparing for broader pilots, commercial partnerships, and team growth as it continues its fundraising efforts. For anyone focused on asset integrity, emissions reduction, or industrial innovation, this is a company to watch.
Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.
Energy Equation Partners, a London-based investment firm focused on clean energy companies, and New York-based Stonepeak have completed the acquisition of a 65 percent interest in JET Tankstellen Deutschland GmbH, a subsidiary of Houston oil and gas giant Phillips 66.
JET is one of the largest and most popular fuel retailers in Germany and Austria with a rapidly growing EV charging network, according to a news release. It also operates approximately 970 service stations, convenience stores and car washes.
“We are delighted to complete this acquisition and to partner with Stonepeak and Phillips 66 to take JET to the next level,” Javed Ahmed, managing partner of Energy Equation Partners, said in a news release. “This investment reflects EEP’s commitment to investing in established players in the energy sector who have the potential to make a meaningful impact on the energy transition, and we are excited to work alongside the entire JET team, including its dedicated service station operators, to realize this vision.”
The deal values JET at approximately $2.8 billion. Phillips 66 will retain a 35 percent non-operated interest in JET and received about $1.6 billion in pre-tax proceeds.
“Under Phillips 66’s ownership, JET has grown into one of the largest fuel retailers in Germany and Austria," Anthony Borreca, senior managing director and co-head of energy at Stonepeak, added in a news release. "We are excited to join forces with them, as well as Javed and the EEP team, who have long-standing experience investing in and operating retail fuel distribution and logistics globally, to support the next phase of JET’s growth.”
