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Expert shares 5 key factors for evolving the energy transition in Texas

GUEST COLUMN

This expert acknowledges the energy transition is not happening overnight — but it's never too early for Texans looking to get in on the ground floor. Photo via Shutterstock

Humanity faces an inflection point in the coming decade. In order for the world’s population to survive and, ultimately, prosper, especially the population of developing countries such as India, China, and Brazil, significant investment in all forms of energy will be needed. Texas-based energy companies will play a crucial role in developing, advancing and supplying environmentally sensitive forms of energy to meet the world’s insatiable demand.

According to the U.S. Energy Information Administration, global energy consumption is expected to increase by a staggering 50 percent in the next 25 years. Fueled by rapid economic and population growth, this spike in demand is particularly focused within developing Asian countries outside of the Organization for Economic Cooperation and Development (OECD). Taking steps toward energy evolution today is crucial not only for economic progress but also to address the long-term impact of climate change. Research compiled by JLL highlights five key factors to consider.

1. Embracing a gradual evolution

Historically, energy transitions require significant time to be fully realized, often spanning over 50 years. Coal took more than 60 years to grow from a mere 5 percent to a dominant 50 percent share of the world's primary energy supply. Similarly, natural gas took nearly 70 years to increase its market share from 1 percent to 20 percent in the United States. Widespread commercialization of nuclear energy spans as much as 80 years, from the point of initial discovery and application. Major pendulum swings do not occur overnight; the next energy evolution will require adaptability and resilience.

2. Increase in global energy consumption

As non-OECD countries experience periods of economic growth, particularly driven by a growth of the manufacturing sector, these countries’ energy consumption naturally follows suit. Approximately 2.5 billion people live in these regions, which today heavily rely on non-renewable sources to meet basic energy needs.

As OECD countries continue to introduce sustainable technologies like battery power and other alternatives at scale, a transfer of more efficient and eco-friendly sources and technologies to developing communities must occur to reduce the world’s overall carbon footprint.

3. Surging investment in global energy transition

Investments in the global energy transition surpassed $1 trillion in 2022 – a stunning year-over-year increase of 31 percent. These investments are propelling innovative, sustainable solutions and driving the research and development necessary for a more environmentally conscious energy landscape.

4. Diversification and revised renewables forecast

Countries are actively diversifying their energy generation away from natural gas, specifically as a response to the energy crisis sparked by Russia's invasion of Ukraine. This push towards sustainable alternatives has received further validation with the International Energy Agency (IEA) recently revising its five-year renewables forecast, emphasizing a significant 28.4 percent increase. This revision serves as a testament to the increasing significance of sustainable energy sources in ensuring a resilient energy future.

5. United States energy production

Even with the implementation of the Inflation Reduction Act of 2022 (IRA), the United States will maintain its production and export of oil, natural gas, and derivatives. While recognizing the continued role of these traditional energy sources in meeting global energy demands, the United States also acknowledges the imperative of transitioning towards sustainable energy sources. Encouraging companies to embrace alternative energy solutions in line with this transition is now big business, as significant incentives are being provided at federal and state levels.

And what about here in Texas?

In this critical era of global energy evolution, Texas has the opportunity to take center stage, holding the keys not only to its own future but also to those far beyond the state’s borders. With abundant wind power production, vast solar energy potential, a favorable regulatory environment, and attractive tax incentives, Texas is well positioned to be a leader in innovation, research, and production of alternative energy sources. Combined with the presence of many of the country’s leading energy companies, Texas must be a powerhouse for driving a sustainable energy transition on a large scale.

Transforming the global energy landscape will not be accomplished overnight. It requires the collective efforts of governments, industries, companies, and individuals working together towards a common goal. Texas and Texans can serve as a beacon of inspiration, leading the charge in alternative energy adoption and investing today in the next century of energy production and consumption. Ultimately, our example should be one the world can follow.

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Louis Rosenthal is executive managing director at JLL and the global leader of the company's energy and renewables practice group.

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Greentown Labs names Lawson Gow as its new Houston leader

head of hou

Greentown Labs has named Lawson Gow as its Head of Houston.

Gow is the founder of The Cannon, a coworking space with seven locations in the Houston area, with additional partner spaces. He also recently served as managing partner at Houston-based investment and advisory firm Helium Capital. Gow is the son of David Gow, founder of Energy Capital's parent company, Gow Media.

According to Greentown, Gow will "enhance the founder experience, cultivate strategic partnerships, and accelerate climatetech solutions" in his new role.

“I couldn’t be more excited to join Greentown at this critical moment for the energy transition,” Gow said in a news release. “Greentown has a fantastic track record of supporting entrepreneurs in Houston, Boston, and beyond, and I am eager to keep advancing our mission in the energy transition capital of the world.”

Gow has also held analyst, strategy and advising roles since graduating from Rice University.

“We are thrilled to welcome Lawson to our leadership team,” Georgina Campbell Flatter, CEO of Greentown Labs, added in the release. “Lawson has spent his career building community and championing entrepreneurs, and we look forward to him deepening Greentown’s support of climate and energy startups as our Head of Houston.”

Gow is the latest addition to a series of new hires at Greentown Labs following a leadership shakeup.

Flatter was named as the organization's new CEO in February, replacing Kevin Dutt, Greentown’s interim CEO, who replaced Kevin Knobloch after he announced that he would step down in July 2024 after less than a year in the role.

Greentown also named Naheed Malik its new CFO in January.

Timmeko Moore Love was named the first Houston general manager and senior vice president of Greentown Labs. According to LinkedIn, she left the role in January.

Key takeaways from HETI's Resilient Power Fueling Houston's Economy event

The View From HETI

Recently, the Resilient Power Fueling Houston’s Growing Economy workshop hosted by The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) brought together more than 80 industry, civic and innovation leaders in Houston to examine the region’s ability to meet rising demand with resilient power leadership.

The overarching message was clear: Houston is the epicenter of energy and power resilience and the “all of the above” strategy continues to position Houston well for the mission of continued economic growth for the region.

Morning highlights

Keynote speakers and panelists throughout the morning sessions highlighted that Houston’s ability to collaborate is creating real opportunities in a time of significant complexity and uncertainty in the power landscape. Discussions also focused on strategic approaches to resilience in both generation and transmission to serve growing power demand and drive economic growth over the near-term and long-term.

A successful near-term strategy highlighted in the workshop is the innovative business partnership to provide resilience for H-E-B’s retail operations with Enchanted Rock’s bridge-to-grid power solutions. The impact of growing sources of power demand was explored, including the decarbonization of industry and increasing digitization, and the essential collaborations between the energy and tech sectors to drive effective long-term power resilience and economic growth were discussed.

Notable quotes

“Public-private collaborations are the key to solve long-term power resilience problems with the technical expertise and investment capital of corporations and a right-sized local government approach” – Angela Blanchard, Chief Resilience Officer, City of Houston

"The risks and challenges in terms of our net zero power goals require both urgency and long-term focus to drive standardization across the system with speed.” – Sverre Brandsberg-Dahl, General Manager & Head of Product, Microsoft Cloud for Energy

Afternoon highlights

Afternoon sessions focused on complexities and challenges in the current power landscape, as well as policy enablers, investment trends, and innovations driving growth in Houston’s power sector. Stakeholder engagement, supply chain, permitting, and policy emerged from these discussions as key enablers for power and infrastructure investment, innovation, and project advancement.

Advancing and accelerating power and infrastructure projects will require focusing on the critical needs of land, power, and permits. Public-private investment partnerships, along with redesigned regulatory architecture and redirected government incentives, can enable and accelerate innovation and emerging technologies within the power sector.

Notable quotes

“Broad based stakeholder engagement on the ground – early and often – is necessary for the build-out of large-scale power infrastructure.” – Al Vickers, Chief Operating Officer, Grid United

“Learning curves are essential to cost curves, iterative improvement is paramount to project execution.” – Mary Dhillon, Strategy Lead, Fervo Energy

“Show us good unit economics, and we will find the capital for those power and infrastructure projects.” – Michael Johnson, Vice Chairman, Energy Transition Investment Banking, J.P. Morgan

Houston’s resilient power leadership demonstrated through a unique “all of the above” approach with a broad range of investments and collaborations across sectors is creating sustained value for businesses and development opportunities for communities. The insights shared in this workshop reinforce the critical need for resilience of the power sector to meet growing demand for continued economic prosperity in the Houston region.

As the world moves toward a future of significant power demand growth, the power sector should prioritize integrated strategies, stakeholder engagement, supply chain, permitting, and policy as key enablers for innovation, investment, and collaboration.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. Power resilience is a strategic imperative for the Greater Houston Partnership, and power management continues to be a key workstream for HETI. To learn more about HETI's work in power management and resilience, connect with us at contactheti@houston.org. And for more information about HETI, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Oxy's Vicki Hollub becomes first woman to win prestigious energy award

Winning Big

Vicki Hollub, president and CEO of Houston-based Occidental (Oxy), has become the first woman to win WPC Energy’s prestigious Dewhurst Award.

Hollub is the thirteenth recipient of the award, which is considered the highest honor from WPC Energy, a global, non-advocacy, non-political nonprofit organization that promotes the sustainable management of energy and energy products. She is just the fourth U.S. winner since the award launched in 1991. Other U.S. winners include former ExxonMobil CEO Rex Tillerson; Daniel Yergin, vice chairman of S&P Global and chairman of CERAWeek; and former chairman and CEO of Chevron Kenneth Derr.

According to WPC Energy, the Dewhurst Award is given to “exceptional individuals whose leadership and contributions have had a lasting impact on the global energy industry.” It is named after Thomas Dewhurst, who organised the first WPC Energy Congress, formerly the World Petroleum Congress, in 1933.

Oxy works to advance low-carbon technologies, reduce emissions and is leading a number of energy transition projects. Its Oxy Innovation Center is housed in Houston’s The Ion.

Hollub has held a variety of roles in her 40-year career with Occidental, including chief operating officer and senior executive vice president. She also led strategic acquisitions for Occidental of Anadarko Petroleum in 2019 and CrownRock in 2024, and serves on the boards of Lockheed Martin and the American Petroleum Institute. She is one of the first women to lead a major U.S. oil and gas company.

“Vicki Hollub’s visionary leadership and unwavering dedication to innovation and sustainability have set a benchmark for excellence in our industry,” Pedro Miras, WPC Energy President, said in a news release. “She embodies the spirit of the Dewhurst Award—forward-looking, courageous and deeply committed to advancing the global energy dialogue. Her contributions continue to inspire the next generation of energy leaders.”

Hollub will receive the award in April 2026 in Riyadh, Saudi Arabia at the 25th WPC Energy Congress, where she will also present the Dewhurst Lecture.

“I am honored to be selected for the Dewhurst Award and appreciate WPC Energy recognizing our company’s achievements,” Hollub added in the release. “The Dewhurst Award reflects the collective efforts of the talented and dedicated team at Oxy, whose commitment to innovation, operational and technical excellence, and sustainability drives our success.”

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