Expert shares 5 key factors for evolving the energy transition in Texas

GUEST COLUMN

This expert acknowledges the energy transition is not happening overnight — but it's never too early for Texans looking to get in on the ground floor. Photo via Shutterstock

Humanity faces an inflection point in the coming decade. In order for the world’s population to survive and, ultimately, prosper, especially the population of developing countries such as India, China, and Brazil, significant investment in all forms of energy will be needed. Texas-based energy companies will play a crucial role in developing, advancing and supplying environmentally sensitive forms of energy to meet the world’s insatiable demand.

According to the U.S. Energy Information Administration, global energy consumption is expected to increase by a staggering 50 percent in the next 25 years. Fueled by rapid economic and population growth, this spike in demand is particularly focused within developing Asian countries outside of the Organization for Economic Cooperation and Development (OECD). Taking steps toward energy evolution today is crucial not only for economic progress but also to address the long-term impact of climate change. Research compiled by JLL highlights five key factors to consider.

1. Embracing a gradual evolution

Historically, energy transitions require significant time to be fully realized, often spanning over 50 years. Coal took more than 60 years to grow from a mere 5 percent to a dominant 50 percent share of the world's primary energy supply. Similarly, natural gas took nearly 70 years to increase its market share from 1 percent to 20 percent in the United States. Widespread commercialization of nuclear energy spans as much as 80 years, from the point of initial discovery and application. Major pendulum swings do not occur overnight; the next energy evolution will require adaptability and resilience.

2. Increase in global energy consumption

As non-OECD countries experience periods of economic growth, particularly driven by a growth of the manufacturing sector, these countries’ energy consumption naturally follows suit. Approximately 2.5 billion people live in these regions, which today heavily rely on non-renewable sources to meet basic energy needs.

As OECD countries continue to introduce sustainable technologies like battery power and other alternatives at scale, a transfer of more efficient and eco-friendly sources and technologies to developing communities must occur to reduce the world’s overall carbon footprint.

3. Surging investment in global energy transition

Investments in the global energy transition surpassed $1 trillion in 2022 – a stunning year-over-year increase of 31 percent. These investments are propelling innovative, sustainable solutions and driving the research and development necessary for a more environmentally conscious energy landscape.

4. Diversification and revised renewables forecast

Countries are actively diversifying their energy generation away from natural gas, specifically as a response to the energy crisis sparked by Russia's invasion of Ukraine. This push towards sustainable alternatives has received further validation with the International Energy Agency (IEA) recently revising its five-year renewables forecast, emphasizing a significant 28.4 percent increase. This revision serves as a testament to the increasing significance of sustainable energy sources in ensuring a resilient energy future.

5. United States energy production

Even with the implementation of the Inflation Reduction Act of 2022 (IRA), the United States will maintain its production and export of oil, natural gas, and derivatives. While recognizing the continued role of these traditional energy sources in meeting global energy demands, the United States also acknowledges the imperative of transitioning towards sustainable energy sources. Encouraging companies to embrace alternative energy solutions in line with this transition is now big business, as significant incentives are being provided at federal and state levels.

And what about here in Texas?

In this critical era of global energy evolution, Texas has the opportunity to take center stage, holding the keys not only to its own future but also to those far beyond the state’s borders. With abundant wind power production, vast solar energy potential, a favorable regulatory environment, and attractive tax incentives, Texas is well positioned to be a leader in innovation, research, and production of alternative energy sources. Combined with the presence of many of the country’s leading energy companies, Texas must be a powerhouse for driving a sustainable energy transition on a large scale.

Transforming the global energy landscape will not be accomplished overnight. It requires the collective efforts of governments, industries, companies, and individuals working together towards a common goal. Texas and Texans can serve as a beacon of inspiration, leading the charge in alternative energy adoption and investing today in the next century of energy production and consumption. Ultimately, our example should be one the world can follow.

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Louis Rosenthal is executive managing director at JLL and the global leader of the company's energy and renewables practice group.

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Houston cleantech startup seeks $200M for superhot geothermal plant

seeing green

Houston-based Quaise Energy is looking to raise $200 million to support the development of a 50-megawatt superhot geothermal plant in Oregon.

The company is seeking $100 million in Series B funding, plus an additional $100 million from grants, debt and project-level finance, a representative from the company tells Energy Capital. Axios first reported the news late last month.

Quaise specializes in terawatt-scale geothermal power. It is known for its millimeter-wave drilling technology, which was developed at MIT.

The company's Project Obsidian development in central Oregon will combine conventional drilling with its millimeter-wave technology. Quaise says the project, targeted to come online in 2030, could be the first commercial plant to operate in superhot rock, a more efficient and abundant resource, but one that requires more advanced and durable drilling technology.

Quaise says Obsidian would initially generate 50 megawatts of "always-on" power and would be designed to add 200 megawatts as additional wells are developed. A power-purchase deal has already been signed for the initial 50 megawatts with an undisclosed customer.

A representative from the company says Quaise would also use the funding to continue advancing its millimeter-wave technology and prepare it for commercialization.

Last year, the company drilled to a depth of about 330 feet using its millimeter-wave technology at its field site in Central Texas.

“Our progress this year has exceeded all expectations,” Carlos Araque, CEO and president of Quaise Energy, said at the time. “We’re drilling faster and deeper at this point than anyone believed possible, proving that millimeter-wave technology is the only tool capable of reaching the superhot rock needed for next-generation geothermal power. We are opening up a path to a new energy frontier.”

Canary Media reports that Quaise plans to drill to nearly 3,300 feet later this year and to deploy its millimeter-wave technology at its power plant in 2027.

Quaise raised $21 million in a Series A1 financing round in 2024 and a $52 million Series A in 2022. Major investors include Prelude Ventures, Safar Partners, Mitsubishi Corporation, Nabors Industries, TechEnergy and others.

Quaise was one of eight Houston-area companies to appear on Time magazine and Statista’s list of America’s Top GreenTech Companies of 2025.

Houston positioned to lead in Carbon Capture Utilization (CCU), study shows

The View From HETI

With global demand for energy production while lowering emissions continues to grow, Houston and the Gulf Coast region are uniquely positioned to lead with carbon capture, utilization and sequestration (CCUS). A new study developed by the Houston Energy Transition Initiative (HETI) in collaboration with Deloitte Consulting explores how the region can transform captured CO₂ into valuable products while supporting continued economic growth and industrial competitiveness.

Key takeaways from the report include:

Houston and the Gulf Coast are uniquely advantaged to utilize and store carbon.As a global hub for chemicals and refining industries, Houston has access to world-class infrastructure, a skilled workforce, and access to global markets. The region also has one of the nation’s highest concentrations of industrial CO₂ and creates the opportunity to capture waste material streams to deliver lower carbon intensity products that continue to deliver economic benefits to the region.

While carbon capture and sequestration (CCS) projects continue to advance, CCU requires coordinated action across policy, infrastructure, technology and market demand to scale successfully. Utilization and sequestration are complementary strategies that support and protect investment deployments. CCS acts as an early foundation while markets and infrastructure evolve toward broader CO₂ utilization, and CCU is essential to developing low-carbon-intensity value chains and products.

“Our collaboration with Deloitte highlights how Houston and the Gulf Coast continue to build on the strengths that have long made our region an energy leader. Houston’s infrastructure, workforce, and industrial ecosystem uniquely position the region to scale CCU,” said Jane Stricker, Senior Vice President, Energy Transition, and Executive Director of HETI. “With supportive policy, continued innovation, and strong industry partnerships, we can accelerate CCU deployment, create new low-carbon value chains, and ensure Houston remains at the forefront of the global energy transition.”

Download the full report here.

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This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog . HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Houston startup raises $6M to grow AI platform for solar, battery contractors

fresh funding

Houston tech startup Artemis has raised $6 million from 10 investors. The company offers an AI-supported platform that enables solar, battery storage and home improvement contractors to design, sell and finance energy projects.

Long Journey and Copec WIND Ventures co-led the round, with participation from angel investor Scott Banister, Coalition Operators, FJ Labs, Ludlow Ventures, Palm Tree Crew, Plug and Play Ventures, Shrug Capital and Tribeca Ventures.

To help propel growth, the company secured $10 million in financing last year (under its previous name, Monalee) from venture debt and growth credit provider Applied Real Intelligence. As Monalee, the company raised $16 million in venture capital.

The company was founded in 2022 as an installer of solar and battery storage projects. Five years later, the startup used in-house technology to establish its standalone software platform as it began pivoting away from installation. The company recently adopted the Artemis brand name.

Artemis says its platform saves time and money for installers of residential solar, battery storage, and energy projects. The platform combines an AI-powered design tool with embedded financing capabilities and compliance automation to create a single operating system.

The company says its customers report as much as a 72 percent reduction in software costs and up to 98 percent faster turnaround times. Thus far, more than 100 installers are using Artemis’ technology.

“Installers shouldn’t need six tools and a week of back-and-forth to sell a project," Walid Halty, co-founder and CEO of Artemis, said in a press release. “This funding gives us the fuel to scale our mission to compress design, financing, and compliance into a single flow so every installer can operate like a modern energy company. We’re not just speeding up deals, we're modernizing how distributed energy gets built.”

The Artemis platform, now available in the U.S. and soon to be launched in Latin America, caters to home improvement contractors, solar companies, lenders, and utilities.

“Artemis is transforming the complexity of distributed energy into elegant simplicity," added Arielle Zuckerberg, general partner at Long Journey.

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