The Houston Auto Show and Houston Boat Show (Houston AutoBoative) run from Jan. 2–Feb. 2. Photo via Houston Auto Show/Facebook

The Houston Auto Show and Houston Boat Show (Houston AutoBoative) have returned to NRG Center this month, and for the first time, the popular events are part of the Automotive Experience Alliance (AEA).

Launched in October, the AEA is a coalition of about 30 auto shows that aim to drive innovation and standardization throughout the auto show industry, according to a news release.

“Formed out of a year-long strategic planning project, the Automotive Experience Alliance unites industry leaders committed to pushing the boundaries of automotive innovation while driving interest in and education of the latest vehicles and technology via an exciting and interactive event designed for the consumer,” AEA Chairman Kevin Mazzucola said in a release. “The AEA will initially focus on defining a set of standards that all associated members will adopt, including transparency with third-party audited attendance numbers and expanded demographic and purchase intent data.”

Clean energy coalition Evolve Houston is sponsoring the Houston Auto Show and providing attendees with the opportunity to test drive the latest electric vehicle offerings during its outdoor ride and drive.

Additionally, the show promises sports cars, trucks, and boats, and it includes attractions like sightings of three space rovers from NASA.

From the auto industry, vehicles from Nissan, Rolls Royce, Subaru, Toyota, Bentley, BMW, Bugatti, Buick, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hyundai, Ineos, Infiniti, Jeep, Kia, Lexus, Lincoln, Lotus, Mazda, and Volkswagen are on display.

While forming the AEA, 10 U.S. auto shows conducted the Auto Show Insights Initiative to gain feedback from 14,908 auto show attendees about the events to help strengthen shows for members in the coalition and streamline processes for the industry.

Other AEA members include the Austin Auto Show, North Texas Auto Expo and the San Antonio Auto Show, as well as others around the country.

“We’re thrilled to join the Automotive Experience Alliance and contribute to a more innovative future for automotive shows nationwide,” Wyatt Wainwright, President of the Houston Auto Show and AEA Vice President, said in a news release. “Leading as an example, we’ve created the AutoBoative Show, a first-of-its-kind event designed to bring like minded individuals together, broadening our reach to include both auto and boating enthusiasts. The past three years of this collaboration showcases our commitment to evolving with consumer interests and providing a unique, immersive experience that resonates with a wider audience.”

Evolve Houston, which was launched as part of Houston’s Climate Action Plan and is one of the organizations leading the way in the EV space. The nonprofit set out to have 30 percent of the vehicles in Houston be electric by 2030 while improving regional air quality and reducing greenhouse gas emissions in the Greater Houston area.

Houston AutoBoative runs from Jan. 2–Feb 2. Find more tickets and more information here.

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New Houston energy startup launches to power AI data centers

power move

Buoyed by a purchase agreement from Microsoft, Houston-based Joulent recently launched to build power plants that meet the electricity demands of AI data centers and other computing-heavy industries.

Joulent builds dedicated power-generating facilities that feed directly into data centers and other power-dependent facilities, eliminating the need for companies to siphon power from grids. Joulent’s plants combine generation, storage and smart controls in a modular, scalable setup, according to a news release.

Investment firm Engine No. 1 established Joulent in collaboration with energy technology company GE Vernova.

Joulent’s first project, the Project Kilby natural gas facility in West Texas, will be co-located with a Microsoft data center. It’ll deliver about 2.67 gigawatts of power under a 20-year deal between Microsoft and Energy Forge One, a subsidiary of Houston-based Chevron. Engine No. 1 and Chevron teamed up to build the plant.

GE Vernova will supply most of the plant’s power capacity, with additional capacity coming from Solar Turbines, a subsidiary of Irving-based construction and mining equipment manufacturer Caterpillar.

“Leadership in the AI era will be determined by who can deliver energy and compute the fastest, most reliably, and at the lowest cost,” Chris James, founder and CEO of Engine No. 1 and Joulent, said in a news release. “By building new power-generating facilities, Joulent enables customers across industries to power the next chapter of American innovation, while reducing pressure on existing grids and maintaining affordability for ratepayers.”

Baker Hughes signs deal to install 500 MW of geothermal power

geothermal growth

Baker Hughes has made a deal to further expand its geothermal operations.

The Houston-based energy giant has signed an agreement with Mantle Reach Power to develop geothermal energy projects across North America. The companies say they aim to install up to 500 megawatts of geothermal power in the next five years, according to a news release.

Through the new agreement, Baker Hughes will provide subsurface technology and solutions while Mantle Reach Power will lead project development, ownership and financing. Mantle Reach Power is a geothermal development company backed by the $47 billion EnCap Energy Transition Fund III.

According to the release, the deal aims to help solve one of geothermal energy's fundamental problems by aligning capital with expertise and technology, and enhancing "pre-construction bankability."

“Geothermal is a clean power solution that is proving to be a vital contributor to advancing sustainable energy development, with incredible potential to enhance U.S. energy security, support digital infrastructure, and ensure energy remains accessible and affordable ... Today’s announcement celebrates the commercial architecture the industry has been missing: a repeatable, financeable model that can be deployed at the speed and scale to meet global energy demands,” Baker Hughes Chairman and CEO Lorenzo Simonelli said in the news release.

“Integrating Baker Hughes’ subsurface-to-surface expertise with our capabilities in project development, finance, and execution positions Mantle Reach Power to commercialize geothermal assets at scale,” Nick Karambelas, CEO of Mantle Reach Power, added in the release. “This structure provides the construction and operating certainty necessary to access conventional project financing and accelerate our growth as an independent power producer.”

Baker Hughes has launched multiple geothermal partnerships in recent months. The company announced a deal with Oklahoma-based Helmerich & Payne Inc. (H&P) in May to develop a geothermal rig, where H&P will provide a geothermal-capable land drilling rig and Baker Hughes will contribute technology.

In March, the company announced support for XGS’s geothermal extraction projects in New Mexico, which are being used to meet the increasing demands of data centers in the state. Last year, Fervo Energy selected Baker Hughes to supply equipment for its flagship geothermal project in Utah.