The newly launched EnergyCapitalHTX has a new editor. Photo via Getty Images

Houston's role in the energy transition is a developing story, and one new media platform that's dedicated to telling it has a new leader at the helm.

EnergyCapitalHTX, which launched on June 1, is the newest platform from Houston-based Gow Media, a media company and the parent company of InnovationMap, CultureMap, SportsMap, and ESPN Radio 97.5FM and 92.5FM. Natalie Harms, inaugural editor of InnovationMap, has been promoted to oversee EnergyCapitalHTX. The promotion took effect on June 26.

“Natalie will do a great job as editor of EnergyCapitalHTX. Her work covering Houston’s innovation economy has been outstanding and we are delighted to extend her leadership to Houston’s energy transition,” says David Gow, chairman of Gow Media. “She has demonstrated an ability to take complex topics and write about them in a clear, informative manner – an attribute that will support the growth of EnergyCapitalHTX.com.”

The site launched with inaugural sponsor HETI, founded in 2021 by the Greater Houston Partnership. Led by Executive Director Jane Stricker, HETI was founded to drive economic growth in the Houston area within the energy transition toward a lower carbon future.

“We are thrilled at the recent announcement of Natalie as the editor of EnergyCapitalHTX. She has a proven track record of telling the Houston innovation story and look forward to working with her to continue share the exciting happenings in the energy transition ecosystem,” says Stricker, who also serves as GHP's Senior Vice President of Energy Transition.

Prior to launching InnovationMap as editor in 2018, Harms served as associate editor at the Houston Business Journal. A University of Houston journalism graduate, she also has a certificate in publishing from New York University. In 2020, she received the Small Business Media Advocate award from the Small Business Administration for her work on InnovationMap.

Harms also hosts the Houston Innovators Podcast, a weekly conversation with movers and shakers within Houston's innovation community.

Natalie Harms is the editor of InnovationMap and EnergyCapitalHTX. Photo courtesy

Can Houston stay a leader in the future of energy? Scott Nyquist weighs in. Photo via Getty Images

Expert: Houston is the energy capital of the world now — but can it stay that way?

guest column

Houston has a legacy in in the energy industry — but can it remain the energy capital of the world? In short, yes.

That may sound counterintuitive, given that the energy system is transitioning — slowly, but inexorably — away from the city’s strengths in oil and gas. But that is the point: to an extent that may be overlooked, the O&G industry is critical to the transition, in two ways. Houston is well placed to take the lead on both.

First, there is the simple fact that oil and gas are essential, and will be for decades to come. About 99 percent of vehicles on the road right now use fossil fuels, and there are no readily available substitutes for their uses as feedstock for other industries, such as chemicals. Oil and gas account for almost 70 percent of US primary energy demand.

I do believe that their influence will diminish, as the energy system transitions to cleaner, lower-emission sources. McKinsey’s most recent Global Energy Perspective projected demand for oil will peak by 2027 and for gas a decade later. The International Energy Agency (IEA) sees the same evolution, but somewhat more slowly. Even after demand peaks, whenever that is, oil and gas will still be used, just not as much. I don’t see any reasonable scenario in which oil and gas disappears or is left in the ground for decades to come.

Second, and more interestingly, the O&G industry itself is essential to the goal of reducing greenhouse-gas emissions. If that sounds counterintuitive, too—well, it is. But bear with me. Under almost all emissions-reduction scenarios, carbon capture and storage (CCS), including direct air capture, and hydrogen play huge roles--accounting for more than 20 percent of future cuts in the IEA’s projection, for example. The Intergovernmental Panel on Climate Change also sees a big role for CCS, while noting that “global rates of CCS deployment are far below those in modelled pathways limiting global warming to 1.5°C or 2°C.” In other words, it matters, and there’s not enough of it. Hydrogen has been many people’s favorite technology of the future since at least the 1990s; the World Energy Council says it could account for as much as 25 percent of total final energy consumption by 2050, though likely less.

Let’s consider CCS first. This refers to reducing carbon-dioxide (CO2) emissions, particularly from industry, by capturing it on-site and then storing it underground: it is therefore never released into the atmosphere. Direct air capture sucks out carbon from the atmosphere, and then stores it. There is more than enough storage capacity, according to the IEA, and the technologies work.

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Credit: Global CCS Institute

The problem has been regulation and economics—CCS is relatively expensive. About half of US emissions come from power generation and industry, such as cement; carbon capture works for both. And that is just what is possible now. Eventually, captured CO2 could be used to make a wide array of products, including building materials, carbon fiber, synthetic fuels, and plastics.

The Biden Administration is allocating $3.5 billion for direct air capture projects and $8 billion for hydrogen; those are not huge sums, given how costly large-scale energy projects are, but it just might be the beginning of bigger things. In addition, companies that have committed to net zero are beginning to put serious money behind carbon capture—almost $2 billion so far this year, compared to just $50 million in the past.

All this is relevant to Houston because Texas is the largest single US producer of both oil and gas, and these are the only players that now routinely use CCS, for gas processing and enhanced oil recovery. Houston is, by far, the national leader in carbon capture. Moreover, CCS can help to scale up “blue” or lower-emissions hydrogen, which could be an even bigger opportunity.

Hydrogen is not a source of energy, but a carrier of it. Once the hydrogen is produced—that is, separated from other elements, such as the oxygen in water—it can be stored and then released, either through combustion or via a fuel cell that converts hydrogen into electricity. Hydrogen could be used in a wide variety of ways, including powering vehicles, heating buildings, and fueling industry. Indeed, its potential is so broad and deep that the Hydrogen Council (with help from McKinsey) estimated late last year that hydrogen could contribute more than 20 percent of emissions abatement to 2050. The Council is a trade group and may therefore be a little optimistic (or a lot), but no one questions the potential of hydrogen in cutting emissions.

Right now, the primary use of hydrogen is in oil refining, which is one of Houston’s major industries. In addition, O&G companies are already looking into the conversion of methane in natural gas to hydrogen as well as the possibility of blending hydrogen into natural gas to lower the carbon content.

The Houston region already produces and consumes a third of the nation’s hydrogen, and is home to most of its dedicated hydrogen pipelines; its massive and efficient pipeline and transport system for gas can be adapted to move hydrogen. For the production of “green” or very-low emissions hydrogen, Houston also has a significant—and growing--renewable energy infrastructure. Indeed, if Texas was a country, it would be the world’s fifth-largest generator of wind power, and it is second in solar in the United States.

In short, when it comes to hydrogen, Houston is well ahead of the competitive pack, not only in physical terms, but in the human expertise that will count most of all to turn hydrogen from boutique to big. According to a recent report by the Center for Houston’s Future, Houston-based hydrogen assets could abate 220 million tons of carbon emissions by 2050, or more than half of Texas’s current emissions. Plus, it could create $100 billion in economic value.

The bottom line: there is no practical emissions reduction on the scale that the United States has committed to—net zero by 2050—without the development of CCS and hydrogen. And the O&G industry is leading the way in both these technologies. That puts Houston in an enviable position to both be part of the transition and to benefit from it. All told, according to the Houston Energy Transition Initiative, which includes 17 major energy-industry players, the region could gain up to 400,000 jobs in an accelerated scenario of adopting lower-carbon technologies. (McKinsey helped with this research, too.) To use a term beloved of consultants, that looks like a win-win.

Houston calls itself the “energy capital of the world”—and this isn’t a case of all hat and no cattle. The city is home to a critical mass of capital, innovation, expertise, and entrepreneurship. To continue to deserve that title, however, will require Houston to embrace the challenge of the energy transition: providing the reliable energy the world needs while also reducing emissions.

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Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally ran on LinkedIn.

Andrew Yang offers entrepreneurial advice to startups in the thriving Innovation Corridor seated in midtown Houston. Photo courtesy of Lauren M. Postler/Andrew Yang.

Energy Transition entrepreneurs make the most of heat, humidity at Greentown Labs Houston

meet and greet

It’s not every day that an entrepreneur gets grilled on their go-to-market-plans by a former presidential candidate, but for a few nascent businesses, that’s just what happened last Friday at Greentown Labs Houston.

Grilled is perhaps too strong a term, as Andrew Yang, an entrepreneur turned politician, conversed convivially with a half-dozen growing businesses in the thriving Innovation Corridor seated in midtown Houston. Yang listened carefully to each company’s elevator pitch, interrupting only to exclaim, “that’s so cool!” and “congratulations, man!” like an awestruck coed before asking thoughtful questions about the journey ahead for each entrepreneur.

Lara Cottingham, vice president of strategy, policy, and climate impact at Greentown Labs Houston, set the tone for the tour with an overview of Greentown Labs and the entrepreneurial efforts in energy transition it supports.

“[Greentown Labs was] founded 12 years ago. We’ve supported about 550 startups. Our startups have created over 24,000 jobs – and that’s just in Boston and Texas,” says Cottingham. “We don’t really know how to fully measure everywhere, but they are operating globally.

“Our startups have raised about $4 billion dollars. Half of that was last year,” Cottingham continues. “When we talk about now being the time to be in climatetech, now is the time.”

The tour begins with WIP International Services, a start up solving the problem of thirst and water scarcity by extracting moisture from humid environments and converting it into usable water.

pouring water into tall glassesWIP International Services aims to make drinking water more readily available in humid locations. Image via Shutterstock.

“We can produce a purely distilled product, or a mineralized, pH balanced product for potable water,” explains Tracy L. Jackson, CEO of WIP International Services LLC.

The small group tagging along with Yang cheers the idea of creating clean water to drink while lowering the humidity of their homes, and effectively, their demand on energy for air-conditioning in a city that is now well into three-digit summer temperatures with average outdoor humidity above 70 percent.

Jackson almost stumbled into her startup by accident 8 years ago. She was visiting a site in Louisiana working on algae solutions, where she encountered an earlier (and much larger and noisier) model of the unit that stood in front of her now, no bigger than a standard water cooler. Inspired by scenes she witnessed in Africa during her tenure with an oilfield services company, Jackson knew this was a solution too good to keep quiet.

“Because I had been in Africa – I worked in an oil and gas services company – I had seen people standing in line for water from a water well in a village. And I thought, ‘this would be perfect for that situation,’” Jackson tells the tour group. “We now have developing relationships in Africa as well as Mexico on large scale projects for atmospheric water generation.”

At the next stop, Reid Carrazzone, president and CEO of Top Grain Technologies, softly explains how he and Zack Cordero, chief scientific officer, address the challenges of long-lead times and harsh environments impeding the ability to get hydrogen-fired turbines 100 percent hydrogen-fired.

close up of 3D printer making metal objectTop Grain Technologies resolves how to make 3D printed metals more heat resistant. Image via Shutterstock.

“We are commercializing a heat treatment invented at MIT that will enable 3D-printed metal materials to serve in combustion turbine engines,” Carrazzone tells Yang. “Traditionally, 3D-printed metals are not well-suited to serving the environments of high temperature/high stress that you’d find in jet engines and natural gas settings.

“These [3D-printed] materials, certain classes of them, can be uniquely hydrogen-compatible, as well as have temperature capabilities in excess of the existing materials today,” Carrazzone says. “They will need our heat treatment to bridge that final gap in properties.”

Yang lights up with at the prospect that the duo may have come up with a truly unique solution, even suggesting the company may be in a name-your-own-price situation. The Top Grain Technologies team accepts the compliment with humility, insisting it’s more about solving the simple problems one step at a time.

Companies that Yang met along the Greentown Labs workshop floor represent just a fraction of the innovation proliferating across Houston in recent years, each with a different focus on energy sustainability and the circular economy. Maybe one day Yang, Jackson, and Carrazzone will look back on this interaction and think, “I knew them when…” Only time, and continued tending to the entrepreneurial spirit, will tell.

Nick Purday, IT director of emerging digital technology for ConocoPhillips, presented at the Reuters Events Data-Driven Oil and Gas Conference 2023 to help dispel any myths about digital twins. Photo courtesy of Shuttershock.

The secret to unlocking efficiency for the energy transition? Data management

SAVING THE BEST FOR LAST

As Nick Purday, IT director of emerging digital technology for ConocoPhillips, began his presentation at the Reuters Events Data-Driven Oil and Gas Conference 2023 in Houston yesterday, he lamented at missing the opportunity to dispel any myths about digital twins given his second-to-last time slot of the conference.

He may have sold himself short.

No less than a hush fell over the crowd as Purday described one of the more challenging applications of digital twins his team tackled late last year. Purday explained, “The large diagram [up there], that’s two trains from our LNG facility. How long did that take to build? We built that one in a month.”

It’s been years since an upstream oil and gas audience has gasped, but Purday swept the crowd with admiration for the swift, arduous task undertaken by his team.

He then addressed the well-known balance of good/fast/cheap in a rare glimpse under the hood of project planning for such novel technology. “As soon as you move into remote visualization applications – think Alaska, think Norway – then you’re going to get a pretty good return on your investment. Think 3-to-1,” Purday explains. “As you would expect, those simulation digital twins, those are the ones where you get huge value. Optimizing the energy requirements of an LNG facility – huge value associated with that.

“Independently, Forrester did some work recently and came up with a 4-to-1 return, so that fits exactly with our data set,” Purday continued before casually bringing up the foundation for their successful effort.

“If you’ve got good data, then it doesn’t take that long and you can do these pretty effectively,” Purday stated plainly.

Another wave of awe rippled across the room.

In an earlier panel session, Nathan McMahan, data strategy chief at CoP, commented on the shared responsibility model for data in the industry. “When I talked to a lot of people across the organization, three common themes commonly filtered up: What’s the visibility, access, and trust of data?” McMahan observed.

Strong data governance stretches across the organization, but the Wells team, responsible for drilling and completions activity, stood out to McMahan with its approach to data governance.

“They had taken ownership of [the] data and partnered with business units across the globe to standardize best practices between some of the tools and data ingestion methods, even work with suppliers and contractors, [to demonstrate] our expectations for how we take data,” McMahan explained. “They even went a step further to bring an IT resource onto their floor and start to create roles of the owners and the stewards and the custodians of the data. They really laid that good foundation and built upon that with some of the outcomes they wanted to achieve with machine learning techniques and those sorts of things.“

The key, McMahan concluded, is making the “janitorial effort [of] cleaning up data sustainable… and fun.”

The sentiment of fun continued in Purday's late afternoon presentation as he explained how the application went viral upon sharing it with 1 or 2 testers, crashing the email of the lead developer responsible for managing the model as he was flooded with questions and kudos.

Digital twin applications significantly reduce the carbon footprint created by sending personnel to triage onsite concerns for LNG, upstream, and refining facilities in addition to streamlining processes and enabling tremendous savings. The application Purday described allowed his team to discover an issue previously only resolved by flying someone to a remote location where they would likely spend days testing and analyzing the area to diagnose the problem.

The digital twin found the issue in 10 minutes, and the on-site team resolved the problem within the day.

The LNG operations team now consistently starts their day with a bit of a spark, using the digital twin during morning meetings to help with planning and predictive maintenance.

A number of companies have officially announced their plans to discuss the future with their investment community at the upcoming conference. Photo courtesy of jpmorgan.com.

Power, Energy and Renewables investor conference features numerous Houston-based companies

SHOW ME THE MONEY

Tomorrow, leading companies from around the globe will share their 2024 financial outlook at the J.P. Morgan Energy, Power, and Renewables Conference. Although Houston is best known as the Oil and Gas capital of the world, the city presents strongly at this broader financial showcase of companies spanning the entire energy value chain, with numerous presentations originating from Houston-based organizations.

Baker Hughes Company, Crestwood Equity Partners, EOG Resources, Excelerate Energy, HESS Corporation, Oceaneering International, and TechnipFMC are just a few of the companies that have officially announced their plans to discuss the future with their investment community at the event.

In advance of the event, Bristow, a leader in offshore helicopter and search-and-rescue services around the world headquartered in Houston, released investor guidance for the coming year and made available the accompanying investor presentation for preview before their speaking spot slated for 4:30 PM ET on Wednesday, June 21, 2023.

Embedded in small print on the information-rich slide entitled, “ESG Highlights,” the company highlights continued efforts to embrace electric vertical take-off and landing vehicle (eVTOL) and electric short take-off and landing vehicle (eSTOL) investment. To date, the company counts seven partnerships in this space – all amassed over the last 18 months.

eVTOL and eSTOL aircraft, touted as more efficient and faster than ground vehicles, could change the landscape for short-distance travel for a variety of industries, ranging from delivery services of both products and personnel to local commuting. (Perhaps the family vehicle depicted in Hanna-Barbera’s futuristic cartoon from the sixties, The Jetsons, isn’t that far off, after all.)

Will any of the stars of this week’s Paris Air Mobility conference, like the newly emerged MagLev Aero, recently acquired Wisk Aero, or very busy Eve Air Mobility, be counted amongst Bristow’s latest partnerships? Tune in tomorrow to the lower-carbon livestream option to find out.

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This article originally referenced Crestwood Energy Partners. The information has been corrected above.

Rising temps could result in rolling brownouts this summer–unless we work together to reduce the strain on the electric grid. Photo via Shutterstock

NERC warns of summer energy shortfalls–what you can do now

THINGS ARE HEATING UP

The North American Electric Reliability Council (NERC) issued a warning with the 2023 Summer Reliability Assessment yesterday – energy shortages could be coming this summer for two-thirds of North America if temperatures spike higher than normal.

“Increased, rapid deployment of wind, solar and batteries have made a positive impact,” Mark Olson, NERC’s manager of reliability assessments says in the release. “However, generator retirements continue to increase the risks associated with extreme summer temperatures, which factors into potential supply shortages in the western two-thirds of North America if summer temperatures spike.”

For Texans, the combined risk of drought and higher-than-normal temperatures could stress ERCOT system resources, especially in the case of reduced wind. But before there’s a mad rush on generators, keep in mind, electricity consumers can take simple actions to minimize the possibility of widespread shortfalls.

Electricity demand begins rising daily around 2 P.M. in the summer and peaks in the final hours of daylight. These hours are generally not only the warmest hours of the day but also the busiest. People return from work to their homes, crank down the air conditioner, turn on TVs, run a load of wash, and prepare meals using multiple electric-powered appliances.

If everyone takes one or two small steps to avoid unnecessary stress on the grid in the hours after coming home from work, we can prevent energy shortfalls. Modify routines now to get into the habit of running the dishwasher overnight, using the washer and dryer before noon or after 8 pm and pulling the shades down in the bright afternoon hours of the day.

Try to delay powering up devices – including EVs – until after dark. Turn off and unplug items to avoid sapping electricity when items are not in use. And if you can bear it, nudge that thermostat up a couple of degrees.

Energy sustainability demands consistent collaboration and coordination from every consumer of energy. Let’s get in the habit of acting neighborly now with conservative electricity practices before we start seeing temperatures–of both the literal and figurative kind–flare.

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CultureMap Emails are Awesome

8 must-attend Houston energy events happening in November 2026

Mark your calendars

Editor's note: The November calendar is front-loaded with events for those in Houston's energy sector. From annual summits to an expo exploring AI and energy, these are the events you'll want to register for this month.

Nov. 2 — Energy Leadership Speaker Series

Join UH Energy for a conversation with Jason Wells, Chair, President, and Chief Executive Officer of CenterPoint Energy. The Energy Leadership Speaker Series is a year-long program featuring 12 expert-led sessions covering topics from energy leadership to AI and data science in energy operations. The November topic is "Grid Modernization & The Electricity Revolution."

This event begins at 4:15 pm on November 2 at the University of Houston. Find details here.

Nov. 3-4 — Next-Gen AI for Energy Summit 2026

The summit brings together over 600 senior executives from energy, technology, policy, and investment communities worldwide to explore six strategic areas: operational optimization, digital infrastructure, finance, digital twins, risk management, cybersecurity, and AI-driven market and regulatory strategies. The summit is co-located with EnergyTech X, an invite-only forum connecting energy innovators, AI founders, startups, and investors to scale next-generation energy technologies.

This event begins Nov. 3 at the Intercontinental Houston. Register here.

Nov. 3-5: 17th Annual Operational Excellence in Oil & Gas Summit

The 17th Annual Operational Excellence in Oil & Gas Summit will focus on aligning technology, process, and workforce to balance reliability, resilience, and operational cost. It will feature case studies on AI adoption, asset management, and workforce modernization.

This event begins Nov. 3 at Norris Conference Center. Register here.

Nov. 4-5 — 2026 OPIS Global LPG Conference: Powering Global Connectivity

This November, industry leaders, traders, producers, and infrastructure stakeholders will once again converge in Houston—the world’s LPG hub—for the 2026 OPIS Global LPG Conference. The conference will cover the global LPG market, which is entering a new phase of structural evolution, and how the industry is moving from managing volume to mastering the connectivity between expanding supply hubs and global energy and petrochemical demand.

This event begins Nov. 4 at the Royal Sonesta Houston Galleria. Register here.

Nov. 4-6: SAF North America Congress 2026

The aviation and energy value chains will gather in Houston once again to help shape the future of Sustainable Aviation Fuel (SAF) in North America. The focus will be on safeguarding progress made to date and ensuring SAF remains central to energy and climate strategies.

This event begins Nov. 4 at Marriott Marquis Houston. Register here.

Nov. 11: BNEF Summit Houston 2026

The BNEF Summit Houston 2026 will explore how AI-driven demand, geopolitical tensions, and electrification are reshaping energy systems at unprecedented speed. Bringing together 600 leaders across energy, tech, digital infrastructure and finance, the summit will address the race to build power, infrastructure, and supply chains — and who will fund, deliver, and benefit from the next phase of growth.

This event takes place Nov. 11 at Post Oak Houston. Register here.

Nov. 11-12: Energy Supply Chain & Procurement Summit

For 12 years, the Energy Supply Chain and Procurement Summit has brought senior procurement, supply chain, and logistics leaders to Houston — from operators, EPCs, utilities, service and equipment providers, and the suppliers they depend on. At the 2026 summit, leaders will discuss what production growth is doing to sourcing, supplier risk, and assurance of supply, and what’s working.

This event begins Nov. 11 at Houston Marriott Uptown. Register here.

Nov. 18-19: American Data Centers & AI Conference and Exhibition 2026

Set to redefine the intersection of energy and digital infrastructure, the American Data Centers & AI Conference and Exhibition convenes in Houston for its second annual event. The event will address the increasing demand for high-performance computing and the sustainable development of AI infrastructure, which requires significant power. Participants can expect to learn about practical solutions in energy integration, modern data center design, and scalable approaches. The agenda includes presentations from leading experts, demonstrations of new technologies for thermal management and grid optimization, and detailed discussions on AI's environmental impact and how to reuse generated heat.

This event begins Nov. 18 at the Double Tree Hotel at Greenway Plaza. Register here.

Utah solar company acquires Houston projects, expands to Texas

solar deals

Utah-based solar technology and battery storage company SunPower has announced its expansion into Texas by acquiring “prime project assets” from Houston installer Green Light Solar.

As part of the deal, Green Light Solar CEO James Garrett will lead SunPower’s U.S. installation group. Garrett is based in the Houston area, according to LinkedIn.

Green Light Solar focuses on residential and commercial solar installations, battery backups and whole-home generators throughout Texas, Louisiana, Oklahoma and Colorado. As of press time, SunPower had not disclosed which specific projects or assets were included in the acquisition.

In addition to the Green Light acquisition, SunPower also announced its second strategic partnership with Fort Worth-based SOLRITE Energy, which provides solar and battery project financing and virtual power plant capabilities.

Through the partnership, SunPower plans to expand its residential solar and battery storage business and grow its virtual power plant (VPP) network in Texas.

A virtual power plant is a network of connected energy sources that can supply electricity to the grid when demand is high. The network draws on energy stored in individual residential and commercial battery systems. VPPs can also help participating homeowners generate additional revenue by selling their stored power.

“SOLRITE not only sources projects to us but also provides project funding for innovative systems with large batteries connected to a VPP, enabling power sales into the open market,” T. J. Rodgers, SunPower CEO, said in a news release. “That VPP capability provides an extra source of income that SOLRITE shares with homeowners and EPCs, making SOLRITE an attractive partner.”

SunPower will bring its sales, installation and lifetime warranty support to the partnership, while SOLRITE will provide its virtual power plant platform and solar financing capabilities, according to the release.

"Building our VPP business is a key part of SunPower’s growth strategy going forward,” Kapil Rai, EVP of Direct at SunPower, added in the release. “Our partnership with SOLRITE gives us a path to bring together customer acquisition, solar, storage deployment, and financing to develop this business in Texas and beyond.”

Solid-state generator company secures $9M in financing, names CTO

fresh financing

ATS Energy has secured a $9 million investment to help commercialize its solid-state generator technology, a representative from the company tells Energy Capital.

The Colorado-based company is a member of Houston's Greentown Labs climatech community and was named the second most-promising startup in the Innovations for Traditional Energy, Electricity, & the Grid track during CERA Week's Energy Venture Day and Pitch Competition in March.

ATS's technology converts industrial waste heat into electricity via its proprietary thermoelectric cartridges, according to a news release. The cartridges convert the otherwise wasted thermal energy directly into usable electricity with no turbine, no moving parts and no emissions.

"We have spent years building a proven track record of breakthrough technology," Doug Hudson, CEO of ATS Energy, said in the release. "What has developed over the past year is that markets are moving toward ATS Energy, said in the release. We've moved well beyond early interest to commercial commitments, active proposals and a pipeline that continues to expand across multiple industrial sectors. That puts us in a tremendous position to meet the moment in delivering energy to industry. This investment responds to real commercial opportunity, and it positions ATS Energy to scale production, meet customer demand faster, and drive commercial deployments."

According to the release, ATS plans to complete and deploy its first commercial generator using the thermoelectric cartridges by mid-2027. The company shared that it plans to begin revenue-generating operations next year, as well.

ATS has also named Edward Ganja as its new CTO. Ganja previously served as a technology advisor for ATS and spent more than 30 years at Shell, most recently as vice president of catalyst and analytical technology in Houston, according to LinkedIn.

"Having worked closely with the team as a Technology Adviser, I am thrilled to step into the Chief Technology Officer role to lead our technology strategy and advanced materials scale-up," Ganja shared in a LinkedIn post. "ATS is tackling crucial energy challenges, and I look forward to working with our talented team, partners, and industry colleagues to accelerate our commercial development and technological footprint."

A representative from the company shares that ATS has three employees in Texas, including two in Houston. The company is targeting industrial facilities, including Gulf Coast refineries and petrochemical plants, for its production model, which will leverage established manufacturing capabilities to help quickly scale its commercial pipeline.

"We are scaling manufacturing with the discipline required for commercial-grade industrial deployment, moving beyond proof-of-concept to deliver mission-critical equipment," Terry Hill, COO of ATS, added in the release. "We've been building the supply chain, identifying the right manufacturing partners and putting the processes in place to move toward repeatable production. By leveraging contract manufacturing, we can focus our capital on the technology, the product and our customers rather than building factories. Just as importantly, we're working to reduce the time between installations so we can respond to the demand we're seeing in the market."

ATS won the prestigious Earthshot Prize in the Fix Our Climate category in 2024. The Earthshot Prize, founded by Prince William, awards £1 million to five energy startups each year over a decade.