A list of proposed DOE funding cancellations shows potential cuts for Houston-area companies. Photo via Getty Images.

The U.S. Department of Energy has proposed cutting $1.2 billion in funding for the HyVelocity Gulf Coast Hydrogen Hub, a clean energy project backed by AES, Air Liquide, Chevron, ExxonMobil, Mitsubishi Power Americas and Ørsted.

The HyVelocity project, which would produce clean hydrogen, appears on a new list of proposed DOE funding cancellations. The list was obtained by Latitude Media.

As of November, HyVelocity had already received $22 million of the potential $1.2 billion in DOE funding.

Other than the six main corporate backers, supporters of HyVelocity include the Center for Houston’s Future, Houston Advanced Research Center, Port Houston, University of Texas at Austin, Shell, the Texas governor’s office, Texas congressional delegation, and the City of Fort Worth.

Kristine Cone, a spokeswoman for GTI Energy, the hub’s administrator, told EnergyCapital that it hadn’t gotten an update from DOE about the hub’s status.

The list also shows the Magnolia Sequestration Hub in Louisiana, being developed by Occidental Petroleum subsidiary 1PointFive, could lose nearly $19.8 million in federal funding and the subsidiary’s South Texas Direct Air Capture (DAC) Hub on the King Ranch in Kleberg County could lose $50 million. In September, 1Point5 announced the $50 million award for its South Texas hub would be the first installment of up to $500 million in federal funding for the project.

Other possible DOE funding losses for Houston-area companies on the list include:

  • A little over $100 million earmarked for Houston-based BP Carbon Solutions to develop carbon storage projects
  • $100 million earmarked for Dow to produce battery-grade solvents for lithium-ion batteries. Dow operates chemical plants in Deer Park and LaPorte
  • $39 million earmarked for Daikin Comfort Technologies North America to produce energy-efficient heat pumps. The HVAC company operates the Daikin Texas Technology Park in Waller
  • Nearly $6 million earmarked for Houston-based Baker Hughes Energy Transition to reduce methane emissions from flares
  • $3 million earmarked for Spring-based Chevron to explore development of a DAC hub in Northern California
  • Nearly $2.9 million earmarked for Houston-based geothermal energy startup Fervo Energy’s geothermal plant in Utah
Jarred Shaffer has been named director of the new Texas Advanced Nuclear Energy Office. Photo via LinkedIn.

Policy adviser tapped to lead ‘nuclear renaissance’ in Texas

going nuclear

As Texas places a $350 million bet on nuclear energy, a budget and policy adviser for Gov. Greg Abbott has been tapped to head the newly created Texas Advanced Nuclear Energy Office.

Jarred Shaffer is now director of the nuclear energy office, which administers the $350 million Texas Advanced Nuclear Development Fund. The fund will distribute grants earmarked for the development of more nuclear reactors in Texas.

Abbott said Shaffer’s expertise in energy will help Texas streamline nuclear regulations and guide “direct investments to spur a flourishing and competitive nuclear power industry in the Lone Star State. Texas will lead the nuclear renaissance.”

The Texas Nuclear Alliance says growth of nuclear power in the U.S. has stalled while China and Russia have made significant gains in the nuclear sector.

“As Texas considers its energy future, the time has come to invest in nuclear power — an energy source capable of ensuring grid reliability, economic opportunity, and energy and national security,” Reed Clay, president of the alliance, said.

“Texas is entering a pivotal moment and has a unique opportunity to lead. The rise of artificial intelligence and a rebounding manufacturing base will place unprecedented demands on our electricity infrastructure,” Clay added. “Meeting this moment will require consistent, dependable power, and with our business-friendly climate, streamlined regulatory processes, and energy-savvy workforce, we are well-positioned to become the hub for next-generation nuclear development.”

Abbott’s push for increased reliance on nuclear power in Texas comes as public support for the energy source grows. A 2024 survey commissioned by the Texas Public Policy Institute found 55 percent of Texans support nuclear energy. Nationwide support for nuclear power is even higher. A 2024 survey conducted by Bisconti Research showed a record-high 77 percent of Americans support nuclear energy.

Nuclear power accounted for 7.5 percent of Texas’ electricity as of 2024, according to the Nuclear Energy Institute, but made up a little over 20 percent of the state’s clean energy. Currently, four traditional reactors produce nuclear power at two plants in Texas. The total capacity of the four nuclear reactors is nearly 5,000 megawatts.

Because large nuclear plants take years to license and build, small factory-made modular reactors will meet much of the shorter-term demand for nuclear energy. A small modular reactor has a power capacity of up to 300 megawatts. That’s about one-third of the generating power of a traditional nuclear reactor, according to the International Atomic Energy Agency.

A report from BofA Global Research predicts the global market for small nuclear reactors could reach $1 trillion by 2050. These reactors are cheaper and safer than their larger counterparts, and take less time to build and produce fewer CO2 emissions, according to the report. Another report, this one from research company Bloomberg Intelligence, says soaring demand for electricity — driven mostly by AI data centers — will fuel a $350 billion boom in nuclear spending in the U.S., boosting output from reactors by 63 percent by 2050.

Global nuclear capacity must triple in size by 2050 to keep up with energy demand tied to the rise of power-gobbling AI data centers, and to accomplish decarbonization and energy security goals, the BofA report says. Data centers could account for nine percent of U.S. electricity demand by 2035, up from about four percent today, according to BloombergNEF.

As the Energy Capital of the World, Houston stands to play a pivotal role in the evolution of small and large nuclear reactors in Texas and around the world. Here are just three of the nuclear power advancements that are happening in and around Houston:

Houston is poised to grab a big chunk of the more than 100,000 jobs and more than $50 billion in economic benefits that Jimmy Glotfelty, a former member of the Texas Public Utility Commission, predicts Texas will gain from the state’s nuclear boom. He said nuclear energy legislation signed into law this year by Abbott will provide “a leg up on every other state” in the race to capitalize on the burgeoning nuclear economy.

“Everybody in the nuclear space would like to build plants here in Texas,” Inside Climate News quoted Glotfelty as saying. “We are the low-regulatory, low-cost state. We have the supply chain. We have the labor.”
The project would nearly eliminate the emissions associated with power and steam generation at the Dow plant in Seadrift, Texas. Getty Images

Dow aims to power Texas manufacturing complex with next-gen nuclear reactors

Clean Energy

Dow, a major producer of chemicals and plastics, wants to use next-generation nuclear reactors for clean power and steam at a Texas manufacturing complex instead of natural gas.

Dow's subsidiary, Long Mott Energy, applied Monday to the U.S. Nuclear Regulatory Commission for a construction permit. It said the project with X-energy, an advanced nuclear reactor and fuel company, would nearly eliminate the emissions associated with power and steam generation at its plant in Seadrift, Texas, avoiding roughly 500,000 metric tons of planet-warming greenhouse gas emissions annually.

If built and operated as planned, it would be the first U.S. commercial advanced nuclear power plant for an industrial site, according to the NRC.

For many, nuclear power is emerging as an answer to meet a soaring demand for electricity nationwide, driven by the expansion of data centers and artificial intelligence, manufacturing and electrification, and to stave off the worst effects of a warming planet. However, there are safety and security concerns, the Union of Concerned Scientists cautions. The question of how to store hazardous nuclear waste in the U.S. is unresolved, too.

Dow wants four of X-energy's advanced small modular reactors, the Xe-100. Combined, those could supply up to 320 megawatts of electricity or 800 megawatts of thermal power. X-energy CEO J. Clay Sell said the project would demonstrate how new nuclear technology can meet the massive growth in electricity demand.

The Seadrift manufacturing complex, at about 4,700 acres, has eight production plants owned by Dow and one owned by Braskem. There, Dow makes plastics for a variety of uses including food and beverage packaging and wire and cable insulation, as well as glycols for antifreeze, polyester fabrics and bottles, and oxide derivatives for health and beauty products.

Edward Stones, the business vice president of energy and climate at Dow, said submitting the permit application is an important next step in expanding access to safe, clean, reliable, cost-competitive nuclear energy in the United States. The project is supported by the Department of Energy’s Advanced Reactor Demonstration Program.

The NRC expects the review to take three years or less. If a permit is issued, construction could begin at the end of this decade, so the reactors would be ready early in the 2030s, as the natural gas-fired equipment is retired.

A total of four applicants have asked the NRC for construction permits for advanced nuclear reactors. The NRC issued a permit to Abilene Christian University for a research reactor and to Kairos Power for one reactor and two reactor test versions of that company's design. It's reviewing an application by Bill Gates and his energy company, TerraPower, to build an advanced reactor in Wyoming.

X-energy is also collaborating with Amazon to bring more than 5 gigawatts of new nuclear power projects online across the United States by 2039, beginning in Washington state. Amazon and other tech giants have committed to using renewable energy to meet the surging demand from data centers and artificial intelligence and address climate change.

The International Energy Agency has determined that nuclear energy production would need to increase 80 percent globally by 2040 to stay on track with sustainability targets, including international climate goals. Photo via houston.org

New initiative to drive efforts to deploy first advanced small modular nuclear reactor

the view from heti

A new initiative from X-energy, bolstered by Dow, is powering low-carbon emissions energy. X-energy, LLC is a nuclear reactor and fuel design engineering company. The company was selected by the U.S. Department of Energy in 2020 to receive up to $1.2 billion under the Advanced Reactor Demonstration Program Cooperative Agreement in federal cost-shared funding to develop, license, build, and demonstrate an operational advanced reactor and fuel fabrication facility within a 10-year span.

In 2022, X-energy announced a $50 million joint development agreement with multinational chemical giant Dow to demonstrate the first-grid advanced nuclear reactor at an industrial site. As part of the agreement, Dow is now a sub-awardee under X-energy’s ARDP with the DOE. At the time of the announcement, Dow also brought to light its intention to take a minority equity stake in X-energy.

Last month, the University of Texas at Austin Cockrell School of Engineering hosted a panel discussion with Governor Abbott, he noted “Texas is the energy capital of the world” Abbott said, “When you look at the fact that Texas is the fastest-growing state with regard to population and businesses, you know that our demand for power is only going to increase.” Abbott also said, “We’re going to be studying and evaluating the reliability, the safety of nuclear power. If it passes all the tests, we will be looking to dramatically expand nuclear power in the state of Texas for the primary purpose of providing reliable, dispatchable power to our grid.”

The International Energy Agency has determined that nuclear energy production would need to increase 80 percent globally by 2040 to stay on track with sustainability targets, including international climate goals.

Dow and X-energy are slated to install an Xe-100 high-temperature, gas-cooled reactor plant at one of Dow’s sites in Seadrift, between Corpus Christi and Houston, which produces more than 4 million pounds each year of materials used in packaging, footwear, wire and cable insulation and solar cell membranes. It also is expected to reduce the plant’s emissions by 440,000 metric tons of carbon dioxide equivalent annually, as steps by Michigan-based Dow toward achieving goals of carbon neutrality by 2050 and reducing carbon emissions by 30 percent by 2030.

Jim Fitterling, Dow chairman and CEO, noted in a press release issued in early March, “The utilization of X-energy’s fourth generation nuclear technology will enable Dow to take a major step in reducing our carbon emissions while delivering lower carbon footprint products to our customers and society,” he said. “The collaboration with X-energy and the DOE will serve as a leading example of how the industrial sector can safely, effectively and affordably decarbonize.”

X-energy will install four of its Xe-100 reactors at the coastal site with each unit designed to produce 80 megawatts of energy fueled by the company’s baseball-sized uranium fuel kernels, encased in layers of pyrolytic carbon, silicon carbide and porous carbon. The reactors will partly be constructed by Fort Worth-based Paragon Energy Solutions, LLC, a supply chain management company that focuses its efforts on tackling the nuclear industry’s most difficult challenges. The Xe-100 modular reactor is one of two designs selected by the DOE to receive $80 million each of initial cost-shared funding to build an advanced reactor demonstration plant that can be operational within seven years.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Texas leaders discussed the opportunity for nuclear energy. Photo via htxenergytransition.org

5 reasons Texas energy leaders are excited about sustainable nuclear energy

the view from heti

The University of Texas at Austin Cockrell School of Engineering hosted an event on August 16th called Advanced Nuclear Technology in Texas, where Dow and X-Energy CEOs joined Texas Governor Greg Abbott for a discussion about why the Texas Gulf Coast is quickly becoming the epicenter for nuclear with the recent announcement about Dow and X-Energy. Dow and X-energy are combining efforts to deploy the first advanced small modular nuclear reactor at industrial site under DOE’s Advanced Reactor Demonstration Program

“Texas is the energy capital of the world, but more important is what we are doing with that energy and what it means for our future in the state of Texas,” said Abbott. “Very important to our state is how we use energy to generate power for our grid. For a state that continues to grow massively, we are at the height of our production during the day, and we generate more power than California and New York combined. But we need more dispatchable power generation. One thing we are looking at with a keen eye is the ability to expand our capabilities with regard to nuclear generated power.”

The Governor announced a directive to the Public Utilities Commission of Texas to formulate a workgroup that will make recommendations that aim to propel Texas as a national leader in advanced nuclear energy.

According to the directive, to maximize power grid reliability, the group will work to understand Texas’s role in deploying and using advanced reactors, consider potential financial incentives available, determine nuclear-specific changes needed in the Electric Reliability Council of Texas (ERCOT) market, identify any federal or state regulatory hurdles to development, and analyze how Texas can streamline and speed up advanced reactor construction permitting.

Below are five key takeaways about the project and why energy experts are excited about advanced nuclear energy:

  • Advanced SMR Nuclear Project for Carbon-Free Energy: Dow, a global materials science leader, has partnered with X-energy to establish an advanced small modular reactor (SMR) nuclear project at its Seadrift Operations site in Texas. The project aims to provide safe, reliable, and zero carbon emissions power and steam to replace aging energy assets.
  • Decarbonization and Emission Reduction: This collaboration is set to significantly reduce the Seadrift site’s emissions by approximately 440,000 metric tons of CO2 equivalent per year. By adopting advanced nuclear technology, Dow is making a notable contribution to decarbonizing its manufacturing processes and improving environmental sustainability.
  • Grid Stability and Reliability: The advanced nuclear technology offers enhanced power and steam reliability, ensuring a stable energy supply for Dow’s Seadrift site. This is crucial for maintaining uninterrupted manufacturing operations and contributing to overall electric grid stability.
  • Texas Gulf Coast Energy Hub: Texas, as the energy capital of the world, has been chosen as the location for this groundbreaking project. This selection underscores Texas’ exceptional business climate, innovation history, and commitment to leading the energy transition. The project builds upon Texas’ position as a global energy leader.
  • Economic Growth and Job Opportunities: The SMR nuclear project promises to bring economic growth to the Texas Gulf Coast. It is expected to create new jobs, provide economic opportunities, and strengthen the local economy. By embracing innovative and sustainable energy solutions, Dow and X-energy are driving both industrial advancement and community prosperity.
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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Leaders across Houston shared their thoughts on the Future of Global Energy today. Image courtesy of HETI.

Energy leaders across Houston provide a global perspective​

IT TAKES A VILLAGE

Just over one month ago, a major Houston drilling executive challenged the energy industry to embrace partnering to attain the sustainability goals of the energy transition. The sentiment echoed across multiple sessions held throughout Houston and broadcast virtually at today’s Future of Global Energy Conference presented by Chevron.

Read on for key statements made by leaders across the city at Day 2 of this three-part event, hosted by the Greater Houston Partnership, Houston Energy Transition Initiative (HETI), and Center for Houston’s Future.

SESSION 1: COMMUNITY ENGAGEMENT AND EQUITY

“My work over the past 20 years… has allowed me to connect with communities that live in the shadows of large industrial facilities,” says John Hall, CEO of Houston Advanced Research Center (HARC).

“If energy companies, and the rest of the business sector, and government could come together… we have the opportunity, if we work innovatively and creatively to mesh all of those resources together, through a process of deliberate and thoughtful conversations, and engagement with some of the most disadvantaged communities in this state–we have the opportunity, without having to spend extra money, but through cooperative collaboration and solution building… not only achieve corporate goals, but uplift these communities.“

SESSION 2: BUILDING A WORKFORCE FOR THE TRANSITION

“We have to educate younger people that are coming into the workforce where the jobs are, and where the where the jobs are going to be in the next 10-15 years,” declares Tim Tarpley, president of the Energy Workforce & Technology Council. “We do not have enough young people coming into the energy space to [back]fill the folks that are retiring. And that’s a big problem.”

Tarpley continues, “Younger people don’t always feel like there’s going to be opportunities in this industry going forward. That couldn’t be further from the truth. There is tremendous opportunity.”

SESSION 3: INNOVATION & TECHNOLOGY FOR THE ENERGY TRANSITION

“Being able to take technology from lab development to commercialization, crossing that barrier of risk–we have to do that as an industry and as a society,” explains Billy Bardin, Global Climate Transition Director, Dow Inc.

“Houston has a leading role to play in that, given the deployed assets, the expertise, the workforce development plans we heard about in the previous session with our academic partners. This portfolio of capabilities is ultimately required. At Dow, we talk about a decarbonizing growth strategy – where we want to decarbonize our assets but at the same time make safer, more sustainable materials that our customers need.”

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“Partnerships are critical with earlier stage startups, but also partnerships on deployment are critical. When thinking about scaling up, and the challenges of scaling up, it’s really hard to find one company that can do it all,” says Jim Gable, President, Chevron Technology Ventures. “Every solution has to fit within the rest of the system. It’s not just one breakthrough that’s going to resolve the world’s challenges related to decarbonization or lowering our carbon footprint.”

SESSION 4: FUNDING THE ENERGY TRANSITION

“One of the vexing issues is the demand side of the equation,” posits Kassia Yanosek, Partner, McKinsey & Company. “We are in a different world today, where we have to think, ‘How do we scale new molecules?’ Green LNG, hydrogen and ammonia made from green hydrogen or blue hydrogen–we don’t have a deep market for those types of molecules. The challenge we are facing today, in addition to the supports on the supply side, is creating a market and demand for these molecules that cost more but also have a greener content.”

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Spring-based private equity firm acquires West Texas wind farm

power deal

Spring-based private equity firm Arroyo Investors has teamed up with ONCEnergy, a Portland, Oregon-based developer of clean energy projects, to buy a 60-megawatt wind farm southeast of Amarillo.

Skyline Renewables, which acquired the site, known as the Whirlwind Energy Center, in 2018, was the seller. The purchase price wasn’t disclosed.

Whirlwind Energy Center, located in Floyd County, West Texas, comprises 26 utility-scale wind turbines. The wind farm, built in 2007, supplies power to Austin Energy.

“The acquisition reflects our focus on value-driven investments with strong counterparties, a solid operating track record, and clear relevance to markets with growing capacity needs,” Brandon Wax, a partner at Arroyo, said in a press release. “Partnering with ONCEnergy allows us to leverage deep operational expertise while expanding our investment footprint in the market.”

Arroyo focuses on energy infrastructure investments in the Americas. Its portfolio includes Spring-based Seaside LNG, which produces liquefied natural gas and LNG transportation services.

Last year, Arroyo closed an investment fund with more than $1 billion in total equity commitments.

Since its launch in 2003, Arroyo has “remained committed to investing in high-quality assets, creating value and positioning assets for exit within our expected hold period,” founding partner Chuck Jordan said in 2022.

$524M Texas Hill Country solar project powered by Hyundai kicks off

powering up

Corporate partners—including Hyundai Engineering & Construction, which maintains a Houston office—kicked off a $524 million solar power project in the Texas Hill Country on Jan. 27.

The 350-megawatt, utility-scale Lucy Solar Project is scheduled to go online in mid-2027 and represents one of the largest South Korean-led investments in U.S. renewable energy.

The solar farm, located on nearly 2,900 acres of ranchland in Concho County, will generate 926 gigawatt-hours of solar power each year. That’s enough solar power to supply electricity to roughly 65,000 homes in Texas.

Power to be produced by the hundreds of thousands of the project’s solar panels has already been sold through long-term deals to buyers such as Starbucks, Workday and Plano-based Toyota Motor North America.

The project is Hyundai Engineering & Construction’s largest solar power initiative outside Asia.

“The project is significant because it’s the first time Hyundai E&C has moved beyond its traditional focus on overseas government contracts to solidify its position in the global project financing market,” the company, which is supplying solar modules for the project, says on its website.

Aside from Hyundai Engineering & Construction, a subsidiary of automaker Hyundai, Korean and U.S. partners in the solar project include Korea Midland Power, the Korea Overseas Infrastructure & Urban Development Corp., solar panel manufacturer Topsun, investment firm EIP Asset Management, Primoris Renewable Energy and High Road Energy Marketing.

Primoris Renewable Energy is an Aurora, Colorado-based subsidiary of Dallas-based Primoris Services Corp. Another subsidiary, Primoris Energy Services, is based in Houston.

High Road is based in the Austin suburb of West Lake Hills.

“The Lucy Solar Project shows how international collaboration can deliver local economic development and clean power for Texas communities and businesses,” says a press release from the project’s partners.

Elon Musk vows to put data centers in space and run them on solar power

Outer Space

Elon Musk vowed this week to upend another industry just as he did with cars and rockets — and once again he's taking on long odds.

The world's richest man said he wants to put as many as a million satellites into orbit to form vast, solar-powered data centers in space — a move to allow expanded use of artificial intelligence and chatbots without triggering blackouts and sending utility bills soaring.

To finance that effort, Musk combined SpaceX with his AI business on Monday, February 2, and plans a big initial public offering of the combined company.

“Space-based AI is obviously the only way to scale,” Musk wrote on SpaceX’s website, adding about his solar ambitions, “It’s always sunny in space!”

But scientists and industry experts say even Musk — who outsmarted Detroit to turn Tesla into the world’s most valuable automaker — faces formidable technical, financial and environmental obstacles.

Feeling the heat

Capturing the sun’s energy from space to run chatbots and other AI tools would ease pressure on power grids and cut demand for sprawling computing warehouses that are consuming farms and forests and vast amounts of water to cool.

But space presents its own set of problems.

Data centers generate enormous heat. Space seems to offer a solution because it is cold. But it is also a vacuum, trapping heat inside objects in the same way that a Thermos keeps coffee hot using double walls with no air between them.

“An uncooled computer chip in space would overheat and melt much faster than one on Earth,” said Josep Jornet, a computer and electrical engineering professor at Northeastern University.

One fix is to build giant radiator panels that glow in infrared light to push the heat “out into the dark void,” says Jornet, noting that the technology has worked on a small scale, including on the International Space Station. But for Musk's data centers, he says, it would require an array of “massive, fragile structures that have never been built before.”

Floating debris

Then there is space junk.

A single malfunctioning satellite breaking down or losing orbit could trigger a cascade of collisions, potentially disrupting emergency communications, weather forecasting and other services.

Musk noted in a recent regulatory filing that he has had only one “low-velocity debris generating event" in seven years running Starlink, his satellite communications network. Starlink has operated about 10,000 satellites — but that's a fraction of the million or so he now plans to put in space.

“We could reach a tipping point where the chance of collision is going to be too great," said University at Buffalo's John Crassidis, a former NASA engineer. “And these objects are going fast -- 17,500 miles per hour. There could be very violent collisions."

No repair crews

Even without collisions, satellites fail, chips degrade, parts break.

Special GPU graphics chips used by AI companies, for instance, can become damaged and need to be replaced.

“On Earth, what you would do is send someone down to the data center," said Baiju Bhatt, CEO of Aetherflux, a space-based solar energy company. "You replace the server, you replace the GPU, you’d do some surgery on that thing and you’d slide it back in.”

But no such repair crew exists in orbit, and those GPUs in space could get damaged due to their exposure to high-energy particles from the sun.

Bhatt says one workaround is to overprovision the satellite with extra chips to replace the ones that fail. But that’s an expensive proposition given they are likely to cost tens of thousands of dollars each, and current Starlink satellites only have a lifespan of about five years.

Competition — and leverage

Musk is not alone trying to solve these problems.

A company in Redmond, Washington, called Starcloud, launched a satellite in November carrying a single Nvidia-made AI computer chip to test out how it would fare in space. Google is exploring orbital data centers in a venture it calls Project Suncatcher. And Jeff Bezos’ Blue Origin announced plans in January for a constellation of more than 5,000 satellites to start launching late next year, though its focus has been more on communications than AI.

Still, Musk has an edge: He's got rockets.

Starcloud had to use one of his Falcon rockets to put its chip in space last year. Aetherflux plans to send a set of chips it calls a Galactic Brain to space on a SpaceX rocket later this year. And Google may also need to turn to Musk to get its first two planned prototype satellites off the ground by early next year.

Pierre Lionnet, a research director at the trade association Eurospace, says Musk routinely charges rivals far more than he charges himself —- as much as $20,000 per kilo of payload versus $2,000 internally.

He said Musk’s announcements this week signal that he plans to use that advantage to win this new space race.

“When he says we are going to put these data centers in space, it’s a way of telling the others we will keep these low launch costs for myself,” said Lionnet. “It’s a kind of powerplay.”