Halliburton Labs was founded in 2020 a bit differently from other corporate venture groups, and, as Executive Director Scott Gale describes, the idea was to deeply ingratiate themselves with the startups as well as the innovation community.

While the corporate world always needs eyes on its return on investment, supporting the innovation ecosystem has been a bit of a leap of faith – and it always will be.

"There's always this idea of having a line of sight to the outcomes (of your investment). And when you're interfacing with or investing in the startup community, you don't have the benefit of line of sight. A lot of the things that are being solved for are just too early stage. And that can be really hard for corporates to wrap their heads around," Gale says on the Houston Innovators Podcast.

"One of the things that we got to was this idea that you can invest in the startup community, and you don't know where the returns will come from, but you know they will come," he continues.

In line with this idea, Halliburton Labs — along with the Rice Alliance and Greentown Houston — announced the inaugural Houston Energy and Climate Startup Week 2024 to take place in September, but Gale says he hopes this is just the beginning of Houston organizations coming together to collaborate on the initiative.

"I think we have a really awesome initial coalition. Whether your the fifth company or organization to raise its hand to do something that week or the 50th — it really doesn't matter," Gale says. "It really is an open invitation — and I want to make that super clear."

Gale says that he's looked at some of the successful week-long events — like SXSW and others — and the key factors are calendar coordination and cross promotion. Now that Houston has the week set — September 9 to 13, 2024 — it's time for everyone to fill that week with a density of events anywhere around Houston to showcase the city's innovative energy community.

Those interested can learn more or submit their event information online.

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This article originally ran on InnovationMap.