eyes on ideation

Q&A: How this Houston-based studio is tackling billion-dollar problems with internal innovation

Anu Puvvada, KPMG Studio leader, shares how her team is advancing software solutions across industries from ESG to medicine and beyond. Photo courtesy of KPMG

Across the energy transition, major corporations — within the energy sector or adjacently supporting it — are focusing on new ways to innovate solutions.

In 2021, KPMG, a New York-based global audit, accounting, and advisory service provider, formed a new entity to play in the innovation space. The Houston-based team finds innovative software that benefit KPMG's clients across industries.

"We're really focused on transformative businesses that we can offer our clients in the next three to five years to solve fairly large problems," Anu Puvvada, KPMG Studio leader, shares with InnovationMap earlier this year.

In an interview with InnovationMap, Puvvada shares more about the program and why she's passionate about leading this initiative from Houston. Check out the shortened Q&A below and head to InnovationMap for the full conversation.

InnovationMap: Tell me about KPMG Studio's structure and your overall goal with the program.

Anu Puvvada: I like to think about it more around framing. We frame the studio around three pillars: incubate, accelerate and amplify. We take in a lot of ideas that come from the business and from our clients and we incubate and see which of them are really high growth solving like a very large problem across verticals and horizontals. When I say a big problem — it's got to be a $1 billion-plus problem.

IM: Seems like a mutually beneficial relationship between KPMG and these innovators, right?

AP: I would say it's good for KPMG because it allows us to innovate differently and innovate with agility. My group actually operates as a startup within a large organization. And then we create this ecosystem around startups inside KPMG, so when it exits, it's got the basis to run on its own. That's important for us because it gives us agility, it lets us really capitalize on our brand. It's not just what it brings us, but also what it brings our clients.

There's a big competitive advantage to innovating inside KPMG. These innovators get to work inside our walls protected by the infrastructure of KPMG. They, they get a technology team to help them build the idea. And they get to use their brand of KPMG, use our marketing engine, our comms engine, like everything that's behind us. A startup outside, it doesn't get any of that. So, it almost like accelerates them into market when the spin out happens. We use the differentiators and the competitive advantage of KPMG in order to amplify the story of that startup and their value proposition in the market.

IM: Is the studio operating completely in Houston?

AP: We source our ideas from all over nationally. I'm in Houston and a lot of my support team is actually in Houston as well. And I work with a lot of the Houston ecosystem around innovation. I really see Houston as a big future market. We are at the center of climate and ESG, the space economy, and medicine. Those are three big like curves that are going to be hitting in the next five years. So, it is integral for studio to be integrated into that ecosystem to position KPMG for the future.

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This conversation has been edited for brevity and clarity. A version of this article originally ran on InnovationMap.

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A View From HETI

Harris County commissioners approved a plan that seeks to address issues of ecology, infrastructure, economy, community and culture. Photo via Getty Images.

Harris County commissioners approved a five-point Climate Justice Plan last month with a 3-1 vote by Harris County commissioners. The plan was created by the Office of County Administration’s Office of Sustainability and the nonprofit Coalition for Environment, Equity and Resilience.

“Climate action planning that centers on justice has the potential to spark innovative thinking and transformative actions that will lead to meaningful and just transitions in communities, policies, funding mechanisms, and implementation strategies,” the 59-page report reads.

The plan seeks to address issues relating to ecology, infrastructure, economy, community and culture. Here’s a breakdown:

Ecology

The plan will work towards clean air, water, and soil efforts that support the health of the environment, renewable energy that reduces greenhouse gases and pollution, and conservation and protection of our natural resources. Some action items include:

  • Increasing resources for local government agencies
  • Developing a free native seed bank at all libraries
  • Identifying partners and funding streams to reduce the costs of solar power for area households
  • Producing renewable energy on large tracts of land
  • Expanding tree planting by 20 percent
  • Providing tree maintenance and restoration efforts
  • Incentivizing gray water systems and filtration to conserve fresh water

Economy

In terms of the economy, the Climate Justice Plan wants the basic needs of the community met and wants to also incentivize resilience, sustainability, and climate solutions, and recycling and reuse methods. Specific actions include:

  • Quantifying the rising costs associated with climate change
  • Expanding resources and partnering with organizations to support programs that provide food, utility, housing, and direct cash assistance
  • Supporting a coalition of area non-profit organizations and county offices to strengthen social service support infrastructure
  • Supporting home repair, solar installation, and weatherization programs
  • Identify methods to expand free and efficient recycling and composting services
  • Creating a climate tax levied on greenhouse gas emissions to develop a climate fund to offset the impacts of pollution

Infrastructure

As Houston has been prone to hurricanes and flooding damage, the infrastructure portion of the plan aims to protect the region from risks through preventative floodplain and watershed management. Highlights include:

  • Investing in generators and solar power, plus battery backup and bidirectional EV charging for all county libraries
  • Providing more heating and cooling centers with charging stations
  • Coordinating and deploying community microgrids, especially in neighborhoods prone to losing power
  • Seeking partnerships and funding for low- or no-cost water purifiers for areas with the highest needs
  • Protecting the electric grid through regular maintenance and upgrading, and advocating for greater accountability and responsiveness among appointed officials
  • Developing regulations to require resilient power line infrastructure to prevent outages and failures in new developments

Community and Culture

Housing, a strong economy and access to affordable and healthy food will be achieved under the community aspect of the plan. Under culture, the plan seeks to share knowledge and build trust. Key goals include:

  • Developing a campaign to promote the use of the Harris County 311 system to identify critical community concerns
  • Supporting the development of a Community Housing Plan that ensures stable and safe housing
  • Advocating for revisions to Federal Emergency Management Agency (FEMA) disaster funding to account for renters’ losses and unmet housing needs
  • Developing and funding a whole-home program for repairs, weatherization, and solar energy
  • Developing culturally relevant public relations campaigns to increase knowledge of health, environment and biodiversity across generations
Read the full plan here.

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