hiccups in hydrogen

Panel: Experts weigh in on what's holding hydrogen development back​ in Houston and beyond

It's all about the money — or lack thereof. Photo by Natalie Harms/EnergyCapital

Houston has a ton of potential to be a major hub for hydrogen — but who's to pick up the tab on the progress that is needed to advance the alternative energy source? A panel at a recent event sat down to talk it out.

The Hydrogen Technology Expo, a two-day conference at NRG Center last week, brought in dozens of companies and hundreds of attendees to Houston to discuss the most pressing topics of the energy transition. One panel — moderated by Brett Perlman, CEO of the Center for Houston's Future — looked specifically at the challenges for the hydrogen economy.

The biggest challenge: Money. Perlman starts the conversation asking panelists if Wall Street is showing up to back hydrogen projects.

"Everyone talks about investing in hydrogen, and very few people actually do it," says Sean Shafer, managing partner of Energy and Industrial Advisor Partners, "outside of the big strategics and some technology plays — electrolyzers, fuel cells, and stuff like that."

Timing is an issue, adds Brian Hodges, partner at Aurum Capital Connect. Hodges, who previously was at Bank of America, saw first hand the money that a bank was willing to put into clean energy and decarbonization. But, when presenting options to deploy this funding, Hodges hears a familiar refrain — it's too early, it's too small, the pieces aren't in place yet.

"There is a gigantic pool of capital out there — whether its traditional banks, financial institutions, sovereign wealth funds," he says. "Literally everyone and their dog is interested in the space. ... We're right on the cusp of this, but when you look at Europe, they're 10 years ahead of us."

And that decade of experience is what attracts more funding, Hodges says. And it's not just Europe when it comes to markets getting ahead. Texas can't compete with the likes of California, says Roxana Bekemohammadi, founder and executive director of US Hydrogen Alliance, especially when it comes to policy. The state has had legislation addressing zero-emission vehicles since 1989.

"California policies are unique beasts, and I like to explain this because it's really important when I talk to other state legislators," Bekemohammadi says, explaining that the state mandates action and has larger teams to put policy into place. "You're looking at such a mature industry, if you want to call it an industry, but it's really a policy institution."

The panelists agree on the obstacle of policy. Tanya Peacock, managing director of EcoEngineers, works directly with project developers looking for financing and investment funds and financiers looking for projects.

"Everybody is waiting for the guidance on the IRA 45V Production Tax Credit," she says. "I think that's really the game changer for the industry, but the uncertainty around how the credit is going to be implemented is what's holding back a lot of the investment at the moment."

Texas doesn't have state incentives, Shafer points out, but the work is easy to get done with the workforce in the region, so that's also a missed opportunity. Some other factors, he adds, include offtake and lack of debt providers. He says the demand hasn't been established yet to provide a good opportunity for offtake negotiations — it's a chicken and egg problem. Meanwhile, project finance tends to have a debt provider involved, but there aren't providers willing to underwrite debt hydrogen projects.

"One of the other big things is there seems to be a lack of middle capital to get smaller companies to get their projects more backed," Shafer continues his list. "People want to write the big checks. They don't want to write the small checks — and I think one of the reasons is they don't want to lose all their capital. There's no downside protection in this industry."

Perlman, who addressed the crowd in a presentation about Texas as a hydrogen hub earlier in the day, remains bullish on the city's future in the space. Last year, CHF and several other organizations worked together to create the plan for the HyVelocity Hub — and a pitch to receive U.S. Department of Energy Regional Clean Hydrogen Hub funding to make it a reality.

"What we want to do in Texas is jumpstart the market," Perlman says, adding that HyVelocity can help accomplish this goal. "This market can happen in Texas because we are the right place with the right resources. ... What we need to do as an industry is accelerate development."

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A View From HETI

Grace Rodriguez (left) and Juliana Garaizar have partnered up — along with their teams — to collaborate on the Equitable Energy Transition Alliance and Lab. Photos courtesy

A group of Houston's innovation and energy leaders teamed up to establish an initiative supporting equitability in the energy transition.

Impact Hub Houston, a nonprofit incubator and ecosystem builder, partnered with Energy Tech Nexus to establish the Equitable Energy Transition Alliance and Lab to accelerate startup pilots for underserved communities. The initiative announced that it's won the 2024 U.S. Small Business Administration Growth Accelerator Fund Competition, or GAFC, Stage One award.

"We are incredibly honored to be recognized by the SBA alongside our esteemed partners at Energy Tech Nexus," Grace Rodriguez, co-founder and executive director of Impact Hub Houston, says in a news release. "This award validates our shared commitment to building a robust innovation ecosystem in Houston, especially for solutions that advance the Sustainable Development Goals at the critical intersections of industry, innovation, sustainability, and reducing inequality."

The GAFC award, which honors and supports small business research and development, provides $50,000 prize to its winners. The Houston collaboration aligns with the program's theme area of Sustainability and Biotechnology.

“This award offers us a great opportunity to amplify the innovations of Houston’s clean energy and decarbonization pioneers,” adds Juliana Garaizar, founding partner of the Energy Tech Nexus. “By combining Impact Hub Houston’s entrepreneurial resources with Energy Tech Nexus’ deep industry expertise, we can create a truly transformative force for positive change.”

Per the release, Impact Hub Houston and Energy Tech Nexus will use the funding to recruit new partners, strengthen existing alliances, and host impactful events and programs to help sustainable startups access pilots, contracts, and capital to grow.

"SBA’s Growth Accelerator Fund Competition Stage One winners join the SBA’s incredible network of entrepreneurial support organizations contributing to America’s innovative startup ecosystem, ensuring the next generation of science and technology-based innovations scale into thriving businesses," says U.S. SBA Administrator Isabel Casillas Guzman.

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This article originally ran on InnovationMap.

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