It's all about the money — or lack thereof. Photo by Natalie Harms/EnergyCapital

Houston has a ton of potential to be a major hub for hydrogen — but who's to pick up the tab on the progress that is needed to advance the alternative energy source? A panel at a recent event sat down to talk it out.

The Hydrogen Technology Expo, a two-day conference at NRG Center last week, brought in dozens of companies and hundreds of attendees to Houston to discuss the most pressing topics of the energy transition. One panel — moderated by Brett Perlman, CEO of the Center for Houston's Future — looked specifically at the challenges for the hydrogen economy.

The biggest challenge: Money. Perlman starts the conversation asking panelists if Wall Street is showing up to back hydrogen projects.

"Everyone talks about investing in hydrogen, and very few people actually do it," says Sean Shafer, managing partner of Energy and Industrial Advisor Partners, "outside of the big strategics and some technology plays — electrolyzers, fuel cells, and stuff like that."

Timing is an issue, adds Brian Hodges, partner at Aurum Capital Connect. Hodges, who previously was at Bank of America, saw first hand the money that a bank was willing to put into clean energy and decarbonization. But, when presenting options to deploy this funding, Hodges hears a familiar refrain — it's too early, it's too small, the pieces aren't in place yet.

"There is a gigantic pool of capital out there — whether its traditional banks, financial institutions, sovereign wealth funds," he says. "Literally everyone and their dog is interested in the space. ... We're right on the cusp of this, but when you look at Europe, they're 10 years ahead of us."

And that decade of experience is what attracts more funding, Hodges says. And it's not just Europe when it comes to markets getting ahead. Texas can't compete with the likes of California, says Roxana Bekemohammadi, founder and executive director of US Hydrogen Alliance, especially when it comes to policy. The state has had legislation addressing zero-emission vehicles since 1989.

"California policies are unique beasts, and I like to explain this because it's really important when I talk to other state legislators," Bekemohammadi says, explaining that the state mandates action and has larger teams to put policy into place. "You're looking at such a mature industry, if you want to call it an industry, but it's really a policy institution."

The panelists agree on the obstacle of policy. Tanya Peacock, managing director of EcoEngineers, works directly with project developers looking for financing and investment funds and financiers looking for projects.

"Everybody is waiting for the guidance on the IRA 45V Production Tax Credit," she says. "I think that's really the game changer for the industry, but the uncertainty around how the credit is going to be implemented is what's holding back a lot of the investment at the moment."

Texas doesn't have state incentives, Shafer points out, but the work is easy to get done with the workforce in the region, so that's also a missed opportunity. Some other factors, he adds, include offtake and lack of debt providers. He says the demand hasn't been established yet to provide a good opportunity for offtake negotiations — it's a chicken and egg problem. Meanwhile, project finance tends to have a debt provider involved, but there aren't providers willing to underwrite debt hydrogen projects.

"One of the other big things is there seems to be a lack of middle capital to get smaller companies to get their projects more backed," Shafer continues his list. "People want to write the big checks. They don't want to write the small checks — and I think one of the reasons is they don't want to lose all their capital. There's no downside protection in this industry."

Perlman, who addressed the crowd in a presentation about Texas as a hydrogen hub earlier in the day, remains bullish on the city's future in the space. Last year, CHF and several other organizations worked together to create the plan for the HyVelocity Hub — and a pitch to receive U.S. Department of Energy Regional Clean Hydrogen Hub funding to make it a reality.

"What we want to do in Texas is jumpstart the market," Perlman says, adding that HyVelocity can help accomplish this goal. "This market can happen in Texas because we are the right place with the right resources. ... What we need to do as an industry is accelerate development."

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New report shows Texas led nation in solar and battery growth in 2024

by the numbers

The winds of change in power generation are sweeping through Texas.

Texas outpaced all other states in various categories of power generation in 2024, according to a new report from Ember, an energy think tank. The report shows:

  • Texas contributed more (12 terawatt-hours) to the country’s 64 terawatt-hour rise in solar generation last year than any other state.
  • Texas installed more solar (7.4 gigawatts) and battery (3.9 gigawatt) capacity than any other state.
  • Texas installed more utility-scale battery capacity (3.9 gigawatts) than any other state.
  • Texas saw the second biggest increase (eight terawatt-hours) in natural gas generation in 2024. Only Virginia, at 10 terawatt-hours, ranked higher.
  • Texas ranked second among the states for the biggest drop in production of coal-fueled power (6.07 terawatt-hours), preceded only by Wyoming (6.3 terawatt-hours).

Overall, coal represented 14 percent of power generation in Texas last year, with the combination of wind and solar at 30 percent, according to the report. Across the U.S., says the report, wind and solar generated more electricity than coal for the first time. Coal generation made up just 15% of U.S. electricity generation in 2024.

“The shift away from coal has been primarily driven by market dynamics and availability of more cost-effective resources,” the report says. “The unit costs of wind and solar have reduced significantly and their quick installation makes them commercially attractive.”

Citing data like the figures published by Ember, Texas Gov. Greg Abbott champions Texas as the “Energy Capital of the World,” a title that Houston also claims.

“As Texas continues to experience unprecedented growth, we will remain a leader in energy while also bolstering the Texas grid to meet the growing demands of our great state,” Abbott said in 2024.

$135 million in funding secured for new Houston battery storage facility

battery expansion

Boulder, Colorado-based SMT Energy has secured $135 million in funding for a 160-megawatt battery energy storage facility, dubbed SMT Houston IV, according to an announcement.

The new facility will work to support the ERCOT grid by providing access to stored energy. The project is expected to be online by 2026 and store and dispatch enough electricity to power 8,800 homes in Texas annually.

Macquarie and KeyBanc Capital Markets were joint lead arrangers in a $100 million project financing facility. Macquarie's Commodities and Global Markets business will also provide a preferred equity investment and are mandated to sell the project's investment tax credits of approximately $62 million, according to SMT. KeyBanc will also act as a financial advisor to SMT.

North Carolina-based battery energy storage integrator FlexGen Power Systems will obtain equipment for the project. The project will also use FlexGen's energy management system software. The software provides site integration, site control and advanced analytics insights to maximize the availability and operating ranges of battery energy storage assets.

"FlexGen is proud to partner with SMT Energy on the deployment of the SMT Houston IV project, which will deliver critical services to the dynamic ERCOT power grid," Jason Abiecunas, Executive Vice President of Business Development with FlexGen said in the release.

In 2023, SMT Energy and joint venture partner SUSI Partners announced plans to add 10 battery storage projects to Texas, doubling capacity from 100 megawatts to 200 megawatts in the Houston and Dallas areas. SMT has a 2 gigawatt per hour pipeline of battery energy storage projects in ERCOT and Southwest Power Pool targeted for commercial operation by 2030, according to the release.

Houston energy expert shares key takeaways from CERAWeek 2025

guest column

What a difference a year makes.

I have been coming to CERAWeek for as long as I can remember and the Agora track within CERAWeek since it originated. Although freshness likely distorts my thinking, I cannot remember a CERAWeek that seemed so different from the previous year's than this one.

This certainly isn’t a comprehensive summary of the conference, but some of my key take forwards from last week's events.

It’s all about power.

It seemed like everyone associated with the power value chain showed up. Developers, turbine manufacturers, utilities, oil and gas, renewables, geothermal, nuclear, storage, hyperscalers, and lots of innovative companies that aim to squeeze more out of the grid we already have. Most of the companies embraced the “all of the above” sentiment and despite moderators (and some key notes) attempt to force technology picks, most didn’t take the bait.

Practical is in.

Real issues – choke points in supply chains and the workforce, permit timing, cost increases in new generation – were openly discussed both on the stage and in the countless meetings and meet ups in partner rooms and in open spaces throughout the Hilton Americas and the GR Brown.

AI was everywhere.

While there was an understanding that not all the power load growth is coming from AI and Data Centers, that segment was getting all the attention. AI went beyond the retail and human enablement to AI for Optimization and AI for Innovation. The symbiosis of Tech and Energy was evident – power is a constraint, and AI is a game changer. S&P (CERAWeek’s organizer) did a great job of weaving this theme across the conference in both the Executive and Agora sessions.

More gas… and less hydrogen.

Whether it was LNG or gas to power or methane emission management, the US’s dominance in gas was front and center. Hydrogen was largely absent from the Executive talks and where it was topical in the Agora sessions, the need for better economics was made clear.

Consistency and balance are needed for this sector.

I am unsure whether it is a “stay calm and carry on” approach, as one leader fashioned, or rather a “carry on” message and imperative. Phrases like “one extreme to another” were heard on stage and in the hallways. The oil and gas CEOs talked more openly about their base business than they had in the last four years but they also talked about their decarbonization activities as well as commercialization of new technologies and value chains.

The macro-economic picture cast long shadows.

While few talks onstage addressed tariffs, consumer sentiment, inflation and unemployment (including those from government officials), the talks in the halls and private meetings certainly did. And while some argued that “the end justifies the means,” it wasn’t an argument that most seemed to buy into.

There is a lot of tripping up on labels.

Politics makes our sector more polarizing than it should or needs to be. Climatetech, Sustainability, Cleantech – some were labels with broad objectives, and some were meant to be binary or exclusionary. "Energy Transition" for some meant a binary replacement of fossil fuels with renewables, and for others, it meant an evolution of a system in multiple dimensions. In any event, a lot of energy is being spent on the labels and the narratives. I don’t have an easy answer for this other than to fall back to longer discussions and less use of labels that have lots of meanings and can quickly move a constructive discussion onto the third rail.

Collaboration is key and vital in this uncertain world.

The attendance of approximately 10,000 spanned the breadth of energy, those who make, move, and use it from around the globe—in other words, everyone—with a strong tone of inclusion. CERAWeek, after all, is all about convening and collaboration, and this played out in the programming and the networking. The messages about practicality, consistency, balance and “all of the above” and the storm clouds of the extremes seemed to put everyone in a similar boat: Am I being too hopeful that this will lead to more and more collaboration within the sector to advance the multiple aims of affordability, reliability, security, resiliency and sustainability?

The next-generation workforce is a strategic imperative.

The NextGen cohort in Agora was launched with 100+ graduate students from all over coming to see the energy sector close up. Kudos to S&P for making this investment and to all the conference attendees who spent time talking to the students about their research, their interests, and, importantly, sharing their career stories. Relationships were born at CERAWeek.

Houston showed well for the conference and Mother Nature played nice. The days were sunny and dry, and the evening temperatures fit the outdoor events well. The schedule and pace of CERAWeek is exhausting, and most people were worn out by Thursday.

CERAWeek 2025 is in the books; the connections made, and messages heard set the tone for the year ahead.

Until CERAWeek 2026.

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Barbara J. Burger is a startup adviser and mentor. She is the independent Director of Bloom Energy and is an advisor to numerous organizations, including Lazard Inc., Syzygy Plasmonics, Energy Impact Partners and others. She previously led corporate innovation for two decades at Chevron and served on the board of directors for Greentown Labs.