Q&A

Why Nabors wants to be an early leader within the energy transition

In a Q&A with EnergyCapital, Guillermo Sierra of Nabors Industries explains how the 70-year-old company is navigating the energy transition. Photo via LinkedIn

With over 70 years of experience, Nabors Industries has established itself as one of the largest land contract drilling companies in the world, as well as a provider of offshore platform rigs in the United States and international markets. But how is the company thinking of its next decades amid the energy transition?

Considering the role Nabors is playing in the future of energy is Houston-based Guillermo Sierra's job as vice president of energy transition. In a Q&A with EnergyCapital, he explains how the company envisions its future as an energy leader and what all that entails, including sourcing new technologies — sometimes from promising startups like Sage Geosystems.

EnergyCapital: Tell me about Nabors' commitment to the energy transition. What are your responsibilities leading this initiative?

Guillermo Sierra: Understanding that no single source today consistently delivers affordable, reliable and responsible energy, Nabors sees its future innovating solutions for hydrocarbons and clean energy while removing the tradeoffs between them. “Energy Without Compromise” is the vision guiding these efforts. Ultimately, we view three critical paths for the industry and ourselves to realize this:

  • Embrace energy innovation over energy exclusion. Too often the energy transition conversation is about excluding particular sources when we should be focused on solving challenges or overcoming limitations with technology. Oil and gas provide affordable and reliable energy but we must address emissions. Renewables are a greener solution but powering society, heavy industries, and hard-to-abate sectors requires sources that are clean, scalable, and baseload-seeking. For our part, we are lowering the carbon intensity of oil and gas operations with AI-based engine management software, fuel enhancers, highline power solutions, energy storage and forthcoming hydrogen injection systems while also investing in geothermal, concentrated solar power, alternative energy storage, emissions monitoring, hydrogen, and advanced materials, to make renewables a viable solution to decarbonize the industrial and energy industries.
  • Capitalize on strengths and adjacencies. Companies should seek opportunities to apply skillsets and competencies to advance other industries in the pursuit of a sustainable future. It is easy to see how our drilling expertise is valuable to the geothermal industry. Those companies need to drill wells and use technology that’s been developed by the oil and gas industry for decades to produce heat instead of hydrocarbons. Beyond the drill bit though, companies in the broader clean energy community see tremendous strategic value in partnering with Nabors. Our robotics, remote operations, software, automation, AI, manufacturing and engineering capabilities, global customer base of some of the world’s largest companies, worldwide vendor relationships and supply chain can be used to help startups grow and scale much more quickly.
  • Collaborate to accelerate progress. The proverb is if you want to go fast, go alone. If you want to go deep or go far, go together. Working together and leveraging collective strengths will help us solve some of the most meaningful challenges. There’s room for us all and we need to work together to achieve emissions goals.

EC: When considering a clean tech company, what are the top qualities driving your investment decisions? How did Sage Geosystems fit what you were looking for?

GS: Traditionally, renewables have stumbled some in the power business because they are intermittent and therefore not dispatchable or reliable baseload. There are also safety, supply chain, and environmental challenges to overcome with lithium-ion batteries and the lack of circularity of panels, blades, and other equipment. Additionally, to decarbonize industrial processes, you need clean and efficient sources of heat – which have largely been nonexistent. And the broader industrials complex needs green fuels, hydrogen and sustainable aviation fuel to eliminate their carbon footprint.

Therefore we believe the world needs clean, renewable, scalable, and baseload/dispatchable generation, and alternatives to today’s chemical-based energy storage. When we evaluate our investments, this is what we’re ultimately seeking.

Sage checks every one of these boxes. The company envisions producing renewable baseload power from geothermal and has novel solutions to energy storage. And unlike many geothermal companies, their approach is deployable today with off the shelf technologies.

EC: What role do you see enhanced geothermal playing in the energy transition?

GS: In my opinion, geothermal has been the gaping hole so to speak in net zero plans from companies and governments. Less than 1 percent of the earth is cooler than 1,000 degrees Celsius. Heat gradients needed are miles away while the sun is 93 million miles away. The oil and gas industry has spent decades perfecting how we drill safely and efficiently. We have near limitless energy beneath our feet and have the tools to tap it. Now we need the focus and capital of the broader energy complex.

EC: How big are your long-term aspirations for Nabors in regards to the energy transition?

GS: I believe the energy transition will represent one of the biggest reallocations of capital in human history. By some estimates, some $300 trillion is expected to spent. We want to be a leader. We want in early. We believe we have the skills, competencies, workforce, relationships, and scale to make a meaningful impact and we are taking action.

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This conversation has been edited for brevity and clarity.

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A View From HETI

Merab Momen, founder of AI CTO Services. Courtesy Photo

Artificial intelligence is now everywhere. It is mentioned in every startup pitch deck, and every corporate roadmap claims to use it. However, many early-stage businesses struggle with the simple question, “What does AI actually mean for my business?”

In a recent podcast episode of EnergyTech Startups, Merab Momen, founder of AI CTO Services and a long time AI practitioner, explains why most founders misunderstand AI, how startups can practically apply it and why Houston is quietly becoming a serious hub for AI-driven innovation.

Filling the AI Leadership Gap

Merab’s career has spanned decades of technology transitions. He worked on neutral networks in the 1990s, constructed computer vision systems long before they were common, and helped install AI solutions inside huge industrial companies. However, he noticed a huge problem when generative AI started to explode into the mainstream-The requirement of a real partner by the founders for AI integration but inability to rely on a full-time CTO and project-based consultants.

“I really needed something which is much more engaging where I can give that partner-level advice to the founders,” he said. By giving firms on-demand access to high-level AI knowledge and expertise, his methodology enables them to analyse tools, steer clear of cost blunders and eventually transition to a permanent technology leader when the time is right.

AI is Older than Most People Think

Despite its recent rise in popularity, AI is nothing new. AI actually began in the 1950s. Merab in his conversation explained how he worked on his first AI project back in the year 1996 that worked perfectly, but the processing power wasn’t just there to make it practical. He continued how he utilized the swarm intelligence models to optimize supply chains, now referred to as MLPOs and data engineering.

From Language Models to Physical World

Much of the public conversation about AI revolves around chatbots and text generation. But Merab sees far greater potential in AI’s interaction with the physical world, especially in industrial settings. He emphasized edge computing and vision language models (VLMs) as significant advances in manufacturing and energy. This physical shift is opening doors for new opportunities for robotics, automated inspections, and industrial safety applications. Merab added that Houston is uniquely positioned for this transition.

Why Houston has an AI Advantage

Silicon Valley may dominate the AI headlines, but Merab believes Houston’s advantage lies beneath the surface. The city doesn’t lag in AI utilization; it just operates in industries where results show differently.

Machine learning isn’t new to Houston’s core industries. Energy companies, manufacturers, logistics providers, and healthcare systems have been using advanced analytics for decades. The difference lies in them innovating in industrial sectors rather than consumer technology.

What’s Next

With the AI CTO Services growing, Merab is working with startups across industries to deploy AI in practical, business-first ways.

He is more interested in assisting founders in finding answers to critical issues than following new trends.

For Houston’s energy and climate tech community, it needs to transform AI enthusiasm into real-world impact.

Listen to the full conversation with Mehrab Momin on the Energy Tech Startups Podcast to learn more.

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Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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