new equipment

Greentown Houston onboards automation tools from 2 corporate partners

Greentown Houston celebrated two new automation from its corporate partners. Photo via Greentown Labs/LinkedIn

Houston’s Greentown Labs announced new resources and equipment for its members thanks to two corporate partnerships.

Greentown Houston is now home to new tools from Emerson and Puffer to help members implement strong foundations for access to contextualized data.

Automation is the theme with the latest resources, as the process assists with a startup's journey to “standardization and scalability” according to a news release from Greentown Labs. Members will have access to these two units and platforms. The DeltaV Automation Platform is a data-driven decision-making resource that aims to improve operational performance while reducing risks, costs, and downtime. It integrates real-time analytics, advanced automation solutions, sophisticated control systems, and lifecycle services.

Puffer-Sweiven is a localized, single point of contact for sales, service, and applied engineering for Emerson Automation Solutions in the Texas Gulf Coast and Central Texas area with the capabilities to combine with other members in North America to leverage global reach and technologies. Puffer is an Emerson Impact Partner.

Greentown Labs members will have access to the two new automation tools. Photo via Greentown Labs/LinkedIn

With access to the two units, Greentown Labs member companies can further explore easy-to-use, integrated-by-design DeltaV Distributed Control System. With the system, companies and members can better scale new technologies into pilot scale, optimize processes for high quality products, and implement a smart foundation for access to contextualized data. Global ROC is one company that is already utilizing the new resources at Greentown Labs.

“Our member Global ROC, which is developing a solution for cooling tower systems that reduces chemical consumption, saves water, and reduces energy costs, plans to use the system in two ways,” Global ROC CEO Ely Trujillo said to Greentown Labs via LinkedIn.

The startup will be able to create a control method that can be applied to future projects by using and comparing Global ROC’s products with the Delta V’s advanced function blocks. Trujilloalso plans to train team members to set up a Proportional Integral Derivative (PID) controller. The PID involves building a lab test box that connects to the DeltaV’s CHARM modules to control a process to a temperature by varying amperage through the DeltaV’s PID controller.

As part of the 3-year kickoff of the Texas Exchange for Energy and Climate Entrepreneurship (TEX-E), Greentown Labs also celebrated 87 Texas students from The University of Texas at Austin, Texas A&M University, University of Houston, Rice University, Prairie View A&M University, and the Massachusetts Institute of Technology have been accepted into this year's Fellowship. The students will gain access to hands-on experiences including internships, pitch competitions, entrepreneurship bootcamps, courses, and conferences geared to help the climate and energy-transition innovation field.

In March, Greentown Labs and Browning the Green Space were named the newest accelerator for the Advancing Climatetech and Clean Energy Leaders Program, or ACCEL. The seven selected startups will have a year-long curated curriculum, incubation at Greentown's two locations, and a non-dilutive $25,000 grant.

Trending News

A View From HETI

Base Power, founded by Justin Lopas and Zach Dell, has closed a $1 billion round. Photo courtesy Base Power

Base Power, an Austin-based residential power provider with a Houston office, has raised $1 billion in a Series D round, bringing the startup’s valuation to $13 billion.

Ribbit, Addition, Valor Equity Partners, and JPMorganChase’s Strategic Investment Group led the round, with participation from Altimeter, D1 Capital Partners, Sands Capital, Coatue, Layer Global, and Energy Impact Partners. Existing investors also added to the round, including Thrive Capital, a16z, Lightspeed, Trust Ventures, and CapitalG.

Base Power, which provides residential battery backup systems that automatically turn on during outages and sells electricity to homeowners, says the funding will go toward hiring more people and expanding nationally.

Since being founded in 2023, Base Power has raised more than $2.5 billion. Base Power’s factory in Austin is already manufacturing thousands of the batteries each month.

In conjunction with the funding announcement, the startup launched Base Core, a home battery designed to support the power grid. Today, Base Core is available to homeowners in certain parts of Texas and Illinois, including the Houston area.

Zach Dell, co-founder and CEO of Base Power, said in a news release that Base Core “installs in under an hour, switches over seamlessly, is built to handle extreme weather, and delivers extended outage protection at a price Americans can afford.”

Dell is the son of Austin tech billionaire Michael Dell, founder, chairman, and CEO of Round Rock-based Dell Technologies.

In only three years, Base Power has grown its battery fleet to a capacity of more than 500 megawatt-hours, expanded beyond Texas into Illinois, and forged partnerships with utilities such as Austin Energy, El Paso Electric, and CoServ.

Antonio Gracias, founder, CEO, and chief investment officer at Valor Equity Partners, says Base Power is executing on an “ambitious plan” to become America’s power company. The startup “has emerged as one of the fastest and most cost-effective ways to add capacity to the grid,” he says.

Base Power opened its offices in Katy, Texas, in October 2025 and expanded its service to the city of Houston around the same time. Read more here.

Trending News