Houston's hydrogen revolution gets up to $1.2B federal boost to power Gulf Coast’s clean energy future

HyVelocity funding

The U.S. Department of Energy funding is earmarked for the new HyVelocity Hub. Photo via Getty Images

The emerging low-carbon hydrogen ecosystem in Houston and along the Texas Gulf Coast is getting as much as a $1.2 billion lift from the federal government.

The U.S. Department of Energy funding, announced November 20, is earmarked for the new HyVelocity Hub. The hub — backed by energy companies, schools, nonprofits, and other organizations — will serve the country’s biggest hydrogen-producing area. The region earns that status thanks to more than 1,000 miles of dedicated hydrogen pipelines and almost 50 hydrogen production plants.

“The HyVelocity Hub demonstrates the power of collaboration in catalyzing economic growth and creating value for communities as we build a regional hydrogen economy that delivers benefits to Gulf Coast communities,” says Paula Gant, president and CEO of Des Plaines, Illinois-based GTI Energy, which is administering the hub.

HyVelocity, which aims to become the largest hydrogen hub in the country, has already received about $22 million of the $1.2 billion in federal funding to kickstart the project.

Organizers of the hydrogen project include:

Arlington, Virginia-based AES Corp.
Air Liquide, whose U.S. headquarters is in Houston
Chevron, which is moving its headquarters to Houston
Spring-based ExxonMobil
Lake Mary, Florida-based Mitsubishi Power Americas
Denmark-based Ørsted
Center for Houston’s Future
Houston Advanced Research Center
University of Texas at Austin

The hub’s primary contractor is HyVelocity LLC. The company says the hub could reduce carbon dioxide emissions by up to seven million metric tons per year and create as many as 45,000 over the life of the project.

HyVelocity is looking at several locations in the Houston area and along the Gulf Coast for large-scale production of hydrogen. The process will rely on water from electrolysis along with natural gas from carbon capture and storage. To improve distribution and lower storage costs, the hub envisions creating a hydrogen pipeline system.

Clean hydrogen generated by the hub will help power fuel-cell electric trucks, factories, ammonia plants, refineries, petrochemical facilities, and marine fuel operations.

From Your Site Articles

Greentown Houston celebrated two new automation from its corporate partners. Photo via Greentown Labs/LinkedIn

Greentown Houston onboards automation tools from 2 corporate partners

new equipment

Houston’s Greentown Labs announced new resources and equipment for its members thanks to two corporate partnerships.

Greentown Houston is now home to new tools from Emerson and Puffer to help members implement strong foundations for access to contextualized data.

Automation is the theme with the latest resources, as the process assists with a startup's journey to “standardization and scalability” according to a news release from Greentown Labs. Members will have access to these two units and platforms. The DeltaV Automation Platform is a data-driven decision-making resource that aims to improve operational performance while reducing risks, costs, and downtime. It integrates real-time analytics, advanced automation solutions, sophisticated control systems, and lifecycle services.

Puffer-Sweiven is a localized, single point of contact for sales, service, and applied engineering for Emerson Automation Solutions in the Texas Gulf Coast and Central Texas area with the capabilities to combine with other members in North America to leverage global reach and technologies. Puffer is an Emerson Impact Partner.

Greentown Labs members will have access to the two new automation tools. Photo via Greentown Labs/LinkedIn

With access to the two units, Greentown Labs member companies can further explore easy-to-use, integrated-by-design DeltaV Distributed Control System. With the system, companies and members can better scale new technologies into pilot scale, optimize processes for high quality products, and implement a smart foundation for access to contextualized data. Global ROC is one company that is already utilizing the new resources at Greentown Labs.

“Our member Global ROC, which is developing a solution for cooling tower systems that reduces chemical consumption, saves water, and reduces energy costs, plans to use the system in two ways,” Global ROC CEO Ely Trujillo said to Greentown Labs via LinkedIn.

The startup will be able to create a control method that can be applied to future projects by using and comparing Global ROC’s products with the Delta V’s advanced function blocks. Trujilloalso plans to train team members to set up a Proportional Integral Derivative (PID) controller. The PID involves building a lab test box that connects to the DeltaV’s CHARM modules to control a process to a temperature by varying amperage through the DeltaV’s PID controller.

As part of the 3-year kickoff of the Texas Exchange for Energy and Climate Entrepreneurship (TEX-E), Greentown Labs also celebrated 87 Texas students from The University of Texas at Austin, Texas A&M University, University of Houston, Rice University, Prairie View A&M University, and the Massachusetts Institute of Technology have been accepted into this year's Fellowship. The students will gain access to hands-on experiences including internships, pitch competitions, entrepreneurship bootcamps, courses, and conferences geared to help the climate and energy-transition innovation field.

In March, Greentown Labs and Browning the Green Space were named the newest accelerator for the Advancing Climatetech and Clean Energy Leaders Program, or ACCEL. The seven selected startups will have a year-long curated curriculum, incubation at Greentown's two locations, and a non-dilutive $25,000 grant.

Learn more about the specific missions the Houston Energy Transition Initiative is focused on — from carbon management to finding funding. Photo via htxenergytransition.com

Houston: Where energy leaders create a low-carbon future

the view from heti

Houston is the energy capital of the world, and it faces a dual challenge: fulfilling growing global energy demand while actively reducing carbon dioxide emissions.

This is why energy leaders have come together at the Houston Energy Transition Initiative, within the Greater Houston Partnership, to strengthen the region’s position for an energy-abundant, low-carbon future. HETI’s impact work is conducted through sector-specific working groups that leverage Houston’s competitive advantage. These working groups include: Carbon Capture, Use and Storage (CCUS), Clean Hydrogen, Capital Formation, Power Management, and Industry Decarbonization.

Texas Gulf Coast as a hub for carbon management

The International Energy Agency (IEA) states that CCUS is a requirement to any realistic pathway to a low-carbon, even net-zero future. This is especially true in the Houston area, which is home to one of the nation’s largest concentrated sources of carbon dioxide. Houston has the geology, knowledge, and infrastructure to support CCUS at scale. The CCUS Working Group at HETI supports key policy enablers of scaling CCUS, including supporting the state to earn permitting authority (primacy) over carbon capture (Class VI) wells. The working group is also analyzing the cumulative impacts of carbon capture on the region’s existing infrastructure and identifying key infrastructure needs for CCUS to reach scale.

Gulf Coast preparing for clean hydrogen liftoff

The Clean Hydrogen working group has created an ecosystem for Houston to lead the clean hydrogen market. The Texas Gulf Coast region is currently home to the world’s largest hydrogen system. By assessing the impact of hydrogen on the economy and the environment, this working group is positioning Houston to be a leading clean hydrogen hub.

Houston as a leader in Industry decarbonization

Houston needs technologies including but not limited to clean hydrogen and CCUS for decarbonization. The HETI Decarbonization Working Group partners with the Mission Possible Partnership and Rocky Mountain Institute to provide a measurable baseline of emissions and identify recommendations for decarbonization pathways in the Houston region.

An energy-abundant, low-carbon future will impact our region’s power management

It is expected that there will be changes in supply and demand of electricity associated with proposed energy transition and decarbonization projects in the Houston area. HETI has partnered with Mission Possible Partnership and Rocky Mountain Institute to assess the impact of energy transition and decarbonization on the growth and resilience of Houston’s regional power grid and the transmission and distribution of energy.

Making Houston a hub for energy transition finance

Financing energy projects is extremely capital intensive. Houston currently serves as a hub for implementing new technologies, and it has the potential to become a major center for financing innovative energy solutions. This includes everything from more efficient, lower-carbon production of existing resources to technological breakthroughs in energy efficiency, renewables, energy storage, and nature-based solutions. For technological breakthroughs, Houston needs a consistent flow of capital to the region, including sources and financing models from venture capital to growth capital, to debt markets and government grants. HETI’s Capital Formation Working Group has mapped inflows and outflows of capital for the energy transition in Houston and found that we need to grow Houston’s capital inflows ten times by 2040 to $150 billion per year to lead the transition. The Working Group regularly convenes for learning sessions on capital markets.

Over the last year, HETI’s working groups have moved from strategy to impact. To learn more about the outcomes of these working groups, check out these resources.

------

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

It standardizes data from multiple suppliers, geographies, and formats.
It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

Supply chains are complex and often opaque.
Product formulations are sensitive.
And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.

View All Listings

ENERGYCAPITALHTX EMAILS ARE AWESOME