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Greentown Houston onboards automation tools from 2 corporate partners

new equipment

Greentown Houston celebrated two new automation from its corporate partners. Photo via Greentown Labs/LinkedIn

Houston’s Greentown Labs announced new resources and equipment for its members thanks to two corporate partnerships.

Greentown Houston is now home to new tools from Emerson and Puffer to help members implement strong foundations for access to contextualized data.

Automation is the theme with the latest resources, as the process assists with a startup's journey to “standardization and scalability” according to a news release from Greentown Labs. Members will have access to these two units and platforms. The DeltaV Automation Platform is a data-driven decision-making resource that aims to improve operational performance while reducing risks, costs, and downtime. It integrates real-time analytics, advanced automation solutions, sophisticated control systems, and lifecycle services.

Puffer-Sweiven is a localized, single point of contact for sales, service, and applied engineering for Emerson Automation Solutions in the Texas Gulf Coast and Central Texas area with the capabilities to combine with other members in North America to leverage global reach and technologies. Puffer is an Emerson Impact Partner.

Greentown Labs members will have access to the two new automation tools. Photo via Greentown Labs/LinkedIn

With access to the two units, Greentown Labs member companies can further explore easy-to-use, integrated-by-design DeltaV Distributed Control System. With the system, companies and members can better scale new technologies into pilot scale, optimize processes for high quality products, and implement a smart foundation for access to contextualized data. Global ROC is one company that is already utilizing the new resources at Greentown Labs.

“Our member Global ROC, which is developing a solution for cooling tower systems that reduces chemical consumption, saves water, and reduces energy costs, plans to use the system in two ways,” Global ROC CEO Ely Trujillo said to Greentown Labs via LinkedIn.

The startup will be able to create a control method that can be applied to future projects by using and comparing Global ROC’s products with the Delta V’s advanced function blocks. Trujilloalso plans to train team members to set up a Proportional Integral Derivative (PID) controller. The PID involves building a lab test box that connects to the DeltaV’s CHARM modules to control a process to a temperature by varying amperage through the DeltaV’s PID controller.

As part of the 3-year kickoff of the Texas Exchange for Energy and Climate Entrepreneurship (TEX-E), Greentown Labs also celebrated 87 Texas students from The University of Texas at Austin, Texas A&M University, University of Houston, Rice University, Prairie View A&M University, and the Massachusetts Institute of Technology have been accepted into this year's Fellowship. The students will gain access to hands-on experiences including internships, pitch competitions, entrepreneurship bootcamps, courses, and conferences geared to help the climate and energy-transition innovation field.

In March, Greentown Labs and Browning the Green Space were named the newest accelerator for the Advancing Climatetech and Clean Energy Leaders Program, or ACCEL. The seven selected startups will have a year-long curated curriculum, incubation at Greentown's two locations, and a non-dilutive $25,000 grant.
Learn more about the specific missions the Houston Energy Transition Initiative is focused on — from carbon management to finding funding. Photo via htxenergytransition.com

Houston: Where energy leaders create a low-carbon future

the view from heti

Houston is the energy capital of the world, and it faces a dual challenge: fulfilling growing global energy demand while actively reducing carbon dioxide emissions.

This is why energy leaders have come together at the Houston Energy Transition Initiative, within the Greater Houston Partnership, to strengthen the region’s position for an energy-abundant, low-carbon future. HETI’s impact work is conducted through sector-specific working groups that leverage Houston’s competitive advantage. These working groups include: Carbon Capture, Use and Storage (CCUS), Clean Hydrogen, Capital Formation, Power Management, and Industry Decarbonization.

Texas Gulf Coast as a hub for carbon management

The International Energy Agency (IEA) states that CCUS is a requirement to any realistic pathway to a low-carbon, even net-zero future. This is especially true in the Houston area, which is home to one of the nation’s largest concentrated sources of carbon dioxide. Houston has the geology, knowledge, and infrastructure to support CCUS at scale. The CCUS Working Group at HETI supports key policy enablers of scaling CCUS, including supporting the state to earn permitting authority (primacy) over carbon capture (Class VI) wells. The working group is also analyzing the cumulative impacts of carbon capture on the region’s existing infrastructure and identifying key infrastructure needs for CCUS to reach scale.

Gulf Coast preparing for clean hydrogen liftoff

The Clean Hydrogen working group has created an ecosystem for Houston to lead the clean hydrogen market. The Texas Gulf Coast region is currently home to the world’s largest hydrogen system. By assessing the impact of hydrogen on the economy and the environment, this working group is positioning Houston to be a leading clean hydrogen hub.

Houston as a leader in Industry decarbonization

Houston needs technologies including but not limited to clean hydrogen and CCUS for decarbonization. The HETI Decarbonization Working Group partners with the Mission Possible Partnership and Rocky Mountain Institute to provide a measurable baseline of emissions and identify recommendations for decarbonization pathways in the Houston region.

An energy-abundant, low-carbon future will impact our region’s power management

It is expected that there will be changes in supply and demand of electricity associated with proposed energy transition and decarbonization projects in the Houston area. HETI has partnered with Mission Possible Partnership and Rocky Mountain Institute to assess the impact of energy transition and decarbonization on the growth and resilience of Houston’s regional power grid and the transmission and distribution of energy.

Making Houston a hub for energy transition finance

Financing energy projects is extremely capital intensive. Houston currently serves as a hub for implementing new technologies, and it has the potential to become a major center for financing innovative energy solutions. This includes everything from more efficient, lower-carbon production of existing resources to technological breakthroughs in energy efficiency, renewables, energy storage, and nature-based solutions. For technological breakthroughs, Houston needs a consistent flow of capital to the region, including sources and financing models from venture capital to growth capital, to debt markets and government grants. HETI’s Capital Formation Working Group has mapped inflows and outflows of capital for the energy transition in Houston and found that we need to grow Houston’s capital inflows ten times by 2040 to $150 billion per year to lead the transition. The Working Group regularly convenes for learning sessions on capital markets.

Over the last year, HETI’s working groups have moved from strategy to impact. To learn more about the outcomes of these working groups, check out these resources.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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Local energy innovators recognized at annual Houston Innovation Awards

the big winners

This week, the Houston innovation ecosystem celebrated big wins from the year, and members of the energy transition community were recognized alongside other innovators.

The Houston Innovation Awards honored over 40 finalists across categories, naming the 12 winners and honoring the two Trailblazer Legacy Awards at the event. The event, hosted at TMC Helix Park on November 14 named and celebrated the winners, which included four energy transition innovators.

Here's what energy leaders secured wins during the evening.

Corrolytics is a technology startup founded to solve microbiologically influenced corrosion problems for industrial assets. Co-founder and CEO Anwar Sadek says he's collected over $1 million in dilutive and non-dilutive funding from grants and other opportunities thanks to help from mentors. The company won both the Minority-Founded Business category and the People's Choice: Startup of the Year category.

"As a founder, I am always eager to assist and support fellow entrepreneurs, especially those navigating the unique challenges that come with being a BIPOC founder," he says. "With the guidance of mentors, I learned to master the complexities of the application process for grants and other funding opportunities. In turn, I actively share my experiences with other founders, helping them navigate similar paths."

Founded by CEO Cindy Taff, SageGeosystems is an energy company focused on developing and deploying advanced geothermal technologies to provide reliable power and sustainable energy storage solutions regardless of geography. The company secured the win in the Energy Transition Business category, alongside finalists Amperon, ARIX Technologies, Elementium Materials, InnoVent Renewables, and Tierra Climate.

"Sage Geosystems sets itself apart from competitors with its Geopressured Geothermal Systems, which can be deployed almost anywhere, unlike traditional geothermal technologies that require specific geographic conditions," Taff says. "This flexibility enables Sage to provide a reliable and virtually limitless power supply, making it ideal for energy-intensive applications like data centers."

A finalist in both the Investor of the Year and Ecosystem Builder categories, Juliana Garaizar is the founding partner of Energy Tech Nexus, invests with groups — such as Portfolia, Houston Angel Network, Business Angel Minority Association, and more — locally and beyond.

"I'm a hands on investor," she says. "I offer mentorship and industry and other investor connections. I take advisory roles and board observer seats."

This year, the Houston innovation community suffered the loss of two business leaders who left a significant impact on the ecosystem. Both individuals' careers were recognized with Trailblazer Legacy Awards.

One of the recipients was Scott Gale, executive director of Halliburton Labs, who received the award posthumously. He died on September 24. The award was decided on by the 2024 judges and InnovationMap. Gale was honored alongside Paul Frison, founder of the Houston Technology Center.

“I am immensely proud to honor these two remarkable individuals with the Trailblazer Award this year. It is fitting, as they represent two generations of building Houston’s ecosystem," 2023 Trailblazer Award recipient Brad Burke, managing director of the Rice Alliance and the associate vice president for industry and new ventures within Rice University's Office of Innovation, tells InnovationMap.

"Paul Frison was a pioneering leader who helped establish the Houston Technology Center and fostered the city’s tech ecosystem during the initial technology boom around the year 2000. Scott Gale, through his work at Halliburton Labs over the past five years, has been instrumental in launching Houston’s energy transition ecosystem," he continues. "Both have played pivotal roles in championing technology innovators.”

In honor of his son, Andrew Gale accepted the award with his daughter-in-law, Nicole, during the event.

Trending news: $450M fund closes, virtual power plant planned for Texas, and more in Houston energy

what's trending

Editor's note: From NRG's new virtual power plant plans to Pelican Energy Partners' $450 million fund announcement, these are the top headlines that resonated with EnergyCapital readers on social media and daily newsletter this week.

NRG Energy partners to launch Texas' largest AI-powered virtual power plant

NRG and Renew Home expect the virtual power plant program to arrive for Texas customers in spring of 2025. Photo via Getty Images

NRG Energy is partnering with a virtual power plant company to distribute hundreds of thousands of VPP-enabled smart thermostats by 2035 in an overall effort to improve the Texas grid's resiliency and help households manage and lower their energy costs.

Renew Home will create a nearly 1 gigawatt AI-powered VPP, which will be enabled by Google Cloud technology and be the largest AI-enabled VPP in Texas. NRG and Renew Home expect the VPP program to arrive for Texas customers in spring of 2025. Continue reading.

Houston PE firm unveils oversubscribed $450M fund to advance nuclear power innovation

Pelican Energy Partners has raised more than it intended with its new nuclear-focused fund. Photo via Getty Images

Houston-based private equity firm Pelican Energy Partners has raised a $450 million fund to invest in nuclear energy services and equipment companies.

Pelican had aimed to raise $300 million for Pelican Energy Partners Base Zero LP and had imposed an initial “hard cap” of $400 million. Investors include endowments, foundations, family offices, and pension plans.

As of the fund’s closing date, the fund had wrapped up six investments, with several more deals expected to close by the end of this year. Continue reading.

Houston-area solar farm to light up Texas with clean power for 15,000 homes

Recurrent Energy's Liberty Solar project near Houston is now operational, adding 134 megawatts of clean energy capacity to power 15,000 homes annually in the MISO market. Photo via recurrentenergy.com

A clean energy developer and operator of solar and energy storage assets has announced the completion and commercial operation of a Houston-area farm that will power 15,000 homes a year.

Recurrent Energy's Liberty Solar project outside of Houston has powered on and will expand solar energy capacity in the Midcontinent Independent System Operator market. Recurrent Energy is an Austin-based a subsidiary of Canadian Solar.

“Projects like Liberty Solar are instrumental to meeting the soaring demand for electricity in Texas,” Executive Director of Texas Solar Power Association Mark Stover says in a news release. "We commend Recurrent Energy for pushing through the development process and working with corporate buyers to deliver new, predictable, clean power to the MISO region of Texas.” Continue reading.

Unlocking climate tech’s potential in Houston: What health innovation's rise can teach us

If we can channel the same sense of urgency and public commitment toward climate change as we did for health crises in the past, climate tech could overcome its current obstacles. Photo via Getty Images

Over the past several decades, climate tech has faced numerous challenges, ranging from inconsistent public support to a lack of funding from cautious investors. While grassroots organizations and climate innovators have made notable efforts to address urgent environmental issues, we have yet to see large-scale, lasting impact.

A common tendency is to compare climate tech to the rapid advancements made in digital and software technology, but perhaps a more appropriate parallel is the health tech sector, which encountered many of the same struggles in its early days.

Observing the rise of health tech and the economic and political support it received, we can uncover strategies that could stabilize and propel climate tech forward. Continue reading.

Podcast: How this Houston energy tech startup transforms innovation into scalable success

Through Dsider’s techno-economic analysis platform, Sujatha Kumar is helping startups bridge the critical gap between vision and execution, ensuring they can navigate complex markets with confidence. Photo via LinkedIn

What if the future of clean energy wasn’t just about invention, but execution? For Sujatha Kumar, CEO of Dsider, success in clean tech hinges on more than groundbreaking technology—it’s about empowering founders with the tools to make their innovations viable, scalable, and economically sound.

Through Dsider’s techno-economic analysis (TEA) platform, Kumar is helping startups bridge the critical gap between vision and execution, ensuring they can navigate complex markets with confidence.

In a recent episode of the Energy Tech Startups Podcast, Kumar shared her insights on the growing importance of TEA in the hard tech space. While clean energy innovation promises transformative solutions, the challenge lies in proving both technical feasibility and economic sustainability. Kumar argues that many early-stage founders, especially in fields like carbon capture, microgrids, and renewable energy, lack the necessary financial tools to assess market fit and long-term profitability—a gap Dsider aims to fill. Continue reading.

Pipeline robotics: How this Houston startup is revolutionizing corrosion monitoring

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After working for years in the downstream energy industry where safety and efficiency were top priorities, Dianna Liu thought there was a way technology could make a huge difference.

Despite loving her company and her job, she took a leap of faith to start a robotics company to create technology to more safely and efficiently monitor corrosion in pipelines. ARIX Technologies has developed software and hardware solutions for its customers with pipelines in downstream and beyond.

"Overall, this industry is an industry that really harps on doing things safely, doing things well, and having all the data to make really informed decisions," Liu says on the Houston Innovators Podcast. "Because these are huge companies with huge problems, it takes a lot of time to set up the right systems, adopt new things, and make changes."

But it's an industry Liu knows well, so she founded ARIX in 2017 and created a team of engineers to create the first iteration of the ARIX robot, which was at first made of wood, she says. Now, years later, the much-evolved robot moves up and down the exterior of the pipe, using its technology to scan the interior to evaluate corrosion. The technology works with ARIX's software to provide key data analysis.

With customers across the country and the world, ARIX has a strong foothold in downstream, but has garnered interest from other verticals as well — even working with NASA at one point, Liu says.

"Staying in downstream would be nice and safe for us, but we've been very lucky and have had customers in midstream, upstream, and even outside oil and gas and chemicals," she says. "We've gotten inquiries ranging from cosmetics plants to water or wastewater — essentially anything that's round or a pipe that can corrode, we can help with."

Liu, who goes into detail on the show about how critical establishing a positive company culture has been for ARIX, shares a bit about what it's been like growing her company in Houston.

"Houston being the Energy Capital of the World opens a lot of doors to both customers, investors, and employees in a way that's unparalleled. It is a great place to build a company because of that — you have all this expertise in this city and the surrounding areas that's hard to find elsewhere," she says. "Being such a hub — not only for energy, but in terms transportation — means it's easy for us to get to our customers from around the world."

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This article originally ran on InnovationMap.

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