calling all funders

Greentown Houston announces new investor program to increase equity in climatetech funding

The Houston Ion District Investor Activation Program is open to accredited investors and free to join. Photo via GreentownLabs.com

Greentown Labs has announced a new program to address inequity and unavailability of funding for early-stage climatetech startups.

The Houston Ion District Investor Activation Program is supported by a Build to Scale Capital Challenge grant from the U.S. Economic Development Administration, open to accredited investors, and free to join.

Participating investors will have access to curated startup introductions based on preferred stage, industry, check size, and more, plus access to information on startups and investor-specific newsletters featuring Greentown startups invite-only events.

"This program brings early-stage investors from Greater Houston into the fold, offering education on climatetech investing, channeling a pool of capital to young startups, and catalyzing a thriving climatetech investment ecosystem that prioritizes diversity, equity, and inclusion," reads the email announcing the program.

Members will also get networking opportunities with fellow investors and leading climatetech startups, which includes investor roundtables. Sector Pitch Days, and more Educational workshops on climatetech investing run by Vinson & Elkins, and more will be made available. The new initiative is meant “ to strengthen Houston’s energy-transition ecosystem” according to a news release.

In 2023, Greentown Labs helped 87 corporate partners, and collaborated with over 70 Houston startups. Some of their members recently achieved success in their respective fields.

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A View From HETI

Greentown Labs has named its Go Make 2026 cohort. Photo courtesy Greentown Labs

Greentown Labs has named five climatech startups to its Go Make 2026 cohort, including one from Houston.

Greentown Go Make 2026 is in partnership with Shell Catalysts & Technologies and Technip Energies. Startups will be able to collaborate with leadership from Shell and Technip and have opportunities to work directly with their process engineering teams and develop potential partnerships, pilots and demonstrations, according to Greentown.

This year's manufacturing cohort focuses specifically on process technology and catalytic innovations, which, according to Greentown, have the potential to be a "critical enabler of the global energy transition." Greentown shares that 90 percent of chemical processes depend on catalysis, but traditional methods rely on fossil fuels and consume significant amounts of energy.

“Catalysis underpins the majority of industrial chemical processes, which together account for a significant share of global emissions, making it a critical lever for reducing carbon intensity while improving performance,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “Greentown Go Make 2026 is designed to close the gap between breakthrough innovation and industrial deployment. By connecting startups with Shell and Technip Energies’ technical expertise and global scale, we’re helping accelerate solutions that improve efficiency and drive industrial decarbonization.”

The five Greentown Go Make 2026 companies include:

  • Houston-based Biosimo, which makes scalable biochemicals from ethanol
  • Missouri-based Catalyxx, which transforms bioethanol into drop-in, cost-competitive, carbon-negative chemicals
  • Sydney, Australia-based HydGene Renewables, which produces low-carbon hydrogen and industrial chemicals from waste biomass
  • Switzerland-based TreaTech, which turns waste into renewable gas, water and minerals through catalytic hydrothermal gasification
  • California-based Unifuel, which has developed a chemical technology platform to make sustainable aviation fuel, renewable gasoline and other renewable chemicals

The cohort will be celebrated at a kickoff event in Houston at The Ion on June 9.

In addition to Greentown Go Make, Greentown also runs its Go Move (transportation), Go Energize (energy and electricity), Go Build (buildings), and Go Grow (food and agriculture) cohort-based programs. The climatech incubator announced its Go Build 2026 cohort in March. Read more here.

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