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Clean energy co. abandons plans for Georgia factory after buying Texas plant

Freyr Battery acquired Trina Solar’s 5 GW solar module manufacturing facility in Wilmer, Texas. Photo courtesy of Freyr Battery

A clean energy company is abandoning a plan to build a giant electric battery factory in Atlanta's suburbs after it shifted to buy a solar panel plant in Texas.

Freyr Battery told officials on Thursday that it wouldn't build a $2.6 billion plant that was supposed to hire more than 700 people, after sending a Jan. 21 letter to the Coweta County Development Authority announcing its plans to end the project.

The factory would have built batteries to store electricity produced by renewable sources and release it later, company officials said. It would have been the second-largest battery factory worldwide when it was announced in 2023. But Freyr, a startup founded in 2018, never began construction on the 368-acre site.

Freyr, which moved its corporate headquarters from Norway to Newnan in part to maximize its eligibility for the U.S. tax benefits of President Joe Biden's climate law, said it was shifting its focus to a newly opened solar panel factory that it bought last year for $340 million from top Chinese solar panel maker Trina Solar. The facility is located in Wilmer, Texas (Dallas County).

“We are so grateful for the support and partnership we found in Coweta County and throughout Georgia," Freyr spokesperson Amy Jaick wrote in a statement, "However, as noted in our December release, we are focusing at the moment on the solar module manufacturing facility in Texas.”

The Newnan Times-Herald first reported the story, saying Freyr senior vice president of business development Jason Peace met Thursday with local officials. Peace told Coweta County Development Authority board members that the decision was driven by rising interest rates, falling battery prices, a change in company leadership and a shift in its goals, authority President Sarah Jacobs wrote in an email Friday.

The Georgia Department of Economic Development said the state conveyed a $7 million grant to buy a site for Freyr in Newnan, about 35 miles southwest of Atlanta. Department spokesperson Jessica Atwell said the state and company are “working together” to ensure the money is “repaid expeditiously.” Freyr may also owe money to Coweta County.

“Georgia’s incentives process protects the Georgia taxpayer, and when a company’s plans change, that process ensures discretionary incentives are repaid," Atwell said in a statement.

Jacobs said planning for the project made Coweta County a stronger candidate for future projects.

The company had said it planned to build battery factories in Norway and Finland but said in November that it will try to sell its European business. The company also said it was terminating its license for technology to make batteries, paying $3 million to the company it was licensed from.

Tom Einar Jensen, then the company's CEO, told investors in August that it had grown difficult to raise money to make batteries because of a surplus of Chinese batteries being produced at lower costs. The company said it was switching its strategy into businesses that would allow it to raise cash, including solar panel manufacturing. The company saw its cash on hand fall from $253 million at the end of 2023 to $182 million on Sept. 30.

Georgia Gov. Brian Kemp has targeted recruitment of the electric vehicle industry.

Korean firm SK Innovation built a $2.6 billion battery plant in Commerce, northeast of Atlanta and hired 3,000 workers, but later laid off or furloughed some workers.

Hyundai Motor Group has started production at a $7.6 billion electric vehicle and battery plant near Savannah, with plans to hire 8,500 workers. Electric truck maker Rivian revived its plans to build a plant east of Atlanta after a $6.6 billion loan from the Biden administration.

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A View From HETI

Hadi Ghasemi, a University of Houston professor, has uncovered a method to release heat from data centers and electronics at record performance. Photo courtesy UH.

A University of Houston professor has developed a new cooling method that can remove heat at least three times more effectively from AI data centers than current technologies.

Hadi Ghasemi, a distinguished professor of Mechanical & Aerospace Engineering at UH, published his findings in two articles in the International Journal of Heat and Mass Transfer. The findings solve a critical issue in the growing AI sector, according to UH.

High-powered AI data centers generate huge amounts of heat due to the GPU and operating systems they use with extreme power densities, which introduce complex thermal challenges. Traditionally, cooling methods, like microchannels, which use flow and spray cooling, have had limitations when exposed to extreme heat flux, according to UH.

Ghasemi’s research, however, found a more effective way to design thin-film evaporation structures to release heat from data centers and electronics at record performance.

Ghasem’s solution coupled topology optimization and AI modeling to determine the best shapes for thin film efficiency, ultimately landing on a branch-like structure—resembling a tree.

The model found that the “branches” needed to be about 50 percent solid and 50 percent empty space for optimum efficiency, and that they could sustain high heat fluxes with minimal thermal resistance.

“These structures could achieve high critical heat flux at much lower superheat compared to traditionally studied structures,” Ghasemi said in a news release. “The new structures can remove heat without having to get as hot as previous removal systems.

Ghasemi’s doctoral candidates, Amirmohammad Jahanbakhsh and Saber Badkoobeh Hezave, also worked on the project. The team believes their results show the impact of a physics-aware, AI design and can help ensure reliability, longevity and stability of AI data centers.

“Beyond achieving record performance, these new findings provide fundamental insight into the governing heat-transfer physics and establishes a rational pathway toward even higher thermal dissipation capacities,” Ghasemi added in the release

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