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Clean energy co. abandons plans for Georgia factory after buying Texas plant

Freyr Battery acquired Trina Solar’s 5 GW solar module manufacturing facility in Wilmer, Texas. Photo courtesy of Freyr Battery

A clean energy company is abandoning a plan to build a giant electric battery factory in Atlanta's suburbs after it shifted to buy a solar panel plant in Texas.

Freyr Battery told officials on Thursday that it wouldn't build a $2.6 billion plant that was supposed to hire more than 700 people, after sending a Jan. 21 letter to the Coweta County Development Authority announcing its plans to end the project.

The factory would have built batteries to store electricity produced by renewable sources and release it later, company officials said. It would have been the second-largest battery factory worldwide when it was announced in 2023. But Freyr, a startup founded in 2018, never began construction on the 368-acre site.

Freyr, which moved its corporate headquarters from Norway to Newnan in part to maximize its eligibility for the U.S. tax benefits of President Joe Biden's climate law, said it was shifting its focus to a newly opened solar panel factory that it bought last year for $340 million from top Chinese solar panel maker Trina Solar. The facility is located in Wilmer, Texas (Dallas County).

“We are so grateful for the support and partnership we found in Coweta County and throughout Georgia," Freyr spokesperson Amy Jaick wrote in a statement, "However, as noted in our December release, we are focusing at the moment on the solar module manufacturing facility in Texas.”

The Newnan Times-Herald first reported the story, saying Freyr senior vice president of business development Jason Peace met Thursday with local officials. Peace told Coweta County Development Authority board members that the decision was driven by rising interest rates, falling battery prices, a change in company leadership and a shift in its goals, authority President Sarah Jacobs wrote in an email Friday.

The Georgia Department of Economic Development said the state conveyed a $7 million grant to buy a site for Freyr in Newnan, about 35 miles southwest of Atlanta. Department spokesperson Jessica Atwell said the state and company are “working together” to ensure the money is “repaid expeditiously.” Freyr may also owe money to Coweta County.

“Georgia’s incentives process protects the Georgia taxpayer, and when a company’s plans change, that process ensures discretionary incentives are repaid," Atwell said in a statement.

Jacobs said planning for the project made Coweta County a stronger candidate for future projects.

The company had said it planned to build battery factories in Norway and Finland but said in November that it will try to sell its European business. The company also said it was terminating its license for technology to make batteries, paying $3 million to the company it was licensed from.

Tom Einar Jensen, then the company's CEO, told investors in August that it had grown difficult to raise money to make batteries because of a surplus of Chinese batteries being produced at lower costs. The company said it was switching its strategy into businesses that would allow it to raise cash, including solar panel manufacturing. The company saw its cash on hand fall from $253 million at the end of 2023 to $182 million on Sept. 30.

Georgia Gov. Brian Kemp has targeted recruitment of the electric vehicle industry.

Korean firm SK Innovation built a $2.6 billion battery plant in Commerce, northeast of Atlanta and hired 3,000 workers, but later laid off or furloughed some workers.

Hyundai Motor Group has started production at a $7.6 billion electric vehicle and battery plant near Savannah, with plans to hire 8,500 workers. Electric truck maker Rivian revived its plans to build a plant east of Atlanta after a $6.6 billion loan from the Biden administration.

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A View From HETI

Lancium has partnered with AI leader NVIDIA. Photo courtesy Lancium

With an initial investment of $2 billion, AI chip manufacturer NVIDIA just acquired a 20 percent stake in The Woodlands-based Lancium, which develops large-scale campuses that combine AI data centers and onsite power supplies.

Lancium recently announced the investment but didn’t disclose the dollar amount. The Information news website reported NVIDIA’s investment totaled $2 billion, with the possibility of an additional $1 billion if Lancium achieves certain milestones.

Dealroom.co calls NVIDIA’s investment a “form of supply-chain insurance.”

NVIDIA “is gaining exposure to the scarce physical assets that determine whether its chips can be deployed,” Dealroom.co says. “The move makes Nvidia look less like a pure chip company and more like an allocator of infrastructure capacity.”

Investment precedes possible IPO in 2027

Thanks to NVIDIA’s cash infusion, Lancium and its portfolio of land and power connections carry an enterprise value of about $10 billion, according to The Information.

The investment should enable Lancium to expand as it explores a potential IPO next year, The Information reported.

Neither Lancium nor NVIDIA is responding to requests for comment about the deal.

Lancium’s marquee project is a 1,000-acre data center and power generation campus in West Texas for the $500 billion Stargate initiative. Stargate, a joint venture comprising MGX, OpenAI, Oracle and SoftBank, is building data centers equipped to handle AI-level workloads.

“Epicenter of energy and AI infrastructure”

Founded in 2017, Lancium has 4 gigawatts of leased capacity and a more than 15-gigawatt development pipeline. In 2024, Blackstone Energy Transition Partners invested about $500 million in Lancium, giving Blackstone a roughly 50 percent stake.

“This partnership with NVIDIA is a strong testament to Lancium’s position at the epicenter of energy and AI infrastructure … . We look forward to continuing to partner with these leading companies to help power the next generation of AI innovation,” Bilal Khan, senior managing director at Blackstone, said in a release.

Through the NVIDIA partnership, Lancium’s data center and power generation campuses will use the tech company’s “AI factory” platform, including software, computing, and networking capabilities. This will give NVIDIA customers and partners access to power capacity that supports heavy AI workloads.

“We have spent years assembling the power, the land, and the infrastructure expertise needed to deliver AI data center capacity at a scale the world has never seen,” Michael McNamara, co-founder and CEO of Lancium, said in the release.

“Partnering with NVIDIA — the definitive technology platform for AI computing — ensures that every campus in our portfolio will be deployed with the industry’s most advanced technology and that NVIDIA’s customers will have access to the capacity they need to compete and lead in the AI era.”

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