mover and shaker

Houston recycling company names new CEO

David Hudson has been named CEO of Elemental Recycling. Photo via LinkedIn

A Houston company that turns recycled plastics into high-purity graphene and hydrogen has named its new leader.

David Hudson has been named CEO of Elemental Recycling. The company, founded in 2019, is an investment of Freestone, a portfolio company of Tailwater Capital. He succeeds Tom Samuels, former CEO and board chair of the company.

"With over two decades of proven expertise in driving strategic growth and profitability across the recycling, waste management, sustainability, and decarbonization sectors, David brings a wealth of experience that makes him the ideal leader to take the reins and guide Elemental into its next phase of innovation and growth," Samuels says in a news release. "I am excited about the possibilities that lie ahead for the company under David's leadership. His proven track record and passion for driving positive change make him the perfect steward for the next chapter of Elemental's journey."

Hudson has over 20 years of experience within sustainability across industries. He founded and led Circulus Holdings, a company that turned post-consumer plastics into resins for commercial and industrial use. In that role, he raised almost half a billion dollars in investments, per the news release. He also held leadership roles at Ara Partners, Avangard Innovative, Recology, and Strategic Materials.

"I am grateful for the opportunity to join this exceptional team and contribute to the continued success of Elemental," Hudson says in the release. "Tom's leadership, along with the vision of founders Ron Presswood and Ian Bishop, has positioned the company to become a driving force in the recycling, sustainability, decarbonization, and advanced materials sectors.

"Elemental boasts an exceptional team, and I am eager to collaborate with each member as we navigate the path ahead," he continues. "I am confident that, together, we will grow the Company into a major player in the graphene and hydrogen production spaces and continue to advance Elemental's mission of sustainability."

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A View From HETI

Greentown Labs has named its Go Make 2026 cohort. Photo courtesy Greentown Labs

Greentown Labs has named five climatech startups to its Go Make 2026 cohort, including one from Houston.

Greentown Go Make 2026 is in partnership with Shell Catalysts & Technologies and Technip Energies. Startups will be able to collaborate with leadership from Shell and Technip and have opportunities to work directly with their process engineering teams and develop potential partnerships, pilots and demonstrations, according to Greentown.

This year's manufacturing cohort focuses specifically on process technology and catalytic innovations, which, according to Greentown, have the potential to be a "critical enabler of the global energy transition." Greentown shares that 90 percent of chemical processes depend on catalysis, but traditional methods rely on fossil fuels and consume significant amounts of energy.

“Catalysis underpins the majority of industrial chemical processes, which together account for a significant share of global emissions, making it a critical lever for reducing carbon intensity while improving performance,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “Greentown Go Make 2026 is designed to close the gap between breakthrough innovation and industrial deployment. By connecting startups with Shell and Technip Energies’ technical expertise and global scale, we’re helping accelerate solutions that improve efficiency and drive industrial decarbonization.”

The five Greentown Go Make 2026 companies include:

  • Houston-based Biosimo, which makes scalable biochemicals from ethanol
  • Missouri-based Catalyxx, which transforms bioethanol into drop-in, cost-competitive, carbon-negative chemicals
  • Sydney, Australia-based HydGene Renewables, which produces low-carbon hydrogen and industrial chemicals from waste biomass
  • Switzerland-based TreaTech, which turns waste into renewable gas, water and minerals through catalytic hydrothermal gasification
  • California-based Unifuel, which has developed a chemical technology platform to make sustainable aviation fuel, renewable gasoline and other renewable chemicals

The cohort will be celebrated at a kickoff event in Houston at The Ion on June 9.

In addition to Greentown Go Make, Greentown also runs its Go Move (transportation), Go Energize (energy and electricity), Go Build (buildings), and Go Grow (food and agriculture) cohort-based programs. The climatech incubator announced its Go Build 2026 cohort in March. Read more here.

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