Houston energy startup CEO calls for tech players to join the climate fight

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Now is the time for your tech company to become a climate company, says this Houston expert. Photo via Getty Images

In 2022, over 100,000 workers were laid off from major technology companies in an economic slowdown, leaving many people wondering what the future holds. There’s a bright spot, however. These closed doors create an opening for individuals to begin a new career in climate tech, especially as these former tech employees possess skills needed to find and develop novel ways to innovate.

The story of a techie turning to climate isn’t new by any means. For example, Alex Roetter was the former head of engineering at Twitter but later pivoted to climate tech, becoming a managing director and general partner of Moxxie Ventures and the founder of Terraset, a nonprofit focused on funding high-quality carbon removal. Raj Kapoor followed a similar path as he now serves as the co-founder and managing partner of Climactic, a venture capital firm solving climate-related issues using technology, after working as Lyft’s chief strategy officer.

What’s unique now is that the climate tech industry is ready for it – public and private companies have made climate pledges that need industry-disrupting tech solutions, and there is federal, state, and private funding that are backing these solutions up.

When I started out in the energy industry nearly a dozen years ago, there was no such thing as a career in climate tech. Shortly after the 2008 financial crisis, I found a job at a firm backed by smart investors who saw through the noise and realized renewable energy investments are some of the most stable and predictable ways to earn financial returns. Now that Wall Street recognizes investments in climate-related industries as the best way to achieve their long term financial obligations, we’ve seen nearly every company realize they don’t have an economic future unless they also focus on climate results.

We used to say, “every company will become a tech company.” We’re now moving towards a world where “every company is a climate company.” And that is creating opportunities throughout the economy for people to contribute their skills and support their families while building something that actually matters.

Why climate tech is a safe bet

Taking a career twist into climate tech is a safe bet for a few reasons. The first is, unfortunately and obviously, the fact that climate change is getting worse. Between extreme weather events becoming more frequent around the world and the past eight years becoming the hottest on record, there is a huge need for climate mitigation solutions in every sector. What’s more, with the Earth’s population hitting eight billion, we will need to scale technology that addresses challenges like grid instability and food security, as governments try to balance resources. In fact, the Biden-Harris Administration announced $13B of programs to expand the U.S.’s power grid.

To tackle climate change, federal, state, and private sector capital investment in climate tech is at an all time high. As leaders pledge to reach net zero by 2050, investments and commitments to accelerate solutions to decarbonize the planet and make it more sustainable are being prioritized. Last year, there was a whopping $26.8 billion poured into climate tech. In five years, the climate tech market is estimated to near $1.4 trillion and with new energy plans in the Inflation Reduction Act announced earlier this year, investors are heavily influenced in funding the climate tech space.

An easier career shift

A switch to climate tech can be daunting, but it’s not just hard sciences like chemistry and materials engineering. It’s software engineers, social media savvants, and sales specialists. We have employees who have worked at places such as Google and Square come and support us with building our backend tech stack and consumer app. One of our tech leaders is a famous author, having written several books about coding in Django.

We’ve also recently heard about the “great resignation” over the past couple of years, but I think that framing is wrong. I think it's a “great reconsideration”. The reality is, for most of us on a given day, we spend more of our waking hours at work than any other activity. People need purpose — lack of purpose is the biggest reason for burnout. In fact not only have we not been impacted by the “great resignation” that many other firms have been, but we’ve actually received over tens of thousands of applications for our open roles in the past year alone. The career pivot to something meaningful is happening, and it’s happening today.

For example, one of our data engineers graduated from MIT and used to work in Houston as a chemical engineer — after some reskilling, she’s now a data engineer for our Kraken Technologies platform. Another one of our colleagues worked in the traditional marketing space and has transitioned over to climate tech to lead our global marketing. The climate industry needs as many out-of-the-box people as possible to draw new perspectives for reaching climate goals and getting us closer to a clean future.

Not sure where to start? There are several resources dedicated to onboarding people into the climate tech world. Some of my favorite are:

Climatebase: this platform is essentially a LinkedIn for climate tech — people can discover climate jobs and learn how they can transition to the space.
Climate Change Careers: founded in 2020, this site features job postings, educational opportunities, and information about switching to a climate-focused career.
Climate Draft: a member supported coalition comprising climate tech startups and venture capitalists who aim to bring more top talent, investment and commercial opportunities to the table.
ClimatEU: a leading resource for climate jobs and employers in Europe consisting of job postings, and opportunities for companies to find additional investment opportunities.
Climate People: a platform dedicated to mobilizing a workforce transition towards climate careers.

My inbox is also always open to people interested in joining the energy end of the world — whether it’s to talk about different openings at Octopus Energy, discuss how your expertise transfers to climate tech, or just to say hello.

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Michael Lee is the CEO of London-headquartered Octopus Energy. He is based in the company's US headquarters in Houston. This article originally ran on InnovationMap.

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New rule to require railroads in Texas, beyond to provide hazardous cargo details upon derailment

in case of emergency

A new federal rule finalized Monday aims to ensure first responders can find out what hazardous chemicals are on a train almost immediately after a derailment so they can respond appropriately. Texas, a major hub for chemical development, will be affected by the ruling.

Too often in past disasters like last year's fiery Norfolk Southern derailment in East Palestine, Ohio, firefighters risked their lives trying to extinguish a blaze without knowing the right way to respond. The local fire chief in charge of the response said it took him 45 minutes to learn exactly what was in the 11 burning tank cars on the train, but some firefighters from neighboring departments that came to help said they didn't know what they were dealing with until two hours after the February 3, 2023, crash.

First responders need to know exactly which hazardous materials are on a train so they can look it up in the government's official guidebook and make sure they have the right protective gear and firefighting tools, said Tristan Brown, deputy administrator of the Pipelines and Hazardous Materials Safety Administration agency that proposed the rule.

Knowing what chemical is involved and how much of it is aboard also affects how big of an evacuation zone might be required to protect the public.

“There are so many different types of hazardous materials being transported across the country on any given day — one in 10 goods that move across the United States — and each one, poses unique risks and hazards, certainly to the folks who are running towards a fire,” Brown said. “But certainly as well for anybody who may be living or working in that vicinity.”

The rule was published just one day ahead of the National Transportation Safety Board's final hearing on the East Palestine derailment, where they will discuss exactly what caused that crash and recommend steps to prevent similar disasters.

Train crews have long carried lists of their cargo in the cabs of their locomotives, but in the middle of the chaos after a derailment those engineers and conductors, who might have moved their locomotives miles down the track, can't always be found right away.

That's part of why the largest freight railroads developed an app called AskRail roughly a decade ago that enables firefighters to quickly look up the details of what each train carries. But not every firefighter had the app, and cell phones don't always have a signal strong enough to work in a disaster.

Regulators want the railroads to continue expanding access to that app, including to 911 centers, so information reaches first responders sooner. The railroads have been expanding access over the past year. The Association of American Railroads trade group estimates some 2.3 million first responders now have access to that information as a result of the effort to expand into dispatch centers.

The six biggest railroads also make train cargo information immediately available through the chemical industry's hazardous materials hotlines in the U.S. and Canada known as the CHEMTREC and CANUTEC, emergency call centers.

Norfolk Southern said that in addition to AskRail it is working with a different program called RapidSOS that will allow the railroad to directly send information about its trains to first responders after a derailment — instead of forcing them to look up the details in AskRail. The railroad said its work fits well with the new rule.

But the new federal rule also applies to the hundreds of smaller railroads that aren't involved in AskRail. Even railroads that only have one or two employees now must have a plan to get the crucial details of their cargo to the local fire department quickly, even if its as simple as having the fire chief's cell phone number at the ready. Railroads also must test their plan at least once a year.

“In a hazmat incident, firefighters and first responders arriving on scene need to know what kind of hazardous materials are present so they can protect themselves and their communities,” U.S. Transportation Secretary Pete Buttigieg said.

It's not clear how this rule might have changed the outcome in East Palestine, but more information could have helped responding firefighters.

The derailment prompted a nationwide reckoning over railroad safety and prompted Congress to propose changes and regulators like Buttigieg to urge railroads to do more to prevent derailments.

The Federal Railroad Administration has issued various advisories about different aspects of railroad operations, but the reforms in Congress have stalled because Republicans wanted to wait for the final NTSB report and regulators have had only limited success making changes.

From virtual to reality: This Houston extended reality CEO weighs in on energy transition applications

Q&A

Founded in 2023, MadXR is a Houston-based Extended Reality startup. The innovative company specializes in safety training experiences for the energy sector and beyond. From pre-built virtual reality training modules to custom developed, end-to-end XR solutions, MadXR creates interactive, lifelike virtual reality and augmented reality experiences that allow trainees to practice safety procedures in a controlled environment.

Houston Energy Transition Initiative recently connected with Miranda Palmisano, CEO of MadXR, to discuss the applications and benefits of XR—and how it can help energy companies reduce HSE risk and carbon intensity like never before.

HETI: You were at Chevron for nearly 10 years before MadXR. How did your experiences at Chevron shape your approach to starting and running your own company?

Miranda Palmisano: Prior to founding MadXR, I held many different roles at Chevron across upstream and downstream. As the Connected Worker Product Manager, I drove digital acceleration for our global field and maintenance teams in refineries, terminals, and manufacturing sites, elevating efficiency and safety. During that time, I began exploring the value case of VR across Chevron.

I formed the Extended Reality Team and shortly became the Extended Reality Product Manager. Our team began using VR to conduct safety training within a virtual environment. It allowed us to train Chevron’s workforce safer and more efficiently by providing hands-on experience without the risk of real-world errors.

HETI: What inspired you to start your own company?

MP: Extended reality is an exciting new technology, and I quickly discovered the growing need for flexible, cost-effective XR content development in relation to life-saving-action training, such as confined-space entry, lockout/tagout procedures, and working from heights. I believe that affordable and high-quality XR experiences should be accessible to all companies, regardless of budget. That’s why MadXR has transparent pricing options that range from pre-built VR training modules to turnkey teams—and we empower our customers to take full ownership of their content and assets.

HETI: How has being based in Houston helped MadXR?

MP: The network in Houston is unmatched. In the energy capital of the world, it’s much easier to access the companies we’re targeting and hire the talent we need to grow. Innovation hubs like Houston’s Ion District have given us the resources and opportunities to connect with a vast number of forward-thinking businesses.

HETI: Do you believe XR will be instrumental in helping companies reach low carbon or net zero goals?

MP: XR is poised to revolutionize the energy industry, offering unprecedented opportunities for efficiency, engagement, and environmental sustainability. Imagine donning a headset and virtually navigating a facility halfway across the globe in real-time, or preparing your entire team with comprehensive virtual training before they physically enter a site. These scenarios highlight XR’s potential to enhance operational efficiency and employee engagement significantly. Beyond the immediate benefits, XR also plays a crucial role in reducing carbon emissions by eliminating the need for unnecessary travel. This technology isn’t just about improving current processes; it’s about reimagining the future of energy industry operations in a more sustainable, efficient, and engaging way.

HETI: MadXR will be celebrating its first anniversary in April. Can you tell us more about your vision for the future and what you’re focused on in 2024?

MP: In 2023, we were focused on ramping up and generating awareness. This year, we’re dedicated to expanding our reach and impact. We plan to incorporate AI into our learning modules and XR development to make them even more informational and interactive.

While our primary focus is on energy, we’re exploring how we can extend XR training to other industries, including automotive, healthcare, and pharmaceuticals.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

To learn more about MadXR’s mission and XR training modules, visit MadXR.

Houston energy company celebrates new innovation center in Belgium

now open

A Houston-based global leader of innovative chemistries strengthened its research and development capabilities by opening a new international innovation center.

Huntsman Corp. celebrated the opening of the new R&D center in Tienen, Belgium, on June 13.

The 11,000-square-meter facility is a world-scale analytical laboratory; two machine halls; and fully equipped and automated product testing facilities. According to the company, the facility will assist with the “journey from the formulation of initial ideas at lab scale through to the manufacture of novel systems and samples ready for customers to trial.”

The innovation center will house more than 100 scientists from the company's polyurethanes and performance products. In key markets, which include adhesives, coatings and sealants; automotive; elastomers; energy; furniture and bedding, and insulation, will support the application of Huntsman technologies. The polyurethanes division is a global leader in MDI-based polyurethanes, which serves more than 3,000 customers in over 90 countries worldwide.

The inauguration event on June 13 was attended by more than 100 customers, suppliers, the mayor of Tienen and business partners. The event also included presentations from Huntsman's Chairman and Chief Executive Officer Peter Huntsman, and Tony Hankins, President of Huntsman's polyurethane business.

"Today marks a significant milestone as we officially open the doors to our new European innovation center, a facility dedicated to creativity, collaboration and progress," Huntsman says in a news release. "We already have a rich legacy of innovation in Belgium. This center reflects our continuing commitment to exploring new ideas and turning imaginative concepts into practical solutions that can make a positive impact in the world."

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