Houston energy-focused AI platform raises $5M in Mercury-led seed round

fresh funding

Houston-based Collide plans to use its seed funding to accelerate the development of its GenAI platform for the energy industry. Photo via Getty Images.

Houston-based Collide, a provider of generative artificial intelligence for the energy sector, has raised $5 million in seed funding led by Houston’s Mercury Fund.

Other investors in the seed round include Bryan Sheffield, founder of Austin-based Parsley Energy, which was acquired by Dallas-based Pioneer Natural Resources in 2021; Billy Quinn, founder and managing partner of Dallas-based private equity firm Pearl Energy Investments; and David Albin, co-founder and former managing partner of Dallas-based private equity firm NGP Capital Partners.

“(Collide) co-founders Collin McLelland and Chuck Yates bring a unique understanding of the oil and gas industry,” Blair Garrou, managing partner at Mercury, said in a news release. “Their backgrounds, combined with Collide’s proprietary knowledge base, create a significant and strategic moat for the platform.”

Collide, founded in 2022, says the funding will enable the company to accelerate the development of its GenAI platform. GenAI creates digital content such as images, videos, text, and music.

Originally launched by Houston media organization Digital Wildcatters as “a professional network and digital community for technical discussions and knowledge sharing,” the company says it will now shift its focus to rolling out its enterprise-level, AI-enabled solution.

Collide explains that its platform gathers and synthesizes data from trusted sources to deliver industry insights for oil and gas professionals. Unlike platforms such as OpenAI, Perplexity, and Microsoft Copilot, Collide’s platform “uniquely accesses a comprehensive, industry-specific knowledge base, including technical papers, internal processes, and a curated Q&A database tailored to energy professionals,” the company said.

Collide says its approximately 6,000 platform users span 122 countries.

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Digital Wildcatters, founded by Collin McLelland (right) and Jacob Corley, just raised $2.5 million in funding. Photo courtesy

Houston energy workforce-focused startup raises $2.5M seed funding

cha-ching

With $2.5 million in fresh funding, Digital Wildcatters is on its way to keep empowering the evolving energy workforce.

Digital Wildcatters, a Houston company that's providing a community for the next generation of energy professionals, has closed its seed plus funding round at $2.5 million. The round by energy industry veteran Chuck Yates, who also hosts his podcast "Chuck Yates Needs a Job" on the Digital Wildcatters' podcast network.

"Our industry's survival depends on recruiting the next generation of energy workers. We must adapt to their digital, content-rich world, as we currently lag behind, like a VHS tape in a Netflix world. Digital Wildcatters is our path to modernization," Yates, based in Richmond, Texas, says in the news release.

Diamondback Energy and ProFrac also contributed to the round, which closed on December 1 and follows up on the company's $2 million seed round raised from angel investors in 2021.

The fresh funding will go toward further development and commercialization of Collide, an energy industry professional networking app, which launched this fall. The app aims to help advance and support the industry through professional development connection, job portal, and an AI-backed content search engine for industry information.

"Our mission is to empower the next generation of energy professionals to advance their careers and collaboratively address the global energy crisis," Collin McLelland, co-founder and CEO of Digital Wildcatters, says in the release. "We are incredibly grateful to have an investor base that not only believes in our vision but also supports our endeavor to craft innovative products that will redefine the future of the energy industry."

McLelland co-founded Digital Wildcatters with Jake Corley. The two started the Oil and Gas Startups podcast in 2019.

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This article originally ran on InnovationMap.

Events not to miss, a new app launches for the energy industry, and more things to know this week. Photo via Getty Images

New energy networking app, events you can't miss, and more things to know in Houston this week

Hou knew?

Editor's note: It's a new week — start it strong with three quick things to know in Houston's energy transition ecosystem. Meet the new leaders of ERCOT, an app you probably should download, and events not to miss this week.

Energy networking: There's an app for that

This Houston-based media company launched a networking platform to help solve the energy crisis. Screenshots via apps.apple.com

The Digital Wildcatters have created a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent. Collide is structured to ignite the next generation of energy innovators, as Collin McLelland, co-founder and CEO of Digital Wildcatters, tells EnergyCapital.

“If you look at what we’ve done historically with Digital Wildcatters, we’ve built an extremely engaged community of energy professionals — it’s a next generation community, very young forward thinking professionals that are working towards solving the world’s energy crisis,” McLelland says.

The roll out of Collide has been intentionally gradual, McLelland says because they want to shape the user experience based on feedback from ongoing focus groups. Currently they have about 1,000 users and are examining how they can make the app valuable to them before providing the platform to a wider audience.

McLelland says there are two major issues within the energy sector that Collide hopes to address — a lack of knowledge about energy verticals and difficulty recruiting talent.

“What we really see with our platform is being able to bring people together where if you want to find a piece of information, you need to find a subject matter expert, or if you want to find your next job, it happens on the Collide platform,” McLelland says. Read the full story.

Upcoming must-attend events to put on your radar

Two events this month the energy transition community needs to know about. Photos by Jeff Fitlow/Rice University

September 14-15 — The Ninth Annual Digitalization in Oil & Gas Conference will focus on digitalization, decarbonization, and innovation within the energy industry across five tracks: IoT, blockchain, digital twins, edge computing, and connectivity for upstream, midstream, and downstream operators.
September 21 — The Rice Alliance Energy Tech Venture Forum is an opportunity to learn about the latest emerging technologies, meet investors to seek funding, see promising companies, and more.

People to know this week

A quick who's who roundup from last week's EnergyCapital coverage. Photo via Getty Images

Missed some of EnergyCapital's news from last week? Catch up on who to know here.

The Electric Reliability Council of Texas, or ERCOT, announced a reorganization amongst its leadership. Effective September 1, four ERCOT leaders have new titles and positions: Woody Rickerson has been named to the newly created position of senior vice president and COO; Kristi Hobbs, who previously served as vice president of corporate strategy and public utility commission relations, will replace Rickerson as vice president of system planning and weatherization and will report directly to Rickerson; Betty Day, vice president of security and compliance and chief compliance officer, has assumed oversight of business continuity; and Rebecca Zerwas will serve as director of state policy and public utility commission relations, board liaison. Read the full story.
Launched in 2022, The Texas Southern University Division for Research & Innovation is spearheading the institutions efforts in attaining the highest-tier classification for research in higher education institutions. Michelle Penn-Marshall, who serves as vice president for the division, recently sat down with the Houston Energy Transition Initiative to talk about the university’s mission to become a leader in research and the long-term goals for engaging students in the energy sector and advancing the energy transition. Read the full story.
With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future. Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals. In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company. Read the full story.

This Houston-based media company launched a networking platform to help solve the energy crisis. Photo via Headway/Unsplash

Houston-based, energy-focused digital media company launches networking app

Wilding out

A Houston-based media organization dedicated to covering the energy industry has officially launched the beta program of their networking app.

After producing zanily named energy podcasts like “Big Digital Energy” and “What the Funk,” Digital WIldcatters is trying to bridge the hiring gap in the energy industry. By providing a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent, Collide is structured to ignite the next generation of energy innovators. Collide is currently available for users in both the Apple App Store and Google Play Store.

Collin McLelland, co-founder and CEO of Digital Wildcatters, says he aims to expand their professional community through this networking platform. Rather than being a transition away from Digital Wildcatters’ roots as a digital media organization McLelland explains Collide is an integration of the community they have built through podcasts and events into an interactive platform.

Screenshots via apps.apple.com

McLelland says there are two major issues within the energy sector that Collide hopes to address — a lack of knowledge about energy verticals and difficulty recruiting talent. McLelland attributes the information gap to how expansive the energy sector is, incorporating beyond oil and gas, everything from renewables to lithium mining. Similarly, by zeroing in on the energy sector, McLelland believes Collide can draw upon the network of talent Digital Wildcatters has already cultivated to tackle recruiting issues.

Unlike other hiring platforms, Collide offers users the opportunity to look for information about the energy sector by integrating all of Digital Wildcatters’ podcasts and videos into a content search engine. This program is part of their DW Insight subscription product which also has a startup database with overviews of various companies, from their demos to a portal to contact them.

“We hope someday that we’ll have this knowledge base that can be searched and queried to where if you want to find out any piece of information, you’ll be able to find it on (DW Insight),” McLelland explains.

McLelland co-founded Digital Wildcatters with Jake Corley. The two started the Oil and Gas Startups podcast in 2019.

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New UH white paper details Texas grid's shortfalls

grid warning

Two University of Houston researchers are issuing a warning about the Texas power grid: Its current infrastructure falls short of what’s needed to keep pace with rising demand for electricity.

The warning comes in a new whitepaper authored by Ramanan Krishnamoorti, vice president of energy and innovation at UH, and researcher Aparajita Datta, a Ph.D candidate at UH.

“As data centers pop up around the Lone Star State, electric vehicles become more commonplace, industries adopt decarbonization technologies, demographics change, and temperatures rise statewide, electricity needs in Texas could double by 2035,” a UH news release says. “If electrification continues to grow unconstrained, demand could even quadruple over the next decade.”

Without significant upgrades to power plants and supporting infrastructure, Texas could see electricity shortages, rising power costs and more stress on the state’s grid in coming years, the researchers say. The Electric Reliability Council of Texas (ERCOT) grid serves 90 percent of the state.

“Texas, like much of the nation, has fallen behind on infrastructure updates, and the state’s growing population, diversified economy and frequent severe weather events are increasing the strain on the grid,” Datta says. “Texas must improve its grid to ensure people in the state have access to reliable, affordable, and resilient energy systems so we can preserve and grow the quality of life in the state.”

The whitepaper’s authors caution that Texas faces a potential electricity shortfall of up to 40 gigawatts annually by 2035 if the grid doesn’t expand, with a more probable shortfall of about 27 gigawatts. And they allude to a repeat of the massive power outages in Texas during Winter Storm Uri in February 2021.

One gigawatt of electricity can power an estimated 750,000 homes in Texas, according to the Texas Solar + Storage Association.

The state’s current energy mix includes 40 percent natural gas, 29 percent wind, 12 percent coal, 10 percent nuclear and eight percent solar, the authors say.

Despite surging demand, 360 gigawatts of solar and battery storage projects are stuck in ERCOT’s queue, according to the researchers, and new natural gas plants have been delayed or withdrawn due to supply chain challenges, bureaucratic delays, policy uncertainties and shifting financial incentives.

Senate Bill 6, recently signed by Gov. Greg Abbott, calls for demand-response mandates, clearer rate structures and new load management requirements for big users of power like data centers and AI hubs.

“While these provisions are a step in the right direction,” says Datta, “Texas needs more responsive and prompt policy action to secure grid reliability, address the geographic mismatch between electricity demand and supply centers, and maintain the state’s global leadership in energy.”

Houston-area logistics co. breaks ground on recycling center tied to circularity hub

coming soon

TALKE USA Inc., a Houston-area arm of German logistics company TALKE, broke ground on its new Recycling Support Center in Mont Belvieu Aug. 1.

The facility will process post-consumer plastic materials, which will then be further processed at Cyclyx's new Houston-based Circularity Center, a first-of-its-kind plastic waste sorting and processing facility that was developed through a joint venture between Cyclix, ExxonMobil and LyondellBasell.

The materials will ultimately be converted into recycling feedstock.

“We’re proud to break ground on a facility that reflects our long-term vision for sustainable growth,” Richard Heath, CEO and president of TALKE USA Inc., said in a news release. “This groundbreaking marks an important milestone for our team, our customers, and the Mont Belvieu community.”

The new facility was partially funded by Chambers County, according to the release. The Baytown Sun reports that the county put $1 million towards the construction of the project, which brings advanced recycling and mechanical recycling to the area.

TALKE USA said it plans to share more about the new facility and its impact in the future.

Meanwhile, the Houston-based Cyclyx Circularity Center (CCC1) is slated to open this year and is expected to produce 300 million pounds of custom-formulated feedstock annually. A second circularity center, CCC2, is expected to start up in the Dallas-Fort Worth area in the second half of 2026. Read more here.

8 Houston energy giants top global corporate startup index for 2025

Global Group

Eight major players in Houston’s energy industry rank among the world’s top 20 energy companies for corporate startup activity.

The inaugural Corporate Startup Activity Index 2025, published by StartupBlink, ranks global corporations by industry. The eight Houston-area employers fall into the index’s energy and environment category.

Researchers from StartupBlink, an innovation research platform, scored more than 370 companies based on three factors: corporate involvement in startup activity, startup success and ecosystem integration.

The eight Houston-area energy employers that landed in the energy and environment category’s top 20 are:

No. 3 BP. Score: 13.547. U.S. headquarters in Houston.
No. 5 Saudi Aramco. Score: 7.405. Americas headquarters in Houston.
No. 7 Eni. Score: 6.255. Headquarters of Eni U.S. Operating Co. in Houston.
No. 8 Shell. Score: 6.217. U.S. headquarters in Houston.
No. 11 Occidental Petroleum. Score: 5.347. Global headquarters in Houston.
No. 15 Engie. Score: 3.352. North American headquarters in Houston.
No. 17 Repsol. Score: 2.980. U.S. headquarters for oil and gas operations in The Woodlands.
No. 19 Chevron. Score: 2.017. Global headquarters in Houston.

“Building a startup is hard, and navigating corporate innovation can be just as complex. This ranking is a step toward making the connection between startups and corporations more transparent, enabling startups and corporations to collaborate more effectively for mutual success,” said Eli David Rokah, CEO of StartupBlink.

Salesforce topped the global index with a score of 380.090, followed by Intel, Google, Qualcomm, and Comcast.

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This article originally appeared on InnovationMap.com.

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