Houston startup debuts sustainable, bio-based 'leather' fashions

sustainable fashion

Rheom Materials turned heads in Milan last month with a collection centered around Shorai, its sugar-based leather alternative. Photo courtesy Rheom Materials.

Last month, Houston-based Rheom Materials and India’s conscious design studio Econock unveiled a collaborative capsule collection that signaled more than just a product launch.

Hosted at Lineapelle—long considered the global epicenter of the world's premier leather supply chain—in the vaulted exhibition halls of Rho-Fiera Milano, the collection centered around Rheom’s 91 percent bio-based leather alternative, Shorai.

It was a bold move, one that shifted sustainability from a concept discussed in panel sessions to garments that buyers could touch and wear.

The collection featured a bomber-style jacket, an asymmetrical skirt and a suite of accessories—all fabricated from Shorai.

The standout piece, a sculptural jacket featuring a funnel neck and dual-zip closure, was designed for movement, challenging assumptions about performance limitations in bio-based materials. The design of the asymmetrical skirt was drawn from Indian armored warrior traditions, according to Rheom, with biodegradable corozo fasteners.

Built as a modular wardrobe rather than isolated pieces, the collection reflects a shared belief between Rheom and Econock in designing objects that adapt to daily life, according to the companies.

The collection was born out of a new partnership between Rheom and Econock, focused on bringing biobased materials to the market. According to Rheom, the partnership solves a problem that has stalled the adoption of many next-gen textiles: supply chain friction.

While Rheom focuses on engineering scalable bio-based materials, New Delhi-based Econock brings the complementary design and manufacturing ecosystem that integrates artisans, circular materials and production expertise to translate the innovative material into finished goods.

"This partnership removes one of the biggest barriers brands face when adopting next-generation materials,” Megan Beck, Rheom’s director of product, shared in a news release. “By reducing friction across the supply chain, Rheom can connect brands directly with manufacturers who already know how to work with Shorai, making the transition to more sustainable materials far more accessible.”

Sanyam Kapur, advisor of growth and impact at Econock, added: “Our partnership with Rheom Materials represents the benchmark of responsible design where next-gen materials meet craft, creativity, and real-world scalability.”

Rheom, formerly known as Bucha Bio, has developed Shorai, a sustainable leather alternative that can be used for apparel, accessories, car interiors and more; and Benree, an alternative to plastic without the carbon footprint. In 2025, Rheom was a finalist for Startup of the Year in the Houston Innovation Awards.

Shorai is already used by fashion lines like Wuxly and LuckyNelly, according to Rheom. The company scaled production of the sugar-based material last year and says it is now produced in rolls that brands can take to market with the right manufacturer.

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This article originally appeared on our sister site, InnovationMap.

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Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

Podcast: Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

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At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."

Now, in addition to Rheom's leather-like alternative, Shorai, the company has a plastic-like material, Benree, that's 100 percent bio based.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," Hinshaw says.

With that major evolution past just kombucha-based textiles, it was time for a new name, ideated by the company's technical team. "Rheom" is the combination of "rheology" — the study of how polymers flow — and "form."

Rheom has also built a state-of-the-art chemicals testing lab at its new facility after moving into it early last year.

"We've got a ton of capabilities now — and we've been growing those since the beginning," Hinshaw says. "Now we have all this testing equipment — things that pull materials apart, things that test the flexibility of materials."

Next up, Rheom, which is backed by Houston-based New Climate Ventures, among other VCs, will raise a series A funding round to continue supporting its growth.

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This article originally ran on InnovationMap.

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Rice, DOE launch new Eastern Mediterranean Energy Center

Energy Diplomacy

Representatives from three countries visited the Rice University Baker Institute for Public Policy this month to establish the Eastern Mediterranean Energy Center, a new partnership promoting energy advancement in the region.

On June 11, Baker played host to delegations from Cyprus, Greece and Israel that included Michael Damianos, Minister of Energy, Commerce and Industry of the Republic of Cyprus; Stavros Papastavrou, Minister of Environment and Energy for Greece; and Yechiel Leiter, Israeli Ambassador to the United States. U.S. Secretary of Energy Chris Wright and Rice University President Reginald DesRoches were also present to sign a declaration of intent (DOI) that officially formed the partnership first envisioned in the Eastern Mediterranean Security and Energy Partnership Act of 2019.

“This is a dynamic field,” David Satterfield, director of the Baker Institute and former U.S. ambassador to Turkey and Lebanon, said in a news release from Rice. “The East Med has enormous further potential, not just for development, for coordination of development. It is a positive thing for energy, it's a positive thing for industry, for all of the three states represented here today. It's good for the region in a geopolitical sense as well. It provides a stabilization based upon the pragmatic and integrated development and distribution of energy resources, and that is a very good thing indeed.”

The new pact will focus on improving grid stability in the region, as well as on developing U.S. liquefied natural gas (LNG) infrastructure and new technologies.

Another goal of the Eastern Mediterranean Energy Center is suppressing conflict in the region. When the Eastern Mediterranean Security and Energy Partnership Act was signed by President Joe Biden in 2019, it lifted the prohibition on arms sales to the Republic of Cyprus, authorized foreign military financing for Greece and increased intelligence gathering on Russian interests in the Mediterranean.

“We need to use commerce to suppress and surpass conflict – that is the way to bring nations together in geopolitical tensions between countries,” Wright said in the release. “You think of it as zero-sum, there's a winner and a loser, and both sides want to be the winner. Ultimately, one side will be the winner, one side will be the loser. Maybe more objectively, both sides lose, but one loses more than the other. In commerce, it's entirely different, and commerce is voluntary exchange. It only happens when there's winners on both sides. So, when you build, you develop energy and you build energy distribution infrastructure, you bring countries, you bring people together. The three founding nations here and their leadership are all friends of mine and passionate in this mission. They not only want to develop energy to bring better opportunities to their people, but they wanted to bring those three nations together, and all of their neighbors as well, and use commerce to suppress and surpass conflict. These are generational investments.”

6 Houston companies earn recognition on Time’s global greentech list 2026

green giants

Six Houston-area businesses appear on Time magazine’s 2026 list of the world’s top greentech companies, with a high-flying name leading the pack.

The highest-ranked local company is Houston-based geothermal power producer Fervo Energy, which claims the No. 4 spot—up from No. 14 last year.

In May, Fervo raised nearly $1.9 billion in its IPO, making it the biggest-ever IPO in the clean energy sector. The company’s valuation now exceeds $10 billion.

Founded in 2017, Fervo borrows methods from the oil and gas sector to drill wells that go down vertically into hot rock before turning horizontal, letting water circulate through them and produce electricity from the heat it absorbs. Cape Station in Utah, the company's first utility-scale project, is set to start delivering power to the grid later this year, with capacity expected to grow to 100 megawatts by 2027.

Co-founder and CEO Tim Latimer tells Fast Company, which named him a 2026 Visionary of the Year, that he launched his career as a drilling engineer for fossil fuels, “but quickly became obsessed with this idea that the drilling techniques we were using would actually be transformative for the world of geothermal as well.”

Fast Company notes the geothermal power generated by Cape Station will be available 24/7, unlike wind and solar power.

“When you start adding something to the grid mix that’s affordable and works around the clock,” Latimer says, “that’s going to be a huge asset to meeting our country’s energy needs.”

Time teamed up with data provider Statista to compile the second annual ranking of the 250 top greentech companies in the world. Companies on the list either develop or provide green technology, products, or services that help ease or reverse the environmental impacts of human activity.

Statista gathered and analyzed data from more than 8,300 companies to create the list, and they were scored in three categories: positive environmental impact, innovation, and financial strength. Fervo earned a score of 94.63 out of 100.

Joining Fervo on this year’s list are:

Houston-based Quaise Energy (No. 78), which specializes in terawatt-scale geothermal power
The Woodlands-based Plus Power (No. 112), which develops, owns and operates battery storage projects
Houston-based Utility Global (No. 167), which develops decarbonization technology
Houston-based 1PointFive (No. 217), an Occidental Petroleum subsidiary that offers large-scale carbon removal and storage.
Houston-based Sage Geosystems (No. 250), which produces commercial-scale geothermal power

Earlier this year, six Houston-area companies landed on Time's list of top greentech companies in America: Fervo (No. 1), Quaise Energy (No. 49), Plus Power (No. 71), Utility Global (No. 98), Solugen (No. 199) and Noodoe (No. 215).

Houston-based Syzygy lands global customer for first commercial SAF plant

clean fuel deal

Houston-based Syzygy Plasmonics has secured a major future customer for its sustainable aviation fuel.

Syzygy announced this week that it has entered into a capacity reservation agreement with World Fuel Services, a global fuel distribution and logistics company.

Through the deal, World Fuel has reserved a portion of Syzygy's SAF production for future plants slated for Central and South America. The clean fuel will be produced at Syzygy’s NovaSAF-1 facility in Uruguay, which is moving toward construction.

The NovaSAF-1 will be the world's first electrified facility to convert biogas into sustainable aviation fuel (SAF). The facility is expected to produce over 350,000 gallons of SAF annually, which would be considered “a breakthrough in cost-effective, scalable clean fuel,” according to Syzygy.

The facility is expected to produce SAF with at least an 80 percent reduction in carbon intensity compared to Jet A fuel and make its first deliveries in 2028.

"Following NovaSAF-1, this agreement reflects continued interest in scalable pathways for producing SAF from biogas," Trevor Best, CEO of Syzygy Plasmonics, said in a news release. "Our NovaSAF platform is designed to deliver cost-competitive fuel while supporting the aviation sector's evolving regulatory and sustainability requirements."

Syzygy will make a portion of future production capacity available to World Fuel from its planned facilities, subject to the development and completion of those projects, according to the deal.

"We continue to evaluate supply opportunities that support increased access to lower carbon fuels in aviation, in line with emerging regulatory requirements and customer demand," Michael Ranger, senior vice president of supply EMEAA at World Fuel, added in the release. "Arrangements such as this are part of our ongoing efforts across the supply chain.”

Syzygy also secured an offtake agreement with Singapore-based commodity company Trafigura from NovaSAF-1 earlier this year.

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