Podcast: Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

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Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."

Now, in addition to Rheom's leather-like alternative, Shorai, the company has a plastic-like material, Benree, that's 100 percent bio based.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," Hinshaw says.

With that major evolution past just kombucha-based textiles, it was time for a new name, ideated by the company's technical team. "Rheom" is the combination of "rheology" — the study of how polymers flow — and "form."

Rheom has also built a state-of-the-art chemicals testing lab at its new facility after moving into it early last year.

"We've got a ton of capabilities now — and we've been growing those since the beginning," Hinshaw says. "Now we have all this testing equipment — things that pull materials apart, things that test the flexibility of materials."

Next up, Rheom, which is backed by Houston-based New Climate Ventures, among other VCs, will raise a series A funding round to continue supporting its growth.

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This article originally ran on InnovationMap.

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Rice University researchers pioneer climatetech breakthroughs in clean water nanotechnology

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Researchers at Rice University are making cleaner water through the use of nanotech.

Decades of research have culminated in the creation of the Water Technologies Entrepreneurship and Research (WaTER) Institute launched in January 2024 and its new Rice PFAS Alternatives and Remediation Center (R-PARC).

“Access to safe drinking water is a major limiting factor to human capacity, and providing access to clean water has the potential to save more lives than doctors,” Rice’s George R. Brown Professor of Civil and Environmental Engineering Pedro Alvarez says in a news release.

The WaTER Institute has made advancements in clean water technology research and applications established during a 10-year period of Nanotechnology Enabled Water Treatment (NEWT), which was funded by the National Science Foundation. R-PARC will use the institutional investments, which include an array of PFAS-dedicated advanced analytical equipment.

Alvarez currently serves as director of NEWT and the WaTER Institute. He’s joined by researchers that include Michael Wong, Rice’s Tina and Sunit Patel Professor in Molecular Nanotechnology, chair and professor of chemical and biomolecular engineering and leader of the WaTER Institute’s public health research thrust, and James Tour, Rice’s T.T. and W.F. Chao Professor of Chemistry and professor of materials science and nanoengineering.

“We are the leaders in water technologies using nano,” adds Wong. “Things that we’ve discovered within the NEWT Center, we’ve already started to realize will be great for real-world applications.”

The NEWT center plans to equip over 200 students to address water safety issues, and assist/launch startups.

“Across the world, we’re seeing more serious contamination by emerging chemical and biological pollutants, and climate change is exacerbating freshwater scarcity with more frequent droughts and uncertainty about water resources,” Alvarez said in a news release. “The Rice WaTER Institute is growing research and alliances in the water domain that were built by our NEWT Center.”

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This article originally ran on InnovationMap.

Reliant, GM Energy team up on free renewable energy EV charging

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Reliant Energy and GM Energy are advancing a new renewable energy electricity plan that will “accelerate the clean energy journey for the two companies and their customers,” according to a news release.

Houston-based Reliant and GM Energy will be offering free nighttime charging for Chevrolet electric vehicle drivers that enroll in the new Reliant FreeCharge Nights.

The Reliant FreeCharge Nights plan will be available to existing and new Reliant electricity customers, and provides a monthly bill credit that offsets the energy charges incurred from charging the qualifying EV between 11 pm and 6 am. Customers must first designate one EV to receive the charging credit in their GM Energy Smart Charging Portal before signing up for the plan.

“As we continue to shape the future of EV charging and energy management for our customers, our work alongside Reliant in Texas is a sign of our commitment to working with industry leaders to facilitate more solutions that make EV adoption an easy decision,” Aseem Kapur, chief revenue officer, GM Energy, says in a news release. “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to build the ecosystem to support the all-electric future.”

Over 150 Chevrolet dealerships can now offer the plan to EV drivers upon vehicle purchase across Texas. The plan will be powered by 100 percent renewable energy through the purchase of renewable energy certificates (RECs) equal to the customer’s electricity usage.

“We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan,” Rasesh Patel, president, NRG Consumer, said in a news release.

25 years of innovation: Repsol exec on Houston's role in the energy transition

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Houston hosted the inaugural Energy + Climate Startup Week in September, which brought together leading energy and climate venture capital investors, industry leaders and startups from around the world to showcase the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

Repsol was one of the inaugural sponsors for the weeks kick off event that hosted several leading startups. This year marked 25 years of energy innovation for Repsol in the United States. As the energy landscape evolves, Repsol has committed to significant growth in renewable capacity, with an impressive 720 MW of solar and storage capacity already operational and 1.5 GW under construction.

Caton Fenz, CEO for Repsol’s Renewables North America shares more about Repsol’s approach to expanding its renewable footprint, integrating green energy into its core business and leveraging Houston’s unique role as a leader in the energy transition. Here’s an inside look at Repsol’s milestones and future goals in the journey toward decarbonization and a sustainable energy future.

Can you tell us more about Repsol’s strategy for expanding its renewables business?

This year Repsol is celebrating 25 years of energy development in the United States. Across the US, we have a team of more than 800 employees, with more than 130 employees working in the renewables business specifically.

Repsol’s growth ambition in the US renewable energy market is significant. Since launching our renewables activity in the US three years ago, we have installed more than 720 MW of solar generation and energy storage capacity. Today we have more than 1.5 GW of additional solar and energy storage capacity under construction, and more than 20 GW of solar, wind and energy storage in development across 13 states.

How does Repsol plan to integrate renewable energy sources into its broader business model?

Repsol Renewables operates in accordance with Repsol’s values and strategies. Renewable energy generation is one of the pillars of Repsol’s decarbonization strategy. Repsol will invest between €3 and 4 billion to organically develop its global project portfolio and aims to reach between 9,000 MW and 10,000 MW of installed capacity by 2027. Of this, 30% will be in the United States.

With these objectives in mind, we have been able to accelerate the development of wind, solar, and energy storage across the US market and the globe. By expanding our renewable energy business, we can further meet record demand growth for renewable energy.

What are the key projects or milestones that have been achieved within Repsol’s renewables portfolio so far?

Earlier this year, we announced the commercial operation of Frye Solar, our largest solar project worldwide. This project, located in Swisher County, Texas, has a total capacity of 637 MW. And as noted above, we have an additional 1.4 GW of projects under construction currently. These major energy infrastructure projects are indicative of the scale of our operations in the US.

Why does Repsol believe being located in Houston is critical for its business, particularly in the energy transition?

Repsol is proudly committed to Houston’s role in developing and delivering energy and value for the world. Houston is known as the Energy Capital of the World and over the next 10 years, we’ll see it be known as the Energy Transition Capital of the World. With Repsol’s Renewables North America business located in downtown Houston, we have access to talent and partnerships in a booming city filled with energy experts.

Why does Repsol see value in participating in Houston Energy + Climate Startup Week?

At Houston Energy + Climate Startup Week, Repsol Renewables is honored to support and learn from leaders and investors in the energy and climate industry. We believe it is important to continuously invest in talent, ideas, and collaboration across the energy value chain as we pursue our net zero by 2050 goal.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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