It's wheels up to Midland-Odessa in January. Photo courtesy of JSX

Hop-on jet service JSX is adding a new, year-round destination for the millions of Texans who work in oil and gas: Midland-Odessa.

Starting January 15, 2024, JSX will fly nonstop from Houston and Dallas to Odessa Airport-Schlemeyer Field (ODT). According to a release, the schedule and fares will be:

From Houston (HOU) to Odessa (ODT)

  • Regular flight service between Houston Hobby (HOU) and Odessa Airport-Schlemeyer Field (ODT), Monday through Thursday, two flights per day.
  • Introductory fares start at $309 (one-way) and include at least two checked bags (with weight/size restrictions), onboard cocktails and snacks, and free Starlink Wi-Fi.

FromDallas (DAL)toOdessa (ODT):

  • Regular flight service between Dallas Love Field (DAL) and Odessa Airport-Schlemeyer Field (ODT), Monday through Thursday, two flights per day.
  • Introductory fares start at $279 (one-way) and include at least two checked bags (with weight/size restrictions), onboard cocktails and snacks, and free Starlink Wi-Fi.

As with all JSX domestic flights, customers may check in just 20 minutes before departure (hence, the "hop-on" idea) and fly out of crowd-free private terminals. In Houston, that terminal is at Houston Hobby airport (8919 Paul B Koonce St.) and in Dallas, at Dallas Love Field (8555 Lemmon Ave.).

“JSX is proud to support Texas' energy economy by introducing our unique 'hop-on' jet service with daily flights connecting business commuters from Dallas and Houston to Odessa at the start of 2024,” says JSX CEO Alex Wilcox in the release. “Not only is Odessa central to the Permian Basin, but it's also home to companies powering some of the nation's largest wind and solar farms. We take pride in supporting those who supply the energy we all depend on every single day.”

JSX continues to tout its "no crowds, no lines, and no fuss" travel experience that made them especially popular during the pandemic.

Passengers have access to valet parking, touchless check-in, Wi-Fi lounges, and speedy baggage retrieval. The 30-seat planes are now beaming up to SpaceX's Starlink Wifi, and there's a pet-friendly policy that allows small dogs and cats to fly for a small fee.

The air carrier now serves routes across more than two dozen key North American markets. In 2023 and beyond, JSX plans to expand both its domestic and international flight service with new routes and expansion plans underway, they say.

View their full route map here. All flights are available for booking via the JSX website.

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This article originally ran on CultureMap.

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Texas could topple Virginia as biggest data-center market by 2030, JLL report says

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Everything’s bigger in Texas, they say—and that phrase now applies to the state’s growing data-center presence.

A new report from commercial real estate services provider JLL says Texas could overtake Northern Virginia as the world’s largest data-center market by 2030. Northern Virginia is a longtime holder of that title.

What’s driving Texas’ increasingly larger role in the data-center market? The key factor is artificial intelligence.

Companies like Google and Microsoft need more energy-hungry data centers to power AI innovations. In a 2023 article, Forbes explained that AI models consume a lot of energy because of the massive amount of data used to train them, as well as the complexity of those models and the rising volume of tasks assigned to AI.

“The data-center sector has officially entered hyperdrive,” Andy Cvengros, executive managing director at JLL and co-leader of its U.S. data-center business, said in the report. “Record-low vacancy sustained over two consecutive years provides compelling evidence against bubble concerns, especially when nearly all our massive construction pipeline is already pre-committed by investment-grade tenants.”

Dallas-Fort Worth has long dominated the Texas data-center market. But in recent years, West Texas has emerged as a popular territory for building data-center campuses, thanks in large part to an abundance of land and energy. Nearly two-thirds of data-center construction underway now is happening in “frontier markets” like West Texas, Ohio, Tennessee and Wisconsin, the JLL report says.

Northern Virginia, the current data-center champ in the U.S., boasted a data-center market with 6,315 megawatts of capacity at the end of 2025, the report says. That compares with 2,423 megawatts in Dallas-Fort Worth, 1,700 megawatts in the Austin-San Antonio corridor, 200 megawatts in West Texas, and 164 megawatts in Houston.

Fervo taps into its hottest-ever geothermal reservoir

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Things are heating up at Houston-based geothermal power company Fervo Energy.

Fervo recently drilled its hottest well so far at a new geothermal site in western Utah. Fewer than 11 days of drilling more than 11,000 feet deep at Project Blanford showed temperatures above 555 degrees Fahrenheit, which exceeds requirements for commercial viability. Fervo used proprietary AI-driven analytics for the test.

Hotter geothermal reservoirs produce more energy and improve what’s known as energy conversion efficiency, which is the ratio of useful energy output to total energy input.

“Fervo’s exploration strategy has always been underpinned by the seamless integration of cutting-edge data acquisition and advanced analytics,” Jack Norbeck, Fervo’s co-founder and chief technology officer, said in a news release. “This latest ultra-high temperature discovery highlights our team’s ability to detect and develop EGS sweet spots using AI-enhanced geophysical techniques.”

Fervo says an independent review confirms the site’s multigigawatt potential.

The company has increasingly tapped into hotter and hotter geothermal reservoirs, going from 365 degrees at Project Red to 400 degrees at Cape Station and now more than 555 degrees at Blanford.

The new site expands Fervo’s geologic footprint. The Blanford reservoir consists of sedimentary formations such as sandstones, claystones and carbonates, which can be drilled more easily and cost-effectively than more commonly targeted granite formations.

Fervo ranks among the top-funded startups in the Houston area. Since its founding in 2017, the company has raised about $1.5 billion. In January, Fervo filed for an IPO that would value the company at $2 billion to $3 billion, according to Axios Pro.