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Houston rolls out discounts on solar installation to move the needle on lower-carbon options

Houstonians, here's your sign to score solar panels at a discount. Photo by Kindel Media/Pexels

A city of Houston initiative is offering a discounted rate for solar panel installation for homeowners and small businesses.

This year's Solar Switch Houston deal produces an average savings of $5,315 for each Houstonian who registers with Solar Switch, according to a news release from the city, which partnered with the nonprofit Solar United Neighbors. It's the third time the organizations have teamed up to provide the discount.

“We had great success with the first two rounds of Solar Switch Houston where residents were provided with a trusted information source and a substantial group discount,” City of Houston Interim Chief Resilience and Sustainability Officer Nicholas Hadjigeorge says in the release. “I am confident that the savings attained in the third round of the program will play a crucial role for residents deciding if solar is the right choice."

The organization vetted solar installers, factoring in "product quality, warranties, company financial stability, and history of customer satisfaction," per the news release. These installers then participated in a reverse auction to provide the discounted services. Those interested in learning more can head to SolarSwitch.com/Houston.

"Everyone deserves to benefit from generating their own solar energy. That’s why we designed Solar Switch – to make installing solar affordable and straightforward for more Houstonians than ever before," America Garcia, Texas program director for Solar United Neighbors, says in the release. "I’m excited to see how much we can broaden the reach and benefits of solar group buying with the continuation of Solar Switch Houston."

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A View From HETI

Supercritical Solutions' electrolyzer aims to deliver high-efficiency renewable hydrogen at a lower cost for the industrial hydrogen market. Photo courtesy Supercritical Solutions.

Shell Global Solutions International, a subsidiary of Shell, which maintains its U.S. headquarters in Houston, has signed a collaboration agreement with London-based Supercritical Solutions to advance Supercritical’s ultra-efficient hydrogen electrolyzer technology toward a field pilot demonstration.

In the deal, the companies will collaborate on a paid technology feasibility study that will support the evaluation and planning of the pilot demonstration, according to a news release. Supercritical Solutions’ technology aims to deliver high-efficiency renewable hydrogen at a lower cost for the industrial hydrogen market.

"Signing this collaboration agreement with Shell is a major milestone for Supercritical Solutions and an important step on our commercialisation journey,” Luke Tan, co-founder of Supercritical, said in the news release. “We are directly addressing the cost and complexity barriers facing the renewable hydrogen market. We are excited to move forward with a company like Shell, whose global leadership has been proven to accelerate innovative technologies to market.”

Supercritical’s hydrogen electrolyser technology can operate at high temperatures and pressures of up to 220 bar without the need for an external hydrogen compressor, rare-earth materials or easily degradable membranes. The technology removes the typical compression step in the process while delivering hydrogen at industry standards. It requires significantly less energy than many traditional electrolyzers and is more cost-efficient.

This recent investment builds on an ongoing relationship between Shell and Supercritical. Supercritical was founded in 2020 and was runner-up in Shell’s New Energy Challenge, which helps startups and scaleups develop sustainable technologies, in 2021. Shell Ventures then invested in Supercritical’s Series A funding round in 2024 with Toyota Ventures.

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