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Houston rolls out discounts on solar installation to move the needle on lower-carbon options

Houstonians, here's your sign to score solar panels at a discount. Photo by Kindel Media/Pexels

A city of Houston initiative is offering a discounted rate for solar panel installation for homeowners and small businesses.

This year's Solar Switch Houston deal produces an average savings of $5,315 for each Houstonian who registers with Solar Switch, according to a news release from the city, which partnered with the nonprofit Solar United Neighbors. It's the third time the organizations have teamed up to provide the discount.

“We had great success with the first two rounds of Solar Switch Houston where residents were provided with a trusted information source and a substantial group discount,” City of Houston Interim Chief Resilience and Sustainability Officer Nicholas Hadjigeorge says in the release. “I am confident that the savings attained in the third round of the program will play a crucial role for residents deciding if solar is the right choice."

The organization vetted solar installers, factoring in "product quality, warranties, company financial stability, and history of customer satisfaction," per the news release. These installers then participated in a reverse auction to provide the discounted services. Those interested in learning more can head to SolarSwitch.com/Houston.

"Everyone deserves to benefit from generating their own solar energy. That’s why we designed Solar Switch – to make installing solar affordable and straightforward for more Houstonians than ever before," America Garcia, Texas program director for Solar United Neighbors, says in the release. "I’m excited to see how much we can broaden the reach and benefits of solar group buying with the continuation of Solar Switch Houston."

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A View From HETI

Houston-based Solidec took home the top TEX-E price and $25,000 at last year's Energy Venture Day and Pitch Competition. Photo courtesy of HETI

The Rice Alliance for Technology and Entrepreneurship, the Houston Energy Transition Initiative and the Texas Entrepreneurship Exchange for Energy announced the 30-plus energy ventures and five student teams that will pitch at the 2025 Energy Venture Day and Pitch Competition during CERAWeek next month.

The ventures are focused on driving efficiency and advancements toward the energy transition and will each present a 3.5-minute pitch before a network of investors and industry partners during CERAWeek's Agora program.

The pitch competition is divided up into the TEX-E university track, in which Texas student-led energy startups compete for $50,000 in cash prizes, and the industry ventures track.

Teams competing in the TEX-E Prize track include:

  • ECHO
  • HEXAspec
  • HydroStor Analytics
  • Nanoborne
  • Pattern Materials

The industry track is subdivided into three additional tracks, spanning materials to clean energy and will feature 36 companies. The top three companies from each industry track will be named. The winner of the CERAWeek competition will also have the chance to advance and compete for the $1 million investment prize at the Startup World Cup in October 2025.

Teams come from around the world, including several notable Houston-based ventures, such as Corrolytics, Rheom Materials, AtmoSpark Technologies, and others. Click here to see the full list of companies and investor groups that will participate.

The pitch competition will be held Wednesday, March 12, at CERAWeek from 1-4:30 pm. An Agora pass is required to attend.

Those without passes can catch more than 50 companies at a free pitch preview at the Ion. Pitches will be followed by private meetings with venture capitalists, corporate innovation groups, industry leaders, and tech scouts. The preview will be held Tuesday, March 11, from 9:30 am to 2:30 pm at the Ion. It's free to attend, but registration is required. Click here to register.

Last year, Houston-based Solidec took home the top TEX-E price and $25,000 cash awards. The startup extracts molecules from water and air, then transforms them into pure chemicals and fuels that are free of carbon emissions. Its co-founder and Rice University professor Haotian Wang was recently awarded the 2025 Norman Hackerman Award in Chemical Research.

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