saying hello to HAL

Finnish AI solutions co. joins Houston-based clean energy accelerator

The latest energy tech startup to join Halliburton Labs is developing AI and deep learning technology. Photo courtesy of Halliburton

Finnish clean-tech company Rocsole is the latest company to join Houston-based Halliburton Labs, according to a statement the energy giant made this month.

Rocsole, which has its U.S. office in Houston, is known for its proprietary smart process imaging solutions and AI/deep learning rendered predictions that create "safer, cleaner, and more efficient operations," according to its website. The company services offshore wells and onshore tanks, pipelines and separators to reduce costs, avoid shutdowns and monitor product quality.

"With the help of Halliburton's global reach, we plan to accelerate our commercialization in major international markets," Pekka Kaunisto, CEO of Rocsole, said in a statement.

Kaunisto was named CEO of the company in April, succeeding Mika Tienhaara, who served as CEO since early 2020.

Rocsole joins several other clean energy companies to go through the Halliburton Labs accelerator, which launched in 2020 to help early-stage companies achieve commercialization milestones. The accelerator is a wholly owned subsidiary of Halliburton and provides participants with access to technical expertise, mentorships and programming.

Fellow Finnish company A-W Energy, whose technology converts ocean waves into energy, was part of a 2022 cohort.

Houston-based FuelX, England-based LiNa Energy, and Canadian company Solaires Entreprises were the most recent companies to be added to the accelerator in April 2023. Other companies to be added this year include Matrix Sensors, Renew Power Systems and SunGreenH2. The program is going on the road to host its next Halliburton Labs Finalists Pitch Day on Thursday, September 21, in Denver as a part of Denver Startup Week.

Halliburton Labs is closing applications for its next cohort on August 18. Applications are open online.

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A View From HETI

Haotian Wang, co-founder of Solidec, a 2025 Houston Startup of the Year finalist. Photo courtesy Welch Foundation.

We're just two weeks away from the 2025 Houston Innovation Awards, presented by InnovationMap.com, and while an expert panel of judges will determine the winners in most categories, one award is up to the public.

Voting is now open for 2025 Houston Startup of the Year, the people's choice award. Six exceptional finalists are in the running for the title, including three from the energy transition sector.

From next-gen biobased materials to technology that creates chemicals without carbon emissions, these companies are shaping the future.

Read about all of the Startup of the Year finalists and their missions below, then cast your vote. You can vote once per day through November 12.

The winner, along with winners in all other categories, will be revealed live on November 13 at Greentown Labs. Tickets to the 2025 Houston Innovation Awards are available now — get yours today.

2025 Houston Startup of the Year finalists:

Eclipse Energy

Eclipse Energy, previously known as Gold H2, is a climatetech startup converting end-of-life oil fields into low-cost, sustainable hydrogen sources. The company completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. Eclipse Energy says Its technology could yield up to 250 billion kilograms of low-carbon hydrogen.

Rheom Materials

Rheom Materials is a next-generation startup developing biobased materials for a more sustainable future. Its two flagship offerings are Shorai, a sustainable leather alternative that is usable for apparel, accessories, car interiors, and more, and Benree, an alternative to plastic without the carbon footprint.

Solidec

Solidec is a chemical manufacturing company developing autonomous generators that extract molecules from water and air and convert them into pure chemicals and fuels that are free of carbon emissions. The technology eliminates the need for transport, storage, and permitting.

FlowCare

FlowCare is developing a period health platform that integrates smart dispensers, education, and healthcare into one system to make free, high-quality, organic period products more accessible. FlowCare is live at prominent Houston venues, including Discovery Green, Texas Medical Center, The Ion, and, most recently, Space Center Houston, helping make Houston a “period positivity” city.

MyoStep

MyoStep is a next-generation, lightweight, soft exoskeleton developed at University of Houston for children with cerebral palsy. The soft skeleton aims to address motor impairments that impact their ability to participate in physical activities, self-care, and academics, via an affordable, child-friendly solution that empowers mobility and independence.

Persona AI

Persona AI is a humanoid robotics startup that is creating rugged, autonomous robots for skilled, heavy industry work for various "4D" (dull, dirty, dangerous, and declining) jobs. In May, the company announced a memorandum of understanding with HD Korea Shipbuilding & Offshore Engineering, HD Hyundai Robotic, and Vazil Company to create and deploy humanoid robots for complex welding tasks in shipyards. The project will deliver prototype humanoids by the end of 2026.

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The Houston Innovation Awards program is sponsored by Houston Community College, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

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