saying hello to HAL

Finnish AI solutions co. joins Houston-based clean energy accelerator

The latest energy tech startup to join Halliburton Labs is developing AI and deep learning technology. Photo courtesy of Halliburton

Finnish clean-tech company Rocsole is the latest company to join Houston-based Halliburton Labs, according to a statement the energy giant made this month.

Rocsole, which has its U.S. office in Houston, is known for its proprietary smart process imaging solutions and AI/deep learning rendered predictions that create "safer, cleaner, and more efficient operations," according to its website. The company services offshore wells and onshore tanks, pipelines and separators to reduce costs, avoid shutdowns and monitor product quality.

"With the help of Halliburton's global reach, we plan to accelerate our commercialization in major international markets," Pekka Kaunisto, CEO of Rocsole, said in a statement.

Kaunisto was named CEO of the company in April, succeeding Mika Tienhaara, who served as CEO since early 2020.

Rocsole joins several other clean energy companies to go through the Halliburton Labs accelerator, which launched in 2020 to help early-stage companies achieve commercialization milestones. The accelerator is a wholly owned subsidiary of Halliburton and provides participants with access to technical expertise, mentorships and programming.

Fellow Finnish company A-W Energy, whose technology converts ocean waves into energy, was part of a 2022 cohort.

Houston-based FuelX, England-based LiNa Energy, and Canadian company Solaires Entreprises were the most recent companies to be added to the accelerator in April 2023. Other companies to be added this year include Matrix Sensors, Renew Power Systems and SunGreenH2. The program is going on the road to host its next Halliburton Labs Finalists Pitch Day on Thursday, September 21, in Denver as a part of Denver Startup Week.

Halliburton Labs is closing applications for its next cohort on August 18. Applications are open online.

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A View From HETI

It's the first time the company has used EVs in any of its upstream sites, including the Permian Basin. Photo via

ExxonMobil has upgraded its Permian Basin fleet of trucks with sustainability in mind.

The Houston-headquartered company announced a new pilot program last week, rolling out 10 new all-electric pickup trucks at its Cowboy Central Delivery Point in southeast New Mexico. It's the first time the company has used EVs in any of its upstream sites, including the Permian Basin.

“We expect these EV trucks will require less maintenance, which will help reduce cost, while also contributing to our plan to achieve net zero Scope 1 and 2 emissions in our Permian operations by 2030," Kartik Garg, ExxonMobil's New Mexico production manager, says in a news release.

ExxonMobil has already deployed EV trucks at its facilities in Baytown, Beaumont, and Baton Rouge, but the Permian Basin, which accounts for about half of ExxonMobil's total U.S. oil production, is a larger site. The company reports that "a typical vehicle there can log 30,000 miles a year."

The EV rollout comes after the company announced last year that it plans to be a major supplier of lithium for EV battery technology.

At the end of last year, ExxonMobil increased its financial commitment to implementing more sustainable solutions. The company reported that it is pursuing more than $20 billion of lower-emissions opportunities through 2027.

Cowboys and the EVs of the Permian Basin |

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