saying hello to HAL

Finnish AI solutions co. joins Houston-based clean energy accelerator

The latest energy tech startup to join Halliburton Labs is developing AI and deep learning technology. Photo courtesy of Halliburton

Finnish clean-tech company Rocsole is the latest company to join Houston-based Halliburton Labs, according to a statement the energy giant made this month.

Rocsole, which has its U.S. office in Houston, is known for its proprietary smart process imaging solutions and AI/deep learning rendered predictions that create "safer, cleaner, and more efficient operations," according to its website. The company services offshore wells and onshore tanks, pipelines and separators to reduce costs, avoid shutdowns and monitor product quality.

"With the help of Halliburton's global reach, we plan to accelerate our commercialization in major international markets," Pekka Kaunisto, CEO of Rocsole, said in a statement.

Kaunisto was named CEO of the company in April, succeeding Mika Tienhaara, who served as CEO since early 2020.

Rocsole joins several other clean energy companies to go through the Halliburton Labs accelerator, which launched in 2020 to help early-stage companies achieve commercialization milestones. The accelerator is a wholly owned subsidiary of Halliburton and provides participants with access to technical expertise, mentorships and programming.

Fellow Finnish company A-W Energy, whose technology converts ocean waves into energy, was part of a 2022 cohort.

Houston-based FuelX, England-based LiNa Energy, and Canadian company Solaires Entreprises were the most recent companies to be added to the accelerator in April 2023. Other companies to be added this year include Matrix Sensors, Renew Power Systems and SunGreenH2. The program is going on the road to host its next Halliburton Labs Finalists Pitch Day on Thursday, September 21, in Denver as a part of Denver Startup Week.

Halliburton Labs is closing applications for its next cohort on August 18. Applications are open online.

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A View From HETI

The new Carbon Measures coalition will create a framework that eliminates double-counting of carbon pollution and attributes emissions to their sources. Photo via Getty Images.

Six companies with a large presence in the Houston area have joined a new coalition of companies pursuing a better way to track the carbon emissions of products they manufacture, purchase and finance.

Houston-area members of the Carbon Measures coalition are:

  • Spring-based ExxonMobil
  • Air Liquide, whose U.S. headquarters is in Houston
  • Mitsubishi Heavy Industries, whose U.S. headquarters is in Houston
  • Honeywell, whose Performance Materials and Technologies business is based in Houston.
  • BASF, whose global oilfield solutions business is based in Houston
  • Linde, whose Linde Engineering Americas business is based in Houston

Carbon Measures will create an accounting framework that eliminates double-counting of carbon pollution and attributes emissions to their sources, said Amy Brachio, the group’s CEO. The model is expected to take two years to develop, and between five and seven years to scale up, Bloomberg reported.

The coalition wants to create a system that will “unleash markets and competition,” unlock investments and speed up the pace of emissions reduction, said Brachio, former vice chair of sustainability at professional services firm EY.

“If you can’t measure it, you can’t manage it,” said Darren Woods, chairman and CEO of ExxonMobil. “The first step to reducing global emissions is to know where they’re coming from — and today, we don’t have an accurate system to do this.”

Other members of the coalition include BlackRock-owned Global Infrastructure Partners, Banco Satanader, EY and NextEra Energy.

“Transparent and consistent emissions accounting is not just a technical necessity — it’s a strategic imperative. It enables smarter decisions and accelerates real progress across industries and borders,” said Ken West, president and CEO of Honeywell Energy and Sustainability Solutions.

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