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Rice's new program helps managers navigate the complexities of energy transition

Photo courtesy of Rice University

As the planet's temperature continues to rise and extreme weather becomes the new norm, companies are under pressure to make the transition to renewable energy.

But where to start? Rice University's Jones Graduate School of Business is offering a new comprehensive program that delves into the multifaceted challenges posed by the shift toward sustainable energy.

"When it comes to the ever-evolving energy sector most people are paying attention to the tech, but businesses are faced with new organizational challenges," says Professor Yan Anthea Zhang, who will be leading the two-day program March 17-18, 2025. "Senior leaders and managers are constantly being presented with uncertainties about how to move their businesses forward, but if you wait too long, the opportunity disappears."

Energy Transition for Business Leaders participants will engage in interactive workshops, analyze case studies, and network with peers to enhance their understanding of necessary changes in organizational structure, processes, and culture. Key takeaways will include:

  • A comprehensive understanding of stakeholder demands and how to address them
  • Strategies for identifying and implementing necessary strategic changes for energy transition
  • Insights into managing organizational challenges, from resource allocation to cultural shifts
  • Tools for aligning employee incentives with the firm's strategic goals in energy transition

Wondering if you or your employees qualify? Here's who the program is designed for:

  • Senior executives and leaders involved in strategic planning and implementation
  • Sustainability officers seeking to align their organizations with future energy demands
  • HR professionals and talent managers looking to develop a workforce capable of navigating energy transition

Prof. Zhang has has explored these themes and ideas multiple times through the Jones School's MBA program, but not everyone has the time commitment for a two-year degree — or they already have one.

"Nobody has a crystal ball," says Prof. Zhang. "You need to understand your stakeholders' needs, examine your current resources and capabilities, and then make short and long-term plans to move in the direction that's best for your company. That's what participants will learn during this program."

Registration is now open for the spring dates. See more of the program's schedule and fill out an interest form on the program's website here.

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A View From HETI

ExxonMobil Chairman and CEO Darren Woods said during the company’s recent second-quarter earnings call that the company is "concerned about the development of a broader market" for its low-carbon hydrogen plant in Baytown. Photo via exxonmobil.com

Spring-based ExxonMobil, the country’s largest oil and gas company, might delay or cancel what would be the world’s largest low-carbon hydrogen plant due to a significant change in federal law. The project carries a $7 billion price tag.

The Biden-era Inflation Reduction Act created a new 10-year incentive, the 45V tax credit, for production of clean hydrogen. But under President Trump’s "One Big Beautiful Bill Act," the window for starting construction of low-carbon hydrogen projects that qualify for the tax credit has narrowed. The Inflation Reduction Act mandated that construction start by 2033. But the Big Beautiful Bill switched the construction start time to early 2028.

“While our project can meet this timeline, we’re concerned about the development of a broader market, which is critical to transition from government incentives,” ExxonMobil Chairman and CEO Darren Woods said during the company’s recent second-quarter earnings call.

Woods said ExxonMobil is working to determine whether a combination of the 45Q tax credit for carbon capture projects and the revised 45V tax credit will help pave the way for a “broader” low-carbon hydrogen market.

“If we can’t see an eventual path to a market-driven business, we won’t move forward with the [Baytown] project,” Woods said.

“We knew that helping to establish a brand-new product and a brand-new market initially driven by government policy would not be easy or advance in a straight line,” he added.

Woods said ExxonMobil is trying to nail down sales contracts connected to the project, including exports of ammonia to Asia and Europe and sales of hydrogen in the U.S.

ExxonMobil announced in 2022 that it would build the low-carbon hydrogen plant at its refining and petrochemical complex in Baytown. The company has said the plant is slated to go online in 2027 and 2028.

As it stands now, ExxonMobil wants the Baytown plant to produce up to 1 billion cubic feet of hydrogen per day made from natural gas, and capture and store more than 98 percent of the associated carbon dioxide. The company has said the project could store as much as 10 million metric tons of CO2 per year.

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