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Rice's new program helps managers navigate the complexities of energy transition

Photo courtesy of Rice University

As the planet's temperature continues to rise and extreme weather becomes the new norm, companies are under pressure to make the transition to renewable energy.

But where to start? Rice University's Jones Graduate School of Business is offering a new comprehensive program that delves into the multifaceted challenges posed by the shift toward sustainable energy.

"When it comes to the ever-evolving energy sector most people are paying attention to the tech, but businesses are faced with new organizational challenges," says Professor Yan Anthea Zhang, who will be leading the two-day program March 17-18, 2025. "Senior leaders and managers are constantly being presented with uncertainties about how to move their businesses forward, but if you wait too long, the opportunity disappears."

Energy Transition for Business Leaders participants will engage in interactive workshops, analyze case studies, and network with peers to enhance their understanding of necessary changes in organizational structure, processes, and culture. Key takeaways will include:

  • A comprehensive understanding of stakeholder demands and how to address them
  • Strategies for identifying and implementing necessary strategic changes for energy transition
  • Insights into managing organizational challenges, from resource allocation to cultural shifts
  • Tools for aligning employee incentives with the firm's strategic goals in energy transition

Wondering if you or your employees qualify? Here's who the program is designed for:

  • Senior executives and leaders involved in strategic planning and implementation
  • Sustainability officers seeking to align their organizations with future energy demands
  • HR professionals and talent managers looking to develop a workforce capable of navigating energy transition

Prof. Zhang has has explored these themes and ideas multiple times through the Jones School's MBA program, but not everyone has the time commitment for a two-year degree — or they already have one.

"Nobody has a crystal ball," says Prof. Zhang. "You need to understand your stakeholders' needs, examine your current resources and capabilities, and then make short and long-term plans to move in the direction that's best for your company. That's what participants will learn during this program."

Registration is now open for the spring dates. See more of the program's schedule and fill out an interest form on the program's website here.

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A View From HETI

Greentown Labs has named its Go Make 2026 cohort. Photo courtesy Greentown Labs

Greentown Labs has named five climatech startups to its Go Make 2026 cohort, including one from Houston.

Greentown Go Make 2026 is in partnership with Shell Catalysts & Technologies and Technip Energies. Startups will be able to collaborate with leadership from Shell and Technip and have opportunities to work directly with their process engineering teams and develop potential partnerships, pilots and demonstrations, according to Greentown.

This year's manufacturing cohort focuses specifically on process technology and catalytic innovations, which, according to Greentown, have the potential to be a "critical enabler of the global energy transition." Greentown shares that 90 percent of chemical processes depend on catalysis, but traditional methods rely on fossil fuels and consume significant amounts of energy.

“Catalysis underpins the majority of industrial chemical processes, which together account for a significant share of global emissions, making it a critical lever for reducing carbon intensity while improving performance,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “Greentown Go Make 2026 is designed to close the gap between breakthrough innovation and industrial deployment. By connecting startups with Shell and Technip Energies’ technical expertise and global scale, we’re helping accelerate solutions that improve efficiency and drive industrial decarbonization.”

The five Greentown Go Make 2026 companies include:

  • Houston-based Biosimo, which makes scalable biochemicals from ethanol
  • Missouri-based Catalyxx, which transforms bioethanol into drop-in, cost-competitive, carbon-negative chemicals
  • Sydney, Australia-based HydGene Renewables, which produces low-carbon hydrogen and industrial chemicals from waste biomass
  • Switzerland-based TreaTech, which turns waste into renewable gas, water and minerals through catalytic hydrothermal gasification
  • California-based Unifuel, which has developed a chemical technology platform to make sustainable aviation fuel, renewable gasoline and other renewable chemicals

The cohort will be celebrated at a kickoff event in Houston at The Ion on June 9.

In addition to Greentown Go Make, Greentown also runs its Go Move (transportation), Go Energize (energy and electricity), Go Build (buildings), and Go Grow (food and agriculture) cohort-based programs. The climatech incubator announced its Go Build 2026 cohort in March. Read more here.

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