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Why Microsoft is investing in Houston as an energy transition leader

The Energy Transition Center for Excellence is housed out of Microsoft Technology Center in Houston. Photo courtesy of Microsoft

Houston is known as the energy capital of the world to many, and major players — from the mayor to corporations — are determined to translate that leadership to the energy transition.

With that in mind, Microsoft has launched its own hub to celebrate the movement — the Energy Transition Center for Excellence, which was announced this spring. The new center, based in the Microsoft Technology Center in Houston, exists to support companies as they evolve their business to be more sustainable and climate-conscious.

“We are proud to have a vast and rich ecosystem of partners that actively co-develop sustainability solutions,” Darryl Willis, corporate vice president of Microsoft’s Energy and Resources Industry tells EnergyCapital via email. “Our featured partners demonstrate what is possible across the energy transition value chain from decarbonization to new clean energy solutions.”

Microsoft is behind platforms such as Microsoft Cloud, AI, machine learning, the Internet of Things, and mixed reality, all of which can help to “power transformation,” as Willis puts it.

According to research provider BloombergNEF, it will take an investment of $5.8 trillion into energy transition to achieve a global net-zero by 2050. Not every company is committed to spending the necessary funds to make the sometimes-massive changes to their operations.

But Willis lists nine partners that have actively been collaborating with Microsoft to achieve net-zero goals. Each boasts an exhibit at the Energy Transition Center for Excellence. There, customers have the opportunity to see precisely how Microsoft and those companies are working to make their operations healthier for the planet, from decarbonization to new, clean energy solutions.

For example, Bentley is working with Microsoft to provide digital solutions in offshore wind power. EY is furthering decarbonization with its Hydrogen Pathways, a molecular accounting platform that creates a “holistic view for hydrogen production.” Terra Praxis is behind REPOWER, a standardized system that is helping to repurpose coal plants to create clean energy.

Customers can make an appointment to experience a new energy future through immersive, interactive exhibits built by Microsoft’s partners.

“Many of the energy customers we support on their decarbonization and sustainability efforts are either headquartered or have significant presence in Houston, making it an ideal location for deeper collaboration as we tackle this significant challenge facing the world,” says Willis.

With the city becoming a hub for the incubation of climate tech, Houston is inching ever closer to becoming the Energy Transition Capital of the World.

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A View From HETI

Merab Momen, founder of AI CTO Services. Courtesy Photo

Artificial intelligence is now everywhere. It is mentioned in every startup pitch deck, and every corporate roadmap claims to use it. However, many early-stage businesses struggle with the simple question, “What does AI actually mean for my business?”

In a recent podcast episode of EnergyTech Startups, Merab Momen, founder of AI CTO Services and a long time AI practitioner, explains why most founders misunderstand AI, how startups can practically apply it and why Houston is quietly becoming a serious hub for AI-driven innovation.

Filling the AI Leadership Gap

Merab’s career has spanned decades of technology transitions. He worked on neutral networks in the 1990s, constructed computer vision systems long before they were common, and helped install AI solutions inside huge industrial companies. However, he noticed a huge problem when generative AI started to explode into the mainstream-The requirement of a real partner by the founders for AI integration but inability to rely on a full-time CTO and project-based consultants.

“I really needed something which is much more engaging where I can give that partner-level advice to the founders,” he said. By giving firms on-demand access to high-level AI knowledge and expertise, his methodology enables them to analyse tools, steer clear of cost blunders and eventually transition to a permanent technology leader when the time is right.

AI is Older than Most People Think

Despite its recent rise in popularity, AI is nothing new. AI actually began in the 1950s. Merab in his conversation explained how he worked on his first AI project back in the year 1996 that worked perfectly, but the processing power wasn’t just there to make it practical. He continued how he utilized the swarm intelligence models to optimize supply chains, now referred to as MLPOs and data engineering.

From Language Models to Physical World

Much of the public conversation about AI revolves around chatbots and text generation. But Merab sees far greater potential in AI’s interaction with the physical world, especially in industrial settings. He emphasized edge computing and vision language models (VLMs) as significant advances in manufacturing and energy. This physical shift is opening doors for new opportunities for robotics, automated inspections, and industrial safety applications. Merab added that Houston is uniquely positioned for this transition.

Why Houston has an AI Advantage

Silicon Valley may dominate the AI headlines, but Merab believes Houston’s advantage lies beneath the surface. The city doesn’t lag in AI utilization; it just operates in industries where results show differently.

Machine learning isn’t new to Houston’s core industries. Energy companies, manufacturers, logistics providers, and healthcare systems have been using advanced analytics for decades. The difference lies in them innovating in industrial sectors rather than consumer technology.

What’s Next

With the AI CTO Services growing, Merab is working with startups across industries to deploy AI in practical, business-first ways.

He is more interested in assisting founders in finding answers to critical issues than following new trends.

For Houston’s energy and climate tech community, it needs to transform AI enthusiasm into real-world impact.

Listen to the full conversation with Mehrab Momin on the Energy Tech Startups Podcast to learn more.

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Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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