virtual tour

Photos: Baker Hughes sets up interactive hub to showcase technology, sustainable energy solutions

The Baker Hughes Technology Showcase permanently displays the company's technology and clean energy solutions. Photo courtesy of Baker Hughes

When not traveling the world and being showcased internationally at various events and opportunities, the technology displays that Baker Hughes constructed to use as demonstrations and sales tools sat mostly in storage collecting dust until their next gig. That didn't sit well with Matt Hartman.

As sales and commercial enablement director, Hartman saw an opportunity for another use for these displays — one that would take them out of far-flung storage facilities.

"I wanted to reduce our storage and carbon footprint there, but I also wanted to make all of these items accessible at all times. And what better place to do it than one of the energy capitals of the world here in Houston," Hartman tells Energy Capital. "We moved everything out here and displayed it in a way that tells the full Baker Hughes story from drilling through production and including our new energies."

Now, the Baker Hughes Technology Showcase exists permanently at the company's Western Hemisphere Education Center in Tomball just outside of Houston.

There are more than 30 physical displays — some scaled down and 3D printed while others are exact replicas of the technology out in the field. In addition to these tangible pieces, hundreds are available to peruse on the touch-screen displays.

While there's the full technology spectrum represented, there's a particular focus on clean energy technologies — ones that aren't just future facing but are actually being used in the field today.

"It's all in line with our commitments that we made in 2019 to be net-zero by 2050," Hartman says, noting that Reuters reported the company's carbon footprint to 28 percent this year.

The showcase is designed for visitors and in-house teams alike, including current and potential customers, new hires, university students, and more.

"This particular building — the Western Hemisphere Education Center — is a really good building to have it in because we do anything for our training for our employees and our customers here," Hartman says. "What better place to have pieces of our technology or solutions here that they are learning about in a classroom and then they can come out here and actually put hands on."

The pieces of technology still travel of course, but when they aren't being displayed internationally, they now have a permanent place of residence to continue to be showcased.

Photo courtesy of Baker Hughes

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A View From HETI

AB Energy USA is moving into The Woodlands Towers at The Waterway. Photo courtesy AB Energy USA.

An Italian renewable energy company has picked The Woodlands for its North American headquarters.

AB Energy USA will occupy about 11,000 square feet in The Woodlands Towers at The Waterway. The company expects to add about 45 jobs in The Woodlands this year. Beginning in 2027, AB Energy USA will add another 30 jobs over a five-year period.

The new headquarters will be the corporate and governance hub for all of AB Energy’s North American subsidiaries. AB Energy, an arm of Italy-based AB, supplies renewable natural gas systems for industrial, commercial and data center customers. AB has operated in the U.S. since 2014.

“Establishing our North American headquarters in the Energy Capital of the World is a strategic step in AB’s long-term commitment to the U.S. market,” Paolo Ruggeri, North American CEO for AB Energy USA, said in a news release. “Houston gives us access to world-class engineering and energy talent, and strengthens our ability to attract and grow a high-performing team.”

Jevon Gibb, CEO of The Woodlands Area Economic Development Partnership, said several markets competed for AB Energy’s North American headquarters.

“AB’s decision to establish its North American headquarters here demonstrates The Woodlands’ competitiveness for both international companies and energy sector leaders,” Gibb said.

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