1st place

Houston-area energy tech startup wins DOE competition's $100,000 prize

Hertha Metals, based in Conroe, won first place at the 2024 Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition. Photo via DOE

Four startups from across the country won over $160,000 in cash prizes from the U.S. Department of Energy’s Office of Technology Transitions earlier this month, and a Houston-area company claimed the top prize.

Hertha Metals, based in Conroe, won first place at the 2024 Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition. The program honors and supports clean energy innovators nominated by clean technology business incubators.

“The EPIC Pitch Competition is a unique opportunity for start ups to highlight their technology, get on the main stage, and receive direct funding,” DOE Chief Commercialization Officer and Director of OTT Vanessa Chan says in a news release. “The startup pitch winners have honed their entrepreneurial skills and demonstrated a critical understanding of their technological impacts, targeted markets, and scalable strategies.”

Focused on environmentally responsible steel, Hertha Metals won the $100,000 prize. The company's steelmaking process reduces emissions by 95 percent, per the news release, while remaining financially accessible. Hertha Metals was nominated by Greentown Labs, which won $25,000 for its nomination.

The program's other 2024 winners included:

Hertha Metals was founded by Laureen Meroueh, a mechanical engineer and materials scientist, in 2022. A Greentown Houston member, the company is also currently in the inaugural cohort of the Breakthrough Energy Innovator Fellows.