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Experts reveal top 6 predictions for oil and gas industry in 2025

guest column

Texas energy experts look ahead to what's in store for oil and gas in 2025. Photo via Getty Images

If you tune in to the popular national narrative, 2025 will be the year the oil and gas industry receives a big, shiny gift in the form of the U.S. presidential election.

President Donald Trump’s vocal support for the industry throughout his campaign has casual observers betting on a blissful new era for oil and gas. Already there are plans to lift the pause on LNG export permits and remove tons of regulatory red tape; the nomination of Chris Wright, chief executive of Liberty Energy, to lead the Department of Energy; and the new administration’s reported wide-ranging energy plan to boost gas exports and drilling — the list goes on.

While the outlook is positive in many of these areas, the perception of a “drill, baby, drill” bonanza masks a much more complicated reality. Oil and gas operators are facing a growing number of challenges, including intense pressure to reduce costs and boost productivity, and uncertainty caused by geopolitical factors such as the ongoing conflicts in the Middle East and Russia-Ukraine.

From our vantage point working with many of the country’s biggest operators and suppliers, we’re seeing activity that will have major implications for the industry — including the many companies based in and operating around Texas — in the coming year. Let’s dig in.

1. The industry’s cost crunch will continue — and intensify.
In 2024, oil and gas company leaders reported that rising costs and pressure to cut costs were two of the top three challenges they faced, according to a national Workrise-Newton X study that surveyed decision makers from operators and suppliers of all sizes. Respondents reported being asked to find an astonishing 40% to 60% reduction in supply chain-related costs across categories, on average.

Given the seemingly endless stream of geopolitical uncertainty (an expanded war in the Middle East, continued conflict after Russia’s invasion of Ukraine, and China’s flailing economy, for starters), energy companies are between a rock and a hard place when it comes to achieving cost savings from suppliers.

With lower average oil prices expected in 2025, expect the cost crunch to continue. That’s because today’s operators have only two levers they can rely on to drive an increase in shareholder returns: reducing costs and increasing well productivity. Historically, the industry could rely on a third lever: an increase in oil demand, which, combined with limited ability to meet that demand with supply, led to steadily increasing oil prices over time. But that is no longer the case.

2. The consolidation trend in oil and gas will continue, but its shape will change.
In the wake of the great oil and gas M&A wave of 2024, the number of deals will decrease — but the number of dollars spent will not. Fewer, larger transactions will be the face of consolidation in the coming year. Expect newly merged entities to spin off non-core assets, which will create opportunities for private equity to return to the space.

This will be the year the oil and gas industry becomes investable again, with potential for multiple expansions across the entire value chain — both the E&P and the service side. From what we’re hearing in the industry, expect 2 times more startups in 2025 than there were this year.

With roughly the same amount of deals next year, but less volume and fewer total transactions, there will be more scale — more pressure from the top to push down service costs. This will lead to better service providers. But there will also be losers, and those are the service providers that cannot scale with their large clients.

3. Refilling SPR will become a national priority.
The outgoing administration pulled about 300 million barrels out of the country’s Strategic Petroleum Reserve (SPR) during the early stages of the Russia-Ukraine conflict. In the coming year, replenishing those stores will be crucial.

There will be a steady buyer — the U.S. government — and it will reload the SPR to 600-plus million barrels. The government will be opportunistic, targeting the lowest price while taking care not to create too much imbalance in the supply-demand curve. A priority of the new administration will be to ensure they don’t create demand shocks, driving up prices for consumers while absorbing temporary oversupply that may occur due to seasonality (i.e. reduced demand in spring and fall).

The nation’s SPR was created following the 1973 oil embargo so that the U.S. has a cushion when there’s a supply disruption. With the current conflict in the Middle East continuing to intensify, the lessons learned in 1973 will be top of mind.

If OPEC + moves from defending prices to defending market share, we can expect their temporary production cuts to come back on market over time, causing oversupply and a resulting dramatic drop in oil prices. The U.S. government could absorb the balance, defending U.S. exploration and production companies while defending our country's interest in energy security. Refilling the SPR could create a hedge, protecting the American worker from this oversupply scenario.

4. The environment and emissions will remain a priority, and the economic viability of carbon capture will take center stage.
Despite speculation to the contrary, there will be a continuation of conservation efforts and emissions reduction among the biggest operators. The industry is not going to say, “Things have changed in Washington, so we no longer care about the environment.”

But there will be a shift in focus from energy alternatives that have a high degree of difficulty and cost keeping pace with increasing energy demand (think solar and wind) to technologies that are adjacent to the oil and gas industry’s core competencies. This means the industry will go all in on carbon capture and storage (CCS) technologies, driven by both environmental concerns and operational benefits. This is already in motion with major players (EQT, Exxon, Chevron, Conoco and more) investing heavily in CCS capabilities.

As the world races to reach net-zero emissions by 2050, there will be a push for carbon capture to be economical and scalable — in part because of the need for CO2 for operations in the business. In the not-so-distant future, we believe some operators will be able to capture as much carbon as they're extracting from the earth.

5. The sharp rise in electricity demand to power AI data centers will rely heavily on natural gas.
Growth in technologies like generative AI and edge computing is expected to propel U.S. electricity demand to hit record highs in 2025 after staying flat for about two decades. This is a big national priority — President Trump has said we’ll need to more than double our electricity supply to lead the globe in artificial intelligence capabilities — and the urgent need for power will bring more investment in new natural gas infrastructure.

Natural gas is seen as a crucial “bridge fuel” in the energy transition. The U.S. became the world's top exporter of LNG in 2023 — and in the year ahead, brace for a huge push for pipeline infrastructure development in the range of 10-15 Bcf of new pipeline capacity in the next two to three years. (Translation: development on a massive scale, akin to railway construction during the Industrial Revolution.)

Big operators have already been working on deals to use natural gas and carbon capture to power the tech industry; given the significant increase in the electricity transmission capabilities needed to support fast-growing technologies, there will continue to be big opportunities behind the meter.

6. Regulatory processes will become more efficient, not less stringent.
This year will bring a focus on streamlining and aligning regulations, rather than on wholesale rollbacks. It’s not carte blanche for the industry to do whatever it wants, but rather a very aggressive challenge to the things that are holding operators back.

Historically, authorities have stacked regulation upon regulation and, as new problems arise, added even more regulations on top.There will be a very deliberate effort this year to challenge the regulations currently in place, to make sure they are aligned and not just stacked.

The new administration is signaling that it will be deliberate about regulation matching intent. They’ll examine whether or not particular policies are valuable to retain, or reconfigure, or realign with the industry to enable growth and also still protect the environment.

Easing the regulatory environment will enable growth in savings, lower project costs and speed to bring projects online. Another benefit of regulatory certainty: it will make large capital project financing more readily available. We’ve seen major gridlock in large project financing due to a lack of trust in the regulatory environment and potential for rules to change mid-project (see: Keystone XL). If they are certain the new administration will be supportive of projects that are viable and meet regulatory requirements, companies will once again be able to obtain the financing needed to accelerate development and commissioning of those projects.

But we shouldn’t mistake a new era of regulatory certainty for a regulatory free-for-all. Take LNG permits. They should be accelerated — but don’t expect a reduction in the actual level of environmental protection as a result. It currently takes 18 months to get a single permit to drill a well on federal land. It should take three weeks. Before 2020, it took about a month to obtain a federal permit.

2025 will be the year we begin to return to regulatory efficiency without sacrificing the protections the rules and policies set out to accomplish in the first place.

---

Adam Hirschfeld and Jacob Gritte are executives at Austin-based Workrise, the leading labor provider and source-to-pay solution for energy companies throughout Texas and beyond.

The controversy that dogged the climate summit shows the extent to which misinformation, politics, and outdated beliefs reign supreme — and hinder progress toward net zero, says this Texas expert. Photo by COP28 / Anthony Fleyhan

Texas expert: Evaluating COP28's progress amid the energy transition

Guest column

Before it even started, COP28 drew sharp condemnation from activists and left-leaning politicians who took issue with the climate conference location: the United Arab Emirates, a leading oil and gas-producing nation.

“Time to say ‘the F-words’?” CNBC asked in one headline, referring of course to “fossil fuel.” A group of US and EU lawmakers called for the removal of COP28 President Sultan al-Jaber, head of the UAE’s national oil company Adnoc. And former Vice President Al Gore slammed the host nation and the summit itself, saying it was “abusing the public’s trust” because al-Jaber couldn’t be an honest broker of a climate deal.

I get it. The optics were certain to raise eyebrows and provide low-hanging fruit for critics. But the extent to which the conference became a global flash point was surprising even to the most cynical of onlookers. Finger-pointing took center stage, relegating rational discussion to the shadows. Misinformation and distrust flourished as a tired old energy transition narrative took hold — one that pits villain oil and gas against hero Renewables in an epic fight to save the planet.

At Workrise we follow data, not ideology, you’ll know that success in the energy transition is an all-of-the-above proposition. And in this regard, COP28 made progress. Reading the text of the agreement it’s clear that the delegation has adopted the view that the dominant suppliers of energy to the world — oil and gas companies — must be a part of the solution going forward, and accepted the reality that fuel sources like nuclear and natural gas must be leveraged if we are to reach our 2050 targets.

This pragmatic approach makes sense all the time, but it has particular resonance now as the industry undergoes a sea change in the form of consolidation. Nowhere is this M&A wave more keenly felt than in Texas, where the value of 2023 mergers and acquisitions in the Permian basin reached more than $100 billion after massive deals including ExxonMobil's proposed $60 billion purchase of Pioneer Natural Resources and Chevron's $53 billion acquisition of Hess. These kinds of deals will bring a seismic shift in the way the industry operates — including by enabling companies like Exxon and Chevron to find new production efficiencies, and further bake emissions reduction into their operating models.

But what becomes clear when reading the COP28 agreement is that in nearly all cases, the room was too divided to put measurable targets on the board that are enforceable. Nearly every “commitment” comes with words that provide loopholes and outs.

So what we have is a “deal” that stops short of the kind of black-and-white commitments that create accountability — a deal with language folks can live with, but that won’t meaningfully change realities on the ground. Which begs the question: Why is that, and why can’t we do more?

Two words: dogma and hostility. They are the root cause of the polarization that gripped the conference and steers the wider conversation about the energy transition worldwide. With those powerful forces holding sway, we will never get to agreements that have the teeth required to move the needle on this global challenge.

At the end of the day, it was impressive to see Al Jaber emerge from the summit with a deal of any kind, despite the fire storm that he fueled with his comments earlier in the conference.

What the world needs is leaders who are willing to put aside ideology, rely on proven facts, and grab every opportunity they have to move the chains. Just as important, those leaders need to understand the sensitivity of this topic — and how easily it becomes cannon fodder for those who seek to weaponize it. Without the right leadership, how can we hope for the general public to engage meaningfully in this debate, and to understand what their vote — whether they cast it with their wallet or at the ballot box — truly means?

So long as both sides of this debate dig in and throw stones at each other, the journey to net zero will continue to get longer and more arduous.

———

Joshua Trott is chief revenue officer at Austin-based Workrise, which is a labor provider and supply chain solution for energy companies — including some in Houston.

From coal and consolidation to LNG and policy reform, here are eight predictions for the energy industry. Photo via Getty Images

8 energy industry predictions for 2024 from oil and gas experts

guest column

We hate to start with the bad news, but let’s get it out of the way. As we look to the year ahead, we see numerous challenges for the industry, from labor and geopolitics to OPEC and continued polarization in Washington. Times are complicated, and nothing looks to be getting simpler.

But there’s good news, too. Natural gas use is booming, and the production, transmission, and processing companies that move decisively here will see substantial upside. Additionally, those who diversify their businesses can get in early on new ventures and accelerate their progress — see Devon with Fervo in geothermal. Local nuclear, hydrogen, and carbon capture all represent similar opportunities.

From our vantage point working with many of the biggest operators and suppliers, we’re seeing activity that will have major ramifications for the industry in the coming year.

Here are eight predictions about what’s around the corner — the good, the bad, and the hopeful. Let’s dig in.

Prediction 1: Historic growth in natural gas demand will drive more favorable policy, which will enable more rapid development of natural gas infrastructure and pipelines.

What we’ll see: Early signals show over a 10 percent demand increase for natural gas through the end of 2025, driven largely by international factors. Supply disruptions in Europe due to Ukraine, shutdowns internationally on key nuclear projects, and efforts to move from coal to natural gas both in Europe and the developing world are all contributing factors.

Why it matters: As global demand increases, more LNG export facilities will either be upgraded or built in the United States to increase our capacity to export natural gas to markets around the world. New capital will flow to infrastructure like LNG export facilities, and then the opposite infrastructure will need to be built to take it back to liquid. We are already seeing movement on additional new projects in the US, and expect it to ramp significantly in 2024 and beyond. This demand-side pressure, coupled with the fact that natural gas has made meaningful strides on emissions, will drive a much more favorable policy posture. We believe this will enable the development of natural gas infrastructure and pipelines, and accelerated investment in combined cycle natural gas plants.

Prediction 2: Next year will be the year oil and gas starts to walk the walk when it comes to the energy transition.

What we’ll see: The year ahead will bring a more realistic approach to the energy transition from the big oil and gas companies. We expect to inch closer to consensus in the industry on the need for both improved emissions reduction and increased diversification in order to meet the expectations of investors and secure new pathways to long-term growth.

While you may hear less about what companies are doing to drive the transition, they will actually be doing more via internal investment, consolidation in the form of M&A, and public/private partnerships.

Companies will also invest meaningfully in new technologies to lower their carbon footprints, and for operations of this size and scale, even incremental investments will have significant impact. Expect to see both organic and inorganic development as companies build new solutions internally and either invest in or acquire smaller companies that open up new pathways to emissions reduction, diversification, and ultimately growth.

This will result in even more mega deals as the majors and supermajors compete for a fixed number of assets (see: Chevron’s growing carbon capture interest and acquisition of Hess, Exxon’s acquisition of Pioneer, Oxy’s moves to cement its position as the industry leader in the carbon capture arena).

Why it matters: Make no mistake — we are still operating in a world where a large portion of investments in diversification and emissions reduction occupy the realm of R&D. Testing. Probing what's possible. Companies won't be broadcasting it because they don't know for sure what is going to work. But what we'll see is more of those investments coming to fruition. And while they may be a drop in the bucket for a supermajor, even a small increase in spend for the Chevrons and Exxons of the world will represent meaningful progress on the ground.

Prediction 3: The oil and gas M&A wave will drive massive consolidation on the services side of the industry.

What we’ll see: As larger oil and gas companies acquire companies to secure new assets and build pathways to future growth, consolidation of the leadership teams that manage their operations will have ripple effects. This will significantly impact decisions on which vendors continue to service the operations of the company post-integration. Because of this, the vendors they choose to work with will massively grow as they are folded into the larger company’s operations, while the others will get cut out and see demand shrink considerably.

Why it matters: The services companies who win out will buy up the smaller companies to keep up with growth. Consolidation will shift the balance of power among companies, leaving those that lose out to either drastically shrink or go out of business entirely. As companies consolidate services under their go-to strategic vendors, these same vendors will gain significant pricing leverage over their clients. And more consolidation will mean less competition on the supply side of the equation, which will further drive up costs that are already rising, according to a recent NewtonX benchmark study on the oil and gas supply chain.

Prediction 4: The oil and gas industry will continue to struggle with a broken skills transfer pipeline.

What we’ll see: The industry is experiencing a massive age-out of seasoned employees, coupled with a lack of new talent choosing a career in oil and gas, leading to skills gaps and labor shortages. This is exacerbated by the sector’s longtime reliance on an apprenticeship model. At the same time, the industry is making strides with technology, empowering individual employees to do more than ever before. But these advancements require new and different skills which won't, at least in the next 12 months, help address the root problem here. Until then, these gaps have the potential to drive increasingly unsafe labor environments.

Why it matters: More than ever, oil and gas companies will need access to trusted vendors with experienced talent and advanced technology that can handle complex projects while maintaining the highest safety standards. The industry must stay more vigilant than ever to avoid increased rates of accidents and fatalities in the field due to the continued decline in available, qualified talent. And, of course, it must develop its current employees. Just under half of the respondents in our supply chain benchmark study reported that they were “investing in employee training and development” to meet their most pressing challenges.

Prediction 5: We’ll see the dawning of a nuclear renaissance.

What we’ll see: Nuclear energy will shake off the vestiges of its battered reputation as the public and private sectors begin to see it for what it is: a safe and reliable long-term solution for sustainable power generation. Expect small nuclear modular reactors (SMNRs) at home and abroad to drive nuclear investment and innovation, alongside continued reinvestment in existing large-scale infrastructure.

Why it matters: As nuclear returns to favor, localized nuclear power will evolve in the US. The federal government is already taking more of a pro-nuclear approach, actively investing in and retooling existing plants to increase the facilities’ lifespans. And there is Congressional support on both sides of the aisle. According to a new PEW study, half of Democrats and Democratic-leaning independents and two-thirds of Republicans now say they favor expanding nuclear power. Companies at the cutting edge of this sea change will begin to harness it to make hydrogen.

Prediction 6: We haven’t hit peak coal yet.

What we’ll see: Coal utilization and consumption, driven by the demand from the developing world — Africa, parts of Asia, and South America — have risen over the past 18 months. Expect this to continue. Despite the immense damage caused to the planet by the burning of coal, putting it at odds with the global goal of a sustainable future, countries lacking in sufficient power still see coal as a faster, less expensive way to provide the energy they need to grow their economies.

Why it matters: The rise of coal usage will continue to put us farther and farther behind as a planet until we can offer reliable, cost-effective, and cleaner alternatives. One alternative is natural gas power generation (which creates 50 to 60 percent fewer carbon emissions than coal power generation) in the regions where it is needed most. But given how polarized the climate debate has become, only time will tell whether LNG will be accepted as a viable bridge fuel in the court of public opinion

Prediction 7: As our progress falls behind schedule relative to 2050 goals, political tensions will continue to rise.

What we’ll see: We can expect the election year in the U.S. to accelerate the ideological polarization we have endured in the oil and gas vs. Renewables debate. At the same time, the planet will slide on the emissions scoreboard due to coal usage in the developing world, lack of movement on industrial commodities like steel, and the slow march of progress on getting renewable energy sources to be viable from an investment standpoint without the aid of government subsidies.

Why it matters: This will only stoke the anger from the left, and cause the right to dig in even further as oil and gas continues to carry the global energy supply and power the global economy. And paradoxically, if you accept that coal is the single worst enemy of climate progress, the polarization we see will only limit our ability to eradicate coal from our global energy mix. Why? Because there is no cleaner, more readily available alternative to natural gas. And we need comprehensive infrastructure and energy policy reform to unleash U.S. national gas on this global crisis. That’s why we’ve made the case that comprehensive policy reform should be Washington's top domestic priority over the next 12 months. It's crucial for both the economy and our national security.

Prediction 8: The influence of OPEC will be put to the test.

What we’ll see: Production elsewhere in the world, including Canada and the US, will continue to rise, which will challenge OPEC influence. Countries will re-evaluate trade routes and trading relationships due to increased buying options, which present the opportunity to lower costs for domestic consumers, kickstart consumer spending, and increase energy security.

Why it matters: Expect more extreme business and production tactics as OPEC members strain to maintain control of global energy markets. Take note of new alliances and trade partnerships begin to form and watch rising powers make their first moves on the global energy chessboard as we start to see a new world order take shape.

__

Joshua Trott and Adam Hirschfeld are executives at Austin-based Workrise, which is a labor provider and supply chain solution for energy companies — including some in Houston.

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10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

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Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

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There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

  • It standardizes data from multiple suppliers, geographies, and formats.
  • It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
  • It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
  • It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

  1. Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
  2. Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

  • Supply chains are complex and often opaque.
  • Product formulations are sensitive.
  • And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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