Madewell is just one of the Houston retailers accepting used clothing and denim for recycling. Photo courtesy of Madewell

Shopping is fun, but it comes with the unseen price tag of more than 92 million tons of global textile waste generated each year. With the apparel industry's global emissions predicted to increase by 50 percent in just six years, many see this as a full-blown climate crisis that is already affecting people across the globe.

To combat this problem, several retailers have committed to bolstering their sustainability efforts. From recycling linens, towels, pillows, and robes to upcycling denim, companies are finding ways for every textile to be saved from the landfill and either re-worn, repurposed, or recycled.

Stores trying to make a difference include Patagonia, North Face, J.Jill, Carter's, and DSW Shoes. To make summer vacation and back-to-school shopping more environmentally friendly, we've rounded up six Houston retailers where customers can trade in used clothing and textiles for exclusive discounts.

Gap

Gap has partnered with ThredUp, an online resale company, to recycle gently used clothing for their Gap for Good initiative. Customers can activate a kit and get a label here, fill the bag, and drop it off at any FedEx or post office location. If ThredUp selects any items for resale, customers can choose to receive either cash or store credit. Those who opt for store credit and use it at any Gap Inc.-brand stores will receive an additional 15% off their purchase. For clothes not chosen for resale, ThredUp offers recycling services, or the items can be mailed back to the customer for a fee.

H&M

According to H&M's website, its worldwide garment recycling program, launched in 2013, is "the biggest of its kind in the world." Customers can get 15 percent off their purchase by bringing unwanted clothes or textiles — from any brand and in any condition — to one of its stores. Turn them in at the cashier's kiosk and receive a coupon for their next purchase. The clothing and textiles will be sorted into three categories: re-wear, reuse, or recycling.

Levi's

Levi's aims to keep its coveted jeans in circulation and out of landfills with its trade-in program. The brand accepts denim and trucker jackets that are still in good condition; they repair any minor damage, sanitize the items, and resell them through their secondhand shop. Customers will receive a gift card ranging from $5 to $30, depending on the value of the item traded in. Customers must make an appointment to take advantage of this program, and only certain types of denim are accepted. A complete list of requirements is available here.

Lululemon

Have a drawer full of old Lululemon workout gear? Trade it in for a gift card towards a future purchase. The garment does not need to have its care tag, size tag, or price tag for this initiative; the workout brand accepts clean and gently worn (items with no damage, pilling, rips, or discoloration) women's and men's Lululemon clothing and bags for their Like New program. Except for outlet stores, every Lululemon outpost can accept items for the Like New program. Check what they're taking before going to the store, because items cycle in and out depending on seasonality and inventory. The value of the gift card customers will receive is determined by the value of the items traded in, but generally ranges in price from $5 to $25 and can be redeemed in-store or online.

Madewell

Madewell is on a mission to become fully sustainable, defined as using only fibers sustainably sourced and free of virgin plastics, by 2025. It has partnered with Cotton's Blue Jeans Go Green program to repurpose denim and keep it out of landfills by turning old jeans into housing insulation.

To participate in Madewell's recycling program, bring any brand or style of jeans in any condition to any Madewell store. If shipping is more convenient, activate a Clean Out Kit here or print out a free shipping label and mail in women's previously used clothing, handbags, shoes, and accessories from any brand. In exchange, customers will get a coupon for $20 off purchasing one new pair of Madewell jeans.

Parachute

Parachute, the beloved home essentials brand, is celebrating its 10th anniversary by launching a recycling program. In partnership with SuperCircle, they accept used towels, sheets, and robes. Although there are several recycling programs for clothing, shoes, and accessories, Parachute is pioneering this type of program in the home textile sector.

To participate in the program, customers can take their sheets, towels, pillows, and robes in any condition from any brand to Parachute's Rice Village store. They'll sort and recycle donated items for a second life – from new textiles to new projects, including furniture batting, insulation, and padding – sending nothing to landfill. In return, customers will receive a discount on their next Parachute purchase.

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This article originally ran on CultureMap.

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Houston cleantech company closes $12M seed round

fresh funding

Houston-based Helix Earth Technologies has closed a $12 million Seed 2 funding round to scale manufacturing of its energy-efficient commercial HVAC add-on technology.

Veriten, a Houston-based energy investment firm, led the round. Rua Ventures, Carnrite Ventures, Skywriter LLC and Textbook Ventures also participated.

Helix Earth—which was founded based on NASA technology, spun out of Rice University and has been incubated at Greentown Labs—is developing high-efficiency retrofit dehumidification systems that aim to reduce the energy consumption of commercial HVAC units. The company reports that its technology can lead to "healthier indoor air, lower energy bills, reduced building maintenance, and more comfortable spaces for building owners and occupants."

"Building owners are dealing with rising energy costs, uncontrolled humidity, and aging infrastructure with no viable, cost-effective path forward. We are in the field today solving these problems for commercial customers, and this capital puts us on an aggressive path to scale,” Rawand Rasheed, Helix Earth co-founder and CEO, said in a news release.

“The strength of this round reinforces our team's conviction that we can transform innovation-starved sectors with transformational solutions that deliver order-of-magnitude improvements to owners and operators, for both their bottom line and the environment,” Rasheed added.

Maynard Holt, Veriten’s founder and CEO, said that the investment firm is tripling its investment in Helix Earth.

"The team has built breakthrough technology with real applicability across multiple industries,” Holt said in the release. “Their first product will have an immediate and measurable impact on our energy system, and they are already pursuing adjacent innovations to help heavy industries operate more efficiently and with less waste. This is a well-rounded team with a proven track record of strong execution and disciplined capital management.”

Helix Earth also closed a $5.6 million seed funding round in 2024, led by Veriten.

Last year, the company secured a $1.2 million Small Business Innovation Research (SBIR) Phase II grant and won in the Smart Cities, Transportation & Sustainability contest at the 2025 SXSW Pitch Showcase. Rasheed was also named to the Forbes 30 Under 30 Energy and Green Tech list for 2025.

SLB and NVIDIA expand partnership to scale AI across energy sector

AI partnership

Houston-based energy technology company SLB has expanded its 18-year tech collaboration with chipmaker NVIDIA to include the development of an “AI factory for energy.”

Through their partnership, SLB and NVIDIA will create AI infrastructure and models built around SLB’s existing digital platforms to help energy companies scale AI for data and operations.

In addition to the development of the “AI factory,” SLB will:

  • Provide modular design services to enhance NVIDIA’s blueprint for building, launching and operating gigawatt-scale AI data centers. In this case, modular design involves manufacturing data center components off-site.
  • Use NVIDIA’s AI infrastructure to improve the processing of large datasets and AI models across SLB’s digital platforms.

Energy companies generate vast amounts of operational data, which can slow down and silo decision-making, SLB says. By combining NVIDIA’s Omniverse libraries and its Nemotron open models with SLB’s digital and AI platforms, the companies aim to more rapidly transform data into actionable insights.

Omniverse libraries are sets of prebuilt 3D elements, such as objects, surfaces and interactive features, that make it easier to construct detailed virtual spaces without having to design everything manually. They’re commonly used for building immersive environments, digital replicas of real-world systems and simulation scenarios.

Nemotron open models are AI models that are freely available to download and modify. Instead of relying on a hosted service, you can run them on your own infrastructure and tailor them to fit specific needs.

Vladimir Troy, vice president of AI infrastructure at NVIDIA, says the energy sector is at the forefront of AI driving a “new industrial revolution.”

“The winners in AI will be companies with the best data, the deepest domain expertise, and the ability to scale,” Demos Pafitis, SLB’s chief technology officer, added. “By collaborating with NVIDIA to advance modular data center construction and harness our domain expertise and digital platforms, we’re enabling the energy industry to deploy AI at scale and transform operational data into smarter decisions.”