1. "Houston has a perception problem."

Houston is known as a leader in the energy industry, which positions it well in a lot of ways, but in other ways, as Zhang points out, Houston might be being left out.

"People in this community like to talk about energy because we are the energy capital of the world, so we use a lot of energy-centric terms," she says, using "energy transition" as an example. "We don't use the word climate enough."

It might just be semantics, but it could be a reason the city isn't as regarded as a climatetech leader.

"If other ecosystems are using 'climate' and 'climatetech,' we need to be using these terms," she continues. "It's like SEO but for the ecosystem."

2. "Houston needs more risk capital, especially at the earlier stages." 

Money is a huge factor, which comes as no surprise. While the city has a lot of corporations and private equity here, as Zhang explains, there seems to be room for improvement for early-stage resources.

"If you're a founder raising pre-seed, seed, or even series A, often times you have to go outside of Houston to meet those investors," she says.

According to the report, about half of survey respondents chose "access to venture capital" as one of the biggest challenges facing the ecosystem.

3. "Houston’s startup scene has improved radically."

The report found that 80 percent of responders agreed to the statement: “the ecosystem has improved dramatically over the last 5 years.” Meanwhile, 75 percent of respondents agreed that “Houston is more innovative than outsiders perceive it to be."

So what's holding the city back? According to the collective, "Shameless self-promotion of ecosystem accomplishments."

"We need to be shouting from the rooftops what is happening in this city. It's really a PR game," Zhang says.

4. "Houston’s energy resources and infrastructure have massive potential to create change, but are underutilized by the climate ecosystem."

The collective and survey respondents acknowledge that Houston has a lot of infrastructure already in place, but the call to action is for coordination of these resources.

"Greentown, Ion, Halliburton Labs, HETI — the list goes on and on, but people don't know where to start," Chapman says.

The report says the city's resources are "woefully undertapped" and "29 percent of respondents highlighted partnerships, coordination of existing assets, and Houston’s own future investments in infrastructure as potential accelerants to growth."

5. "Houston’s strong workforce and human capital are one of its greatest strengths – and it should be investing in transitioning that workforce to new opportunities."

Cultivating the workforce for the energy transition needs to be a major priority, according to the collective. The city has a talented workforce for engineering, technical, and project management talent.

"How do we reach and transition this workforce?" Chapman asks. "It's a huge opportunity and critical for Houston to ensure that its economic development continues to grow."

6. "Houston knows how to build...but needs to put expertise that towards climate innovation."