Helix Earth was one of the winners of SXSW's 2025 pitch competition. Photo by Sergei A/Pexels

Houston had a strong showing at the 2025 SXSW Pitch showcase in Austin, with two local startups claiming top prizes, including a novel clean-tech startup.

Clean-tech company Helix Earth, which spun out of Rice University and was incubated at Greentown Labs, won in the Smart Cities, Transportation & Sustainability contest.

"We faced impressive competition from a well-chosen set of finalists, and we're honored to be chosen as the winners. One of the judges even commented, ‘Who knew you could make air conditioning sexy,’” Brad Husick, Helix's co-founder and chief business officer, said in a release.

Helix Earth was launched in 2022 and is known for its space capsule air filtration system that was co-developed for NASA. The commercial air conditioner add-on technology, now in a pilot phase, has been used to retrofit HVAC systems for commercial buildings and can save up to 50 percent of the net energy, cutting down on emissions and operating costs, according to the company. Its co-founder and CEO Rawand Rasheed was named to the Forbes 30 Under 30 Energy and Green Tech list for 2025.

“This win validates our mission to drive sustainable innovation in commercial air conditioning and beyond. We are excited about the future of Helix Earth and the impact we will have in reducing energy consumption and emissions," Rasheed said in a statement.

Little Place Labs, a Houston space data startup, also walked away a winner in the Security, GovTech & Space competition. The company uses advanced AI and machine learning to deliver near-real-time space analytics for both ground and space-based applications. Its software aims to help first responders, mission planners and decision-makers detect anomalies and make informed decisions quickly. It was co-founded in 2020 at Oxford by Houstonian and CEO Bosco Lai and Gaurav Bajaj and participated in the 2023 AWS Space Accelerator.

"This all started with a simple mission: To deliver real-time space insights to help first responders, mission planners, and decision-makers act before problems arise,” Little Place Labs wrote on LinkedIn. "Today, that mission feels even stronger."

One of SWSX's marquee events, the pitch competition, held March 8-10, featured 45 finalists, selected from 589 applicants, in nine categories.

Two other Houston companies were finalists this year:
  • Trez, a Latino-focused fintech company that uses AI and voice-command payroll through WhatsApp to provide culturally relevant payroll and streamline financial operations for Latino business owners.
  • Tempesst Droneworx, a veteran-owned software company that's Harbinger software providing real-time contextual intelligence for early warning detection, reducing time to decision and speeding time to action.

Jesse Martinez, founder of invincible, and Anu Puvvada of KPMG were two judges representing Houston.

According to SXSW, 647 companies have participated in SXSW Pitch over the years, with over 93 percent receiving funding and acquisitions totaling nearly $23.2 billion. See the full list of 2025 winners here.

Solar Slice Founder Nathan Childress says his new venture offers a fulfilling way to encourage and promote solar energy and a greener planet. Photo by Pixabay

Houston entrepreneur launches new venture to shine light on sustainability

texas innovator

A Houston nuclear engineer and entrepreneur wants consumers to capture their own ray of sunlight to brighten the prospect of making clean energy a bigger part of the power grid.

Solar Slice Founder Nathan Childress says his new venture offers a fulfilling way to encourage and promote solar energy and a greener planet. An experienced entrepreneur, Childress also serves as founder and CEO of technology software company Macorva.

Although trained in nuclear power plant design, solar power drew his interest as a cheaper and more accessible alternative, and Childress tells InnovationMap that he thinks that the transition to cleaner energy, in Texas especially, needs to step up.

With energy demand skyrocketing, and the push toward renewable solutions, solar seems like a safe bet for Childress, a former competitive high-stakes poker player. Childress cites a recent Yale University study that says 63 percent of Americans “feel a personal responsibility to help reduce global warming.”

But some studies show that 80 to 90 percent of the money invested into fighting climate change “aren’t going to things that people actually consider helpful,” he says.

“They’re more just projects that sound good, that are not actually taking any action,” says Childress, who has called Houston home for 25 years. He received his doctorate in medical physics at M.D. Anderson Cancer Center, where he worked on software that provided radiation therapy for patients.

The initial Kickstarter fundraising round, which will be launched soon, will finance the construction of one utility-scale solar farm, on about five to 10 acres, which would produce about 1 megawatt, or 1,000 kilowatts, of clean energy. The plant would make enough energy to power about 200 average homes.

Childress says interest has been strong, with several thousand signed up on the Kickstarter launch list. Some who are signed up expressed interest in a subscription, he said, and that may be offered later. Initially, though, for a one-time purchase of $95, a Solar Slice client can purchase one virtual 50W slice of solar power, produced by the farm. Over its lifetime, Childress says, that one purchase can offset three tons of carbon dioxide.

The app tracks carbon offsetting, and energy production for the slice, showing a client “exactly how much I have helped the climate, here’s exactly how (many) emissions I have prevented from putting in the atmosphere,” he says.

The energy produced by five slices can offset the average American’s carbon footprint for a year, and the power generated by the solar farm will be sold to the electric grid. As clients purchase more slices, they can earn eco-credits to donate to other climate-friendly partners, to plant trees or create pollinator habitats.

While Solar Slice is a for-profit venture, contributors won’t get rich or even make money from their purchase. Rather, it provides validation.

“Our focus is maximizing the real world impact, not for financial gain. This is not something people sign up (for) to make money. We’re really clear about that,” Childress says. “I want to show that it’s possible to have a for-profit company that is sustainable, that does good work.

“And hopefully, we can be part of the spirit…for a bigger movement, and for consumers and business, especially, to do things that matter.”

Solar Slice Founder Nathan Childress says his new venture offers a fulfilling way to encourage and promote solar energy and a greener planet. Photo courtesy

The largest U.S. solar plants are in Nevada and California, and those states are sites under consideration, but Childress says Texas is the most likely home for the initial project. The ten largest utility-scale solar plants in Texas by capacity are all in far west or central parts of the state, according to the state comptroller’s office.

Childress has a team of four, who are handling the marketing, plant design and site scouting, and hopes to hire five to 10 more, depending on response and growth. He says the Solar Slice consumer can directly connect in real time to the contribution that their purchase will make toward a green energy future.

“That was our inspiration..let’s start something that is really making a difference..and making really clear to the individuals what’s being done,” he says.

Solar energy has become a growing source of power for Texas, comprising about 6 percent of the state’s energy generation, as of 2022, the comptroller’s office says.

The state ranks first in projected growth of solar energy over the next five years, with more than 9,500 operating solar plants, and many thousands more announced, according to the state Public Utility Commission.

“We would absolutely love to make this into something where we are building plants around the nation, around the world,” Childress he says.

However, resistance to alternative energy projects like solar and wind, especially on a large scale, remains in some quarters.

Obtaining site permits for swaths of land can be also a challenge. For example, a recent survey by Berkeley Lab of 123 professionals from 62 unique, large-scale wind and solar energy facilities showed that about one-third of wind and solar siting applications in the past five years were canceled.

Half of the projects experienced delays of six months or longer. And according to the survey, developers expect the trend to continue, and become more expensive to address.

However, another Berkeley Lab survey of residents who live within three miles of a solar power plant showed that most view the plant positively. The larger the plant, the more negative the response in the survey. The smaller the farm, the more positive the reactions.

Childress says many of the common objections to utility-scale solar farms are misguided, and incorrect. For example, the concern that they would take over available farmland or take up too much space.

He says that even if the entire U.S. power grid relied solely on solar power, the plants would occupy not even a half percent of available land, which is about one percent farmland.

After winning CodeLaunch last year, Matt Bonasera, enterprise architect at E360, looks forward to the future of the energy tech company. Photo by Natalie Harms/InnovationMap

This Houston energy tech company to move the needle on building efficiency, air quality

breathing green

Houston-based energy efficiency company Energy 360 is working to balance what is often viewed as a tradeoff between high quality clean air and energy efficiency within corporate buildings.

E360 is a subsidiary of InTech Energy, a software company that provides a variety of energy efficiency solutions for commercial spaces. The enterprise architect of E360, Matt Bonasera, says the platform functions as an energy management system as it monitors air quality, greenhouse gas emissions, and can adjust electricity usage among a host of other outputs.

“We are trying to holistically look at each building instead of just looking at it purely from the energy efficiency perspective or purely from looking at it from a health perspective,” Bonasera says.

Bonasera says E360 is the “last mile” in the energy transition, ensuring companies stick to their cost and energy-saving tactics after implementing them via consistent monitoring. E360 also helps users acquire energy efficiency grants from the U.S. government, using the platform to keep corporations accountable to their energy-saving goals.

“The market is really desperate for energy efficiency, and there’s a lot of low hanging fruit out there. Only 10 percent of buildings have any energy efficiency mechanisms whatsoever,” Bonasera shares.

Bonasera says E360 predominantly works with corporations that own their own commercial space, particularly charter schools, churches, and Native American reservations. Though the platform is designed to save building-owners money and can assist commercial subletters, Bonasera says E360’s users tend to have a personal interest in their own air quality and emissions, prompting them to use the system.

Bonasera says E360 has the potential to dramatically improve the learning environment in schools since contracting with Stafford ISD and several charter schools. After implementing E360’s air quality monitoring and purifying system, Bonasera said schools experienced a significant drop in absenteeism.

“If you just improve the air quality in the building, students will do better, they will have better grades and we will have better outcomes,” Bonasera says.

After initially rolling their product out in California, Bonasera says E360 is gaining serious traction in the South, particularly in Texas. Following the devastating Winter Storm Uri, Bonasera says there has been increased interest in systems like E360 as Texans are hyper-aware of the delicate state of the energy grid.

“In Texas people are looking for ways to be more energy efficient and self-sufficient and this is a way that we help them,” Bonasera shares.

E360 won the top prize at CodeLaunch, a traveling seed-stage accelerator, in March 2023 and Bonasera says he is excited about what the future holds as they continuously release new updates to the platform.

“I think we’re at an inflection point in the company and I think this is going to be a really pivotal year for us in growth,” Bonasera says.

Bart Womack founded Eden Grow Systems in 2017. Photo courtesy

Houston entrepreneur crowdfunding for sustainable farming solution

growing green

Whether it’s on Mars or at the kitchen table, entrepreneur Bart Womack wants to change what and how you eat.

But the CEO and founder of next-generation farming startup Eden Grow Systems is seeking crowdfunders to help feed the venture.

The company evokes images of a garden paradise on earth. But the idea behind the Houston-based NASA spinoff came from a more pragmatic view of the world. Womack’s company sells indoor food towers, self-contained, modular plant growth systems built on years of research by NASA scientists looking for the best way to feed astronauts in space.

The company has launched a $1.24 million regulated crowdfunding campaign to raise the money it needs to scale and expand manufacturing outside the current location in Washington state.

Additionally, the U.S. Air Force recently chose Eden as a food source for the U.S. Space Force base on remote Ascension Island, in the Atlantic Ocean, Womack tells InnovationMap. Another project with Space Center Houston is also in the works.

“We want to be the government and DOD contractor for these kind of next-generation farming systems,” he says.

The Houston-based company includes former NASA scientists, like recent hire Dr. L. Marshall Porterfield, of Purdue University, as an innovation advisor.

Womack, a former digital marketer, Houston public channel show host, night club owner and entertainment entrepreneur, left those ventures in 2012, after the birth of his first child. While taking a year to study trends research, in 2014, what he read intrigued and alarmed him.

“I’ll never forget, I came across a report from Chase Manhattan Bank….of the top 10 disruptive investment sectors, over the next decade,” he says. “At the very top of the list was food.”

His conclusions on the fragility of the world’s food supply system, due to overpopulation, and scarcer land, led him to launch Eden in 2017, funded by venture capital firm SpaceFund, Womack, his family, friends and angel investors.

Womack believes “black swan” events will only increase, disrupting the food supply system and further jeopardizing food supplies.

“We’re going to enter a period of hyper novelty in history,” Womack says.. "The system we’ve built for the last 100 years, the super optimized system, is going to begin to break apart."

To avert a centralized food production outcome, operated by corporate giants like Amazon or Walmart, Womack’s vision offers a decentralized alternative, leaving it in local hands.

With $2 million put into the company so far and a half million-dollars in sales last year, Womack argues that Eden has achieved much and can make food independence within reach for everyday families.

The company commercialized NASA technology to fill what it viewed as “a huge gap within the controlled…agricultural space.”

The tower is the building block of a modular, automated and vertical indoor plant growth system, with calibrated misting, fans, and LED lighting, controlled by an app.

The company website touts the towers as an easy way to grow plants like lettuce, carrots, tomatoes, and potatoes, with little water, no soil, and lots of air, without the expense and work of cultivating an earth-based garden.

For those who want to eat more than greens, the towers provide a way to breed fish and shrimp in an aquaponic version, recycling fish waste as plant fertilizer.

However, big plans come with big costs. The towers range in price from $5,000 to $7,000, although payment plans for those who qualify make it affordable.

Eden has sold around 100 of their towers so far, to a variety of customers. But rising costs and shipping delays have led to a a three-month backlog.

The manufacturing and shipping associated with larger installations means that even if the company made a million-dollar sale, delivery of the product would take a year.

“One of the hardest things…as a start-up, the last couple of years, is trying to narrow down exactly where the biggest payback is,” Womack says. “There is the lower hanging fruit, of small sales to individual buyers, but there’s the larger fruit of institutional buyers. But they can take months and years to convert into an actual buyer.”

Customers include several universities, including Texas A&M University and Prairie View A&M University, and talks are underway with other large academic institutions.

For now, attracting investors so the company can reach its funding goal poses the biggest challenge.

“Texas investors are very, very hard-nosed, and they’re not like West Coast investors. They want to understand exactly how they’re going to get their money back, and exactly how quickly,” he says.

Womack says the crowdfunding round would allow the company to expand manufacturing operations into Houston, deliver product faster, and invest in advertising.

“When we complete this round, and become completely self sufficient, we’re planning on moving to a $25 million valuation,” Womack says. “We can show, given money, we can scale the company.”

The city of Nassau Bay, next to NASA’s Johnson Space Center, has purchased towers and plans to purchase more, not for the production of food, but to grow ornamental flowers.

Womack says that city officials there found that it’s cheaper to grow the decorative plants themselves, rather than buying them.

The towers are adaptable, and can grow not only food but cannabis and other plants, and if buyers want to use them other purposes, that adds to the product’s appeal, Womack says.

Eden has also sold some towers to Harris County Precinct 2 and the city of Houston, as part of a project he says will turn food deserts throughout the area into “food prosperity zones.”

“Our goal is to be the farming equivalent of Boeing,” Womack says.

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This article originally ran on InnovationMap.

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Texas City ammonia plant acquired by Yara in $1.3 billion deal

Ammonia Acquisition

Yara North America, a subsidiary of Norwegian fertilizer and ammonia producer Yara International, has agreed to buy an ammonia production plant in Texas City for $1.3 billion.

The seller is GCA Holdings, an affiliate of Texas City-based chemical manufacturer Gulf Coast Ammonia, which is owned by private equity firms Lotus Infrastructure Partners and MB Energy.

The Texas City plant, with an eventual annual capacity of 1.3 million metric tons, is expected to start full production by the end of this year. Yara says the ammonia produced by the plant will serve its own fertilizer production system and its key customers.

During a recent call with analysts and investors, Magnus Ankarstrand, executive vice president and CFO of Yara International, said the plant holds the potential to become one of the company’s most profitable plants. The $1.3 billion purchase price, he added, “is a very attractive entry ticket to ammonia production in the U.S. at a very attractive cost.”

The Texas City plant will add to Yara’s holdings in the Lone Star State, as Yara is the majority owner of an ammonia, hydrogen and nitrogen production plant in Freeport.

Construction of the ammonia plant began in 2020, but technical and infrastructure issues delayed the project. On its website, Gulf Coast Ammonia says the plant represented a $600 million investment.

“Gulf Coast Ammonia is a world-class asset that required disciplined execution across development, financing, construction, and commercial structuring,” Philipp Pletka, managing director of Lotus Infrastructure Partners, says in a news release.

Trexlertown, Pennsylvania-based Air Products, which owns and operates the country’s largest hydrogen pipeline network, will continue to supply hydrogen and nitrogen for the plant under a long-term deal with Yara, according to the release.

However, the news comes two days after Yara International announced that it would no longer be purchasing ammonia assets in the Louisiana Clean Energy Complex (LCEC) from Air Products. In a separate release, Yara said it planned to reallocate funds toward "alternative mature U.S. ammonia investment opportunities with more competitive returns."

Houston hypersonic engine company lands $91M to accelerate production

Clean Speed

Houston-based Venus Aerospace has closed a $91 million Series B round and plans to scale the production of its hypersonic engine.

The round was led by Houston-based Mercury Fund with participation from Lockheed Martin Ventures, MESH, PEAK6, Draper Associates, Starboard Star Venture Capital, Green Sands Equity and other investors, according to a news release.

The investment comes about a year after Venus completed the first U.S. flight test of its high-thrust rotating detonation rocket engine (RDRE). The engine is expected to enable vehicles to travel four to six times the speed of sound from a conventional runway and is about 15 percent more efficient than traditional alternatives, according to the company.

Venus Aerospace says the latest round of funding will allow it to move the RDRE from demonstration to deployment and meet customer requirements for the near-term defense and space industries. The company says that the reusable RDRE is designed with a "common propulsion architecture" that can work for multiple industries and mission types.

“This financing marks an important step in moving Venus from breakthrough demonstration to scaled capability,” Sassie Duggleby, co-founder and CEO, said in the news release. “Our customers need propulsion systems that go farther, can be produced reliably and are built on supply chains they can trust. We are advancing that capability with American engineering and manufacturing talent to strengthen U.S. defense, expand space access and support the future of high-speed flight.”

Venus Aerospace raised a $20 million Series A in 2022, led by Wyoming-based Prime Movers Lab. At the time, the company said it would put the funding toward three main technologies: a next-generation rocket engine, aircraft shape and leading-edge cooling system.

The company also picked up an investment from Lockheed Martin Ventures, the investment arm of aerospace and defense contractor Lockheed Martin, in November 2025—in addition to funding from other investors over the years.

“Since our initial investment, Venus has progressed very quickly in its technology development," Chris Moran, vice president and general manager of Lockheed Martin Ventures, added in the release. "Our reinvestment in Venus recognizes Venus’ accomplishments to date and focus on speed to manufacture, cost management and reduction of supply chain constraints. Venus is working effectively to position its propulsion system for the production scale required by defense programs.”

"Venus is exactly the kind of company Houston capital should be backing," Blair Garrou, co-founder and managing partner at Mercury Fund, added in the release. "It combines multiple frontier technologies, domestic manufacturing and clear commercial and national security relevance. We believe this team is positioned to lead an important new chapter in defense and space, and we are proud to support a company building breakthrough technology here in Texas."

Venus Aerospace and Houston clean tech startup Vaulted Deep were also named to the World Economic Forum's Technology Pioneers community earlier this summer.

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This article first appeared on InnovationMap.com.

14 climatech startups join Greentown Houston in first half of 2026

green team

Climatech incubator Greentown Labs reports that 14 startups have joined its Houston community so far this year.

The companies are among 30 new startups to have joined Greentown Houston and Greentown Boston in 2026. Four of the companies are headquartered in Houston.

The startups are working on a range of "hydrogen-powered heavy-duty transport to AI-driven grid interconnection," according to Greentown.

The local startups that joined Greentown Houston include:

  • Houston-based Focis AI, which transforms industrial laser scans into structured asset intelligence to automatically identify, classify and map components in refineries and plants
  • Houston-based Iron Lattice, which develops next-generation memory technology for AI and high-performance computing that improves energy efficiency, endurance and scalability while remaining compatible with existing semiconductor manufacturing
  • Houston-based Orbital Arc, which is developing a new ion engine designed to improve the efficiency and scalability of spacecraft propulsion from low Earth orbit to deep space
  • Houston-based Sustain Energy LLC, which delivers cleaner, lower-cost fuel to industrial customers in pipeline-absent, underserved markets, cutting their energy costs and emissions with no infrastructure investment on their end

Other startups from around the world joined the Houston incubator in the same time period, including:

  • Ankara-based AIS Field, which develops robotic, AI-assisted non-destructive inspection systems, including submersible tank and boiler crawlers
  • San Francisco-based Armada AI, which builds rapidly deployable modular and edge data centers that run on local, stranded, or renewable power
  • San Francisco-based Armeta, which turns complex engineering drawings and legacy documentation into structured, usable data
  • Pittsburgh-based Atlas Robotics, which develops a Physical AI platform that powers autonomous material-handling robots and AI-guided forklifts
  • Ghana-based Cocoa Potash, which transforms high-emissions agricultural waste from cocoa, coconut, and palm-nut into organic potash, fertilizer and renewable energy
  • Israel-based Criaterra, which produces low-carbon, cement-free building materials
  • Italy-based ETAK, which manufactures modular reactors that convert solid waste into clean syngas
  • Kenya-based FelixFusion, which uses its Felix platform to model every grid connection point, including capacity, upgrade costs, and constraints
  • San Diego-based Gemini Energy, which builds next-generation fuel cells for data-center power
  • Tokyo-based Hibot, which develops robotic systems for inspecting and maintaining infrastructure in hazardous, hard-to-access environments
  • Austin-based Sheetak, which designs and manufactures thermoelectric coolers, generators, and assemblies for solid-state cooling and energy harvesting
  • The Netherlands-based ToPerform, which makes AI-powered, non-intrusive fouling sensors that monitor pipelines around the clock and predict the optimal cleaning time

Another 16 startups joined Greentown's Boston incubator. See the full list of new members here.

More than 100 startups joined Greentown last year, according to an end-of-year reflection shared by Greentown CEO Georgina Campbell Flatter. Read more about them here.