The number one thing that consumers can remember when it comes to recycling is that thin, pliable plastic should be excluded from standard blue recycling bins. Photos by welcomia/Canva.

As waste-to-energy gains a foothold in the energy transition, trash's more palatable cousin, recycling, sits just close enough for deeper inspection. Plastic, by and large, one of the most loved and loathed petroleum by-products, is often singled out as the most nefarious contributor to our declining climate.

With significant efforts underway to reduce the volume of single-use plastic while reusing or repurposing stronger plastics, let us turn attention to the third action in the timeless mantra–recycling.

Over the last few decades, we have embraced recycling globally, assured in our noble commitment to derive further utility out of items that no longer serve an immediate purpose from our unique perspective.

However, the act of recycling still closely resembles taking out the trash. We place items deemed worthy of secondary use into large, usually plastic, bins for carting far away from the rest of the things that still provide utility to our personal household or place of business.

For the most part, simply believing that there could or should be further utility of an item is criterion enough to warrant placement in the exalted blue bin. The small hit of dopamine elicited from the satisfaction that we are “doing our part” is just strong enough to reinforce the idea that we have also “done enough.”

But according to Vu Nguyen, director of corporate development and innovation, Waste Management, one of Houston’s leading trash, recycling, and environmental services companies, there remains one elusive challenge: the plastic bag.

The plastic bag proves problematic for a multitude of reasons, not least because of its role in ruining literally every.other.recyling.effort.ever. On the whole, we have been blissfully ignorant of the recycling process, and even more so of how much our good intentions to reuse and recycle are thwarting the same process for so many other reusable materials.

“The number one thing that consumers can remember when it comes to recycling is that thin, pliable plastic [like] bags and wrappers should be firmly excluded from standard blue recycling bins,” Nguyen shared at a Houston Tech Rodeo event earlier this spring.

After collection, simple but effective mechanisms sort items delivered to a recycling facility. Individuals pick through discarded materials placed on conveyor belts before the remaining items work their way through heavy magnets that extract useful metals while bursts of air pressure push lightweight items like paper away from heavier items like glass.

Plastic bags, including the lovely little blue ones so many of us like to purchase to fill our quaint non-standard recycling bins, tangle up in these conveyor belts, causing shutdowns to unravel them from materials otherwise well-suited for these sorting efforts. Downtime on the sorting line can get expensive, so much so that many recycling facilities often turn away entire trucks filled with potentially reusable items if even a single plastic bag is discovered inside.

Consider this the start of a public service announcement campaign to raise awareness of that simple fact.

Yasser Brenes, area president – south for Republic Services, echoes this sentiment as he shares a few tips and reminders with EnergyCapitalHTX.

  • Know What to Throw: Educate yourself on what can and cannot go inside your recycling bin. Focus on only recycling rigid plastic containers such as bottles, jugs and tubs, metal food and beverage containers, glass bottles and jars, paper and cardboard. Don’t be a wish-cycler, never throw items in your recycling bin if you are unsure if they can be recycled or not.
  • Empty, Clean, Dry: Recyclables should be rinsed free of residual food and liquid. If recyclables are not empty, clean and dry the residual food or liquid could contaminate other more fragile recyclables, like paper and cardboard, and require them to be thrown away.
  • Don’t Bag It: Recyclables should always be placed loose inside your recycling bin. Flexible plastics, such as grocery bags, wrap and tangle around the sorting equipment and should never be placed in your recycling bin.

That’s not to say that plastic bags and wrappers cannot be recycled at all; on the contrary, they absolutely can. The mechanisms for sorting them from other materials like paper, aluminum, glass, and heavy plastics just aren’t quite mature enough… yet.

------

Lindsey Ferrell is a contributing writer to EnergyCapitalHTX and founder of Guerrella & Co.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Japanese company launches solar module manufacturing at Houston-area plant

solar plant

A local subsidiary of a Japanese solar equipment manufacturer recently began producing solar modules at a new plant in Humble.

TOYO Co. Ltd.’s TOYO Solar LLC subsidiary can produce 1 gigawatt worth of solar modules per year at a 567,140-square-foot plant it leases in Lovett Industrial’s Nexus North Logistics Park on Greens Road. TOYO Solar’s next phase will accommodate 2.5 gigawatts’ worth of solar module manufacturing. The subsidiary eventually plans to expand manufacturing capacity to 6.5 gigawatts.

For now, TOYO Solar operates only one assembly line at the Humble plant. Once TOYO Solar has five assembly lines up and running, it could employ as many as 750 manufacturing workers there, according to Connect CRE.

TOYO says the plant enlarges its U.S. footprint “to be closer to the majority of its clients, meet the demand for American-made solar panels, and contribute to the growing demand for secure, sustainable energy solutions as demands on the grid continue to rise.”

Last month, TOYO purchased the remaining 24.99 percent stake in TOYO Solar to make it a wholly owned subsidiary. TOYO entered the Houston-area market through its 2024 acquisition of a majority stake in Solar Plus Technology Texas LLC.

40+ climatetech startups join Greentown, including a dozen from Houston

green team

More than 40 climatetech startups joined the Greentown Labs Houston community in the second half of 2025. Twelve hail from the Bayou City.

The companies are among a group of nearly 70 that joined the climatetech incubator, which is co-located in Houston and Boston, in Q3 and Q4.

The new companies that have joined the Houston incubator specialize in a variety of clean energy applications, from green hydrogen-producing water-splitting cycles to drones that service wind turbines.

The local startups that joined Greentown Houston include:

  • Houston-based Wise Energie, which delivers turnkey microgrids that blend vertical-axis wind, solar PV, and battery storage into a single, silent system.
  • The Woodlands-based Resollant, which is developing compact, zero-emissions hydrogen and carbon reactors to provide low-cost, scalable clean hydrogen and high-purity carbon for the energy and manufacturing sectors.
  • Houston-based ClarityCastle, which designs and manufactures modular, soundproof work pods that replace traditional drywall construction with reusable, low-waste alternatives made from recycled materials.
  • Houston-based WattSto Energy, which manufactures vanadium redox flow batteries to deliver long-duration storage for both grid-scale projects and off-grid microgrids.
  • Houston-based AMPeers, which delivers advanced, high-temperature superconductors in the U.S. at a fraction of traditional costs.
  • Houston-based Biosimo, which is developing bio-based platform chemicals, pioneering sustainable chemistry for a healthier planet and economy.
  • Houston-based Ententia, which offers purpose-built, generative AI for industry.
  • Houston-based GeoKiln Energy Innovation, which is developing a new way to produce clean hydrogen by accelerating natural geologic reactions in iron-rich rock formations using precision electrical heating.
  • Houston-based Timbergrove, which builds AI and IoT solutions that connect and optimize assets—boosting visibility, safety, and efficiency.
  • Houston-based dataVediK, which combines energy-domain expertise with advanced machine learning and intelligent automation to empower organizations to achieve operational excellence and accelerate their sustainability goals.
  • Houston-based Resonant Thermal Systems, which uses a resonant energy-transfer (RET) system to extract critical minerals from industrial and natural brines without using membranes or grid electricity.
  • Houston-based Torres Orbital Mining (TOM),which develops autonomous excavation systems for extreme environments on Earth and the moon, enabling safe, data-driven resource recovery and laying the groundwork for sustainable off-world industry.

Other startups from around the world joined the Houston incubator in the same time period, including:

More than 100 startups joined Greentown this year, according to an end-of-year reflection shared by Greentown CEO Georgina Campbell Flatter.

Flatter joined Greentown in the top leadership role in February 2025. She succeeded former CEO and president Kevin Knobloch, who stepped down in July 2024.

"I moved back to the United States in March 2025 after six years overseas—2,000 miles, three children, and one very patient husband later. Over these months, I’ve had the chance to hear from the entrepreneurs, industry leaders, investors, and partners who make this community thrive. What I’ve experienced has left me brimming with urgent optimism for the future we’re building together," she said in the release.

According to Flatter, Greentown alumni raised more than $2 billion this year and created more than 3,000 jobs.

"Greentown startups and ecosystem leaders—from Boston, Houston, and beyond—are showing that we can move further and faster together. That we don’t have to choose between more energy or lower emissions, or between increasing sustainability and boosting profit. I call this the power of 'and,'" Flatter added. "We’re working for energy and climate, innovation and scale, legacy industry and startups, prosperity for people and planet. The 'and' is where possibility expands."

NRG makes latest partnership to grow virtual power plant

VPP partners

Houston-based NRG Energy recently announced a new long-term partnership with San Francisco-based Sunrun that aims to meet Texas’ surging energy demands and accelerate the adoption of home battery storage in Texas. The partnership also aligns with NRG’s goal of developing a 1-gigawatt virtual power plant by connecting thousands of decentralized energy sources by 2035.

Through the partnership, the companies will offer Texas residents home energy solutions that pair Sunrun’s solar-plus-storage systems with optimized rate plans and smart battery programming through Reliant, NRG’s retail electricity provider. As new customers enroll, their stored energy can be aggregated and dispatched to the ERCOT grid, according to a news release.

Additionally, Sunrun and NRG will work to create customer plans that aggregate and dispatch distributed power and provide electricity to Texas’ grid during peak periods.

“Texas is growing fast, and our electricity supply must keep pace,” Brad Bentley, executive vice president and president of NRG Consumer, said in the release. “By teaming up with Sunrun, we’re unlocking a new source of dispatchable, flexible energy while giving customers the opportunity to unlock value from their homes and contribute to a more resilient grid

Participating Reliant customers will be paid for sharing their stored solar energy through the partnership. Sunrun will be compensated for aggregating the stored capacity.

“This partnership demonstrates the scale and strength of Sunrun’s storage and solar distributed power plant assets,” Sunrun CEO Mary Powell added in the release. “We are delivering critical energy infrastructure that gives Texas families affordable, resilient power and builds a reliable, flexible power plant for the grid.”

In December, Reliant also teamed up with San Francisco tech company GoodLeap to bolster residential battery participation and accelerate the growth of NRG’s virtual power plant network in Texas.

In 2024, NRG partnered with California-based Renew Home to distribute hundreds of thousands of VPP-enabled smart thermostats by 2035 to help households manage and lower their energy costs. At the time, the company reported that its 1-gigawatt VPP would be able to provide energy to 200,000 homes during peak demand.