The number one thing that consumers can remember when it comes to recycling is that thin, pliable plastic should be excluded from standard blue recycling bins. Photos by welcomia/Canva.

As waste-to-energy gains a foothold in the energy transition, trash's more palatable cousin, recycling, sits just close enough for deeper inspection. Plastic, by and large, one of the most loved and loathed petroleum by-products, is often singled out as the most nefarious contributor to our declining climate.

With significant efforts underway to reduce the volume of single-use plastic while reusing or repurposing stronger plastics, let us turn attention to the third action in the timeless mantra–recycling.

Over the last few decades, we have embraced recycling globally, assured in our noble commitment to derive further utility out of items that no longer serve an immediate purpose from our unique perspective.

However, the act of recycling still closely resembles taking out the trash. We place items deemed worthy of secondary use into large, usually plastic, bins for carting far away from the rest of the things that still provide utility to our personal household or place of business.

For the most part, simply believing that there could or should be further utility of an item is criterion enough to warrant placement in the exalted blue bin. The small hit of dopamine elicited from the satisfaction that we are “doing our part” is just strong enough to reinforce the idea that we have also “done enough.”

But according to Vu Nguyen, director of corporate development and innovation, Waste Management, one of Houston’s leading trash, recycling, and environmental services companies, there remains one elusive challenge: the plastic bag.

The plastic bag proves problematic for a multitude of reasons, not least because of its role in ruining literally every.other.recyling.effort.ever. On the whole, we have been blissfully ignorant of the recycling process, and even more so of how much our good intentions to reuse and recycle are thwarting the same process for so many other reusable materials.

“The number one thing that consumers can remember when it comes to recycling is that thin, pliable plastic [like] bags and wrappers should be firmly excluded from standard blue recycling bins,” Nguyen shared at a Houston Tech Rodeo event earlier this spring.

After collection, simple but effective mechanisms sort items delivered to a recycling facility. Individuals pick through discarded materials placed on conveyor belts before the remaining items work their way through heavy magnets that extract useful metals while bursts of air pressure push lightweight items like paper away from heavier items like glass.

Plastic bags, including the lovely little blue ones so many of us like to purchase to fill our quaint non-standard recycling bins, tangle up in these conveyor belts, causing shutdowns to unravel them from materials otherwise well-suited for these sorting efforts. Downtime on the sorting line can get expensive, so much so that many recycling facilities often turn away entire trucks filled with potentially reusable items if even a single plastic bag is discovered inside.

Consider this the start of a public service announcement campaign to raise awareness of that simple fact.

Yasser Brenes, area president – south for Republic Services, echoes this sentiment as he shares a few tips and reminders with EnergyCapitalHTX.

  • Know What to Throw: Educate yourself on what can and cannot go inside your recycling bin. Focus on only recycling rigid plastic containers such as bottles, jugs and tubs, metal food and beverage containers, glass bottles and jars, paper and cardboard. Don’t be a wish-cycler, never throw items in your recycling bin if you are unsure if they can be recycled or not.
  • Empty, Clean, Dry: Recyclables should be rinsed free of residual food and liquid. If recyclables are not empty, clean and dry the residual food or liquid could contaminate other more fragile recyclables, like paper and cardboard, and require them to be thrown away.
  • Don’t Bag It: Recyclables should always be placed loose inside your recycling bin. Flexible plastics, such as grocery bags, wrap and tangle around the sorting equipment and should never be placed in your recycling bin.

That’s not to say that plastic bags and wrappers cannot be recycled at all; on the contrary, they absolutely can. The mechanisms for sorting them from other materials like paper, aluminum, glass, and heavy plastics just aren’t quite mature enough… yet.

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Lindsey Ferrell is a contributing writer to EnergyCapitalHTX and founder of Guerrella & Co.

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HETI members to take the stage at CERAWeek 2026 in Houston

The View from HETI

CERAWeek returns to Houston March 23–27, convening global industry leaders to explore the trends shaping the future of energy.

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) members will play a key role in this year’s program, contributing to discussions spanning digital innovation, power systems, decarbonization and workforce. Below are the sessions featuring HETI members throughout the week:

AI in Energy: Managing the Transformation
Monday, March 23 | 9:30-10:00 a.m.
Speakers: Hector Rocha, Accenture; Rebecca Hofmann, Blockchain For Energy; Paul Markwell, S&P Global

Scaling Innovation: Building the Ecosystem for the Next Energy Breakthroughs
Monday, March 23 | 10:30-11:10 a.m.
Speakers: Graham Gordon, Accenture; Carolyn Seto, S&P Global; Bernie Bulkin, Global Energy Infrastructure Plc; Georgina Campbell Flatter, Greentown Labs
Examines how partnerships across capital, policy and infrastructure can accelerate commercialization and scaling of breakthrough energy technologies.

Oil Strategies for a World in Transition
Monday, March 23 | 11:15-11:55 a.m.
Speakers: Olivier Le Peuch, SLB; Anders Opedal, Equinor; Vicki Hollub, Occidental; Atul Arya, S&P Global
Discusses how producers are adapting portfolio strategies to balance resilience, demand outlooks and transition pressures.

Gas: Growing Markets and New Players
Monday, March 23 | 12:00-12:40 p.m.
Speakers: Liz Westcott, Woodside Energy; Toby Rice, EQT Corporation; Shankari Srinivasan, S&P Global; Ryosuke Tsugaru, JERA CO., INC.

Advances in Exploration Technologies for Oil & Gas and Mining
Monday, March 23 | 1:30-2:10 p.m.
Speakers: Amy Callahan, Accenture; Hussein Shel, Amazon Web Services; Oscar Abbink, S&P Global
Highlights sensing, imaging and AI tools improving discovery efficiency and sustainability in exploration.

AI in Action: From Pilot to Profit
Monday, March 23 | 1:30-2:00 p.m.
Speakers: Shridevi Bale, Accenture; Paul Gruenwald, S&P Global
Shares lessons from scaling AI deployments beyond pilots into measurable operational value.

Power Networks: Collaborating to Meet Demand
Monday, March 23 | 2:15-2:55 p.m.
Speakers: Lawrence Coben, NRG Energy; Jim Murphy, Invenergy; Eduard Sala de Vedruna, S&P Global
Examines grid readiness and collaboration models needed to manage surging electricity demand.

New Phase of Gas: From Regional Security to Global Market Integration
Monday, March 23 | 3:00-3:40 p.m.
Speakers: Cederic Cremers, Shell; Balaji Krishnamurthy, Chevron; Kevin Gallagher, Santos; Mansoor Al Hamed, Mubadala Energy; Dave Ernsberger, S&P Global
Discusses LNG’s evolving role in global integration, energy security and future pricing structures.

Transforming Upstream: Pathways to Scaling New Technologies
Monday, March 23 | 7:00-8:30 p.m.
Speakers: Rami El Debs, Accenture; Trey Lowe, Devon Energy; Bader Al-Attar, Kuwait Petroleum Corporation
Explores adoption of advanced digital and automation technologies in upstream operations.

Leadership Dialogue
Tuesday, March 24 | 9:00-9:20 a.m.
Speakers: Wael Sawan, Shell; Daniel Yergin, S&P Global

One Grid, One ASEAN: Building a Shared Clean Energy Future
Tuesday, March 24 | 10:30-11:10 a.m.
Speakers: Akihiro Ondo, Mitsubishi Power; Gauri Jauhar, S&P Global

Harmonizing Carbon Accounting: Charting a Path Forward
Tuesday, March 24 | 10:40-11:20 a.m.
Speakers: Edward Stones, Dow; Sasha Mackler, ExxonMobil; Musaab Al-Mulla, Saudi Aramco; Kevin Birn, S&P Global
Examines efforts to standardize emissions accounting to improve comparability and market transparency.

Global Exploration Revival: Lessons and New Strategies
Tuesday, March 24 | 11:30-12:10 p.m.
Speakers: John Ardill, ExxonMobil; Dan Pratt, S&P Global; Guido Brusco, Eni

How Will AI Change the Game for Energy Profitability?
Tuesday, March 24 | 12:20-1:00 p.m.
Speakers: Rakesh Jaggi, SLB; Jim Masso, Honeywell; Atul Arya, S&P Global; Darryl Willis, Microsoft; Renata Baruzzi, Petrobras
Examines how AI and cloud technologies could reshape cost structures and performance across energy systems.

Balancing Act: Price, Reliability and the Global Call on U.S. Energy
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Stéphane Michel, TotalEnergies; Eleonor Kramarz, S&P Global; Matt Schatzman, NextDecade; Brian Falik, Mercuria Energy America
Explores tensions between domestic supply reliability and global export opportunities.

The Future of Upstream: Matching Capital Discipline with Opportunity
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Richard Jackson, Occidental; Philippe Mathieu, Equinor; Niloufar Molavi, PwC; Bob Fryklund, S&P Global

Transforming the Energy Industry: How Will Technology Change Business Models?
Tuesday, March 24 | 2:35- 3:15 p.m.
Speakers: Ryder Booth, Chevron; Peter Terwiesch, ABB; Atul Arya, S&P Global
Examines digital transformation and new partnership models reshaping energy value chains.

Sustainable Solutions: Partnership, Technology and Innovative Paths
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Barry Engle, ExxonMobil; Luis Cabra, Repsol; Leanne Todd, S&P Global; Roeland Baan, Topsoe
Highlights collaborative approaches to deploying scalable decarbonization solutions.

The Future of Refining: Resilience, Innovation and Low-Carbon Pathways
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Amber Russell, bp; Kurt Barrow, S&P Global; Martijn van Koten, OMV; Atsuhiko Hirano, Idemitsu; Magnus Heimburg, VAROPreem
Explores how refining and supply chains are adapting to policy, demand and emissions pressures.

Reinventing Business Strategies: Thriving in the New Energy Economy
Tuesday, March 24 | 4:15-4:55 p.m.
Speakers: Muqsit Ashraf, Accenture; Philippe Frangules, S&P Global; Sushil Purohit, Gentari Sdn Bhd
Discusses evolving strategies integrating new technologies and markets.

Creating AI-Ready Organizations
Tuesday, March 24 | 4:20-5:05 p.m.
Speakers: David Rabley, Accenture; Gwenaelle Avice-Huet, Schneider Electric; Dave Ernsberger, S&P Global; Rob Schapiro, Microsoft; Geoffrey Parker, Arthur L. Irving Institute for Energy and Society at Dartmouth
Focuses on workforce, leadership and infrastructure required for effective AI adoption.

Meeting Power Demand for Data Centers
Wednesday, March 25 | 10:30-11:20 a.m.
Speakers: Karim Amin, Siemens Energy; Ed Baine, Dominion Energy; Douglas Giuffre, S&P Global; Ingmar Ritzenhofen, RWE Supply & Trading and RWE Clean Energy; Amanda Peterson Corio, Google; Jim Shield, Invenergy
Discusses strategies for aligning infrastructure, policy and markets to meet data-center load growth.

Where Agentic AI Is Now and What Comes Next
Wednesday, March 25 | 10:30-11:00 a.m.
Speakers: Tathagata Basu, Honeywell; Ben Wilson, Amazon Web Services, Bhavesh Dayalji, S&P Global

People Power: Strategic Human Capital in a New Energy Era
Wednesday, March 25 | 10:40-11:20 a.m.
Speakers: Jessica Van Singel, Accenture
Examines workforce strategy alignment with innovation and competitiveness goals.

Global Energy Pathways in the Age of Abundance
Wednesday, March 25 | 11:45-12:35 p.m.
Speakers: Gareth Ramsay, bp; Atul Arya, S&P Global; Olu Verheijen, Office of the President of the Federal Public of Nigeria

Agentic AI: Embracing Autonomy
Thursday, March 26 | 10:00-10:30 a.m.
Speakers: Trygve Randen, SLB; Uwa Airhiavbere, Microsoft; Eric Hanselman, S&P Global
Examines governance and reliability considerations as autonomous AI systems expand in energy.

The Changing Mix of U.S. Power Generation: Gas, Renewables, Coal, Nuclear and Beyond
Thursday, March 26 | 10:30-11:20 a.m.
Speakers: Bill Newsom, Mitsubishi Power; Douglas Giuffre, S&P Global; John-Paul Jones, Urenco Enrichment Company; Leslie Duke, Burns & McDonnell; Mike DeBock, NextEra Energy Resources
Explores how policy and technology shifts are reshaping generation portfolios.

Large Load Growth: Reshaping the Future of Power
Thursday, March 26 | 11:10-11:50 a.m.
Speakers: Robert Gaudette, NRG Energy; Petter Skantze, NextEra Energy Resources; Douglas Giuffre, S&P Global; Peter Lake, National Energy Dominance Council
Discusses planning and market responses to large-scale electricity demand.

Interconnecting America: The Grid’s Last Mile
Thursday, March 26 | 12:00-12:40 p.m.
Speakers: Tim Holt, Siemens Energy; Philippe Frangules, S&P Global; David Brast, TC Energy; David Rosner, Federal Energy Regulatory Commission

AI: Driving Performance in the Power Sector
Thursday, March 26 | 3:05-3:45 p.m.
Speakers: Dak Liyanearachchi, NRG Energy; Hanna Grene, Microsoft; Douglas Giuffre, S&P Global
Explores AI use cases improving grid management and forecasting.

Digital Twins: The AI Enabler for Multiple Sectors
Thursday, March 26 | 4:30-5:10 p.m.
Speakers: Sacha Abinader, Accenture; Oscar Abbink, S&P Global
Examines digital twins enabling predictive maintenance and AI training environments.

View the full CERAWeek agenda.

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This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Houston data center capacity could more than double by 2028, CBRE report says

data analysis

The Houston market could more than double its data center capacity by the end of 2028, a new report indicates.

The report, published by commercial real estate services provider CBRE, says greater demand for data center capacity in the Houston area is being fueled by energy companies, along with large-scale cloud services and AI-driven tenants.

In the second half of 2025, the Houston market had 154 megawatts of data center capacity, which was on par with capacity in the second half of 2024. Another 28.5 megawatts of capacity was under construction during that period.

“Multiple providers are advancing new builds and redevelopments, including significant power upgrades to recently purchased buildings, underscoring long-term confidence even as the market works through elevated vacancy and uneven absorption,” CBRE says of Houston’s data center presence.

One project alone promises to significantly boost the Houston market’s data center capacity. Data center developer Serverfarm plans to use part of a $3 billion credit facility to build a 250-acre, AI-ready data center campus near Houston with a potential capacity of more than 500 megawatts. The Houston campus and two other Serverfarm projects are already leased to unidentified tenants, according to CoStar.

A 60-megawatt, AI-ready Serverfarm data center is under construction in Houston. The $137 million, 438,000-square-foot project, located near the former headquarters of computer manufacturer Compaq, is supposed to be completed in the third quarter of 2027.

Data Center Map identifies 59 data centers in the Houston area managed by 36 operators, including DataBank, Data Foundry, Digital Realty, IBM, Logix Fiber Networks, Lumen and TRG Datacenters. That compares with more than 180 data centers in Dallas-Fort Worth, more than 50 in the San Antonio area and 40 in the Austin area.

Texas is home to more than 400 data centers, according to Data Center Map.

In November, Google said it’s investing $40 billion to build AI data centers in West Texas and the Texas Panhandle.

“This is a Texas-sized investment in the future of our great state,” Gov. Greg Abbott said when Google’s commitment was announced. “Texas is the epicenter of AI development, where companies can pair innovation with expanding energy. Google's $40 billion investment makes Texas Google's largest investment in any state in the country and supports energy efficiency and workforce development in our state.”

Houston energy transition ecosystem rebrands as 'Energytech Cypher'

new look

Houston-based Energytech Nexus has rebranded.

The cleantech founders community will now be known as Energytech Cypher. Organizers say the new name was inspired by the Arabic roots of the word cypher, ṣifr, which is also the root of the word zero.

"A cypher is a key that unlocks what's hidden," Nada Ahmed, co-founder and chief revenue officer of Energytech Cypher, said in a news release. "And zero? Zero is where every transformation begins, the leap from 0 to 1, from idea to reality, from potential to power. We decode the energy transition by connecting the right founders, the right capital, and the right corporate partners at the right time, because the most important journey in energy is the one that takes you from nothing to something."

Energytech Nexus has rebranded to Energytech Cypher.

Co-founder and CEO Jason Ethier says that the name change better reflects the organization's mission.

"The energy transition doesn't have a technology problem. It has a connection problem," Ehtier added in the release. "The right founders exist. The right investors exist. The right partners exist. What's been missing is the infrastructure to bring them together—to decode the complexity, remove the friction, and make sure the best technologies find the markets that need them. That's what this community has always done. Energytech Cypher is the name that finally says it."

Energytech Cypher, previously known as Energytech Nexus, was first launched in 2023 and has grown from a podcast to a 130-member ecosystem. It has supported startups including Capwell Services, Resollant, Syzygy Plasmonics, Hertha Metals, Solidec and many others.

It is known for its flagship programs like the Pilotathon, which connects founders with industry partners for pilot opportunities. The event debuted in 2024.

Energytech Cypher also launched its COPILOT Accelerator last year. The accelerator partners with Browning the Green Space, a nonprofit that promotes diversity, equity and inclusion (DEI) in the clean energy and climatech sectors. The inaugural cohort included two Houston-based startups and 12 others from around the U.S.

It also hosts programs like Liftoff, Energy Tech Market, lunch and learns, CEO roundtables, investor workshops and international partnership initiatives.

Last year, Energytech Cypher also announced a new strategic ecosystem partnership with Greentown Labs, aimed at accelerating growth for clean energy startups. It also named its global founding partners, including Houston-based operations such as Chevron Technology Ventures, Collide, Oxy Technology Ventures, and others from around the world.