New talent-packed TV show taps into Texas oil boom history

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The new show is based on a podcast produced by Texas Monthly. Photo courtesy of Paramount+

A new television show that's slated to premiere this fall will put Texas' oil boom on center stage.

Taylor Sheridan's buzzy new Texas-based series Landman will premiere Sunday, November 17, on Paramount+, the network revealed. That's just one week after the November 10 debut of the final episodes of Sheridan's Yellowstone on Paramount.

Landman will launch with two episodes, with subsequent ones dropping weekly on Sundays, a news release says. In total, the first season will be 10 episodes long. The series is based on Texas Monthly's acclaimed podcast Boomtown by West Texas-raised journalist Christian Wallace, which aired from late 2019 to early 2020. Wallace is serving as a consultant and writer on the series.

"Set in the proverbial boomtowns of West Texas, Landman is a modern-day tale of fortune seeking in the world of oil rigs," the show's release says. "Based on the notable 11-part podcast Boomtown, the series is an upstairs/downstairs story of roughnecks and wildcat billionaires fueling a boom so big, it’s reshaping our climate, our economy and our geopolitics."

'Landman' stars Billy Bob Thornton. Photo courtesy of Paramount+

The series stars Billy Bob Thornton as the titular "land man" Tommy Norris, a crisis manager for an oil company.

He leads an all-star cast that includes Demi Moore as Cami Miller and Jon Hamm in a recurring guest role as her husband, Texas oil titan Monty Miller. Ali Larter plays Thornton's wife, Angela Norris; their two kids are portrayed by Michelle Randolph (1923) and Jacob Lofland (Joker 2).

Jon Hamm stars as Texas oil titan Monty Miller, and Demi Moore plays his wife, Cami.Photo courtesy of Paramount+

Other stars include James Jordan (Yellowstone), Kayla Wallace (When Calls the Heart), Mark Collie (Nashville), and Paulina Chávez (The Expanding Universe of Ashley Garcia); Andy Garcia (Expendables franchise) and Michael Peña (End of Watch)will make guest appearances.

Sheridan is creator and executive co-producer, and the show is produced by MTV Entertainment Studios, 101 Studios, and Sheridan’s Bosque Ranch Productions. Its release comes sooner than expected; even the show's IMDB page says "2025."

Although it's set in West Texas,Landman has been filming around Dallas-Fort Worth since early 2024, with the show's stars frequenting restaurants and shops around town. Fans have been making a sport of posting local star sightings on social media.

Some lucky residents even got to be extras in sports scenes shot at TCU.

Unlike 1883, which was filmed in and around North Texas in 2021, Landman is not considered a Yellowstone spinoff.

Filming around Dallas-Fort Worth is convenient for Sheridan, who lives on a ranch near Weatherford with his wife, Nicole. He also filmed parts of his series Lawmen: Bass Reeves in North Texas in 2023.

A Texas cowboy through and through, Sheridan is the creator of the award-winning series Yellowstone, its prequels 1883 and 1923, and a forthcoming one reportedly called 1944, starring fellow Texan Matthew McConaughey.

The only question left is: Will Texas get to host the big Landman red-carpet premiere, as Fort Worth did for the Yellowstone Season 5 premiere in November 2022? Stay tuned.

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This article originally ran on CultureMap.

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Report shows geoscientists earn largest salary premium in Texas

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A move to Texas bolsters earnings for some, and a new SmartAsset study has revealed the top professions where the median annual earnings in the Lone Star State exceed the national median.

The report, "When it Pays to Work in Texas — and When It Doesn’t," published in April, analyzed over 700 occupations to determine which have the biggest "Texas premium" — meaning jobs where the price-adjusted median annual pay in Texas most exceeds the national median for the same occupation — and which jobs have the biggest “Texas penalty,” where the statewide median annual pay falls furthest below the national median. Salaries were sourced from the U.S. Bureau of Labor Statistics (BLS) and adjusted for regional price parity.

According to the report's findings, geoscientists have the biggest "Texas premium" and make a $159,903 median annual salary. Texas' salary for geoscientists is 61 percent higher than the national median for the same position (after adjusting for regional price parity).

"Texas’s large petroleum industry helps explain why employers in the state retain so many geoscientists," the report's author wrote. "In fact, the Lone Star State is home to more geoscientists than any other state except California."

There are more than 3,600 geoscientists working in Texas, SmartAsset said.

These are the remaining top 10 occupations with the biggest "Texas premiums" (salaries are price-adjusted):

No. 2 – Commercial pilots: $167,727 median Texas earnings; 37 percent higher than the national median
No. 3 – Sailors: $67,614 median Texas earnings; 36 percent higher than the national median
No. 4 – Aircraft structure assemblers: $83,519 median Texas earnings; 35 percent higher than the national median
No. 5 – Ship captains: $108,905 median Texas earnings; 27 percent higher than the national median
No. 6 – Nursing instructors (postsecondary): $100,484 median Texas earnings; 26 percent higher than the national median
No. 7 – Tax preparers: $63,321 median Texas earnings; 25 percent higher than the national median
No. 8 – Chemists: $104,241 median Texas earnings; 24 percent higher than the national median
No. 9 – Health instructors (postsecondary): $128,680 median Texas earnings; 22 percent higher than the national median
No. 10 – Engineering instructors (postsecondary): $129,030 median Texas earnings; 22 percent higher than the national median

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This article originally appeared on CultureMap.com.

Solar manufacturer expands Houston footprint with new 4-gigawatt factory

coming soon

Houston-based SEG Solar plans to open a new 4-gigawatt solar module manufacturing facility in Cypress.

The facility represents more than a $200 million investment and will raise SEG's total annual U.S. module production capacity to approximately 6 gigawatts, according to a new release. The expansion is part of SEG’s long-term goal of becoming one of the largest 100 percent U.S.-owned module manufacturers.

The new 500,000-square-foot facility will be located on Telge Road and is expected to create 800 new jobs, according to reports.

“This new facility marks an important milestone for SEG,” Timothy Johnson, VP of operations, said in the release. “It will further strengthen our U.S. manufacturing capabilities while supporting ongoing technology innovation. The plant is designed with the flexibility to integrate next-generation technologies, including (heterojunction solar technology) as the industry evolves.”

Commercial operations at the new facility are expected to commence in Q3 2026.

SEG is also developing a 5-gigawatt ingot and wafer manufacturing facility in Indonesia. Construction on the facility is expected to begin in Q2 2026.

In 2024, SEG Solar opened a new $60 million, 250,000-square-foot facility in Houston to house its production workshops, raw material warehouses, administrative offices, finished goods warehouses and supporting infrastructure. Read more here.

Fervo Energy bumps up IPO target to $1.82B

IPO update

Houston-based geothermal power company Fervo Energy is now eyeing an IPO that would raise $1.75 billion to $1.82 billion, up from the previous target of $1.33 billion.

In paperwork filed Monday, May 11 with the U.S. Securities and Exchange Commission, Fervo says it plans to sell 70 million shares of Class A common stock at $25 to $26 per share.

In addition, Fervo expects to grant underwriters 30-day options to buy up to 8.33 million additional shares of Class A common stock. This could raise nearly $200 million.

When it announced the IPO on May 4, Fervo aimed to sell 55.56 million shares at $21 to $24 per share, which would have raised $1.17 billion to $1.33 billion. The initial valuation target was $6.5 billion.

A date for the IPO hasn’t been scheduled. Fervo’s stock will be listed on Nasdaq under the ticker symbol FRVO.

Fervo, founded in 2017, has attracted about $1.5 billion in funding from investors such as Bill Gates-founded Breakthrough Energy Ventures, Google, Mitsubishi Heavy Industries, Devon Energy (which is moving its headquarters to Houston), Tesla co-founder JB Straubel, CalSTRS, Liberty Mutual Investments, AllianceBernstein, JPMorgan, Bank of America and Sumitomo Mitsui Trust Bank.

Fervo’s marquee project is Cape Station in Beaver County, Utah, the world’s largest EGS (enhanced geothermal system) project. The first phase will deliver 100 megawatts of baseload clean power, with the second phase adding another 400 megawatts. The site can accommodate 2 gigawatts of geothermal energy. Fervo holds more than 595,000 leased acres for potential expansion.

Cape Station has secured power purchase agreements for the entire 500-megawatt capacity. Customers include Houston-based Shell Energy North America and Southern California Edison.

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