Houston innovator drives EV adoption with unique approach to car leasing, smart tech

listen in

Chris George, United States co-lead at Octopus Electric Vehicles, joins the Houston Innovators Podcast. Photo courtesy of Octopus

Switching from a gas-powered car to an electric one can be a big change, but a Houston-based company has made things a lot easier for its customers.

Octopus Electric Vehicles US, a spinout of United Kingdom-based retail energy provider Octopus Energy, matches its users with their perfect EV lease and sets them up with smart electricity technology for at-home charging.

"We do a couple of really unique things that are not only first of its kind but really innovative," Octopus EV's US Co-Lead Chris George says on the Houston Innovators Podcast, pointing out specifically Octopus Energy's Intelligent Octopus, a smart feature for customers that automates energy usage to lower cost.

"We launched an Intelligent Octopus for EVs service. Instead of operating in a very narrow window — overnight — it operates dynamically," he continues.

Pulling from the success of its British EV leasing business, Octopus EV helps Texans find their ideal car to lease from the available pre-owned EVs in the state. The process is hands on, George says, and he and his team are constantly working directly with customers to find them their right make, model, mileage, and more, then setting them up for free home charging with Octopus. All this for as low as $200 a month — perfect for both EV veterans and newbies alike.

"We serve a lot of people. What we're aiming to do is to drive adoption, and we're finding that for most people this is their first EV," George says, explaining that accessibility has been an issue for aspiring EV owners.

The company is rolling out a new process this week. In addition to providing its service in a match-making capacity, now Octopus EV will be showcasing EVs so that customers can browse, test drive, and really get to see what all they like before deciding on a car. George says this new process will be a bit of an experiment.

"We're gong to be showcasing inventory around Houston so customers can see the physical car, the lease price, test drive, and get the car you want," George says. "It's going to look and feel a little different from our current product, but it's going to serve customers just the same."

On the show, George, who previously led EV adoption-focused nonprofit Evolve Houston, shares a bit about the EV industry and what he's closely watching, including growth of charging stations, multifamily charging opportunities, battery technology for EVs and resilience, and perfecting messaging for new and returning customers.

"I'm always trying to think about where are the other things where we can unlock innovation, unlock ideas that help our industry and help Houstonians," George says.

———

This article originally ran on InnovationMap.

Texas is positioned to be a great state for the EV industry. Photo by Kindel Media/Pexels

How Texas is on the road to becoming a prime state for EVs, according to this expert

guest column

As Texans adopt electric vehicles, significant strides must be made to ensure public charging meets demand. Steps are being made under the National Electric Vehicle Infrastructure Formula Program to address such needs. With new developments promising to bolster the state's infrastructure, it’s only a matter of time until all EV owners will have access to reliable and fast charging options.

NEVI Funding in Texas

Texans will benefit from NEVI funding. This federal initiative is part of a broader effort to enhance EV adoption by providing drivers with a robust and reliable network of fast chargers, particularly along corridors, i.e., highways between Houston, Dallas, Austin, San Antonio, etc. To date, Texas has been busy installing 66 fast-charging ports along those key corridors with much more to come (Electrify News Site). There are multiple phases associated with NEVI, and the first 50 sites outlined by the Texas Electric Vehicle Infrastructure Plan have been completed.

Enhanced Accessibility and Convenience

One of the key aspects of the NEVI-funded stations is their strategic placement in areas previously underserved by existing charging networks. This focus not only addresses range anxiety but also ensures a minimum of four chargers per site with a reliability standard of 97 percent uptime. Such strategic deployment is crucial for supporting the widespread use of electric vehicles, especially in a state as vast as Texas (Electrify News Site).

NACS Compatibility and Adapters: Bridging the Gap

To further support all EV drivers, Tesla has opened their previously closed charging network. This network’s charging system is known as the North American Charging Standard, or NACS. This will allow for other brands to leverage the largest and most reliable charging network in Texas and beyond. Now, just about every manufacturer has opted in to the NACS charging ecosystem. This standard will undoubtedly result in more coverage for all EV drivers and a true standard for the industry. You can see the list of manufacturers that have adopted NACS thus far here.

If you already drive a non-Tesla EV, don’t worry. Many manufacturers have embarked upon developing an adapter for you such as Ford. If you drive a Tesla, your options will remain more or less the same. You’ll not need an adapter with future fast charging stations.

At the end of 2023, there were roughly 19,000 Tesla Superchargers and 15,000 from the entirety of the charging community. Tesla aims to add another 7,500 by the end of 2024 in addition to $7.5B from the federal government to support all other charging initiatives.

This move is particularly beneficial for Texas, where the distances between charging stations can be vast. By enabling access to Tesla's superchargers, drivers can embark on long road trips with the assurance that a fast and reliable charging option is never far away. This increased accessibility will likely spur greater EV adoption, as drivers gain confidence in the state's charging infrastructure.

Charging at Home

The concept of fueling and charging EVs at home offers an exciting paradigm shift. Drivers often have to wait for their cars to approach Empty “E” on their dashboard. Some take it all the way down to the red line (or below) while others begin searching for gas stations once they’ve reached a quarter tank.

With EVs however, the average Houstonian who drives ~30 miles a day now has the potential to begin their day with a full charge. Those who have access to home charging can plug their cars in when they get home from work and typically make up for their daily driving/commute with a standard power outlet which offers a customer anywhere from 30-40 miles of charger over a 12 hour period.

But let’s say you’re a super commuter - someone who drives 75 miles a day or more! Starting off with a full charge every day is almost a necessity, and a standard power outlet may not cut it. Luckily, Level 2 chargers exist and serve as an incredible time and money saver. Like the average commuter, a super commuter can simply plug in a level 2 charger, and the EV will be back to full by the time they wake the next morning (offering anywhere from 20-30 miles of charge per hour). Even those who drive 150+ miles a day can confidently use their EVs as a daily driver if they have a Level 2 charger at home.

Embracing the Future

As we look to the future of transport and energy, the synergy between NEVI and Tesla’s network should create a compelling narrative for those thinking about leasing an EV. Combine that with exciting new battery tech and potential range improvements, fueled by West Texas wind and solar, Texas is positioned to be a great state for the EV industry.

———

Chris George is the United States co-lead at Octopus Electric Vehicles.

Octopus Energy announced its new program to help make the move to electric vehicle driving easier and more affordable for Texas residents. Photo via Getty Images

Houston renewable energy co. rolls out new EV program

in the driver seat

A Houston-based renewable energy provider has announced a new program to get more electric vehicle drivers on Texas roads.

Octopus Electric Vehicles, a new initiative from Houston-based Octopus Energy Group, announced its DriveFree leasing program to help make the move to electric vehicle driving easier and more affordable for Texas residents.

“DriveFree gives you the freedom to drive without worrying about the cost of filling the tank or unexpected maintenance expenses,” Octopus EV US Co-Lead Nathan Wyeth says in a news release. “With the ‘electric fuel’ for daily driving included, DriveFree is the complete package to make EVs work for Texas drivers looking to lower their driving costs without locking themselves in.”

DriveFree will include the lease of a top-quality pre-owned car with all maintenance covered. Part of this coverage includes unlimited home charging on Octopus Energy’s home energy plan.

According to Octopus Energy Group, Texas drivers will save an average of over $1,000 per year by switching from a gas car to an EV with potential to save even more depending on the previous gas vehicle make and model. Houstonians will be able to select an EV and DriveFree plan at OctopusEV.us, get approved online, and schedule delivery by an Octopus EV Specialist.

The program will cover all maintenance and tires through a mobile mechanic service to a customer’s home or office. Leasing plans range from one to four years with mileage plans up to 25,000 miles/year, and 4 brands to choose from.

In a report by SmartAsset, Texas was No. 41 of states with the most electric vehicle chargers. Last year, the city of Houston approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston in December. DriveFree is now in the mix in helping Texas get more involved in the mix.

“With DriveFree, we wanted to address all the concerns people have about switching to electric vehicles,” Octopus EV US Co-Lead Chris George says in the news release. “For the millions of Houstonians commuting to work, driving electric can be a money saver today. For the first time, the more miles you drive, the more your savings will be!”

Octopus Electric Vehicles is part of the U.K.’s Octopus Energy Group, which first launched Octopus Energy US in Texas in 2020 after its acquisition of Evolve Energy.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Chevron names latest cohort of energy transition fellows at Rice University

energy fellowship

Chevron and Rice University have named 10 graduate students to the second cohort of the Chevron Energy Graduate Fellowship.

The students come from various departments at Rice and are working on innovations that reduce emissions or improve upon low-carbon technology. Fellows will each receive a $10,000 award to support their research along with the opportunity to connect with "industry experts who can provide valuable insight on scaling technologies from the lab to commercial application," according to Rice.

The fellows will present projects during a cross-university virtual symposium in the spring.

The 2025-26 Chevron Energy Graduate Fellows and their research topics include:

Cristel Carolina Brindis Flores, Molecular Simulations of CO₂ and H₂ for Geostorage
Davide Cavuto, Intensification of Floating Catalyst Chemical Vapor Deposition for Carbon Nanotubes Synthesis
Jaewoo Kim, Distributed Acoustic Sensing for In-situ Stress Monitoring in Enhanced Geothermal Systems
Jessica Hema Persaud, Understanding Tin Perovskite Crystallization Dynamics for All-Perovskite Tandems
Johanna Ikabu Bangala, Upcycling Methane-derived Zero-Valent Carbon for Sustainable Agriculture
Kashif Liaqat, From Waste to Resource: Increased Sustainability Through Hybrid Waste Heat Recovery Systems for Data Centers and Industry
Md Abid Shahriar Rahman Saadi, Advancing Sustainable Structural, Energy and Food Systems through Engineering of Biopolymers
Ratnika Gupta, Micro-Silicon/Carbon Nanotube Composite Anodes with Metal-free Current Collector for High Performance Li-Ion Batteries
Wei Ping Lam, Electrifying Chemical Manufacturing: High-Pressure Electrochemical CO₂ Capture and Conversion
William Schmid, Light-Driven Thermal Desalination Using Transient Solar Illumination

“Through this fellowship program, we can support outstanding graduate students from across the university who are conducting cutting-edge research across a variety of fields,” Carrie Masiello, director of the Rice Sustainability Institute, said in a news release. “This year, our 2026 Chevron Fellows are working on research that reflects the diversity of the sustainability research at Rice … and these scholarly endeavors exemplify the breadth and depth of research enabled by Chevron’s generous support.”

The Chevron Fellows program launched at Rice last year, naming 10 graduate students to the inaugural cohort. It is funded by Chevron and was created through a partnership between the Rice Sustainability Institute. Chevron launched a similar program at the University of Houston in 2023.

“Rice University continues to be an exceptional partner in advancing energy innovation,” Chris Powers, director of exploration commercial and portfolio at Chevron, added in the release. “The Chevron Energy Fellows program showcases the brilliance and drive of Rice graduate students, whose research in areas like carbon conversion, solar materials and geothermal sensing is already shaping the future of sustainable energy. We’re proud to celebrate their achievements and look forward to the impact they’ll continue to make across the energy landscape.”

Houston clean energy company to develop hybrid renewable project in Port Arthur

power project

Houston-based clean energy company Diligence Offshore Services has announced a strategic partnership with Florida-based floating solar manufacturing company AccuSolar for the development of a renewable energy project in the Port Arthur area.

Known as the Pleasure Island Power Collective, it will be built on 2,275 acres across Pleasure Island and Sabine Lake. It is expected to generate 391 megawatts of clean power, alongside a utility-scale battery energy storage system. It will also feature a 225-megawatt coastal onshore wind farm, with energy produced on-site used to power a data center for adaptive superintelligence, making it entirely self-sustained by renewable sources, according to the company.

AccuSolar will design and manufacture the project and power will be distributed through the Canaan Energy Corridor

“We are incredibly proud to partner with a fellow U.S. company like AccuSolar,” Harry C. Crawford III, founder and managing member of Diligence Offshore, said in a news release. “Their expertise in American manufacturing and floating solar technology is essential to the success of the Pleasure Island Power Collective.”

The project is expected to bring economic growth and a significant number of manufacturing jobs to the area during the construction phase and long-term operations.

Diligence Offshore is pursuing a DPA Title 1 DX rating under the Defense Production Act to help advance the project's development schedule, according to the release, which could lead to immediate manufacturing jobs.

“This partnership not only strengthens our domestic supply chain but also accelerates our vision to bring economic freedom and climate resilience to the Gulf Coast,” Crawford added in the release.

Houston organization proposes Gulf Coast index for hydrogen market

hydrogen index

The Clean Hydrogen Buyers Alliance has proposed an index aimed at bringing transparency to pricing in the emerging hydrogen market.

The Houston-based alliance said the Gulf Coast Hydrogen Index, based on real-time data, would provide more clarity to pricing in the global market for hydrogen. The benchmarking effort is being designed to benefit clean hydrogen buyers, sellers and investors. The index would help position the U.S. “as the trading anchor for hydrogen’s next chapter as a globally traded commodity,” the alliance said.

According to ResearchAndMarkets.com, the global market for clean hydrogen was valued at $200 billion in 2024 and is projected to reach $700 billion by 2040.

John Flory, president of the alliance, said the lack of a pricing index has relegated hydrogen to niche-market status.

“Capital is waiting. Buyers are ready. But until now, there’s been no credible, transparent pricing signal to guide clean hydrogen investing or contracting,” Edward Morse, co-chairman of the Clean Hydrogen Transaction Advisory Committee, said in a news release.

The index would treat the Gulf Coast as the primary delivery hub for pipeline-grade hydrogen in three categories: basic, low-carbon and ultra-low-carbon. It would be similar to the Henry Hub index for pricing of natural gas.

Roger Ballentine, co-chairman of the clean energy advisory committee, said the hydrogen index would build confidence in this energy source among government agencies, companies and investors. A Henry Hub-style benchmark for hydrogen “provides clarity, reduces risk, and lays the foundation for clean energy to become a globally traded commodity critical to decarbonization,” he said.

The Gulf Coast, with Texas as the focal point, is key to the evolution of the U.S. clean hydrogen economy, according to the Fuel Cell and Hydrogen Energy Association.

At the core of the Gulf Coast’s role is the U.S. Department of Energy's selection of the Gulf Coast as one of the country’s seven regional hubs for clean hydrogen. However, the DOE has proposed cutting funding for the HyVelocity Gulf Coast Hydrogen Hub, a $1.2 billion development in Texas and Louisiana by AES, Air Liquide, Chevron, ExxonMobil, MHI Hydrogen Infrastructure and Ørsted, according to a new list of proposed DOE funding cancellations.

View All Listings

ENERGYCAPITALHTX EMAILS ARE AWESOME