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From virtual to reality: This Houston extended reality CEO weighs in on energy transition applications

Q&A

Founded in 2023, MadXR is a Houston-based Extended Reality startup. The innovative company specializes in safety training experiences for the energy sector and beyond. From pre-built virtual reality training modules to custom developed, end-to-end XR solutions, MadXR creates interactive, lifelike virtual reality and augmented reality experiences that allow trainees to practice safety procedures in a controlled environment.

Houston Energy Transition Initiative recently connected with Miranda Palmisano, CEO of MadXR, to discuss the applications and benefits of XR—and how it can help energy companies reduce HSE risk and carbon intensity like never before.

HETI: You were at Chevron for nearly 10 years before MadXR. How did your experiences at Chevron shape your approach to starting and running your own company?

Miranda Palmisano: Prior to founding MadXR, I held many different roles at Chevron across upstream and downstream. As the Connected Worker Product Manager, I drove digital acceleration for our global field and maintenance teams in refineries, terminals, and manufacturing sites, elevating efficiency and safety. During that time, I began exploring the value case of VR across Chevron.

I formed the Extended Reality Team and shortly became the Extended Reality Product Manager. Our team began using VR to conduct safety training within a virtual environment. It allowed us to train Chevron’s workforce safer and more efficiently by providing hands-on experience without the risk of real-world errors.

HETI: What inspired you to start your own company?

MP: Extended reality is an exciting new technology, and I quickly discovered the growing need for flexible, cost-effective XR content development in relation to life-saving-action training, such as confined-space entry, lockout/tagout procedures, and working from heights. I believe that affordable and high-quality XR experiences should be accessible to all companies, regardless of budget. That’s why MadXR has transparent pricing options that range from pre-built VR training modules to turnkey teams—and we empower our customers to take full ownership of their content and assets.

HETI: How has being based in Houston helped MadXR?

MP: The network in Houston is unmatched. In the energy capital of the world, it’s much easier to access the companies we’re targeting and hire the talent we need to grow. Innovation hubs like Houston’s Ion District have given us the resources and opportunities to connect with a vast number of forward-thinking businesses.

HETI: Do you believe XR will be instrumental in helping companies reach low carbon or net zero goals?

MP: XR is poised to revolutionize the energy industry, offering unprecedented opportunities for efficiency, engagement, and environmental sustainability. Imagine donning a headset and virtually navigating a facility halfway across the globe in real-time, or preparing your entire team with comprehensive virtual training before they physically enter a site. These scenarios highlight XR’s potential to enhance operational efficiency and employee engagement significantly. Beyond the immediate benefits, XR also plays a crucial role in reducing carbon emissions by eliminating the need for unnecessary travel. This technology isn’t just about improving current processes; it’s about reimagining the future of energy industry operations in a more sustainable, efficient, and engaging way.

HETI: MadXR will be celebrating its first anniversary in April. Can you tell us more about your vision for the future and what you’re focused on in 2024?

MP: In 2023, we were focused on ramping up and generating awareness. This year, we’re dedicated to expanding our reach and impact. We plan to incorporate AI into our learning modules and XR development to make them even more informational and interactive.

While our primary focus is on energy, we’re exploring how we can extend XR training to other industries, including automotive, healthcare, and pharmaceuticals.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

To learn more about MadXR’s mission and XR training modules, visit MadXR.

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Houston cleantech accelerator names 12 startups to 2025 cohort

early-stage accelerator

The Rice Alliance Clean Energy Accelerator has named 12 early-stage startups to its latest cohort.

The hybrid program, which operates in a hybrid capacity based out of the Ion, runs for 10 weeks and provides energy transition startups with training focused on fundraising, pilots, partnerships and sale. It begins July 8 and will be led by executive director Kerri Smith and program director Matthew Peña with support from executives-in-residence Lynn Frostman, John Jeffers, David Horsup and Dev Motiram.

The accelerator will culminate with a demo day on Sept. 18 at the Rice Alliance Energy Tech Venture Forum during the Houston Energy and Climate Startup Week.

Members of this year's cohort come from the Houston area as well as across the U.S. and Canada.

Class 5 for the Rice Alliance Clean Energy Accelerator includes:

  • Aqua-Cell Energy, which builds industrial-scale overnight batteries to provide affordable solar power
  • Arculus, a company that provides multilayer internal coating for pipelines that lowers friction, extends pipeline life and enables carbon dioxide transport and hydrogen blending
  • AtmoSpark, a Houston-based sustainable cooling and freshwater company that provides an electric field-driven air separation system that reduces dehumidification energy costs for data centers and industrial facilities
  • AtoMe, which delivers durable metallic composites to energy and aerospace companies using an eco-friendly dry blade method that eliminates harmful chemicals
  • ConceptLoop, a company that converts plastic waste into eco-friendly, low-carbon aggregate
  • Fathom Storage, which provides a more solidly embedded and steel-efficient anchoring solution for offshore service providers, wind energy developers and research institutes
  • GeoKiln, a Houston-based company that addresses issues of subsurface hydrogen extraction by applying proven oil and gas techniques to accelerate natural hydrogen reactions, enabling hydrogen production
  • Innowind Energy Solutions, a company that provides nonintrusive, active flow control devices to boost energy production and extend turbine lifespan
  • Lukera Energy, which transforms waste methane into high-value methanol using a breakthrough nanobubble technology
  • Metal Light Inc., which has developed a scalable, cost-effective Metal-Air generator to replace diesel generators
  • Moonshot Hydrogen, a company that converts food and agricultural waste into clean hydrogen and bioethanol
  • Resollant, a Woodlands-based company that delivers compact, zero-emission hydrogen and carbon reactors to refineries, petrochemical plants, steel and cement manufacturers and fuel producers

The Rice Alliance Clean Energy Accelerator has supported 55 ventures since it was founded in 2021, collectively raising over $250 million in funding, according to the university. See last year's cohort here.

Texas falls lower on national ranking of greenest states for 2025

room to improve

Texas dropped in the rankings on WalletHub's Greenest States 2025 report.

The report, released last month, considered 28 relevant metrics—from air and water quality to the number of alternative fuel stations and green buildings per capita—to call out states doing the best (and worst) jobs of caring for the environment.

Texas came in at No. 42 out of 50, with a total score of 42.54 out of 100. Last year, the Lone Star State ranked No. 38 with a score of 50.40 based on 25 metrics.

Texas' poor ranking was driven by its last-placed ranking, coming in at No. 50, for overall environmental quality. It was tied for No. 45 for air quality and ranked No. 46 for water quality, which helped comprise the overall environmental quality score.

Other metrics fell closer toward the middle of the pack. The state ranked No. 32 for eco-friendly behaviors and No. 39 for climate-change contributions.

California also fell on the annual report. While the state claimed the top spot in 2024, it came in at No. 7 this year. Vermont, which came in second in 2024, was named the greenest state in 2025.

Hawaii, which didn't crack the top five last year, was ranked No. 2 on the 2025 report. New York, Maryland and Maine rounded out the top five this year.

West Virginia was the country's least green state again this year, followed by Louisiana, Kentucky, Alabama and Mississippi.

The report also showed that Democrat-led states ranked around No. 12 on average, whereas Republican states fell at around No. 33.

While the WalletHub report seems bleak for Texas, others have shown more positive signs for the state. Texas was ranked slightly above average in a recent ranking of the best states for sustainable development. A recently released U.S. Energy Storage Monitor shows that Texas led all states and surpassed California in the fourth quarter of 2024 by installing 1.2 gigawatts of utility-scale energy storage for solar and wind power.

Still, WalletHub also recently ranked Houston No. 98 out of 100 of the largest cities on its Greenest Cities in America report. Read more here.

Source: WalletHub

Houston renewables developer and Google agree to second solar collaboration

power purchase

EnergyRe, a developer of large-scale renewable energy projects with headquarters in Houston and New York, has signed a renewable energy agreement that will allow Google to invest in and purchase renewable energy credits (RECs) from its projects under development in South Carolina.

Google will be able to pull from energyRe’s portfolio of more than 600 megawatts of new solar and solar storage projects in the state.

The agreement marks the second partnership between the companies. Last year, energyRe and Google signed a 12-year power purchase agreement in which Google would purchase renewable energy from a 435-megawatt solar project. EnergyRe would supply electricity and RECs generated from the solar project to Google to power the equivalent of more than 56,000 homes.

"Strengthening the grid by deploying more reliable and clean energy is crucial for supporting the digital infrastructure that businesses and individuals depend on," Amanda Peterson Corio, head of data center energy at Google, said in a news release. "Our collaboration with energyRe will help power our data centers and the broader economic growth of South Carolina."

EnergyRe's work includes developing high-voltage transmission, onshore and offshore wind, large-scale solar, distributed generation and storage assets in markets around the United States. Its national onshore utility-scale portfolio includes 1,520 megawatts of contracted solar assets and 398 megawatt-hours of contracted battery storage assets.

"This agreement is a milestone in energyRe's mission to develop innovative and impactful clean energy solutions for the future," Miguel Prado, CEO of energyRe, added in the news release."We're honored to partner with Google to help advance their ambitious sustainability and decarbonization objectives while delivering dependable, locally sourced clean energy to meet growing energy demands."

Google aims to achieve net-zero carbon emissions across its operations and value chain by 2030.

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