The five-month program establishes a significant relationship between the 20 selected startups and NOV, beginning with paid pilot programs. Photo via NOV.com

Houston-based NOV is launching a new growth-stage startup accelerator focused on the upstream oil and gas industry.

NOV, a provider of oil and gas drilling and production operations equipment, has announced its new NOV Supernova Accelerator in collaboration with VentureBuilder, a consulting firm, investor, and accelerator program operator led by a group of Houston innovators.

Applications to the program are open online, and the deadline to apply is July 7. Specifically, NOV is looking for companies working on solutions in data management and analytics, operational efficiency, HSE monitoring, predictive maintenance, and digital twins.

The five-month program establishes a significant relationship between the 20 selected startups and NOV, beginning with paid pilot programs.

"This is not a traditional startup accelerator. This is often a first-client relationship to help disruptive startups refine product-market fit and creatively solve our pressing enterprise problems," reads the program's website.

Selected startups will have direct access to NOV's team and resources. The program will require companies to spend one week per month in person at NOV headquarters in Houston and will provide support surrounding several themes, including go-to-market strategy, pitch practice, and more.

“The NOV Supernova Accelerator offers a strategic approach where the company collaborates with startups in a vendor-client relationship to address specific business needs," says Billy Grandy, general partner of VentureBuilder.vc, in a statement. "Unlike mergers and acquisitions, the venture client model allows corporations like NOV to quickly test and implement new technologies without committing to an acquisition or risking significant investment.”

UH Professor Vedhus Hoskere received a three-year, $505,286 grant from TxDOT for a bridge digitization project. Photo via uh.edu

Houston researcher earns $500,000 grant to tap into digital twin tech for bridge safety

transportation

A University of Houston professor has received a grant from the Texas Department of Transportation (TxDOT) to improve the efficiency and effectiveness of how bridges are inspected in the state.

The $505,286 grant will support the project of Vedhus Hoskere, assistant professor in the Civil and Environmental Engineering Department, over three years. The project, “Development of Digital Twins for Texas Bridges,” will look at how to use drones, cameras, sensors and AI to support Texas' bridge maintenance programs.

“To put this data in context, we create a 3D digital representation of these bridges, called digital twins,” Hoskere said in a statement. “Then, we use artificial intelligence methods to help us find and quantify problems to be concerned about. We’re particularly interested in any structural problems that we can identify - these digital twins help us monitor changes over time and keep a close eye on the bridge. The digital twins can be tremendously useful for the planning and management of our aging bridge infrastructure so that limited taxpayer resources are properly utilized.”

The project began in September and will continue through August 2026. Hoskere is joined on the project by Craig Glennie, the Hugh Roy and Lillie Cranz Cullen Distinguished Chair at Cullen College and director of the National Center for Airborne Laser Mapping, as the project’s co-principal investigator.

According to Hoskere, the project will have implications for Texas's 55,000 bridges (more than twice as many as any other state in the country), which need to be inspected every two years.

Outside of Texas, Hoskere says the project will have international impact on digital twin research. Hoskere chairs a sub-task group of the International Association for Bridge and Structural Engineering (IABSE).

“Our international efforts align closely with this project’s goals and the insights gained globally will enhance our work in Texas while our research at UH contributes to advancing bridge digitization worldwide,” he said. “We have been researching developing digital twins for inspections and management of various infrastructure assets over the past 8 years. This project provides us an opportunity to leverage our expertise to help TxDOT achieve their goals while also advancing the science and practice of better developing these digital twins.”

Last year another UH team earned a $750,000 grant from the National Science Foundation for a practical, Texas-focused project that uses AI. The team was backed by the NSF's Convergence Accelerator for its project to help food-insecure Texans and eliminate inefficiencies within the food charity system.

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This article originally ran on InnovationMap.
Nick Purday, IT director of emerging digital technology for ConocoPhillips, presented at the Reuters Events Data-Driven Oil and Gas Conference 2023 to help dispel any myths about digital twins. Photo courtesy of Shuttershock.

The secret to unlocking efficiency for the energy transition? Data management

SAVING THE BEST FOR LAST

As Nick Purday, IT director of emerging digital technology for ConocoPhillips, began his presentation at the Reuters Events Data-Driven Oil and Gas Conference 2023 in Houston yesterday, he lamented at missing the opportunity to dispel any myths about digital twins given his second-to-last time slot of the conference.

He may have sold himself short.

No less than a hush fell over the crowd as Purday described one of the more challenging applications of digital twins his team tackled late last year. Purday explained, “The large diagram [up there], that’s two trains from our LNG facility. How long did that take to build? We built that one in a month.”

It’s been years since an upstream oil and gas audience has gasped, but Purday swept the crowd with admiration for the swift, arduous task undertaken by his team.

He then addressed the well-known balance of good/fast/cheap in a rare glimpse under the hood of project planning for such novel technology. “As soon as you move into remote visualization applications – think Alaska, think Norway – then you’re going to get a pretty good return on your investment. Think 3-to-1,” Purday explains. “As you would expect, those simulation digital twins, those are the ones where you get huge value. Optimizing the energy requirements of an LNG facility – huge value associated with that.

“Independently, Forrester did some work recently and came up with a 4-to-1 return, so that fits exactly with our data set,” Purday continued before casually bringing up the foundation for their successful effort.

“If you’ve got good data, then it doesn’t take that long and you can do these pretty effectively,” Purday stated plainly.

Another wave of awe rippled across the room.

In an earlier panel session, Nathan McMahan, data strategy chief at CoP, commented on the shared responsibility model for data in the industry. “When I talked to a lot of people across the organization, three common themes commonly filtered up: What’s the visibility, access, and trust of data?” McMahan observed.

Strong data governance stretches across the organization, but the Wells team, responsible for drilling and completions activity, stood out to McMahan with its approach to data governance.

“They had taken ownership of [the] data and partnered with business units across the globe to standardize best practices between some of the tools and data ingestion methods, even work with suppliers and contractors, [to demonstrate] our expectations for how we take data,” McMahan explained. “They even went a step further to bring an IT resource onto their floor and start to create roles of the owners and the stewards and the custodians of the data. They really laid that good foundation and built upon that with some of the outcomes they wanted to achieve with machine learning techniques and those sorts of things.“

The key, McMahan concluded, is making the “janitorial effort [of] cleaning up data sustainable… and fun.”

The sentiment of fun continued in Purday's late afternoon presentation as he explained how the application went viral upon sharing it with 1 or 2 testers, crashing the email of the lead developer responsible for managing the model as he was flooded with questions and kudos.

Digital twin applications significantly reduce the carbon footprint created by sending personnel to triage onsite concerns for LNG, upstream, and refining facilities in addition to streamlining processes and enabling tremendous savings. The application Purday described allowed his team to discover an issue previously only resolved by flying someone to a remote location where they would likely spend days testing and analyzing the area to diagnose the problem.

The digital twin found the issue in 10 minutes, and the on-site team resolved the problem within the day.

The LNG operations team now consistently starts their day with a bit of a spark, using the digital twin during morning meetings to help with planning and predictive maintenance.

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Houston researchers make headway on developing low-cost sodium-ion batteries

energy storage

A new study by researchers from Rice University’s Department of Materials Science and NanoEngineering, Baylor University and the Indian Institute of Science Education and Research Thiruvananthapuram has introduced a solution that could help develop more affordable and sustainable sodium-ion batteries.

The findings were recently published in the journal Advanced Functional Materials.

The team worked with tiny cone- and disc-shaped carbon materials from oil and gas industry byproducts with a pure graphitic structure. The forms allow for more efficient energy storage with larger sodium and potassium ions, which is a challenge for anodes in battery research. Sodium and potassium are more widely available and cheaper than lithium.

“For years, we’ve known that sodium and potassium are attractive alternatives to lithium,” Pulickel Ajayan, the Benjamin M. and Mary Greenwood Anderson Professor of Engineering at Rice, said in a news release. “But the challenge has always been finding carbon-based anode materials that can store these larger ions efficiently.”

Lithium-ion batteries traditionally rely on graphite as an anode material. However, traditional graphite structures cannot efficiently store sodium or potassium energy, since the atoms are too big and interactions become too complex to slide in and out of graphite’s layers. The cone and disc structures “offer curvature and spacing that welcome sodium and potassium ions without the need for chemical doping (the process of intentionally adding small amounts of specific atoms or molecules to change its properties) or other artificial modifications,” according to the study.

“This is one of the first clear demonstrations of sodium-ion intercalation in pure graphitic materials with such stability,” Atin Pramanik, first author of the study and a postdoctoral associate in Ajayan’s lab, said in the release. “It challenges the belief that pure graphite can’t work with sodium.”

In lab tests, the carbon cones and discs stored about 230 milliamp-hours of charge per gram (mAh/g) by using sodium ions. They still held 151 mAh/g even after 2,000 fast charging cycles. They also worked with potassium-ion batteries.

“We believe this discovery opens up a new design space for battery anodes,” Ajayan added in the release. “Instead of changing the chemistry, we’re changing the shape, and that’s proving to be just as interesting.”

ExxonMobil lands major partnership for clean hydrogen facility in Baytown

power deal

Exxon Mobil and Japanese import/export company Marubeni Corp. have signed a long-term offtake agreement for 250,000 tonnes of low-carbon ammonia per year from ExxonMobil’s forthcoming facility in Baytown, Texas.

“This is another positive step forward for our landmark project,” Barry Engle, president of ExxonMobil Low Carbon Solutions, said in a news release. “By using American-produced natural gas we can boost global energy supply, support Japan’s decarbonization goals and create jobs at home. Our strong relationship with Marubeni sets the stage for delivering low-carbon ammonia from the U.S. to Japan for years to come."

The companies plan to produce low-carbon hydrogen with approximately 98% of CO2 removed and low-carbon ammonia. Marubeni will supply the ammonia mainly to Kobe Power Plant, a subsidiary of Kobe Steel, and has also agreed to acquire an equity stake in ExxonMobil’s low-carbon hydrogen and ammonia facility, which is expected to be one of the largest of its kind.

The Baytown facility aims to produce up to 1 billion cubic feet daily of “virtually carbon-free” hydrogen. It can also produce more than 1 million tons of low-carbon ammonia per year. A final investment decision is expected in 2025 that will be contingent on government policy and necessary regulatory permits, according to the release.

The Kobe Power Plant aims to co-fire low-carbon ammonia with existing fuel, and reduce CO2 emissions by Japan’s fiscal year of 2030. Marubeni also aims to assist the decarbonization of Japan’s power sector and steel manufacturing industry, chemical industry, transportation industry and various others sectors.

“Marubeni will take this first step together with ExxonMobil in the aim of establishing a global low-carbon ammonia supply chain for Japan through the supply of low-carbon ammonia to the Kobe Power Plant,” Yoshiaki Yokota, senior managing executive officer at Marubeni Corp., added in the news release. “Additionally, we aim to collaborate beyond this supply chain and strive towards the launch of a global market for low-carbon ammonia. We hope to continue to actively cooperate with ExxonMobil, with a view of utilizing this experience and relationship we have built to strategically decarbonize our power projects in Japan and Southeast Asia in the near future.”

Houston expert: The role of U.S. LNG in global energy markets

guest column

The debate over U.S. Liquefied Natural Gas (LNG) exports is too often framed in misleading, oversimplified terms. The reality is clear: LNG is not just a temporary fix or a bridge fuel, it is a fundamental pillar of global energy security and economic stability. U.S. LNG is already reducing coal use in Asia, strengthening Europe’s energy balance, and driving economic growth at home. Turning away from LNG exports now would be a shortsighted mistake, undermining both U.S. economic interests and global energy security.

Ken Medlock, Senior Director of the Baker Institute’s Center for Energy Studies, provides a fact-based assessment of the U.S. LNG exports that cuts through the noise. His analysis, consistent with McKinsey work, confirms that U.S. LNG is essential to balancing global energy markets for the decades ahead. While infrastructure challenges and environmental concerns exist, the benefits far outweigh the drawbacks. If the U.S. fails to embrace its leadership in LNG, we risk giving up our position to competitors, weakening our energy resilience, and damaging national security.

LNG Export Licenses: Options, Not Guarantees

A common but deeply flawed argument against expanding LNG exports is the assumption that granting licenses guarantees unlimited exports. This is simply incorrect. As Medlock puts it, “Licenses are options, not guarantees. Projects do not move forward if they are unable to find commercial footing.”

This is critical: government approvals do not dictate market outcomes. LNG projects must navigate economic viability, infrastructure feasibility, and global demand before becoming operational. This reality should dispel fears that expanded licensing will automatically lead to an uncontrolled surge in exports or domestic price spikes. The market, not government restrictions, should determine which projects succeed.

Canada’s Role in U.S. Gas Markets

The U.S. LNG debate often overlooks an important factor: pipeline imports from Canada. The U.S. and Canadian markets are deeply intertwined, yet critics often ignore this reality. Medlock highlights that “the importance to domestic supply-demand balance of our neighbors to the north and south cannot be overstated.”

Infrastructure Constraints and Price Volatility

One of the most counterproductive policies the U.S. could adopt is restricting LNG infrastructure development. Ironically, such restrictions would not only hinder exports but also drive up domestic energy prices. Medlock’s report explains this paradox: “Constraints that either raise development costs or limit the ability to develop infrastructure tend to make domestic supply less elastic. Ironically, this has the impact of limiting exports and raising domestic prices.”

The takeaway is straightforward: blocking infrastructure development is a self-inflicted wound. It stifles market efficiency, raises costs for American consumers, and weakens U.S. competitiveness in global energy markets. McKinsey research confirms that well-planned infrastructure investments lead to greater price stability and a more resilient energy sector. The U.S. should be accelerating, not hindering, these investments.

Short-Run vs. Long-Run Impacts on Domestic Prices

Critics of LNG exports often confuse short-term price fluctuations with long-term market trends. This is a mistake. Medlock underscores that “analysis that claims overly negative domestic price impacts due to exports tend to miss the distinction between short-run and long-run elasticity.”

Short-term price shifts are inevitable, driven by seasonal demand and supply disruptions. But long-term trends tell a different story: as infrastructure improves and production expands, markets adjust, and price impacts moderate. McKinsey analysis suggests supply elasticity increases as producers respond to price signals. Policy decisions should be grounded in this broader economic reality, not reactionary fears about temporary price movements.

Assessing the Emissions Debate

The argument that restricting U.S. LNG exports will lower global emissions is fundamentally flawed. In fact, the opposite is true. Medlock warns against “engineering scenarios that violate basic economic principles to induce particular impacts.” He emphasizes that evaluating emissions must be done holistically. “Constraining U.S. LNG exports will likely mean Asian countries will continue to turn to coal for power system balance,” a move that would significantly increase global emissions.

McKinsey’s research reinforces that, on a lifecycle basis, U.S. LNG produces fewer emissions than coal. That said, there is room for improvement, and efforts should focus on minimizing methane leakage and optimizing gas production efficiency.

However, the broader point remains: restricting LNG on environmental grounds ignores the global energy trade-offs at play. A rational approach would address emissions concerns while still recognizing the role of LNG in the global energy system.

The DOE’s Commonwealth LNG Authorization

The Department of Energy’s recent conditional approval of the Commonwealth LNG project is a step in the right direction. It signals that economic growth, energy security, and market demand remain key considerations in regulatory decisions. Medlock’s analysis makes it clear that LNG exports will be driven by market forces, and McKinsey’s projections show that global demand for flexible, reliable LNG is only increasing.

The U.S. should not limit itself with restrictive policies when the rest of the world is demanding more LNG. This is an opportunity to strengthen our position as a global energy leader, create jobs, and ensure long-term energy security.

Conclusion

The U.S. LNG debate must move beyond fear-driven narratives and focus on reality. The facts are clear: LNG exports strengthen energy security, drive economic growth, and reduce global emissions by displacing coal.

Instead of restrictive policies that limit LNG’s potential, the U.S. should focus on expanding infrastructure, maintaining market flexibility, and supporting innovation to further reduce emissions. The energy transition will be shaped by market realities, not unrealistic expectations.

The U.S. has an opportunity to lead. But leadership requires embracing economic logic, investing in infrastructure, and ensuring our policies are guided by facts, not political expediency. LNG is a critical part of the global energy landscape, and it’s time to recognize its long-term strategic value.

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Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn.