Houston startup gears up to deliver geothermal energy

ready to drill

Criterion Energy Partners is aiming to be a next-gen energy company. Photo via Getty Images

Sean Marshall and Danny Rehg founded Criterion Energy Partners in 2020 with the hope that geothermal energy could be the cleaner, safer wave of the future. Less than three years later, the team is close to making their plan a reality thanks to a geothermal well that they hope to drill this year.

Entrepreneurship wasn’t always part of the plan for either partner. When Marshall enrolled in the MBA program at Rice University’s Jones School of Business in 2016, he had a successful career at Credit Suisse and had his eye set on a future political career. But then he met classmate Rehg, whose background was in petroleum engineering. Their wives were both attorneys in the Houston district attorney’s office and the couples became fast friends. They also realized that, as Marshall now puts it, Rehg knew how to drill wells and he knew how to make deals.

In the ensuing years, both Rehg and Marshall's careers evolved and, eventually, the pair started looking for other opportunities. That’s when they read an article in Rolling Stone about geothermal energy.

“It was really a place where it really felt like this was something we were put here to do,” says Marshall.

Marshall and Rehg spent the ensuing months “like rats in a dumpster” learning about the players and opportunities in the geothermal industry and built from there. They learned about Pleasant Bayou Power Plant, a 1989 geothermal energy project based in Brazoria County that was backed by the U.S. Department of Energy.

Last summer, Criterion Energy Partners, a member of Greentown Houston, closed on a 10,000-acre lease around the site of Pleasant Bayou.

"We hope by the end of this year we will be generating electrons,” says Marshall.

Though the company has a patented technology that connects wells to the grid, called Criterion Geothermal System, Marshall says that some of the best advice he’s gotten was, “Don’t fall in love with your technology; fall in love with the problem.” The 2021 Texas freeze reminded the founders what that was.

“People were looking for cleaner, lower-emission power sources and [there was] a need for energy resiliency,” says Marshall, explaining that the freeze created an ideal situation for the company, as people began to think more outside the grid.

The year 2022 was a big one for Criterion Energy Partners. Oil and gas powerhouse Patterson-UTI invested in the company, followed by funding from the Department of Energy. The money not only allowed Criterion Energy Partners to lease their land, they are also now paying 12 salaries, including those of the founders. The team offices in The Cannon’s Esperson coworking space.

“Our mission is to make geothermal commercially viable everywhere,” says Marshall. “I still believe in that.”

However, Criterion Energy Partners may be even bigger than proving an alternative energy source. Marshall says that geothermal is the foundation on which they are building “a next-generation energy company.” Criterion Energy Partners could be the more stable basis for a whole new energy system.

Sean Marshall and Danny Rehg founded Criterion Energy Partners in 2020. Photos courtesy

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This article originally ran on InnovationMap.

Here's what startups took home wins at CERAWeek. Photo by Natalie Harms/InnovationMap

8 energy tech startups recognized at Houston's CERAWeek pitch competition

taking home the W

Over 200 startups participated in CERAWeek this year, and 18 of those companies pitched at a Greater Houston Partnership event.

The Houston Energy Transition Initiative, an initiative to promote Houston's work within the energy transition, hosted its second annual HETI Energy Ventures Competition at CERAWeek Innovation Agora. The competition was divided into four categories. The first batch of startups consisted of five companies from the Texas Entrepreneurship Exchange for Energy, or TEX-E, a collaboration with Greentown Labs, MIT’s Martin Trust Center for Entrepreneurship, and universities across Texas.

The winning startups shared $50,000 of prizes, sponsored by TEX-E. Houston-based Helix Earth Technologies — which has developed high-speed, high-efficiency filter systems derived from technology originating at NASA — won both the first place prize and fan favorite for the category. Helix's co-founders, Rawand Rasheed and Brad Husick from Rice University, walked away with $25,000 in prizes

Founded by Bryon Praslicka, Daniel Zamarron, and Craig Newman from Texas A&M University, Flux Works LLC, and its magnetic gear technology, took second place and $15,000 home. Tierra Climate, a two-sided marketplace for carbon offsets and other sustainability efforts founded by Emma Konet and Jacob Mansfield from Rice University, won third place and $10,000.

Helix Earth Technologies walked away with the top prize of the TEX-E category. Photo via greentownlabs.com

The next sets of startup pitches we broken down by funding stages — pre-seed and seed, series A, and series B and beyond.

Red Shift Energy, uses plasma energy to produce hydrogen from hydrogen sulfide, won fan favorite in the pre-seed and seed category sponsored by HX Venture Fund. A member of Halliburton Labs, the company also was recognized as Chevron favorite.

Per the judging panel, CanaGas won the title of most promising in the pre-seed and seed category sponsored by Alchemy Industrial. The Canadian company liquifies natural gas without costly cryogenics or stripping of the gas.

Houston-based Criterion Energy Partners won both the most-promising series A company category sponsored by SLB, but also the fan favorite series A category sponsored by Guerrella LLC. A geothermal energy tech company, Criterion was also a member of Rice's inaugural Clean Energy Accelerator cohort.

OptiSeis Solutions also won in both categories for the series B track. The company, a geophysical acquisition design and software company, won the title of most promising in the series B category sponsored by Pana LCE Investments and the series B fan favorite category sponsored by Halliburton Labs.

Lastly, the competition named the Most Impactful DEI, a category sponsored by Pana LCE Investments. Austin-based Gazelle Ecosystems, a social innovation startup with eco-solutions for corporations, won that category.

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This article originally ran on InnovationMap.

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Rice University partners with Australian co. to boost mineral processing, battery innovation

critical mineral partnership

Rice University and Australian mineral exploration company Locksley Resources have joined together in a research partnership to accelerate the development of antimony processing in the U.S. Antimony is a critical mineral used for defense systems, electronics and battery storage.

Rice and Locksley will work together to develop scalable methods for extracting and utilizing antimony. Currently, the U.S. relies on imports for nearly all refined antimony, according to Rice.

Locksley will fund the research and provide antimony-rich feedstocks and rare earth elements from a project in the Mojave Desert. The research will explore less invasive hydrometallurgical techniques for antimony extraction and explore antimony-based materials for use in batteries and other energy storage applications.

“This strategic collaboration with Rice marks a pivotal step in executing Locksley’s U.S. strategy,” Nathan Lude, chairman of Locksley Resources, said in a news release. “By fast-tracking our research program, we are helping rebuild downstream capacity through materials innovation that the country urgently requires.”

Pulickel Ajayan, the Benjamin M. and Mary Greenwood Anderson Professor of Materials Science and Nanoengineering at Rice, is the principal investigator of the project.

“Developing scalable, domestic pathways for antimony processing is not only a scientific and engineering challenge but also a national strategic priority,” Ajayan said in the news release. “By combining Rice’s expertise in advanced materials with Locksley’s resources, we can address a critical supply chain gap and build collaborations that strengthen U.S. energy resilience.”

The Rice Advanced Materials Institute (RAMI) will play a major role in supporting the advancement of technology and energy-storage applications.

“This partnership aligns with our mission to lead in materials innovations that address national priorities,” Lane Martin, director of RAMI, said in a news release. “By working with Locksley, we are helping to build a robust domestic supply chain for critical materials and support the advancement of next-generation energy technologies.”

Expert examines how far Texas has come in energy efficiency

Guest Column

Texas leads the nation in energy production, providing about one-fourth of the country’s domestically produced primary energy. It is also the largest energy-consuming state, accounting for about one-seventh of the nation’s total energy use, and ranks sixth among the states in per capita energy consumption.

However, because Texas produces significantly more energy than it consumes, it stands as the nation’s largest net energy supplier. October marked National Energy Awareness Month, so this is an ideal time to reflect on how far Texas has come in improving energy efficiency.

Progress in Clean Energy and Grid Resilience

Texas continues to lead the nation in clean energy adoption and grid modernization, particularly in wind and solar power. With over 39,000 MW of wind capacity, Texas ranks first in the country in wind-powered electricity generation, now supplying more than 10% of the state’s total electricity.

This growth was significantly driven by the Renewable Portfolio Standard (RPS), which requires utility companies to produce new renewable energy in proportion to their market share. Initially, the RPS aimed to generate 10,000 MW of renewable energy capacity by 2025. Thanks to aggressive capacity building, this ambitious target was reached much earlier than anticipated.

Solar energy is also expanding rapidly, with Texas reaching 16 GW of solar capacity as of April 2024. The state has invested heavily in large-scale solar farms and supportive policies, contributing to a cleaner energy mix.

Texas is working to integrate both wind and solar to create a more resilient and cost-effective grid. Efforts to strengthen the grid also include regulatory changes, winterization mandates, and the deployment of renewable storage solutions.

While progress is evident, experts stress the need for continued improvements to ensure grid reliability during extreme weather events, when we can’t rely on the necessities for these types of energy sources to thrive. To put it simply, the sun doesn’t always shine, and the wind doesn’t always blow.

Federal Funding Boosts Energy Efficiency

In 2024, Texas received $22.4 million, the largest share of a $66 million federal award, from the U.S. Department of Energy’s Energy Efficiency Revolving Loan Fund Capitalization Grant Program.

The goal of this funding is to channel federal dollars into local communities to support energy-efficiency projects through state-based loans and grants. According to the DOE, these funds can be used by local businesses, homeowners, and public institutions for energy audits, upgrades, and retrofits that reduce energy consumption.

The award will help establish a new Texas-based revolving loan fund modeled after the state’s existing LoanSTAR program, which already supports cost-effective energy retrofits for public facilities and municipalities. According to the Texas Comptroller, as of 2023, the LoanSTAR program had awarded more than 337 loans totaling over $600 million.

In addition to expanding the revolving loan model, the state plans to use a portion of the DOE funds to offer free energy audit services to the public. The grant program is currently under development.

Building on this momentum, in early 2025, Texas secured an additional $689 million in federal funding to implement the Home Energy Performance-Based, Whole House (HOMES) rebate program and the Home Electrification and Application Rebate (HEAR) program.

This investment is more than five times the state’s usual energy efficiency spending. Texas’s eight private Transmission and Distribution Utilities typically spend about $110 million annually on such measures. The state will have multiple years to roll out both the revolving loan and rebate programs.

However, valuable federal tax incentives for energy-efficient home improvements are set to expire on December 31, 2025, including:

The Energy Efficiency Home Improvement Credit allows homeowners to claim up to $3,200 per year in federal income tax credits, covering 30% of the cost of eligible upgrades, such as insulation, windows, doors, and high-efficiency heating and cooling systems.
The Residential Clean Energy Credit provides a 30% income tax credit for the installation of qualifying clean energy systems, including rooftop solar panels, wind turbines, geothermal heat pumps, and battery storage systems.

As these incentives wind down, the urgency grows for Texas to build on the positive gains from the past several years despite reduced federal funding. The state has already made remarkable strides in clean energy production, grid modernization, and energy-efficiency investments, but the path forward requires a strategic and inclusive approach to energy planning. Through ongoing state-federal collaboration, community-driven initiatives, and forward-looking policy reforms, Texas can continue its progress, ensuring that future energy challenges are met with sustainable and resilient solutions.

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Sam Luna is director at BKV Energy, where he oversees brand and go-to-market strategy, customer experience, marketing execution, and more.

Meta to buy all power from new ENGIE Texas solar farm

power purchase

Meta, the parent company of social media platform Facebook, has agreed to buy all of the power from a $900 million solar farm being developed near Abilene by Houston-based energy company ENGIE North America.

The 600-megawatt Swenson Ranch solar farm, located in Stonewall County, will be the largest one ever built in the U.S. by ENGIE. The solar farm is expected to go online in 2027.

Meta will use electricity generated by the solar farm to power its U.S. data centers. All told, Meta has agreed to purchase more than 1.3 gigawatts of renewable energy from four ENGIE projects in Texas.

“This project marks an important step forward in the partnership between our two companies and their shared desire to promote a sustainable and competitive energy model,” Paulo Almirante, ENGIE’s senior executive vice president of renewable and flexible power, said in a news release.

In September, ENGIE North America said it would collaborate with Prometheus Hyperscale, a developer of sustainable liquid-cooled data centers, to build data centers at ENGIE-owned renewable energy and battery storage facilities along the I-35 corridor in Texas. The corridor includes Austin, Dallas-Fort Worth, San Antonio and Waco.

The first projects under the ENGIE-Prometheus umbrella are expected to go online in 2026.

ENGIE and Prometheus said their partnership “brings together ENGIE's deep expertise in renewables, batteries, and energy management and Prometheus' highly efficient liquid-cooled data center design to meet the growing demand for reliable, sustainable compute capacity — particularly for AI and other high-performance workloads.”

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