Kelsey Kearns (right), the new director of Greentown Houston, shared her takeaways from her first-ever CERAWeek with Energy Capital HTX. Photo courtesy Greentown

My first CERAWeek was a blur.

Having top energy executives, policymakers, and technologists all gathered in Houston—over 11,000 of them this year—was both overwhelming and energizing. The theme was “Convergence and Competition: Energy, Technology, and Geopolitics,” and walking through the George R. Brown Convention Center, it was immediately clear that this was no ordinary industry conference.

As a first-timer with a Greentown Labs lens, here’s what really stuck with me.

Disruption is the new normal

CERAWeek 2026 was set against the backdrop of conflict in the Middle East, the continued race to power AI, and a clear throughline: disruption is increasingly the new normal. You could feel it in every hallway conversation. The ongoing conflict in the Middle East, specifically Iran’s attacks on Qatar’s Ras Laffan facility and the closure of the Strait of Hormuz, affected roughly 20% of the world’s liquified natural gas supply, and that was woven into nearly every conversation throughout the week.

Secretary of Energy Chris Wright opened the conference with “Energy is life,” then quickly turned to natural gas. “America’s superpower is natural gas,” he said, pointing to its role in industry, heat, electricity, fertilizer, exports, and leading AI and manufacturing. That set the tone early and it never really shifted.

AI is still everywhere, but the conversation has shifted

No surprise that AI dominated the agenda. But what struck me as a first-timer was how much the conversation had matured. The AI discussion has moved from general enthusiasm to a much more practical focus on real use cases and measurable outcomes.

NVIDIA, Anthropic, and CyrusOne joined the established tech presences of Microsoft, Google, and AWS, occupying the Innovation Agora’s new AI Hub, which displaced the hydrogen hub from prior years. That detail alone tells you something about where the energy conversation has shifted. Annual global investment in data centers reached $771 billion in 2025, nearly on par with oil and gas ($835 billion) and renewable energy ($798 billion). We are not talking about a niche technology story anymore. This is a capital story, an infrastructure story, and an energy story all at once.

The prevailing tone was uncertain; the gap between what is being announced and what can actually be delivered was the subtext of almost every conversation. Transmission takes over a decade to build. The new generation takes five to nine years. AI infrastructure moves on three-to-five-year timelines. The math doesn’t work yet, and everyone is aware.

Pitch competitions still draw crowds

The Energy Venture Day and Pitch Competition at the McKinney Balcony was one of my favorite events of the week. Seeing Greentown members on that stage never gets old, but what really energized me was the broader mix: students, new founders, and veteran entrepreneurs in one space, all talking about how what they’re building is going to impact the world. S&P Global launched the NextGen cohort with 100+ graduate students from around the country getting a front-row seat to the energy sector.

Geothermal may have stolen the show

If I had to pick the most surprising theme of my first CERAWeek, it was geothermal. It drew the most consistent endorsement of the week, with Department of Energy representatives, oil and gas majors, and operators broadly aligned on its potential. Project InnerSpace hosted a dedicated Geothermal House for the first time, launching a standardized resource classification framework with the Society of Petroleum Engineers and an XPRIZE collaboration targeting surface-plant supply chain breakthroughs. For a sector that has lived in the shadows of wind and solar for years, CERAWeek 2026 was geothermal’s time to shine.

Wow, was I impressed with Melanie Nakagawa

Melanie Nakagawa, chief sustainability officer at Microsoft, delivered an impressive keynote during her fireside chat with Brad Burke. Her depth of experience, from the U.S. Department of State and venture capital to her current role at Microsoft, was matched only by her calm, hopeful demeanor. Leaders like her at the helm of climate action inspire genuine confidence in the future.

What about hydrogen?

Hydrogen was notably absent from the main stage. The AI Hub in the Innovation Agora displaced the hydrogen hub that had been a fixture in prior years. Seems like hydrogen still plays a role, but not as quickly or broadly as hoped. Blue hydrogen is moving forward cautiously. It wasn’t gone from the conversation entirely, but it no longer commands the room.

The label problem isn’t going away

Politics continues to polarize the industry. Climatetech, sustainability, cleantech — some labels carry broad objectives, others have become tribal signals. “Energy transition” for some means a replacement of fossil fuels; for others, it means an evolution across multiple dimensions simultaneously. CERAWeek 2026 showed an industry increasingly focused not on feel-good narratives about the future of energy, but on the harder questions of security, buildout, reliability, affordability, and competitiveness. A pragmatic shift may be the best answer to the label problem.

Collaboration isn’t optional—it’s strategic

The energy transition is no longer primarily an environmental story. It has become a technology and national competitiveness story. The problems are too big for any one company, sector, or country to solve alone. From incubators and investors to utilities and hyperscalers, the message was consistent all week: move together or we don’t move. S&P Global introduced “The Bridge,” a new venue specifically for energy-tech crossover conversations: a small but meaningful signal that even the conference organizers recognize that collaboration will get us further.

The scale and the energy in the room (pun intended) are what stood out most from my first CERAWeek. The industry knows what needs to get built. The question now is whether we can work together to build it fast enough.

See you next year, CERAWeek.

---

Kelsey Kearns is director of Greentown Houston with more than a decade of experience in the technology sector. She served as director of community strategy for Greentown Houston from September 2025 to February 2026. Before that, she was director of business development for Howdy.com.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Houston bio-based materials co. steps into new sustainable consumer products

a cleaner shoe

A more sustainable shoe can’t be built on a single material swap. From the hard plastics hidden inside a heel to the material covering a sneaker’s upper, footwear is a collection of components—and each presents a different challenge for companies trying to move away from conventional, petroleum-based materials.

Houston-based Rheom Materials wants to change that equation. The biomaterials company has launched a sustainable footwear platform featuring two of its bio-based alternatives: Benree, a biodegradable plastic designed for hard internal components, and ShoraiDura, a durable leather alternative for footwear uppers.

“A shoe is not one material; it is multiple parts working together as a system. Substituting a single material has never moved the needle,” Rheom founder and CEO Zimri Hinshaw said in a news release. “Rheom wants to make it easier for brands to make a positive impact. By providing an assortment of bio-based materials, brands can change the system, not just a swatch of it.”

Benree is Rheom’s alternative to conventional hard plastics used in footwear construction. The company says it is a 100 percent USDA-certified bio-based, biodegradable material with performance comparable to acrylonitrile butadiene styrene (ABS), a widely used engineering plastic.

The material has passed SATRA testing for high-heel applications with Bared Footwear, an Australian footwear brand.

“At Bared, we're constantly on a journey to remove plastic from our shoes. At the same time, our brand won't compromise on quality for the end customer,” Millie Richards, Bared’s head of sustainability, added in the release. “From samples and testing, Rheom has proven to be solving both of those problems for us. We look forward to seeing how they develop as a company and would love to use them in our shoes.”

Rheom says it is also exploring Benree for additional internal components, including toe puffs and heel counters.

Rheom's Benree material was used for a high-heel prototype. Photo courtesy Rheom Materials

The company’s ShoraiDura material addresses another major part of shoe construction: the upper, which must withstand repeated flexing, friction and wear while maintaining its appearance.

Containing about 80 percent bio-based content, ShoraiDura is engineered as a durable leather alternative for footwear. Rheom says the material’s molecular structure is designed to deliver the strength and durability required for demanding applications.

To demonstrate how the material could be used in finished products, Rheom worked with a Los Angeles-based footwear manufacturer to create two prototypes: an athletic sneaker and a textured skater shoe, both featuring ShoraiDura uppers.

The two offerings reflect the company’s broader strategy. Rather than asking brands to evaluate a single material in isolation, Rheom is positioning its platform as a way to explore alternatives across different parts of footwear construction.

The next step is broader industry adoption. Benree’s testing with Bared Footwear and ShoraiDura’s footwear prototypes offer early examples of how the materials could be applied, while commercial use will depend on manufacturers’ evaluations and product-development decisions.

Rheom Materials is a Houston-based biomaterials company developing bio-based alternatives to petrochemical plastics. Its product portfolio includes Shorai, a leather alternative, and Benree, a hard plastic alternative.

The company debuted Shorai at the Houston Livestock Show and Rodeo in 2025 and showed a bio-based "leather" collection in Milan earlier this year. Read more here.

---

This article originally appeared on our sister site, InnovationMap.

Houston solar manufacturer expands facility, production capacity

houston expansion

Solar tracking and manufacturing company PV Hardware USA is increasing its production capacity and expanding its Houston facility in an effort to meet growing demands.

The move marks the company's third expansion in the Houston area in three years. PV Hardware reports a 400 percent surge in national market growth over the past three years, as solar-based projects have been pivotal in energy resilience efforts.

PV Hardware plans to increase the capacity at its Houston facility by 42 percent, according to a news release. With the additional capacity, PV Hardware expects a 35 percent increase in production of pre-assembled parts. The company has not announced whether any additional employees will be hired or the costs of expansion.

In September, the company completed its new dedicated pre-assembly facility, which will help migrate difficult assembly into an easier manufacturing setting. The new pre-assembly area will also assist with streamlined field installation, enhanced schedule predictability and reduction of manual labor.

Citybiz reports that the expansion totals approximately 34,200 square feet.

PV Hardware USA aims to make solar installation more efficient. For large-scale solar projects, PV Hardware USA’s pre-assembly process helps to relieve assembly work done by installation teams. According to PV Hardware USA, it reduces the number of on-site components by 70 percent.

“Traditionally, manufacturers pushed the assembly burden onto the jobsite,” Rodolfo Bitar, vice president of business development for PVH USA, told Renewable Energy Magazine. “We ask a different question: what work can be done more efficiently before the equipment ever leaves the factory? By managing the assembly of 188 loose parts per row in our controlled manufacturing environment, we remove field complexity and make installation highly predictable.”

PV Hardware USA produces single-axis solar trackers made in Texas and has supplied over 52 gigawatts of solar trackers worldwide.

“The expanded presence in Texas underscores a long-term commitment: bringing world-class solar expertise to local American manufacturing, supporting communities, and serving as a reliable partner through the clean energy transition,” the company said in the release.

In July of 2025, the company opened its 95,000-square-foot facility, which was the second Houston location following its initial $30 million U.S. manufacturing facility, which, at 50,000 square feet, is one of America's largest solar tracker manufacturing facilities.

Gulf of Mexico marine life dramatically declined after BP spill, study says

Gulf Life

In a deep, dark part of the Gulf of Mexico, the number of marine animals plummeted by about 60% in the years following the 2010 Deepwater Horizon explosion, a new study found.

In a crucial part of the Gulf between the light surface and the darkest depths, where the BP-operated well failed and dumped 134 million gallons of oil, the number of fish found dropped by 63.5% from the year after the spill to 2015. Crustaceans, including shrimp and krill, a key food for whales, went down 62%, and larger animals like squid and octopuses fell 59.7%, according to a study published Monday in the journal PNAS.

And those populations haven't come close to recovering, the study found.

Researchers focused on the ocean's “twilight zone,” a vast area above the seafloor, where much of the surface marine life, including dolphins and whales, feast on creatures. Yet little is known about this gigantic ecosystem, and this region of the Gulf had not been studied before the 2010 spill, said study lead author Tracey Sutton, a biological oceanographer at Nova Southeastern University.

A 2011 post-spill exploration cited in the research, which used six sets of nets at different depths and acoustic sonar, gave scientists a good sense of how much sea life was in the area between the surface and 5,000 feet deep (1,500 meters). They returned to the same place with the same equipment three-and-a-half years later and found sea life was between one-third and one-quarter of what it was in 2011.

“We saw this big decline,” Sutton said. “The question was then why? So we looked at all of the natural variables we thought could account for it, namely temperature, oxygen supply and food. None of those vary with the decline. The event that did was the oil spill. So we think that’s the most likely cause of the decline.”

Researchers kept on sampling since 2015 and the low populations remained, with a slight rise in 2022 and 2023 that did not prove statistically significant or lasting, Sutton said.

Documenting the decline

Sutton's team documented the population declines with three different lines of evidence: what they caught in the nets, what their acoustic sonar found and genetic studies showing the species losing genetic diversity because of inbreeding.

A lot of marine life died instantly after the explosion, which killed 11 workers, and from nearly five months of leaking oil and gas. Those pollutants got stored in the eggs of survivors and subsequent generations of critters got more compromised and weaker, Sutton said.

BP spokesperson Paul Takahashi said the accident “forever changed” the company: “We have made many changes intended to help prevent an event like this from ever happening again.”

Both the oil and the dispersants used to clean the spill hurt fish, but in different ways, said study co-author Isabel Romero, a chemical oceanographer at the University of South Carolina. Oil is more toxic and an overall threat, but the dispersant breaks the oil into smaller droplets, increasing the exposure of animals that live in the deeper water column, she said.

Dispersants caused many problems, and new studies show that in future accidents, it would be better to avoid those chemicals and instead add agents that increase oil-munching microbes, said former National Science Foundation Director Rita Colwell, a University of Maryland environmental microbiologist who headed a 10-year, $500 million BP-funded program to study spill effects.

Sutton said his team couldn’t prove an exact causal link to the BP oil spill, but by eliminating the other possibilities and looking at the timing, it’s logically clear that the spill caused the problem.

The krill population dropped 72%. Lanternfish — odd fish with blue-green lights embedded over their bodies — are a third of what they used to be, Sutton said. The stunning but scary dragonfish — with sharp teeth, light organs and a lure attached to its head — also had big losses, he said.

“These are foundational species,” Sutton said. “They're the things most things eat. So it's no wonder that we had wholesale changes across the community.”

The inner ocean is more unknown than outer space

Scientists learned much about this unexplored area of the Gulf.

“One of our biggest findings from the whole thing is how connected the whole oceanic Gulf is from top to bottom because the animals move up and down,” Sutton said. “There are predators at the top that dive deep. Lots of things that are deep that come up at night. So the system is one very large pulsing system, rather than just a layered system like people might have thought beforehand.”

Outside scientists were especially bothered by where the spill damaged.

“We know more about space in some ways than we do about the inner ocean. Because we can’t see these regions, there is a tendency to assume everything is fine, but here we have a clear result showing that something went very wrong," Scripps Institution of Oceanography marine scientist Kaitlin Frasier said in an email.

Frasier, who wasn't part of the study released Monday, published a post-spill study in 2024 looking at Gulf of Mexico whales and dolphins, finding population drops as high as 83%.

“It’s shocking how a single failure in a drilling rig can have this vast and sustained impact over thousands of square kilometers, with little visible recovery over 13 years after the spill,” said Dalhousie University marine scientist Boris Worm, who wasn't part of the study. “It is important that we see this, because for the longest time these consequences were completely out of sight and out of mind.”

Worm and Colwell said this damage should be kept in mind as the world talks about deep-sea mining and increased oil drilling in deep waters.