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How Planckton Data is building the sustainability label every industry will need

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Planckton Data co-founders were recently featured on Energy Tech Startups Podcast. Courtesy photo

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

  • It standardizes data from multiple suppliers, geographies, and formats.
  • It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
  • It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
  • It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

  1. Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
  2. Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

  • Supply chains are complex and often opaque.
  • Product formulations are sensitive.
  • And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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Yao Huang is the guest on the latest episode of the Energy Tech Startups Podcast. Courtesy photo

Tech entrepreneur turned climate investor is on a mission to monetize carbon removal

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The climate conversation is evolving — fast. It’s no longer just about emissions targets and net-zero commitments. It’s about capital, infrastructure, and execution at industrial scale.

That’s exactly where Yao Huang operates. A seasoned tech entrepreneur turned climate investor, Yao brings sharp clarity to one of the biggest challenges in climate innovation: how do we fund and scale technologies that remove carbon without relying on goodwill or government subsidies?

In this episode of the Energy Tech Startups Podcast, Yao sits down with hosts Jason Ethier and Nada Ahmed for a wide-ranging conversation that redefines how we think about decarbonization. From algae-based photobioreactors that capture CO₂ at the smokestack, to financing models that mirror real estate and infrastructure—not venture capital—Yao lays out a case for why the climate fight will be won or lost on spreadsheets, not slogans.

Her message is as bold as it is practical: this isn’t about saving the planet for the sake of it. It’s about building profitable, resilient systems that scale. And Houston, with its industrial base and project finance expertise, is exactly the place to do it.

The 40-Gigaton Challenge—and a Pandemic Pivot

Yao’s entry into climate wasn’t part of a long-term plan. It was sparked by a quiet moment during the pandemic—and a book.

Reading How to Avoid a Climate Disaster by Bill Gates, she came to two uncomfortable realizations:

  1. The people in power don’t actually have this figured out, and
  2. She would be alive to suffer the consequences.

That insight jolted her out of the traditional tech world and into climate action. She studied at Stanford, surrounded herself with mentors, and began diving into early-stage climate deals. But she quickly realized that most of the solutions she was seeing were still years away from commercialization.

So she narrowed her focus: no R&D moonshots, no science experiments—just deployable solutions that could scale now.

Carbon Optimum: Where Algae Meets Infrastructure

That’s how she found Carbon Optimum, a company using algae photobioreactors to remove CO₂ directly from industrial emissions. Their approach is both elegant and economic:

  • Install algae reactors next to major emitters like coal and cement plants.
  • Feed the algae with flue gas, allowing it to absorb CO₂ in a controlled system.
  • Harvest the algae and convert it into valuable commodities like bio-oils, fertilizer, and food ingredients.

It’s a nature-based solution, enhanced by engineering.
One acre of tanks can capture emissions and generate profit—without subsidies.

“This is one of the few solutions I’ve seen that can scale profitably and quickly,” Yao says. “And we’re not inventing anything new—we’re just doing it better.”

The Real Problem? It’s Capital, Not Carbon

As an investor, Yao is blunt: most climate startups are misaligned with the capital markets.

They’re following a tech startup playbook—built for SaaS, not steel. But building climate infrastructure requires a completely different approach: project finance, blended capital, debt structures, carbon credit integration, and regulatory incentives.

“Climate tech is more like real estate or healthcare than software,” Yao explains. “You don’t raise six rounds of venture. You build a stack—grants, equity, debt, tax credits—and you structure your project like infrastructure.”

It’s not just theory. It’s exactly how Carbon Optimum is expanding—through partnerships, offtake agreements, and real-world deployments. And it’s why she believes many climate startups fail: they don’t speak the language of finance.

Houston’s Role in the Climate Capital Stack

For Yao, Houston isn’t just a backdrop—it’s a strategic asset.

The city’s deep bench of project finance professionals, commodity traders, lawyers, and infrastructure veterans makes it uniquely positioned to lead the deployment phase of climate solutions.

“We’ve been calling it the wrong thing,” she says. “This isn’t just about climate—it’s an energy transition. And Houston knows how to build energy infrastructure at scale.”

Still, she notes, the ecosystem needs to evolve. Less education, more execution. Fewer workshops, more closers.

“Houston could be the epicenter of this movement—if we activate the right people and get the right projects over the line.”

From Carbon Capture to Circular Economies

The potential applications of Carbon Optimum’s algae platform go beyond carbon capture. Because the output—algae biomass—can be converted into:

  • Renewable oil
  • High-efficiency fertilizers (critical in today’s geopolitically fragile supply chains)
  • Food ingredients rich in protein and nutrients
  • Even biochar, a highly stable form of carbon sequestration

It’s scalable, modular, and location-agnostic. In island nations, Yao notes, these systems can offer energy independence by turning waste CO₂ into local energy and fertilizer—without needing to import fuels or food.

“It’s not just emissions reduction. It’s economic sovereignty through circular systems.”

Doing, Not Just Talking

One of Yao’s key takeaways for founders? Don’t waste time. Climate startups don’t have the luxury of trial-and-error cycles stretched over years.

“Founders need to get real about what it takes to scale: talent, capital, storytelling, partnerships. If you’re not ready to do that, maybe you should be a CSO, not a CEO.”

She also points out that founders don’t need to hire everyone—they need to tap the right networks. And in cities like Houston, those networks exist—if you know how to motivate them.

“It takes a different kind of leadership. You’re not just raising money—you’re moving people.”

Why This Episode Matters

This conversation is for anyone who’s serious about scaling real solutions to the climate crisis. Whether you’re a founder navigating capital markets, an investor seeking return and impact, or a policymaker designing the frameworks — Yao Huang offers a grounded, urgent, and actionable perspective.

It’s not about hope. It’s about execution.

Listen to the full episode of the Energy Tech Startups Podcast with Yao Huang:


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Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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How carbon capture works and the debate about whether it's a future climate solution

Energy Transition

Power plants and industrial facilities that emit carbon dioxide, the primary driver of global warming, are hopeful that Congress will keep tax credits for capturing the gas and storing it deep underground.

The process, called carbon capture and sequestration, is seen by many as an important way to reduce pollution during a transition to renewable energy.

But it faces criticism from some conservatives, who say it is expensive and unnecessary, and from environmentalists, who say it has consistently failed to capture as much pollution as promised and is simply a way for producers of fossil fuels like oil, gas and coal to continue their use.

Here's a closer look.

How does the process work?

Carbon dioxide is a gas produced by burning of fossil fuels. It traps heat close to the ground when released to the atmosphere, where it persists for hundreds of years and raises global temperatures.

Industries and power plants can install equipment to separate carbon dioxide from other gases before it leaves the smokestack. The carbon then is compressed and shipped — usually through a pipeline — to a location where it’s injected deep underground for long-term storage.

Carbon also can be captured directly from the atmosphere using giant vacuums. Once captured, it is dissolved by chemicals or trapped by solid material.

Lauren Read, a senior vice president at BKV Corp., which built a carbon capture facility in Texas, said the company injects carbon at high pressure, forcing it almost two miles below the surface and into geological formations that can hold it for thousands of years.

The carbon can be stored in deep saline or basalt formations and unmineable coal seams. But about three-fourths of captured carbon dioxide is pumped back into oil fields to build up pressure that helps extract harder-to-reach reserves — meaning it's not stored permanently, according to the International Energy Agency and the U.S. Environmental Protection Agency.

How much carbon dioxide is captured?

The most commonly used technology allows facilities to capture and store around 60% of their carbon dioxide emissions during the production process. Anything above that rate is much more difficult and expensive, according to the IEA.

Some companies have forecast carbon capture rates of 90% or more, “in practice, that has never happened,” said Alexandra Shaykevich, research manager at the Environmental Integrity Project’s Oil & Gas Watch.

That's because it's difficult to capture carbon dioxide from every point where it's emitted, said Grant Hauber, a strategic adviser on energy and financial markets at the Institute for Energy Economics and Financial Analysis.

Environmentalists also cite potential problems keeping it in the ground. For example, last year, agribusiness company Archer-Daniels-Midland discovered a leak about a mile underground at its Illinois carbon capture and storage site, prompting the state legislature this year to ban carbon sequestration above or below the Mahomet Aquifer, an important source of drinking water for about a million people.

Carbon capture can be used to help reduce emissions from hard-to-abate industries like cement and steel, but many environmentalists contend it's less helpful when it extends the use of coal, oil and gas.

A 2021 study also found the carbon capture process emits significant amounts of methane, a potent greenhouse gas that’s shorter-lived than carbon dioxide but traps over 80 times more heat. That happens through leaks when the gas is brought to the surface and transported to plants.

About 45 carbon-capture facilities operated on a commercial scale last year, capturing a combined 50 million metric tons of carbon dioxide — a tiny fraction of the 37.8 gigatonnes of carbon dioxide emissions from the energy sector alone, according to the IEA.

It's an even smaller share of all greenhouse gas emissions, which amounted to 53 gigatonnes for 2023, according to the latest report from the European Commission’s Emissions Database for Global Atmospheric Research.

The Institute for Energy Economics and Financial Analysis says one of the world's largest carbon capture utilization and storage projects, ExxonMobil’s Shute Creek facility in Wyoming, captures only about half its carbon dioxide, and most of that is sold to oil and gas companies to pump back into oil fields.

Future of US tax credits is unclear

Even so, carbon capture is an important tool to reduce carbon dioxide emissions, particularly in heavy industries, said Sangeet Nepal, a technology specialist at the Carbon Capture Coalition.

“It’s not a substitution for renewables ... it’s just a complementary technology,” Nepal said. “It’s one piece of a puzzle in this broad fight against the climate change.”

Experts say many projects, including proposed ammonia and hydrogen plants on the U.S. Gulf Coast, likely won't be built without the tax credits, which Carbon Capture Coalition Executive Director Jessie Stolark says already have driven significant investment and are crucial U.S. global competitiveness.

Houston renewable fuel company expands reach with latest acquisition

fueling up

Houston-based Freedom CNG, a provider and distributor of compressed renewable natural gas, has acquired ComTech Energy, a Canada-based provider of on-site mobile refueling for compressed renewable natural gas. The purchase price wasn’t disclosed.

The acquisition allows Freedom CNG to adopt a hub-and-spoke operational model, allowing customers to move away from fixed fueling infrastructure with low-carbon energy solutions across North America, according to a news release.

In conjunction with the deal, ComTech President James Ro has joined Freedom CNG as chief commercial and strategy officer.

“As we expand our footprint in low‑carbon fuel solutions, acquiring ComTech Energy marks an important step in enhancing our ability to deliver efficient, innovative fueling infrastructure,” Nick Kurtenbach, president and chief financial officer of Freedom CNG, said in the release. The acquisition, he added, “allows us to offer a more comprehensive suite of solutions that support the transition to cleaner energy and meet the evolving needs of our customers.”

Freedom CNG’s North American footprint now spans more than 25 fueling stations for compressed renewable natural gas and over 60 operations and maintenance sites across the U.S. and Canada.

This is the third acquisition for Freedom CNG in the last two months. It also recently acquired Colorado-based X3 CNG and Utah-based Lancer Energy, according to a representative from Freedom CNG, this summer. The company services regional trucks, buses and service vehicles, as well as heavy construction, agriculture, data centers and other sectors.

Last year, funds affiliated with alternative asset manager Apollo bought a majority stake in Freedom CNG, which was founded in 2012. The value of the deal wasn’t disclosed.

“Freedom has developed a strong portfolio of [renewable natural gas] fueling stations with meaningful growth potential driven by established relationships with blue-chip customers and attractive new development opportunities,” Apollo partner Scott Browning said in 2024.

1PointFive secures new buyer for Texas CO2 removal project​

seeing green

Houston’s Occidental Petroleum Corp., or Oxy, and its subsidiary 1PointFive have secured another carbon removal credit deal for its $1.3 billion direct air capture (DAC) project, Stratos.

California-based Palo Alto Networks has agreed to purchase 10,000 tons of carbon dioxide removal (CDR) credits over five years from the project, according to a news release.

The company joins others like Microsoft, Amazon, AT&T, Airbus, the Houston Astros and the Houston Texans that have agreed to buy CDR credits from 1Point5.

"Collaborating with 1PointFive in this carbon removal credit agreement highlights our proactive approach toward exploring innovative solutions for a greener future,” BJ Jenkins, president of Palo Alto Networks, said in the release.

The Texas-based Stratos project is slated to come online this year near Odessa. It's being developed through a joint venture with investment manager BlackRock and is designed to capture up to 500,000 metric tons of CO2 per year. The U.S Environmental Protection Agency recently approved Class VI permits for the project.

DAC technology pulls CO2 from the air at any location, not just where carbon dioxide is emitted. Under the agreement with Palo Alto Networks and others, the carbon dioxide that underlies the credits will be stored in a below-the-surface saline aquifer and won’t be used to produce oil or gas.

“We look forward to collaborating with Palo Alto Networks and using Direct Air Capture to help advance their sustainability strategy,” Michael Avery, president and general manager of 1PointFive, said in the release. “This agreement continues to build momentum for high-integrity carbon removal while furthering DAC technology to support energy development in the United States.”

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