The number one thing that consumers can remember when it comes to recycling is that thin, pliable plastic should be excluded from standard blue recycling bins. Photos by welcomia/Canva.

As waste-to-energy gains a foothold in the energy transition, trash's more palatable cousin, recycling, sits just close enough for deeper inspection. Plastic, by and large, one of the most loved and loathed petroleum by-products, is often singled out as the most nefarious contributor to our declining climate.

With significant efforts underway to reduce the volume of single-use plastic while reusing or repurposing stronger plastics, let us turn attention to the third action in the timeless mantra–recycling.

Over the last few decades, we have embraced recycling globally, assured in our noble commitment to derive further utility out of items that no longer serve an immediate purpose from our unique perspective.

However, the act of recycling still closely resembles taking out the trash. We place items deemed worthy of secondary use into large, usually plastic, bins for carting far away from the rest of the things that still provide utility to our personal household or place of business.

For the most part, simply believing that there could or should be further utility of an item is criterion enough to warrant placement in the exalted blue bin. The small hit of dopamine elicited from the satisfaction that we are “doing our part” is just strong enough to reinforce the idea that we have also “done enough.”

But according to Vu Nguyen, director of corporate development and innovation, Waste Management, one of Houston’s leading trash, recycling, and environmental services companies, there remains one elusive challenge: the plastic bag.

The plastic bag proves problematic for a multitude of reasons, not least because of its role in ruining literally every.other.recyling.effort.ever. On the whole, we have been blissfully ignorant of the recycling process, and even more so of how much our good intentions to reuse and recycle are thwarting the same process for so many other reusable materials.

“The number one thing that consumers can remember when it comes to recycling is that thin, pliable plastic [like] bags and wrappers should be firmly excluded from standard blue recycling bins,” Nguyen shared at a Houston Tech Rodeo event earlier this spring.

After collection, simple but effective mechanisms sort items delivered to a recycling facility. Individuals pick through discarded materials placed on conveyor belts before the remaining items work their way through heavy magnets that extract useful metals while bursts of air pressure push lightweight items like paper away from heavier items like glass.

Plastic bags, including the lovely little blue ones so many of us like to purchase to fill our quaint non-standard recycling bins, tangle up in these conveyor belts, causing shutdowns to unravel them from materials otherwise well-suited for these sorting efforts. Downtime on the sorting line can get expensive, so much so that many recycling facilities often turn away entire trucks filled with potentially reusable items if even a single plastic bag is discovered inside.

Consider this the start of a public service announcement campaign to raise awareness of that simple fact.

Yasser Brenes, area president – south for Republic Services, echoes this sentiment as he shares a few tips and reminders with EnergyCapitalHTX.

  • Know What to Throw: Educate yourself on what can and cannot go inside your recycling bin. Focus on only recycling rigid plastic containers such as bottles, jugs and tubs, metal food and beverage containers, glass bottles and jars, paper and cardboard. Don’t be a wish-cycler, never throw items in your recycling bin if you are unsure if they can be recycled or not.
  • Empty, Clean, Dry: Recyclables should be rinsed free of residual food and liquid. If recyclables are not empty, clean and dry the residual food or liquid could contaminate other more fragile recyclables, like paper and cardboard, and require them to be thrown away.
  • Don’t Bag It: Recyclables should always be placed loose inside your recycling bin. Flexible plastics, such as grocery bags, wrap and tangle around the sorting equipment and should never be placed in your recycling bin.

That’s not to say that plastic bags and wrappers cannot be recycled at all; on the contrary, they absolutely can. The mechanisms for sorting them from other materials like paper, aluminum, glass, and heavy plastics just aren’t quite mature enough… yet.

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Lindsey Ferrell is a contributing writer to EnergyCapitalHTX and founder of Guerrella & Co.

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ExxonMobil, Worley to bring low-carbon hydrogen project to Baytown

big deal

ExxonMobil selected Australia-based engineering and professional services company Worley to provide engineering, procurement and construction services for a proposed hydrogen and ammonia production facility in Baytown, which is expected to have a production capacity of 1 billion cubic feet of blue hydrogen per day. ExxonMobil expects the facility will be the largest of its kind in the world.

“We are delighted to continue our strategic, global relationship with ExxonMobil in its execution of upcoming projects, particularly in delivering this EPC project on the US Gulf Coast, which contributes significantly to strengthening Worley’s backlog,” Chris Ashton, CEO of Worley, states, according to Offshore Energy.

The facility in Baytown is expected to produce 28.3 million cubic meters (1 billion cubic feet) of low-carbon hydrogen daily and nearly 1 million metric tonnes (more than 1 million tons) of ammonia per year, which will also capture more than 98 percent of the associated CO2 emissions.

The facility will leverage advanced carbon capture and storage technologies to reduce emissions associated with hydrogen production. ExxonMobile also said its carbon capture and storage system would be available for use by third-party CO2 emitters in the area.

A final investment decision is expected in 2025 , and an anticipated startup in 2029. “Blue” hydrogen is expected to be a top energy driver in 2025 according to global consultancy Wood Mackenzie who predicts that at least three large-scale blue hydrogen projects in the U.S will reach FID by next year.

The company hopes the new facility will help in creating U.S. jobs and supporting community development initiatives throughout the Houston area, and the state.

The future is here: Top Houston energy transition startup stories of the year

year in review

Editor's note: As the year comes to a close, EnergyCapital is looking back at the year's top stories in Houston energy transition. EnergyCapital covers the entire energy transition ecosystem, including the businesses from major public corporations to small but growing startups with promising technologies. This year, top energy startup news included award-winning innovators, a new hub for energy tech startups, big deals, and more. Check out each of the most-read stories below — be sure to click to continue reading each article.

Local energy innovators recognized at annual Houston Innovation Awards

At an event celebrating Houston innovation, these four energy transition leaders were recognized. Photos courtesy

This week, the Houston innovation ecosystem celebrated big wins from the year, and members of the energy transition community were recognized alongside other innovators.

The Houston Innovation Awards honored over 40 finalists across categories, naming the 12 winners and honoring the two Trailblazer Legacy Awards at the event. The event, hosted at TMC Helix Park on November 14 named and celebrated the winners, which included four energy transition innovators. Click to see what energy leaders secured wins.

Houston startup taps new corporate partner for AI-backed sustainability consumer tech

IBM and Boxes recently partnered to integrate the IBM watsonx Assistant into Boxes devices, providing a way for consumer packaged brands to find out more than ever about what its customers like and want. Photo courtesy of Boxes

With the help of a new conversational artificial intelligence platform, a Houston startup is ready to let brands get up close and personal with consumers while minimizing waste.

IBM and Boxes recently partnered to integrate the IBM watsonx Assistant into Boxes devices, providing a way for consumer packaged brands to find out more than ever about what its customers like and want.

The Boxes device, about the size of a 40-inch television screen, dispenses products to consumers in a modern and sustainable spin on the old-fashioned large vending machine.

CEO Fernando Machin Gojdycz learned that business from his entrepreneur father, Carlos Daniel Machin, while growing up in Uruguay.

“That’s where my passion comes from — him,” Gojdycz says of his father. In 2016, Gojdycz founded Boxes in Uruguay with some engineer friends

Funded by a $2,000 grant from the University of Uruguay, the company's mission was “to democratize and economize affordable and sustainable shopping,” in part by eliminating wasteful single-use plastic packaging. Click to continue reading.

Houston startup selected for inaugural climatetech global entrepreneur competition

Syzygy Plasmonics is going to be competing in Gastech's new startup competition. Photo via Getty Images

A global natural gas, LNG, hydrogen, low-carbon solutions, and climate technology convention is coming to Houston next month — but only one Houston startup is geared up for the event's new startup competition.

Gastech invited 20 promising companies for its inaugural Gastech Start-Up Competition, and 11 companies have signed on to participate so far. Houston-based Syzygy Plasmonics, which created and is scaling a sustainable photocatalytic reactor, is currently the only local company among the participants.

“Gastech's focus on creating a low-carbon, affordable energy future aligns perfectly with Syzygy's drive to produce low-carbon, low-cost hydrogen, liquid fuels, and syngas," Syzygy Plasmonics CEO Trevor Best says. "We can't wait to represent Houston as the only startup from the area to be included among the 11 finalists in the Gastech Climatetech Global Entrepreneur Competition.” Click to continue reading.

Houston leaders launch new downtown hub to support energy transition innovation

Energy Tech Nexus has opened in downtown Houston. Photo by Natalie Harms/EnergyCapital

Three Houston energy innovators have cut the ribbon on a new space for energy transition innovation.

The Energy Tech Nexus, located in the historic Niels Esperson Building at the corner of Travis and Rusk Avenue, opened on September 10, which was proclaimed Energy Tech Nexus Day by the city.

Jason Ethier and Juliana Garaizar, formerly in leadership roles at Greentown Labs, teamed up with Nada Ahmed, previously headed innovation and transformation at Aker Solutions, launched ETN as a community for energy transition startups. The new hub plans to host incubation programs, provide mentorship, and open doors to funding and strategic partnerships for its members.

"We are creating more than a space for innovation," Garaizar says in a news release. "We are crafting a community where pioneers in technology and energy converge to challenge the status quo and accelerate the shift to sustainable energy solutions." Click to continue reading.

Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."Click to continue reading.