Telsa eyes Houston area for $10 billion solar manufacturing plant

under review

Tesla's Gigafactory in Austin, Texas. Photo via tesla.com

Electric vehicle and clean energy company Tesla is considering building a new $10.1 billion solar cell manufacturing facility in Fort Bend County, according to documents filed with the Texas Comptroller’s Office.

If approved, the plant, called Project Sun City, would be located on a 3,050-acre site off FM 762 and FM 1994 in Richmond, Texas. Tesla aims to finish construction in 2028, with the plant being operational by early 2029.

The plant will manufacture photovoltaic (PV) solar cells and modules that can convert sunlight into electricity. PV Magazine reports that the facility is "the largest single manufacturing investment Tesla has proposed on paper."

Advisory and consulting firm Kroll submitted the documents to the Texas Comptroller of Public Accounts and noted if an agreement regarding tax incentives isn't reached, the project will exit Texas.

Tesla has requested credits under the Jobs, Energy, Technology, and Innovation (JETI) Act. The incentive program aims to attract large, capital-intensive economic development projects by lowering the property taxes an entity must pay over 10 years if it meets requirements related to job creation and investment. For example, pharmaceutical giant Bristol Myers Squibb Co. recently announced that its forthcoming $2.3 billion Houston-area manufacturing site is a qualified project under the JETI program.

Kroll predicts that the facility would create 9,712 new full-time jobs, over 1,100 construction jobs and billions of dollars in future property tax revenue, the documents show. Additionally, it says the project will spur $1.1 billion in local business expenditures and that Texas would increase its GDP by approximately $107 billion as a result of the project activities.

Tesla opened its $200 million Megafactory in Brookshire, Texas, last year. The company is continuing its goal to deploy 100 gigawatts of solar manufacturing in the U.S before the end of 2028. According to the U.S. Energy Information Administration, 100 gigawatts is equal to about 8 percent of the country's power grid capacity.

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Tesla sales are down to start the year. Getty Images

Tesla sales tumble 13% as Musk backlash, competition and aging lineup turn off buyers

Tesla Talk

Tesla sales fell 13% in the first three months of the year, another sign that Elon Musk’s once high-flying electric car company is struggling to attract buyers.

The double-digit drop is likely due to a combination of factors, including its aging lineup, competition from rivals and a backlash from Musk’s embrace of right wing politics. It also is a warning that the company’s first-quarter earnings report later this month could disappoint investors.

Tesla reported deliveries of 336,681 globally in the January to March quarter. The figure was down from sales of 387,000 in the same period a year ago. The decline came despite deep discounts, zero financing and other incentives.

Analysts polled by FactSet expected much higher deliveries of 408,000.

Dan Ives of Wedbush said in a note to clients that Tesla is seeing soft demand in the United States and China, as well as facing pressure in Europe.

“The brand crisis issues are clearly having a negative impact on Tesla...there is no debate,” he said.

Ives said that Wall Street financial analysts knew the first-quarter figures were likely to be bad, but that it was even worse than expected, calling them a “disaster on every metric.”

The sales drop came three weeks after President Donald Trump held an extraordinary press conference outside the White House in which he praised Tesla, blasted boycotts against the company and bought a Tesla himself while TV cameras rolled in an effort to help lift sales.

“I don’t like what’s happening to you,” said Trump, before slipping into a red Model S and exclaiming, “Wow. That’s beautiful.”

After falling as much as 6% in early Wednesday, Tesla stock shot up more than 5% in afternoon trading after a report from Politico, citing anonymous sources, that Musk may soon step down from leadership of his Department of Government Efficiency, the cost-cutting group that has led to tens of thousands of federal workers losing their jobs.

Tesla investors have complained the DOGE work has diverted Musk's focus from Tesla, where he is the CEO. On Tuesday, New York City's comptroller overseeing pension funds down $300 million this year on Tesla holdings called for a lawsuit accusing a distracted Musk of "driving Tesla off a financial cliff.”

Tesla’s stock has plunged by roughly half since hitting a mid-December record as expectations of a lighter regulatory touch and big profits with Donald Trump as president were replaced by fear that the boycott of Musk's cars and other problems could hit the company hard.

Analysts are still not sure exactly how much the fall in sales is due to the protests or other factors. Electric car sales have been sluggish in general, and Tesla in particular is suffering as car buyers hold off from buying its bestselling Model Y while waiting for an updated version.

Still, even bullish financial analysts who earlier downplayed the backlash to Musk’s polarizing political stances are acknowledging that it is hurting the company, something that Musk also recently acknowledged.

“This is a very expensive job,” Musk said at a Wisconsin rally on Sunday, referring to his DOGE role. “My Tesla stock and the stock of everyone who holds Tesla has gone roughly in half."

The protests come as the Austin, Texas electric vehicle maker faces fierce competition from other EV makers offering vastly improved models, including those of BYD. The Chinese EV giant unveiled in March a technology that allows it cars to charge up in just five to eight minutes.

Tesla is expected to report earnings of 48 cents per share for the first quarter later this month, up 7% from a year earlier, according to a survey of financial analysts who the car company by research firm FactSet.

Nearly all of Tesla’s sales in the quarter came from the smaller and less-expensive Models 3 and Y, with the company selling less than 13,000 more expensive models, which include X and S as well as the Cybertruck.

Tesla is expected to bring a 'megafactory' to Brookshire.

Tesla targets Houston area for $200 million 'mega' battery factory

Tesla Town

Tesla is expected to bring a “megafactory” and 1,500 manufacturing jobs to the Houston area.

According to various news reports this week, Tesla intends to spend $200 million on a facility in Brookshire, Texas. The Waller County Commissioners Court approved tax abatements on March 5 for the new plant.

“We are super excited about this opportunity—1,500 advanced manufacturing jobs in the county and in the city," Waller County Precinct 4 Commissioner Justin Beckendorff said during Wednesday’s Commissioners Court meeting.

Tesla will lease two buildings in Brookshire's Empire West Business Park. According to documents from Waller County, Tesla will add $44 million in facility improvements. In addition, it will install $150 million worth of manufacturing equipment.

As part of the deal, Tesla will invest in property improvements that involve a 600,000-square-foot, $31 million manufacturing facility that will house $2 million worth of equipment and include improvements to the venue.

The facility will produce Tesla megapacks, which are powerful batteries to provide energy storage and support, according to the company. A megapack can store enough energy to power about 3,600 homes for one hour.

Tesla can receive a 60 percent tax abatement for 10 years. According to the tax abatement agreement, Tesla has to employ at least 1,500 people by 2028 in order to be eligible for the tax break.

In addition to the employment clause, Tesla also will be required to have a minimum of $75 million in taxable inventory by January 1, 2026, which will increase to $300 million after three years.

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This story originally appeared on our sister site, InnovationMap.

The technology allegedly stolen involves high-speed battery assembly lines that use a proprietary technology owned by Tesla. Photo courtesy of Tesla

2 charged with stealing battery manufacturing secrets from Texas-based EV giant

proprietary technology

Two men are accused of starting a business in China using battery manufacturing technology pilfered from Tesla and trying to sell the proprietary information, federal prosecutors in New York said Tuesday.

Klaus Pflugbeil, 58, a Canadian citizen who lives in Ningbo, China, was arrested Tuesday morning on Long Island, where he thought he was going to meet with businessmen to negotiate a sale price for the information, federal authorities said. Instead, the businessmen were undercover federal agents.

The other man named in the criminal complaint is Yilong Shao, 47, also of Ningbo. He remains at large. They are charged with conspiracy to transmit trade secrets, which carries up to 10 years in prison if convicted.

A lawyer for Pflugbeil did not immediately return phone and email messages seeking comment Tuesday night. Tesla also did not immediately return an email message.

The technology at issue involves high-speed battery assembly lines that use a proprietary technology owned by Tesla, maker of electric vehicles.

The two men worked at a Canadian company that developed the technology and was bought in 2019 by “a U.S.-based leading manufacturer of battery-powered electric vehicles and battery energy systems,” authorities said in the complaint. Tesla then was sole owner of the technology.

Prosecutors did not name either company. But in 2019, Tesla purchased Hibar Systems, a battery manufacturing company in Richmond Hill, Ontario. The deal was first reported by Electric Autonomy Canada.

"The defendants set up a company in China, blatantly stole trade secrets from an American company that are important to manufacturing electric vehicles, and which cost many millions of dollars in research and development, and sold products developed with the stolen trade secrets,” Breon Peace, U.S. attorney for the Eastern District of New York, said in a statement with officials with the Justice Department and FBI.

In mid-2020, Pflugbeil and Shao opened their business in China and expanded it to locations in Canada, Germany and Brazil, prosecutors said. The business makes the same battery assembly lines that Tesla uses with its proprietary information, and it markets itself as an alternative source for the assembly lines, authorities said.

The electric car company's CEO said early Thursday that Tesla would get shareholders to vote on whether to switch its corporate registration to Texas, where its physical headquarters is located. Photo courtesy of Tesla

Tesla investors potentially to vote on switching the carmaker's corporate registration to Texas

to be or not to be

Elon Musk wants Tesla investors to decide on moving the company's corporate listing to Texas after a Delaware court decided he shouldn't get a multibillion-dollar pay package.

The electric car company's CEO said early Thursday that Tesla would get shareholders to vote on whether to switch its corporate registration to Texas, where its physical headquarters is located.

“Tesla will move immediately to hold a shareholder vote to transfer state of incorporation to Texas,” Musk wrote on his social media platform X, formerly known as Twitter.

Musk had polled X users earlier on the same question, with 87.1% of 1.1 million respondents voting yes. “The public vote is unequivocally in favor of Texas!” he wrote.

Musk, who has previously polled people on X before making decisions, moved Tesla's headquarters to Austin, Texas, from California in 2021.

His announcement comes after a judge in Delaware, where the company is currently registered, ruled last Tuesday that Musk is not entitled to a landmark compensation package potentially worth more than $55 billion that was awarded by Tesla’s board of directors.

After the ruling, Musk took to social media to to express his displeasure.

“Never incorporate your company in the state of Delaware,” he wrote in one post. He later added, “I recommend incorporating in Nevada or Texas if you prefer shareholders to decide matters.”

The ruling came five years after shareholders filed a lawsuit accusing Musk and Tesla directors of breaching their duties and arguing that the pay package was a product of sham negotiations with directors who were not independent of him.

The defense countered that the pay plan was fairly negotiated by a compensation committee whose members were independent and had lofty performance milestones.

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8 must-attend Houston energy events happening in November 2026

Mark your calendars

Editor's note: The November calendar is front-loaded with events for those in Houston's energy sector. From annual summits to an expo exploring AI and energy, these are the events you'll want to register for this month.

Nov. 2 — Energy Leadership Speaker Series

Join UH Energy for a conversation with Jason Wells, Chair, President, and Chief Executive Officer of CenterPoint Energy. The Energy Leadership Speaker Series is a year-long program featuring 12 expert-led sessions covering topics from energy leadership to AI and data science in energy operations. The November topic is "Grid Modernization & The Electricity Revolution."

This event begins at 4:15 pm on November 2 at the University of Houston. Find details here.

Nov. 3-4 — Next-Gen AI for Energy Summit 2026

The summit brings together over 600 senior executives from energy, technology, policy, and investment communities worldwide to explore six strategic areas: operational optimization, digital infrastructure, finance, digital twins, risk management, cybersecurity, and AI-driven market and regulatory strategies. The summit is co-located with EnergyTech X, an invite-only forum connecting energy innovators, AI founders, startups, and investors to scale next-generation energy technologies.

This event begins Nov. 3 at the Intercontinental Houston. Register here.

Nov. 3-5: 17th Annual Operational Excellence in Oil & Gas Summit

The 17th Annual Operational Excellence in Oil & Gas Summit will focus on aligning technology, process, and workforce to balance reliability, resilience, and operational cost. It will feature case studies on AI adoption, asset management, and workforce modernization.

This event begins Nov. 3 at Norris Conference Center. Register here.

Nov. 4-5 — 2026 OPIS Global LPG Conference: Powering Global Connectivity

This November, industry leaders, traders, producers, and infrastructure stakeholders will once again converge in Houston—the world’s LPG hub—for the 2026 OPIS Global LPG Conference. The conference will cover the global LPG market, which is entering a new phase of structural evolution, and how the industry is moving from managing volume to mastering the connectivity between expanding supply hubs and global energy and petrochemical demand.

This event begins Nov. 4 at the Royal Sonesta Houston Galleria. Register here.

Nov. 4-6: SAF North America Congress 2026

The aviation and energy value chains will gather in Houston once again to help shape the future of Sustainable Aviation Fuel (SAF) in North America. The focus will be on safeguarding progress made to date and ensuring SAF remains central to energy and climate strategies.

This event begins Nov. 4 at Marriott Marquis Houston. Register here.

Nov. 11: BNEF Summit Houston 2026

The BNEF Summit Houston 2026 will explore how AI-driven demand, geopolitical tensions, and electrification are reshaping energy systems at unprecedented speed. Bringing together 600 leaders across energy, tech, digital infrastructure and finance, the summit will address the race to build power, infrastructure, and supply chains — and who will fund, deliver, and benefit from the next phase of growth.

This event takes place Nov. 11 at Post Oak Houston. Register here.

Nov. 11-12: Energy Supply Chain & Procurement Summit

For 12 years, the Energy Supply Chain and Procurement Summit has brought senior procurement, supply chain, and logistics leaders to Houston — from operators, EPCs, utilities, service and equipment providers, and the suppliers they depend on. At the 2026 summit, leaders will discuss what production growth is doing to sourcing, supplier risk, and assurance of supply, and what’s working.

This event begins Nov. 11 at Houston Marriott Uptown. Register here.

Nov. 18-19: American Data Centers & AI Conference and Exhibition 2026

Set to redefine the intersection of energy and digital infrastructure, the American Data Centers & AI Conference and Exhibition convenes in Houston for its second annual event. The event will address the increasing demand for high-performance computing and the sustainable development of AI infrastructure, which requires significant power. Participants can expect to learn about practical solutions in energy integration, modern data center design, and scalable approaches. The agenda includes presentations from leading experts, demonstrations of new technologies for thermal management and grid optimization, and detailed discussions on AI's environmental impact and how to reuse generated heat.

This event begins Nov. 18 at the Double Tree Hotel at Greenway Plaza. Register here.

Utah solar company acquires Houston projects, expands to Texas

solar deals

Utah-based solar technology and battery storage company SunPower has announced its expansion into Texas by acquiring “prime project assets” from Houston installer Green Light Solar.

As part of the deal, Green Light Solar CEO James Garrett will lead SunPower’s U.S. installation group. Garrett is based in the Houston area, according to LinkedIn.

Green Light Solar focuses on residential and commercial solar installations, battery backups and whole-home generators throughout Texas, Louisiana, Oklahoma and Colorado. As of press time, SunPower had not disclosed which specific projects or assets were included in the acquisition.

In addition to the Green Light acquisition, SunPower also announced its second strategic partnership with Fort Worth-based SOLRITE Energy, which provides solar and battery project financing and virtual power plant capabilities.

Through the partnership, SunPower plans to expand its residential solar and battery storage business and grow its virtual power plant (VPP) network in Texas.

A virtual power plant is a network of connected energy sources that can supply electricity to the grid when demand is high. The network draws on energy stored in individual residential and commercial battery systems. VPPs can also help participating homeowners generate additional revenue by selling their stored power.

“SOLRITE not only sources projects to us but also provides project funding for innovative systems with large batteries connected to a VPP, enabling power sales into the open market,” T. J. Rodgers, SunPower CEO, said in a news release. “That VPP capability provides an extra source of income that SOLRITE shares with homeowners and EPCs, making SOLRITE an attractive partner.”

SunPower will bring its sales, installation and lifetime warranty support to the partnership, while SOLRITE will provide its virtual power plant platform and solar financing capabilities, according to the release.

"Building our VPP business is a key part of SunPower’s growth strategy going forward,” Kapil Rai, EVP of Direct at SunPower, added in the release. “Our partnership with SOLRITE gives us a path to bring together customer acquisition, solar, storage deployment, and financing to develop this business in Texas and beyond.”

Solid-state generator company secures $9M in financing, names CTO

fresh financing

ATS Energy has secured a $9 million investment to help commercialize its solid-state generator technology, a representative from the company tells Energy Capital.

The Colorado-based company is a member of Houston's Greentown Labs climatech community and was named the second most-promising startup in the Innovations for Traditional Energy, Electricity, & the Grid track during CERA Week's Energy Venture Day and Pitch Competition in March.

ATS's technology converts industrial waste heat into electricity via its proprietary thermoelectric cartridges, according to a news release. The cartridges convert the otherwise wasted thermal energy directly into usable electricity with no turbine, no moving parts and no emissions.

"We have spent years building a proven track record of breakthrough technology," Doug Hudson, CEO of ATS Energy, said in the release. "What has developed over the past year is that markets are moving toward ATS Energy, said in the release. We've moved well beyond early interest to commercial commitments, active proposals and a pipeline that continues to expand across multiple industrial sectors. That puts us in a tremendous position to meet the moment in delivering energy to industry. This investment responds to real commercial opportunity, and it positions ATS Energy to scale production, meet customer demand faster, and drive commercial deployments."

According to the release, ATS plans to complete and deploy its first commercial generator using the thermoelectric cartridges by mid-2027. The company shared that it plans to begin revenue-generating operations next year, as well.

ATS has also named Edward Ganja as its new CTO. Ganja previously served as a technology advisor for ATS and spent more than 30 years at Shell, most recently as vice president of catalyst and analytical technology in Houston, according to LinkedIn.

"Having worked closely with the team as a Technology Adviser, I am thrilled to step into the Chief Technology Officer role to lead our technology strategy and advanced materials scale-up," Ganja shared in a LinkedIn post. "ATS is tackling crucial energy challenges, and I look forward to working with our talented team, partners, and industry colleagues to accelerate our commercial development and technological footprint."

A representative from the company shares that ATS has three employees in Texas, including two in Houston. The company is targeting industrial facilities, including Gulf Coast refineries and petrochemical plants, for its production model, which will leverage established manufacturing capabilities to help quickly scale its commercial pipeline.

"We are scaling manufacturing with the discipline required for commercial-grade industrial deployment, moving beyond proof-of-concept to deliver mission-critical equipment," Terry Hill, COO of ATS, added in the release. "We've been building the supply chain, identifying the right manufacturing partners and putting the processes in place to move toward repeatable production. By leveraging contract manufacturing, we can focus our capital on the technology, the product and our customers rather than building factories. Just as importantly, we're working to reduce the time between installations so we can respond to the demand we're seeing in the market."

ATS won the prestigious Earthshot Prize in the Fix Our Climate category in 2024. The Earthshot Prize, founded by Prince William, awards £1 million to five energy startups each year over a decade.

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