Houston startup taps new corporate partner for AI-backed sustainability consumer tech

out of the boxes

IBM and Boxes recently partnered to integrate the IBM watsonx Assistant into Boxes devices, providing a way for consumer packaged brands to find out more than ever about what its customers like and want. Photo courtesy of Boxes

With the help of a new conversational artificial intelligence platform, a Houston startup is ready to let brands get up close and personal with consumers while minimizing waste.

The Boxes device, about the size of a 40-inch television screen, dispenses products to consumers in a modern and sustainable spin on the old-fashioned large vending machine.

CEO Fernando Machin Gojdycz learned that business from his entrepreneur father, Carlos Daniel Machin, while growing up in Uruguay.

“That’s where my passion comes from — him,” Gojdycz says of his father. In 2016, Gojdycz founded Boxes in Uruguay with some engineer friends

Funded by a $2,000 grant from the University of Uruguay, the company's mission was “to democratize and economize affordable and sustainable shopping,” in part by eliminating wasteful single-use plastic packaging.

“I worked for one year from my bedroom,” he tells InnovationMap.

Fernando Machin Gojdycz founded Boxes in Uruguay before relocating the company to Greentown Houston. Photo courtesy of Boxes

The device, attached to a wall, offers free samples, or purchased products, in areas of high foot traffic, with a touch-screen interface. Powered by watsonx Assistant, the device asks survey questions of the customer, who can answer or not, on their mobile devices, via a QR code.

In return for completing a survey, customers can get a digital coupon, potentially generating future sales. The software and AI tech tracks sales and consumer preferences, giving valuable real-time market insight.

“This is very powerful,” he says.

Boxes partnered in Uruguay with major consumer brands like Kimberly-Clark, SC Johnson and Unilever, and during COVID, pivoted and offered PPE products. Then, with plans of an expansion into the United States, Boxes in 2021 landed its first U.S. backer, with $120,000 in funding from startup accelerator Techstars.

This led to a partnership with the Minnesota Twins, where Boxes devices at Target Field dispensed brand merchandise like keychains and bottles of field dirt.

Gojdycz says while a company in the Northeast is developing a product similar in size, Boxes is not “targeting traditional spaces.” Its software and integration with AI allows Boxes to seamlessly change the device screen and interface, remotely, as well.

Boxes aims to provide the devices in smaller spaces, like restrooms, where they have a device at the company's headquarters at climate tech incubator Greentown Labs. Boxes also recently added a device at Hewlett Packard Enterprise headquarters in Spring, as part of HPE’s diversity startup program.

Boxes hopes to launch another sustainable innovation later this year, in universities and supermarkets. The company is also developing a device that would offer refillable detergent and personal cleaning products like shampoo and conditioner with a reusable container.

Since plastic packaging accounts for 40 percent of retail price, consumers would pay far less, making a huge difference, particularly for lower-income families, he says.

“We are working to make things happen, because we have tried to pitch this idea,” he says.

Some supermarket retailers worry they may lose money or market share, and that shoppers may forget to bring the refill bottles with them to the store, for example.

“It’s about..the U.S. customer,” he says, “….but we think that sooner or later, it will come.”

Boxes has gotten funding from the accelerator startup branch of Houston-based software company Softeq, as well as Mission Driven Finance, Google for Startups Latino Founders Fund, and Right Side Capital, among others.

“Our primary challenges are scaling effectively with a small, yet compact team and maintaining control over our financial runway,” Gojdycz says.

The company has seven employees, including two on its management team.

Gojdycz says they are actively hiring, particularly in software and hardware engineering, but also in business development.

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This article originally ran on InnovationMap.

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Fervo secures $421M in financing for Cape Station construction

fresh funding

Houston geothermal unicorn Fervo Energy has closed $421 million in non-recourse debt financing for the first phase of its flagship Cape Station project in Beaver County, Utah.

Fervo believes Cape Station can meet the needs of surging power demand from data centers, domestic manufacturing and an energy market aiming to use clean and reliable power. According to the company, Cape Station will begin delivering its first power to the grid this year and is expected to reach approximately 100 megwatts of operating capacity by early 2027. Fervo added that it plans to scale to 500 megawatts.

The $421 million financing package includes a $309 million construction-to-term loan, a $61 million tax credit bridge loan, and a $51 million letter of credit facility. The facilities will fund the remaining construction costs for the first phase of Cape Station, and will also support the project’s counterparty credit support requirements.

Coordinating lead arrangers include Barclays, BBVA, HSBC, MUFG, RBC and Société Générale, with additional participation from Bank of America, J.P. Morgan and Sumitomo Mitsui Trust Bank, Limited, New York Branch.

“As demand for firm, clean, affordable power accelerates, EGS (Enhanced Geothermal Systems) is set to become a core energy asset class for infrastructure lenders,” Sean Pollock, managing director, project Finance at RBC Capital Markets, said in a news release. “Fervo is pioneering this step change with Cape Station, a vital contribution to American energy security that RBC is proud to support.”

The oversubscribed financing marks Cape Station’s shift from early-stage and bridge funding to a long-term, non-recourse capital structure, according to the news release.

“Non-recourse financing has historically been considered out of reach for first-of-a-kind projects,” David Ulrey, CFO of Fervo Energy, said in a news release. “Cape Station disrupts that narrative. With proven oil and gas technology paired with AI-enabled drilling and exploration, robust commercial offtake, operational consistency, and an unrelenting focus on health and safety, we have shown that EGS is a highly bankable asset class.”

Fervo continues to be one of the top-funded startups in the Houston area. The company has raised about $1.5 billion prior to the latest $421 million. It also closed a $462 million Series E in December.

According to Axios Pro, Fervo filed for an IPO that would value the company between $2 billion and $3 billion in January.

HETI members to take the stage at CERAWeek 2026 in Houston

The View from HETI

CERAWeek returns to Houston March 23–27, convening global industry leaders to explore the trends shaping the future of energy.

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) members will play a key role in this year’s program, contributing to discussions spanning digital innovation, power systems, decarbonization and workforce. Below are the sessions featuring HETI members throughout the week:

AI in Energy: Managing the Transformation
Monday, March 23 | 9:30-10:00 a.m.
Speakers: Hector Rocha, Accenture; Rebecca Hofmann, Blockchain For Energy; Paul Markwell, S&P Global

Scaling Innovation: Building the Ecosystem for the Next Energy Breakthroughs
Monday, March 23 | 10:30-11:10 a.m.
Speakers: Graham Gordon, Accenture; Carolyn Seto, S&P Global; Bernie Bulkin, Global Energy Infrastructure Plc; Georgina Campbell Flatter, Greentown Labs
Examines how partnerships across capital, policy and infrastructure can accelerate commercialization and scaling of breakthrough energy technologies.

Oil Strategies for a World in Transition
Monday, March 23 | 11:15-11:55 a.m.
Speakers: Olivier Le Peuch, SLB; Anders Opedal, Equinor; Vicki Hollub, Occidental; Atul Arya, S&P Global
Discusses how producers are adapting portfolio strategies to balance resilience, demand outlooks and transition pressures.

Gas: Growing Markets and New Players
Monday, March 23 | 12:00-12:40 p.m.
Speakers: Liz Westcott, Woodside Energy; Toby Rice, EQT Corporation; Shankari Srinivasan, S&P Global; Ryosuke Tsugaru, JERA CO., INC.

Advances in Exploration Technologies for Oil & Gas and Mining
Monday, March 23 | 1:30-2:10 p.m.
Speakers: Amy Callahan, Accenture; Hussein Shel, Amazon Web Services; Oscar Abbink, S&P Global
Highlights sensing, imaging and AI tools improving discovery efficiency and sustainability in exploration.

AI in Action: From Pilot to Profit
Monday, March 23 | 1:30-2:00 p.m.
Speakers: Shridevi Bale, Accenture; Paul Gruenwald, S&P Global
Shares lessons from scaling AI deployments beyond pilots into measurable operational value.

Power Networks: Collaborating to Meet Demand
Monday, March 23 | 2:15-2:55 p.m.
Speakers: Lawrence Coben, NRG Energy; Jim Murphy, Invenergy; Eduard Sala de Vedruna, S&P Global
Examines grid readiness and collaboration models needed to manage surging electricity demand.

New Phase of Gas: From Regional Security to Global Market Integration
Monday, March 23 | 3:00-3:40 p.m.
Speakers: Cederic Cremers, Shell; Balaji Krishnamurthy, Chevron; Kevin Gallagher, Santos; Mansoor Al Hamed, Mubadala Energy; Dave Ernsberger, S&P Global
Discusses LNG’s evolving role in global integration, energy security and future pricing structures.

Transforming Upstream: Pathways to Scaling New Technologies
Monday, March 23 | 7:00-8:30 p.m.
Speakers: Rami El Debs, Accenture; Trey Lowe, Devon Energy; Bader Al-Attar, Kuwait Petroleum Corporation
Explores adoption of advanced digital and automation technologies in upstream operations.

Leadership Dialogue
Tuesday, March 24 | 9:00-9:20 a.m.
Speakers: Wael Sawan, Shell; Daniel Yergin, S&P Global

One Grid, One ASEAN: Building a Shared Clean Energy Future
Tuesday, March 24 | 10:30-11:10 a.m.
Speakers: Akihiro Ondo, Mitsubishi Power; Gauri Jauhar, S&P Global

Harmonizing Carbon Accounting: Charting a Path Forward
Tuesday, March 24 | 10:40-11:20 a.m.
Speakers: Edward Stones, Dow; Sasha Mackler, ExxonMobil; Musaab Al-Mulla, Saudi Aramco; Kevin Birn, S&P Global
Examines efforts to standardize emissions accounting to improve comparability and market transparency.

Global Exploration Revival: Lessons and New Strategies
Tuesday, March 24 | 11:30-12:10 p.m.
Speakers: John Ardill, ExxonMobil; Dan Pratt, S&P Global; Guido Brusco, Eni

How Will AI Change the Game for Energy Profitability?
Tuesday, March 24 | 12:20-1:00 p.m.
Speakers: Rakesh Jaggi, SLB; Jim Masso, Honeywell; Atul Arya, S&P Global; Darryl Willis, Microsoft; Renata Baruzzi, Petrobras
Examines how AI and cloud technologies could reshape cost structures and performance across energy systems.

Balancing Act: Price, Reliability and the Global Call on U.S. Energy
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Stéphane Michel, TotalEnergies; Eleonor Kramarz, S&P Global; Matt Schatzman, NextDecade; Brian Falik, Mercuria Energy America
Explores tensions between domestic supply reliability and global export opportunities.

The Future of Upstream: Matching Capital Discipline with Opportunity
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Richard Jackson, Occidental; Philippe Mathieu, Equinor; Niloufar Molavi, PwC; Bob Fryklund, S&P Global

Transforming the Energy Industry: How Will Technology Change Business Models?
Tuesday, March 24 | 2:35- 3:15 p.m.
Speakers: Ryder Booth, Chevron; Peter Terwiesch, ABB; Atul Arya, S&P Global
Examines digital transformation and new partnership models reshaping energy value chains.

Sustainable Solutions: Partnership, Technology and Innovative Paths
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Barry Engle, ExxonMobil; Luis Cabra, Repsol; Leanne Todd, S&P Global; Roeland Baan, Topsoe
Highlights collaborative approaches to deploying scalable decarbonization solutions.

The Future of Refining: Resilience, Innovation and Low-Carbon Pathways
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Amber Russell, bp; Kurt Barrow, S&P Global; Martijn van Koten, OMV; Atsuhiko Hirano, Idemitsu; Magnus Heimburg, VAROPreem
Explores how refining and supply chains are adapting to policy, demand and emissions pressures.

Reinventing Business Strategies: Thriving in the New Energy Economy
Tuesday, March 24 | 4:15-4:55 p.m.
Speakers: Muqsit Ashraf, Accenture; Philippe Frangules, S&P Global; Sushil Purohit, Gentari Sdn Bhd
Discusses evolving strategies integrating new technologies and markets.

Creating AI-Ready Organizations
Tuesday, March 24 | 4:20-5:05 p.m.
Speakers: David Rabley, Accenture; Gwenaelle Avice-Huet, Schneider Electric; Dave Ernsberger, S&P Global; Rob Schapiro, Microsoft; Geoffrey Parker, Arthur L. Irving Institute for Energy and Society at Dartmouth
Focuses on workforce, leadership and infrastructure required for effective AI adoption.

Meeting Power Demand for Data Centers
Wednesday, March 25 | 10:30-11:20 a.m.
Speakers: Karim Amin, Siemens Energy; Ed Baine, Dominion Energy; Douglas Giuffre, S&P Global; Ingmar Ritzenhofen, RWE Supply & Trading and RWE Clean Energy; Amanda Peterson Corio, Google; Jim Shield, Invenergy
Discusses strategies for aligning infrastructure, policy and markets to meet data-center load growth.

Where Agentic AI Is Now and What Comes Next
Wednesday, March 25 | 10:30-11:00 a.m.
Speakers: Tathagata Basu, Honeywell; Ben Wilson, Amazon Web Services, Bhavesh Dayalji, S&P Global

People Power: Strategic Human Capital in a New Energy Era
Wednesday, March 25 | 10:40-11:20 a.m.
Speakers: Jessica Van Singel, Accenture
Examines workforce strategy alignment with innovation and competitiveness goals.

Global Energy Pathways in the Age of Abundance
Wednesday, March 25 | 11:45-12:35 p.m.
Speakers: Gareth Ramsay, bp; Atul Arya, S&P Global; Olu Verheijen, Office of the President of the Federal Public of Nigeria

Agentic AI: Embracing Autonomy
Thursday, March 26 | 10:00-10:30 a.m.
Speakers: Trygve Randen, SLB; Uwa Airhiavbere, Microsoft; Eric Hanselman, S&P Global
Examines governance and reliability considerations as autonomous AI systems expand in energy.

The Changing Mix of U.S. Power Generation: Gas, Renewables, Coal, Nuclear and Beyond
Thursday, March 26 | 10:30-11:20 a.m.
Speakers: Bill Newsom, Mitsubishi Power; Douglas Giuffre, S&P Global; John-Paul Jones, Urenco Enrichment Company; Leslie Duke, Burns & McDonnell; Mike DeBock, NextEra Energy Resources
Explores how policy and technology shifts are reshaping generation portfolios.

Large Load Growth: Reshaping the Future of Power
Thursday, March 26 | 11:10-11:50 a.m.
Speakers: Robert Gaudette, NRG Energy; Petter Skantze, NextEra Energy Resources; Douglas Giuffre, S&P Global; Peter Lake, National Energy Dominance Council
Discusses planning and market responses to large-scale electricity demand.

Interconnecting America: The Grid’s Last Mile
Thursday, March 26 | 12:00-12:40 p.m.
Speakers: Tim Holt, Siemens Energy; Philippe Frangules, S&P Global; David Brast, TC Energy; David Rosner, Federal Energy Regulatory Commission

AI: Driving Performance in the Power Sector
Thursday, March 26 | 3:05-3:45 p.m.
Speakers: Dak Liyanearachchi, NRG Energy; Hanna Grene, Microsoft; Douglas Giuffre, S&P Global
Explores AI use cases improving grid management and forecasting.

Digital Twins: The AI Enabler for Multiple Sectors
Thursday, March 26 | 4:30-5:10 p.m.
Speakers: Sacha Abinader, Accenture; Oscar Abbink, S&P Global
Examines digital twins enabling predictive maintenance and AI training environments.

View the full CERAWeek agenda.

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This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog . HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Houston data center capacity could more than double by 2028, CBRE report says

data analysis

The Houston market could more than double its data center capacity by the end of 2028, a new report indicates.

The report, published by commercial real estate services provider CBRE, says greater demand for data center capacity in the Houston area is being fueled by energy companies, along with large-scale cloud services and AI-driven tenants.

In the second half of 2025, the Houston market had 154 megawatts of data center capacity, which was on par with capacity in the second half of 2024. Another 28.5 megawatts of capacity was under construction during that period.

“Multiple providers are advancing new builds and redevelopments, including significant power upgrades to recently purchased buildings, underscoring long-term confidence even as the market works through elevated vacancy and uneven absorption,” CBRE says of Houston’s data center presence.

One project alone promises to significantly boost the Houston market’s data center capacity. Data center developer Serverfarm plans to use part of a $3 billion credit facility to build a 250-acre, AI-ready data center campus near Houston with a potential capacity of more than 500 megawatts. The Houston campus and two other Serverfarm projects are already leased to unidentified tenants, according to CoStar.

A 60-megawatt, AI-ready Serverfarm data center is under construction in Houston. The $137 million, 438,000-square-foot project, located near the former headquarters of computer manufacturer Compaq, is supposed to be completed in the third quarter of 2027.

Data Center Map identifies 59 data centers in the Houston area managed by 36 operators, including DataBank, Data Foundry, Digital Realty, IBM, Logix Fiber Networks, Lumen and TRG Datacenters. That compares with more than 180 data centers in Dallas-Fort Worth, more than 50 in the San Antonio area and 40 in the Austin area.

Texas is home to more than 400 data centers, according to Data Center Map.

In November, Google said it’s investing $40 billion to build AI data centers in West Texas and the Texas Panhandle.

“This is a Texas-sized investment in the future of our great state,” Gov. Greg Abbott said when Google’s commitment was announced. “Texas is the epicenter of AI development, where companies can pair innovation with expanding energy. Google's $40 billion investment makes Texas Google's largest investment in any state in the country and supports energy efficiency and workforce development in our state.”

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