ADVERTISEABOUT USSUBMIT A STORYSUBSCRIBETERMS OF USEPRIVACY POLICY
Visit our family of Brands

Houston clean energy provider raises $10.8M series A

money moves

Branch Energy aims to provide customers with clean energy at a lower cost than competitors. Photo via Getty Images

A tech-driven retail energy provider based in Houston has secured an oversubscribed series A round of funding.

Branch Energy raised a $10.8 million round led by climate-focused venture capital firm Prelude Ventures with co-investor Zero Infinity Partners, an infrastructure tech-focused firm. The fresh funding will go toward accelerating the company's battery management tech and build out the infrastructure of its field services.

A vertically integrated power provider, Branch Energy aims to provide customers with demand management software and battery storage systems to ensure long-term, stable, and clean energy at a lower cost than competitors.

“Our century-old grid design is not equipped for the complexity of today’s energy needs," Alex Ince-Cushman, Branch Energy co-founder and CEO, says in a news release. “Optimizing distributed energy assets in real-time will play an increasingly important role in managing the grid. We built Branch from the ground up as a technology company, allowing us to deliver value to customers in this new era of distributed energy by reducing costs while improving reliability."

The company chose Texas as its inaugural market based on the stress of the grid in the state, the company says in the release. Since 2021 when Branch Energy launched, it has signed up thousands of customers for its 100 percent clean energy service. The business proposition includes lowering customer's energy bills by 5 to 10 percent.

“The power grid, especially in Texas, requires distributed generation and flexible loads as basic economics drives deployment of more renewable resources,” Tim Woodward, managing partner at Prelude Ventures, adds. “Across the country, we are experiencing a major shift toward a decentralized and decarbonized grid. Branch Energy is bringing value to its customers through deployment of intelligent storage that lowers costs and improves reliability.”

Branch Energy, which is available now in some Texas regions, had previously raised $5.5 million in seed and pre-seed funding, per Crunchbase.

From Your Site Articles
Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

China-based company to launch its largest U.S. energy storage project in Houston

coming soon

Trina Storage and FlexGen, a North Carolina-based company that develops integrated energy storage systems, are bringing a 371-megawatt battery energy storage system to Houston. The project will be the largest grid-scale deployment project in North America by Trina Storage, which is a business unit of China-based Trina Solar.

"This project is a testament to Trina Storage's ability to provide a fully bankable, integrated energy storage solution that meets the evolving needs of the market," Terry Chen, vice president of Trina Storage North America, said in a news release. "As our first grid-scale deployment in North America, this achievement reflects the industry's confidence in our technology and our commitment to de-risking energy storage investments and supporting the energy transition in the region."

The project, developed by Boulder, Colorado-based SMT Energy, will utilize Trina Storage's advanced Elementa 2 battery storage system, which is designed to optimize energy performance and reliability. The system uses Trinas proprietary lithium iron phosphate cells that are more than 95 percent energy efficient, according to the company.

FlexGen will provide system integration and use its HybridOS energy management software. The HybridOS allows site operators to manage systems, detect issues faster and predict maintenance needs.

"This collaboration with Trina Storage and SMT Energy represents another major step in accelerating the deployment of flexible energy storage assets to meet growing demand," Diane Giacomozzi, COO at FlexGen, added in the release. "By pre-integrating FlexGen HybridOS with Trina's Elementa 2 energy storage solution in our Durham Innovation Lab, we're enabling faster project delivery and optimized performance from the first moment of operation."

Trina Storage currently has 10 energy storage facilities in China and two in the UK. The Houston facility is part of its plans to expand across the U.S., according to a LinkedIn post form the company.

7 must-attend Houston energy transition events in May 2025

On the Agenda

Editor's note: May is here, and there's a full slate of must-attend energy transition events this month. Mark your calendars for these top events, including OTC 2025, CHARGE North America, and more.Please note: this article may be updated to include additional events.

May 5-9 — OTC 2025

Offshore Technology Conference 2025 will cover the the theme of "Waves of Innovation," covering offshore energy excellence." The premier five-day conference willhighlight the groundbreaking advancements in offshore energy, showcasing the industry's relentless drive for innovation. As global energy needs evolve, the "Waves of Innovation" theme reflects OTC’s commitment to sustainable, cutting-edge technologies that are shaping the future of offshore energy.

Industry leaders will come together to explore new frontiers in offshore energy, emphasizing the operational efficiency, environmental responsibility, and technical excellence required to meet the challenges of tomorrow’s energy landscape.

The Opening Ceremony kicks off Monday, May 5 at 9 am. The event continues at NRG Park through May 9. Click here to register.

May 12-15 — Enverus Evolve Conference

Staying ahead of the curve in the energy sector is critical. This conference is designed to equip energy leaders with foresight in the energy market, providing cutting-edge technological know-how, sessions and networking opportunities industry leaders, and offering practical guidance on how to apply technology to solve big problems.

This event begins May 12 at Hilton Americas Houston. Click here to register.

May 12-13 — Carbon Hub Annual Meeting

The fifth-annual Carbon Hub Annual Meeting will bring together industry, academic, and research leaders at the forefront of the energy and materials transitions. Attendees will have access to thought-provoking discussions and opportunities to connect with innovators across the field. The full agenda has yet to be released, but featured speakers include David Hatrick, Vice President, Strategic Marketing and Innovation, Huntsman Advanced Materials; Luca de Rai, Vice President, Research & Development Energy, Prysmian Group; and Dhaval Shah, General Manager, Corporate Technology & Innovation, SABIC.

This event begins May 12 at Rice University. Click here to register.

May 20-21 — Geothermal Transition Summit North America

This two-day summit serves as the meeting point for the geothermal and oil and gas industries and will focus on geothermal energy, including scaling plants and navigating state regulations. The event promises 50 expert speakers, 15 tech demos, and access to eight networking events featuring approximately 250 industry decision makers.

This event begins May 20 at Norris Conference Centers - Houston CityCentre. Click here to register.

May 27-28 — 6th American LNG Forum

Join LNG industry professionals, innovators, and policymakers to discover groundbreaking technologies that are driving the future of liquified natural gas. Topics will include market dynamics and decarbonization strategies, offering attendees the chance to connect, learn, and become part of the LNG revolution.

This event begins May 27 at the Westin Galleria Houston. Click here to register.

May 28-30 — CHARGE North America

This intimate, immersive experience is tailored to forward-thinking energy professionals. The conference includes hands-on interactive workshops led by top strategists; real-world case studies; and insights from leading speakers on resilient branding, consumer expectations, and climate action. Attendees will engage in panel discussions on sustainability and energy diversification and enjoy exclusive networking opportunities with global executives and innovators.

This event begins May 28 at The Ion. Click here to register.

May 29-30 — 5th Annual American Hydrogen Forum

Connect with hydrogen industry leaders, innovators, and policymakers at the American Hydrogen Forum. Discover groundbreaking technologies and strategies focusing on hydrogen fuel cell technology, hydrogen energy, and low-carbon hydrogen solutions.

This event begins May 29 at the Westin Galleria Houston. Click here to register.

Solugen names Houston founder as new president of energy and water

new leaders

Houston-based biochemical producer Solugen has hired chemical industry veteran James Begeal as its new president of energy and water.

In his new position, Begeal leads the commercial strategy for the energy and produced-water sectors, “bringing our innovative chemistry directly to leading oil and gas operators, accelerating revenue growth, and deepening our commercial pipeline,” Solugen said in a news release.

Begeal has more than 25 years of experience in the chemical industry, including roles at oilfield technology company Baker Hughes and chemical company Clariant. In 2016, he co-founded NexGen Chemical Technologies, a Cypress-based provider of alternative natural-gas sweeteners. Begeal served as chief operating officer and chief technology officer at NexGen, which was acquired by League City-based Foremark Performance Chemicals in 2023. He then joined Foremark, which was acquired by investment firm CC Industries in 2024.

Begeal is no stranger to Solugen, having previously served as a company advisor.

“James is a builder — he knows what it takes to launch, scale, and win in this space,” says Solugen CEO Gaurab Chakrabarti. “We’re excited to have him bring that same builder’s mindset to Solugen as we double down on delivering solutions that meet our customers’ toughest challenges.”

The company also recently named Carlos Diaz as its new VP of strategy and international business. Diaz worked for 18 years at Baker Hughes and will lead Solugen's commercial expansion efforts into Latin America and beyond, according to a company representative.

Solugen, founded in 2016, raised $357 million in a series C venture capital round. The 2021 round catapulted Solugen into the unicorn category, meaning the private company is valued at more than $1 billion.

View All Listings