Beyond range anxiety: The social dynamics powering EV adoption

Guest Column

Advancements in charging technology also play a critical role to EV adoption.

Imagine a world where electric vehicles are as commonplace as smartphones. Not so long ago, this seemed like a distant dream, primarily due to the dreaded “range anxiety.” But today, the landscape is shifting dramatically thanks to a mix of technical advancements and social dynamics.

In 1996, General Motors' EV1 emerged as the first modern-day all-electric vehicle, boasting a modest range of 74 miles – adequate for city driving but limiting for longer trips, especially with public charging stations scarce. For the next 15 years, this narrative was slow to change.

Fast forward to today: The Lucid Air boasts an estimated range of 516 miles, more than the average gasoline-powered car can travel on a single tank. In 2022, the average range of an electric car sold in the U.S. reached 291 miles. By May 2023, more than 138,100 public charging outlets were available nationwide. Despite a concentration of these stations in California, the trend is evident: EVs now offer unprecedented range, complemented by an ever-growing network of charging stations.

Yet, the specter of "range anxiety" lingers. Why?

The answer lies not in statistics or technology but in human behavior. A recent study of new EV registrations in 11 U.S. markets revealed a "cluster effect" in EV adoption. Prospective buyers are often influenced by EV owners within their social circles ― neighbors, family, or colleagues. This phenomenon, sometimes known as peer pressure, social contagion, or the “neighborhood effect,” underscores a simple truth: seeing is believing. In other words, the best predictor of a person driving an EV is someone in their inner circle driving one first. (As an EV driver, my own experience resonates with this finding. Three of my friends switched to EVs after hearing about how much my family was enjoying ours, and how much we were saving.)

The report cited two key factors of peer influence in helping new EV drivers overcome possible sources of anxiety, like range limitations. The first factor ― interpersonal communication and persuasion ― includes observation of specific choices (i.e., a new Tesla in the neighbor’s driveway), word-of-mouth communication, and the influence of trusted community leaders. The second ― normative social influence ― holds that social norms are passively communicated as shared standards of behavior within a group. Even without talking to the neighbor, the sight of their new Tesla suggests that driving one allows you to “fit in” too.

If peer influence helps convince EV buyers that range is no obstacle, charging stations are doing their part to influence cluster buying as well. California had more than 14,000 of the nation’s 51,000 public charging stations as of March and also the highest number of registered EVs. Consumer Reports reported in June that “charging logistics” was the number-1 reason holding back potential EV buyers. It only makes sense that the threat of a broken EV charger or a long stretch of road without one is lessened where more chargers are available. The number of public charging stations has increased by 40 percent since Jan. 2021, and figures to rise further as public- and private-sector investment dollars flow into public charging.

More than the availability of public charging stations, the ability to charge one’s EV at home overnight is a practical antidote to range anxiety. Charging overnight can add 40 to 50 miles of range, enough for an average driver on an average day. A 2022 survey by J.D. Power indicated 27 percent of homeowners are "very likely to consider” buying an EV, compared to 17 percent of those who rent. “Not only are homeowners more affluent, on average,” the report notes, “but are more likely to be able to charge an EV at their residence.”

Here too, the cluster effect makes sense. In areas where renters are concentrated (think apartment complexes), all it takes is one EV driver to inform their neighbors where the nearest charging stations are, eliminating a logistical barrier to range anxiety. In areas where homeowners are concentrated (think new-construction suburban communities of family homes), all it takes is one EV driver to demonstrate the utility of overnight charging in a standard garage or driveway outlet.

Advancements in charging technology also play a critical role. The advent of affordable Level 2 chargers and ultra-fast Level 3 chargers, like Electrify America's 20 miles-per-minute chargers, further eases range concerns.

The availability and affordability of charging technology might be the best weapons in the fight against range anxiety, but they are of little use without a first-hand introduction on the part of someone in your social circle. The key to accelerating EV adoption lies in nurturing these social “clusters,” fostering a network of influence that propels us towards an electrified, sustainable future. In this journey, our greatest allies are the conversations in our living rooms, the examples in our driveways, and the shared experiences within our communities. As these clusters expand, they forge a path toward a cleaner, more environmentally conscious world.

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Kate L. Harrison is the co-founder and head of marketing at MoveEV, an AI-backed EV transition company that helps organizations convert fleet and employee-owned gas vehicles to electric, and reimburse for charging at home.

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Oxy inks long-term agreements for 2M tons of CO2 capture, transport

carbon contracts

Houston-based Occidental has made two long-term agreements that will expand its carbon management business in the Delaware Basin and the Permian Basin.

Oxy announced Nov. 9 that it has signed agreements with two unnamed project developers to capture and transport approximately 2 million metric tons of CO2 from their existing and new natural gas processing facilities in the Delaware Basin in West Texas annually. The CO2 will be transported for use in Oxy's enhanced oil recovery (EOR) operations in the Permian Basin.

“Securing reliable, long-term sources of CO2 supports Occidental’s advanced recovery strategy to extend the productive life of existing fields and enhance recovery across our conventional and unconventional resource base,” Vishal Gupta, president and general manager of EOR Ventures at Occidental, said in a news release. “The projects, once operational, will help diversify our CO2 supply, improve access to cost-effective resources and create infrastructure that can connect additional carbon capture projects over time. Federal 45Q incentives are an important support for these investments.”

According to the release, the projects have the potential to expand to handle up to 4 million metric tons of C02 per year combined. The first shipments to Oxy are expected in 2029. The unnamed developers will fund and build the infrastructure to capture, transport and deliver the CO2 to Oxy, the company shared in the release.

Additionally, the agreement stipulates that the projects will also include the build-out of nearly 100 miles of new CO2 pipeline infrastructure. The new pipeline is planned to connect with the existing CO2 pipeline network in the Permian Basin. Oxy adds that the pipelines are being designed to handle additional future capacity to "support future conventional and unconventional recovery opportunities" of CO2.

Oxy uses the EOR process to inject stored CO2 back into a producing oil fields to boost the site's performance. The recycled CO2 displaces trapped oil and gas and is then secured in the reservoir. Oxy says that EOR combined with Direct Air Capture (DAC) technology "remove[s] an amount of CO2 equivalent to that emitted during the production and consumption of [its] products."

Oxy subsidiary 1PointFive is developing a $1.3 billion DAC project in the Midland-Odessa area that is slated to be the largest facility of its kind in the world. Known as STRATOS, it's designed to capture up to 500,000 metric tons of CO2 per year. After a component delay, 1PointFive shared in May that it would ramp up operations at the project throughout 2026.

Houston researchers win prestigious DOE early career awards

Researchers at Rice University, the University of Houston and other Texas universities have been awarded the Department of Energy’s Early Career Award for their work in quantum science, AI and more.

Each professor who received the honor will be awarded $875,000 over five years to continue their work.

The Houston-area recipients include:

James Shee, assistant professor of chemistry at Rice University
Tony Geng, assistant professor of electrical and computer engineering at Rice
Naihao Chiang, assistant professor in the department of chemistry at the University of Houston

For Shee, the award will support his work to advance a “first principles platform to simulate the quantum dynamics of chemical systems of relevance to sustainable energy consumption and generation,” according to a news release from Rice.

“Support from the Department of Energy will enable my group to pursue the ambitious quantum chemistry development required to simulate the dynamics of transition metal-based molecular computing paradigms and multi-excitonic processes in a purely ab initio manner,” Shee said in the release.

Geng is developing next-generation AI for real-time digital twins for scientific systems. Geng and his team will make microchips that function as trainable electronic dynamical systems computing through natural, continuous evolution rather than digital instructions, according to the university.

Chiang’s work at UH addresses the DOE’s Quantum Information Science priority. Chiang leads a team that develops and applies “plasmonic-enhanced near-field optical techniques” to investigate fundamental light-matter interactions at the quantum limit before applying them to emerging technologies. In addition, the team will use AI to help with data acquisition and will utilize STEM workforce development.

Dr. Joshua Burby, an assistant professor in the Department of Physics at the University of Texas at Austin, and Junyeong Ahn, who is part of the University’s Texas Quantum Institute, also received early career awards for their work in superconducting and fusion technologies. See the full list of recipients from around the country here.

“The energy and creativity of early-career scientists is crucial for propelling scientific discovery forward. The Department of Energy is committed to nurturing this talent through programs like the Early Career Research Program,” Darío Gil, DOE under secretary for science, added in a release. “These awards provide essential resources and opportunities for collaboration, enabling these researchers to explore novel concepts and accelerate the development of solutions for our nation’s energy and scientific landscape.”

The DOE has also doled out funding to Houston researchers and companies in recent months through its Genesis Mission and geothermal initiatives.

Researchers from Rice, UH and Halliburton were named in July among the nearly 300 projects selected under the Trump administration's Genesis Mission, which aims to address some of the largest science and technology challenges in the country

In September, three Houston companies also received more than $45 million in funding from the DOE's Next-Generation Geothermal Field Tests and Geothermal Resource Characterization and Confirmation initiative to advance geothermal technologies and field tests. The projects were among 21 selected from around the country to receive a total of $99 million. Read more here.

Elon Musk's Tesla to cease cybertruck production in 2027

Tesla Talk

Tesla’s Cybertruck, the hulking, stainless-steel pickup that inspired devotion and derision with its science-fiction looks, will cease production next year.

CEO Elon Musk announced the model’s demise Friday, November 6, with a curt post on X, his social media site, simply noting production of the vehicle “will be winding down” around the middle of 2027 at its facility outside Austin, Texas. Musk said the move was to allow increased production of its Cybercab robotaxi.

For the Cybertruck, a pet project of Musk who insisted it was Tesla’s best product, it marks an unceremonious end to one of the auto industry’s most ballyhooed debuts.

“Few vehicles in history have generated as much attention,” said Armen Hareyan, whose Torque News site covers autos. “The Cybertruck became a cultural symbol – loved, mocked and impossible to ignore.”

The Cybertruck rolled onto the scene in a dramatic unveiling in 2019, when a Tesla designer hurled a metal ball at the vehicle to demonstrate its supposedly unbreakable glass, only to see it shatter. He repeated the stunt on another window of the truck only to shatter that one, too.

Even as some critics scoffed, Musk was steadfast.

“I just wanted to make a futuristic battle tank — something that looks like it could come out of ‘Blade Runner’ or ‘Aliens’ or something like that but was also highly functional,” he told Automotive News. He called it “a better sports car than a Porsche 911” and “a better truck than an F-150.”

It struck some as the perfect vehicular reflection of the brash, convention-busting Musk.

“A really controversial vehicle unveiled by a controversial individual into a market where none of the electric trucks have been able to really capture demand,” said Spencer Penn, a former Tesla executive who left the company before the Cybertruck’s launch and now heads software developer LightSource.

Penn remembered watching the unveiling and feeling initially revolted by the sight of the Cybertruck, calling its appearance “madness.” But the more he looked at it, the more his opinion changed. He signed up for a pre-sale reservation, though ended up not getting a Cybertruck when Musk’s promises of a price tag under $40,000 went unmet and the first trucks sold for double or more. Penn called the Cybertruck part of Tesla’s adventurous spirit that drives innovation.

“Some of these bets work and some of these bets don’t,” he said.

While the decision to end Cybertruck production may be driven by sales realities, it's also a reflection of Tesla’s shift to autonomous vehicles, on which Musk is betting the company’s future.

Musk once forecast he’d make 250,000 Cybertrucks a year. Kelley Blue Book estimated Tesla sold just 20,237 of the vehicles last year, down about half from the year prior. Sales through the end of September this year were down another 28%, according to Kelley Blue Book.

If the imposing, sharp-angled, dystopian appearance of the Cybertruck weren’t enough to turn many potential buyers away, Musk did so himself by allying with a panoply of right-wing figures, most notably U.S. President Donald Trump. He alienated some customers as his image morphed from eccentric innovator to polarizing force trading his billions for political influence.

Once-passionate Tesla drivers rushed to sell off their cars, or slapped stickers on the bumper declaring, “I bought this before Elon went crazy.” Organizers staged demonstrations outside Tesla showrooms and urged investors to dump shares of the company’s stock. Anger spilled into violence, with Molotov cocktails hurled at Tesla vehicles, charging stations set ablaze, and dealerships covered in graffiti.

Lovers of the Cybertruck became targets, too, subjected to shouts of “Nazi!” and extended middle fingers.

Ross Blankenship is one of them. When he first laid eyes on the Cybertruck, he felt transported to a world from his childhood, when he would play “Halo,” the sci-fi video game. He had to have it.

“I had that sort of child in me wanting to be part of something cool that would change the future of automotive,” Blankenship said in a call from his Cybertruck as he drove through Sunnyside, Colorado. Even as Blankenship found he agreed with Musk on politics, he hated seeing a vehicle he loved turned into a political symbol. “I never bought it for any other reason than the fascination with the future technology of trucks … so that was a little heartbreaking.”

He would buy another Cybertruck again in a heartbeat, calling its end “a sad moment.”

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