John Berger, CEO of Houston-based Sunnova, explains the importance of energy independence and solar's role in achieving it. Courtesy of Sunnova

Following extreme temperatures and increasing grid instability this summer, CEO and Chairman of the board of residential solar power service company Sunnova Energy Corp., John Berger, is encouraging individuals to take charge of their energy needs.

Berger founded the Houston-grown company back in 2012, before solar energy was seen as a hip, clean power source. Now, Sunnova (NYSE: NOVA) is a leader in residential solar installations.

In a discussion with EnergyCapital Berger broke down misconceptions about solar power, predicted the rise of the home as a power station, and highlighted the importance of energy independence.

EnergyCapital: In the wake of a record breaking heat wave, how do you anticipate renewables being incorporated into the market as demand response soars?

John Berger: It's a rethinking of the entire system. What goes with that is let's rethink our regulatory structure. In this regard, I'm not talking about renewable energy versus fossil fuel. I'm talking about enabling and empowering the consumer and enabling and empowering the individual, whether that's a homeowner, a business owner, or apartment dweller. We don't do that in this country. We don't do it, outside, maybe Houston, Dallas, and a couple of other small markets. That's inhibiting the transition greatly. The monopolies want higher prices, because the more money they spend, the more money they make. They are not embracing change. They are not embracing technologies. They're not embracing demand response. Because that limits their revenue. So, we should recognize that that's the system. We shouldn't expect a different outcome when we've given us some incentive structure that: spend more money, don't change and don't adopt new technologies.

We need to change the entire energy system because technologies like solar, storage, software, and hardware exist and need to be adopted. We need to have the right regulatory system to allow consumers to adopt them. We need to have the right price, so that consumers can adopt these technologies at a pace that's far quicker than what we're seeing now so that they can ultimately address climate change.

As soon as we unleash the individual and empower the individual — powering energy independence is our tagline — we will solve the ultimate risk to humanity that is climate change a lot faster.

EC: Though solar is rising in popularity, are there any misconceptions about solar power in relation to residential installations that have persisted?

JB: I think the bigger one, whether it’s on a home or in a field, is that somehow since solar is intermittent, it's not reliable. It is intermittent to some degree, but — if you've ever run a utility system — coal is unreliable, gas fired power is unreliable, nuclear is even unreliable. We saw that in the winter storm Uri down in Texas. The gas wellheads froze off because they weren't prepared for the freeze. Were the wind turbines prepared for the freeze? No, they weren't either. The one source that performed better was solar. But you don't see that in a lot of the commentary because it didn't fit the political agenda that some have.

The question is, can you put enough of both on the system or on the home so that you can carry through whether it's a winter storm day or a heatwave in the summer? The misconception that solar will always be intermittent is the constant problem that we face. What are you going to do when the wind doesn't blow and the sun doesn't shine? My response: have you ever heard of a battery? We’ve got to get over that hurdle. Frankly, it's just an excuse and at best an uneducated excuse. We need to get over that and move on, and then figure out how we can best adopt the technologies of solar and storage that are plummeting in price, through empowering the individual.

EC: Sunnova is expanding into virtual power plants, can you discuss what that means and how they might impact grid stability?

JB: Virtual power plants, or grid services, or aggregation services — we call them energy services periods. There's a lot of different names for the same thing. It's basically taking solar storage software demand technologies and incorporating them into a centralized part of what we consider the grid — even though there's not a grid in the United States. The grid, as the common person understands it to be, is actually a haphazard collection of wires and centralized generation that was just put together over the last 130 years. There was not a master plan. You cannot physically move power from Houston to New York, for instance. You haven't ever been able to do that. We're trying to have that fill in of the small solar, the storage, the software, the demand side. We're saying each home, through this Sunnova adaptive platform with our sentient software connecting all these folks together, is likely to have some excess power that they can put onto a utility system or a regional system, so that the neighbor next to him can have that excess power if that neighbor needs it. It's a part of being a part of the Sunnova Club, that we can offer that value to you. That value may be that you get that extra power that you have to pay for where the value is the price in the wholesale market, or it could be that you get paid for that extra value that you happen to produce, through our adaptive platform. So it's a way of connecting homes together so that we optimize the solar and batteries that are on the other side of the meter or on the homes on the businesses. That's a way that you can squeeze more out of that investment that you made or that solar service that you have with us.

EC: As the cost of equipment for renewable energy systems, like EV charging stations and solar roof installations, decreases, is it possible to see a transformation of the home into a power station?

JB: I would go even further and say the home is the gas station now. That's what's already happened. It's fascinating if you really step back and think about it — the electric vehicle is becoming more popular, not necessarily because it addresses climate change, but because it's cool. And because it's enabled by software, AI, and a lot of the other things that make our experience in that car different. I think a lot of people now see and understand that. The other side of that is well, why can't that happen to your house as well? Like there's a lot of automation that should be happening in the house. There's a lot of software and hardware that's going in the house with the entertainment systems and all this other stuff.

You should reimagine how your house is powered and how it uses power. There's a lot of other things that you should be able to do in your house and it's more advanced than just flipping the light switches on and off and turning air conditioners on whether you're there or not.

We waste an enormous amount of energy in the United States. It's estimated that we literally burn over twice the amount of energy that we need and so therefore we're wasting over 50 percent of our energy usage. I mean, just think about the carbon release and the financial destruction that causes. We can do a lot better today with the technology. These technologies are available today and increasingly becoming more inexpensive.

EC: You describe Sunnova as “powering energy independence” — what do you mean by that and why is energy independence important?

JB: I think independence in your life just period is important. You want to have the ability to choose what you want to do in life. It's natural, especially Americans, to say, "I can choose anything I want to do. I can choose where I want to eat tonight. I can choose what car I buy." But for some strange reason, you can't choose your power provider in this country.

That's like if AT&T came to you on cellular and said, "We're going to actually triple your bill today. The regulator already signed off on it. We're gonna give you the flip phone back and take away Apple because Apple didn't agree to our terms. And you're going to like it." That's what we get from the electric industry. It's what we always get. That's unacceptable. We need to open things up to choice and Sunnova provides that choice to the consumers.

We increasingly are taking more technologies on, like load management, storage, more software with our sentient software, and we're coming in and saying, "Look, regardless of manufacturer, we're putting that together. Whatever way you want to fund that equipment, that service that you're procuring, that's fine with us you want to do cash fine, we'll do a loan fine." We offer that lease PPA, but that financing isn't enabled. But then we wrap our service together regardless of how you choose to fund it, which is different from anybody else. We say we're going to be there within 24 hours to fix that problem for most of your issues, so that means we're going to keep that power flowing. That's all it means. It's really that simple. When we do that we can come in and say you're going to be a part of the Sunnova adaptive energy platform. Basically, you're going to be able to get more value, a lower bill, if you're able to sell some of that power you don't need on that particular hot day to your neighbor through Sunnova. We’ll handle everything so you don't have to do anything. Or we can give you some additional power that you may not know you need to charge a car up or something like that and the neighbor will provide it through the Sunnova adaptive platform. So it's about how we rethink the entire energy business.

We're putting it in the hands of the individual to make the decision about what they want, you know, going over that point about reliability, if you work from home, you have a high demand for reliability. You have a higher willingness to pay for higher reliability versus somebody that has to go to work every single day of the week. They may not have that same desire, and they probably don't want to have that level of reliability. You should be able to choose. The utility just decides, the monopoly decides who gets served well and who doesn't. There's no consumer coming in that says I have a higher demand. So what do people do? They'll get dirty generators. One of the biggest industry growth periods in the entire economy is backup generators that burn diesel and burn natural gas. Again, we're taking an industrial age system with an archaic, communistic approach with economics and having bureaucrats make the decision, so we're getting suboptimal outcomes all the way to suboptimal fighting climate change. If we just empower the individual they'd say, “Well, why don't we just put more solar panels on and put more batteries and manage the load better when I bought the electric vehicle?” Those are the kinds of solutions that can be crafted individually for each consumer and that's what we do here at Sunnova.

EC: As a long-time Houstonian, how do you envision Houston’s role in leading the energy transition?

JB: I think Houston has a key role. Houston is the most diverse city in the United States. It is that diversity that's given a lot of strength to Sunnova over the years. Our quality of life is really high. All that means this is a fantastic place to build and create the new global energy industry. We understand oil and gas very well. The bigger oil and gas firms in the world are headquartered here and that's fantastic. They’ll be a part of the solution, I would hope. But if you look at innovation and transformation in industry, there's about a 100 percent hit ratio that the incumbents actually don't lead the change, and in many cases don't make it through the change. And so what we have to do is recognize that new leaders, new companies like Sunnova need to be formed and grown up here. Take advantage of the great quality of life, the low cost structure, the diversity of its people and its communities, and really lead the world and transform the energy industry.

I'm absolutely convinced that the Texan way of doing things, the Houston way of doing things, is a key part of that and demonstrating leadership. We certainly will do our part to help lead Houston forward to be the lead dog if you will, on the transformation of the global energy business.

— — —

This conversation has been edited for brevity and clarity.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

ExxonMobil secures approval for $5B East Texas carbon capture project

ccs expansion

Spring-based ExxonMobil has won approval from the Texas Railroad Commission for a $5 billion carbon capture and storage project in East Texas.

Dominic Genetti, senior vice president of CCS at ExxonMobil, told The Financial Times, which broke the news, that the Railroad Commission’s action is a “major milestone” that lets the company keep expanding along the Gulf Coast. In a 2-1 vote, commissioners authorized a carbon sequestration permit for the project.

“The Railroad Commission clearly recognizes the important role carbon capture and storage can play in meeting growing global demand for lower-carbon products while supporting new jobs and economic growth,” Genetti said.

The U.S. Environmental Protection Agency (EPA) approved ExxonMobil’s Rose CCS project last year.

The project will enable the company to inject about 53 metric tons of industrial customers’ carbon emissions into three underground wells it drilled in the Beaumont-Port Arthur area. Over a 13-year period, ExxonMobil plans to inject about 4 million metric tons per year into the Fleming and Upper Frio rock formations, according to Carbon Herald.

ExxonMobil says it owns the world’s first and largest CCS system, comprising 1,300 miles of CO2 pipeline and secure storage sites. Seventy percent of the pipelines are along the Gulf Coast.

The company ramped up its CCS business in 2023 with the $4.9 billion purchase of Denbury, which owned about 1,000 miles of CO2 pipelines.

“Our expertise, combined with Denbury’s talent and CO2 pipeline network, expands our low-carbon leadership and best positions us to meet the decarbonization needs of industrial customers while also reducing emissions in our own operations,” ExxonMobil Chairman and CEO Darren Woods said when the deal closed.

In January, Genetti wrote in a post on ExxonMobil’s website that the company is committed to CCS “for the long haul.”

“CCS is not new technology, but it’s flown relatively under the radar compared with the attention that production of hydrocarbons commands,” he wrote. “Now, as the world becomes more aware of the need to reduce emissions, CCS finally has a brighter spotlight and a broader runway to scale up.”

The company also announced this week that it has begun CCS operations at a direct reduced iron facility in Convent, Louisiana. The project will capture, transport and store up to 800,000 metric tons of CO2 per year, according to the company.

Houston’s power future: The role of energy efficiency and demand response

The View from HETI

In Houston, industrial expansion, advanced manufacturing, data centers, AI, electrification, and population growth are all increasing demand for power across the region. At the same time, the infrastructure needed to support that growth, from generation and transmission to distribution and storage, takes significant time and investment to plan and build.

This growing power demand creates a near-term challenge: how can the region support new investment while major grid projects are planned and built?

A new report from the Houston Energy Transition Initiative, “Role of Efficiency & Demand Response to Meet Near-Term Regional Power Demand”, examines how Houston can get more from the grid it has today. Its central finding: energy efficiency (EE) and demand response (DE) can create measurable grid “headroom” while new major infrastructure projects are being planned, financed, permitted and built.

Explore the key takeaways from the report:

Houston’s power challenge affects economic growth

Houston’s ability to attract industrial investment increasingly depends on reliable, affordable power. ERCOT and MISO Texas project major load growth through 2030 and 2035 from industrial development, data centers, AI, advanced manufacturing and electrification.

Efficiency and demand response can lower peak demand and help manage local grid constraints that could slow growth.

EE and DE are different tools, and Houston needs both

Energy efficiency creates lasting reductions in electricity use through equipment upgrades, building improvements and changes in operations. Demand response lets customers temporarily reduce or shift power use based on grid conditions, incentives or market signals.

Texas programs show measurable results

In 2024, Texas investor-owned utility programs delivered about 609 MW of evaluated demand reduction and 603 GWh of annual energy savings. The report puts the lifetime cost of saved energy at about $0.02 per kWh.
CenterPoint Energy accounted for more than 40% of ERCOT investor-owned utilities’ total demand reduction and energy savings. It achieved about 236 MW of peak demand reduction and 229 GWh of energy savings, above goals of 66 MW and 116 GWh.

Entergy Texas also achieved significantly more demand reduction and energy savings than its 2024 program year goals, with a reported 24 MW of peak demand reduction against a goal of 17 MW and 43 GWh of energy savings against a goal of 30 GWh.

Large power users can add flexibility

Data centers, industrial facilities and advanced manufacturers may be able to shift noncritical work, adjust cooling, use on-site resources or briefly cut consumption.

The report states that verified demand savings, flexible loads and behind-the-meter resilience could help reduce interconnection risk and support more cost-effective growth.

Technology can expand options

Storage, smart controls and energy management systems can work with efficiency and demand response. Smaller loads can also be combined across commercial buildings, multifamily developments and homes.

For Houston, these tools do not replace new generation, transmission, distribution or storage. They can help the region use existing infrastructure more effectively while new capacity is built, supporting reliable, affordable power and continued economic growth.

———

This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, visit htxenergytransition.org. Download your copy of Role of Efficiency & Demand Response to Meet Near-Term Regional Power Demand to learn more.

Clean energy leaders taking the stage at Houston Energy and Climate Week

expert voices

Some of the biggest names in the clean energy scene will be sharing their expertise in Houston this week.

From leaders fresh off one of the industry's biggest IPOs to local organizers, here's who's speaking at promising panels and anchor events during Houston Energy and Climate Week—taking place now through Sept. 18. Visit each event's website for a full lineup.

Read more about Houston Energy and Climate Week and its programming in Energy Capital's event preview. Or learn more about the startups pitching at events throughout the week here.

Energy Solutions in a New Era Hosted by JERA & Mitsubishi Heavy Industries — Sept. 15 at the Ion

  • Mary Dhillon, strategy manager at Fervo Energy
  • Ricky Sakai, SVP of investment & business development at Mitsubishi Heavy Industries America
  • Daniel Padilla, strategy & business development lead at Emerald AI
  • Adrian Trömel, chief innovation officer / interim vice president for innovation at Rice University (moderator)
  • Shigeki Uchihashi, VP of strategy & corporate venturing at JERA Americas

Cypher Pilotathon and Startup Showcase — Sept. 15 at POST Houston

  • Nada Ahmed, co-founder and CRO of Energytech Cypher
  • Taylor Chapman, investment principal at New Climate Ventures
  • Jason Ethier, co-founder and CEO of Energytech Cypher
  • Sean Kelly, CEO of Amperon
  • Ionel Nechiti, investment director for Aramco Ventures
  • Hema Prapoo, global energy industry leader from Microsoft
  • Ishan Rao, VP of commercial at Syzygy Plasmonics

Greentown Climatetech Summit — Sept. 16 at Greentown Labs

  • Arne Ballantine, co-founder of Ohmium International
  • David Baldwin, partner at SCF Partners
  • Christopher Hanson, former chair of the U.S. Nuclear Regulatory Commission
  • Tim Latimer, CEO and co-founder of Fervo Energy
  • Georgina Campbell Flatter, CEO of Greentown Labs
  • Nicolaus Radford, CEO and co-founder of Persona AI
  • Prag Mishra, chief AI officer at Armada
  • Jeremy Pitts, managing director at Activate
  • Bobby Gallagher, CEO, CTO and co-founder of Deployable Energy
  • Jason Wells, chair, president and CEO of CenterPoint Energy
  • Eliecer Viamontes, CEO of Entergy Texas

Rice Alliance Energy Tech Venture Forum — Sept. 17 at Rice University’s Jones Graduate School of Business

  • Laurent Alteirac, enabling technology development manager at SLB
  • Kemal Anbarci, managing executive and general manager of venture capital at Chevron Technology Ventures
  • Sameer Bandhu, managing director of ventures and licensing at GE Vernova
  • Brad Burke, former associate vice president at Rice Office of Innovation and former executive director of Rice Alliance for Technology and Entrepreneurship at Rice University (moderator)
  • Andres Cabada, managing director at Halliburton Labs
  • Quennie Co, managing partner at Shell Ventures
  • Rob Crane, technology scouting & venturing manager at ExxonMobil
  • Ira Ehrenpreis, founder and managing partner at DBL Partners
  • Menachem Elimelech, director of Rice Center for Membrane Excellence (RiCeME) at Rice University
  • Brian Iversen, founder & managing partner at Cimbria Capital
  • Dustin Kinder, CEO of Maverick Water Group
  • Megan Lund, lead of venturing strategy & strategic partnerships at Woodside Energy
  • Sean Maher, vice president of investor relations & chief economist at Phillips 66
  • Robert Mellors, SUPERHOT program director at ARPA-E
  • John (JR) Reale, interim associate vice president for industry and new ventures at Rice University and executive director of Rice Alliance for Technology and Entrepreneurship at Rice University
  • Chad Seely, SVP of regulatory policy, general counsel, chief compliance officer, and corporate secretary at ERCOT
  • David Sholl, executive vice president for research and professor of chemical & biomolecular engineering at Rice University
  • Jim Sledzik, managing director of strategic venturing, North America, at Aramco Ventures