Bart Womack founded Eden Grow Systems in 2017. Photo courtesy

Whether it’s on Mars or at the kitchen table, entrepreneur Bart Womack wants to change what and how you eat.

But the CEO and founder of next-generation farming startup Eden Grow Systems is seeking crowdfunders to help feed the venture.

The company evokes images of a garden paradise on earth. But the idea behind the Houston-based NASA spinoff came from a more pragmatic view of the world. Womack’s company sells indoor food towers, self-contained, modular plant growth systems built on years of research by NASA scientists looking for the best way to feed astronauts in space.

The company has launched a $1.24 million regulated crowdfunding campaign to raise the money it needs to scale and expand manufacturing outside the current location in Washington state.

Additionally, the U.S. Air Force recently chose Eden as a food source for the U.S. Space Force base on remote Ascension Island, in the Atlantic Ocean, Womack tells InnovationMap. Another project with Space Center Houston is also in the works.

“We want to be the government and DOD contractor for these kind of next-generation farming systems,” he says.

The Houston-based company includes former NASA scientists, like recent hire Dr. L. Marshall Porterfield, of Purdue University, as an innovation advisor.

Womack, a former digital marketer, Houston public channel show host, night club owner and entertainment entrepreneur, left those ventures in 2012, after the birth of his first child. While taking a year to study trends research, in 2014, what he read intrigued and alarmed him.

“I’ll never forget, I came across a report from Chase Manhattan Bank….of the top 10 disruptive investment sectors, over the next decade,” he says. “At the very top of the list was food.”

His conclusions on the fragility of the world’s food supply system, due to overpopulation, and scarcer land, led him to launch Eden in 2017, funded by venture capital firm SpaceFund, Womack, his family, friends and angel investors.

Womack believes “black swan” events will only increase, disrupting the food supply system and further jeopardizing food supplies.

“We’re going to enter a period of hyper novelty in history,” Womack says.. "The system we’ve built for the last 100 years, the super optimized system, is going to begin to break apart."

To avert a centralized food production outcome, operated by corporate giants like Amazon or Walmart, Womack’s vision offers a decentralized alternative, leaving it in local hands.

With $2 million put into the company so far and a half million-dollars in sales last year, Womack argues that Eden has achieved much and can make food independence within reach for everyday families.

The company commercialized NASA technology to fill what it viewed as “a huge gap within the controlled…agricultural space.”

The tower is the building block of a modular, automated and vertical indoor plant growth system, with calibrated misting, fans, and LED lighting, controlled by an app.

The company website touts the towers as an easy way to grow plants like lettuce, carrots, tomatoes, and potatoes, with little water, no soil, and lots of air, without the expense and work of cultivating an earth-based garden.

For those who want to eat more than greens, the towers provide a way to breed fish and shrimp in an aquaponic version, recycling fish waste as plant fertilizer.

However, big plans come with big costs. The towers range in price from $5,000 to $7,000, although payment plans for those who qualify make it affordable.

Eden has sold around 100 of their towers so far, to a variety of customers. But rising costs and shipping delays have led to a a three-month backlog.

The manufacturing and shipping associated with larger installations means that even if the company made a million-dollar sale, delivery of the product would take a year.

“One of the hardest things…as a start-up, the last couple of years, is trying to narrow down exactly where the biggest payback is,” Womack says. “There is the lower hanging fruit, of small sales to individual buyers, but there’s the larger fruit of institutional buyers. But they can take months and years to convert into an actual buyer.”

Customers include several universities, including Texas A&M University and Prairie View A&M University, and talks are underway with other large academic institutions.

For now, attracting investors so the company can reach its funding goal poses the biggest challenge.

“Texas investors are very, very hard-nosed, and they’re not like West Coast investors. They want to understand exactly how they’re going to get their money back, and exactly how quickly,” he says.

Womack says the crowdfunding round would allow the company to expand manufacturing operations into Houston, deliver product faster, and invest in advertising.

“When we complete this round, and become completely self sufficient, we’re planning on moving to a $25 million valuation,” Womack says. “We can show, given money, we can scale the company.”

The city of Nassau Bay, next to NASA’s Johnson Space Center, has purchased towers and plans to purchase more, not for the production of food, but to grow ornamental flowers.

Womack says that city officials there found that it’s cheaper to grow the decorative plants themselves, rather than buying them.

The towers are adaptable, and can grow not only food but cannabis and other plants, and if buyers want to use them other purposes, that adds to the product’s appeal, Womack says.

Eden has also sold some towers to Harris County Precinct 2 and the city of Houston, as part of a project he says will turn food deserts throughout the area into “food prosperity zones.”

“Our goal is to be the farming equivalent of Boeing,” Womack says.

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This article originally ran on InnovationMap.

At last year's awards program, Cemvita Factory's co-founders, Tara and Moji Karimi, accepted the award for the Green Impact Business category. This year, Moji Karimi served as a judge

18 Houston energy startups named finalists for innovation awards program

companies to watch

The 2023 Houston Innovation Awards announced its 52 finalists — a large portion of which are promising energy transition startups.

The awards program — hosted by EnergyCapital's sister site, InnovationMap, and Houston Exponential — will name its winners on November 8 at the Houston Innovation Awards. The program was established to honor the best and brightest companies and individuals from the city's innovation community.

The following startups, which all have an energy transition element to their business, received a finalist position in one or two categories.

Click here to secure your tickets to see who wins.

  • ALLY Energy, helping energy companies and climate startups find, develop, and retain great talent, scored two finalist positions — one in the Female-Owned Business category and the other in the Social Impact Business category.
  • Eden Grow Systems, next generation farming technologies, is a finalist in the People's Choice: Startup of the Year category.
  • Feelit Technologies, nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime, is a finalist in the Female-Owned Business category and the People's Choice: Startup of the Year category.
  • Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy, scored two finalist positions — one in the Sustainability Business category and the other in the People's Choice: Startup of the Year category.
  • FluxWorks, making frictionless gearboxes for missions in any environment, is a finalist in the Hardtech Business category.
  • Helix Earth Technologies, decarbonizing the built environment and heavy industry, is a finalist in the Hardtech Business category.
  • INOVUES, re-energizing building facades through its non-invasive window retrofit innovations, making building smarter, greener, and healthier for a better and sustainable future, was named a finalist in the Sustainability Business category.
  • Kanin Energy, helping heavy industry monetize their waste heat and decarbonize their operations, was named a finalist in the BIPOC-Owned Business and the Sustainability Business categories.
  • Mars Materials, developing a carbon-negative pathway for carbon fiber and acrylamide production using CO2 and biomass as raw materials, is a finalist in the BIPOC-Owned Business category.
  • Molecule, an energy/commodity trading risk management software that provides users with an efficient, reliable, responsive platform for managing trade risk, is a finalist in the Digital Solutions Business category.
  • Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas, is a finalist in the People's Choice: Startup of the Year category.
  • Sage Geosystems, a cost-effective geothermal baseload energy solution company, also innovating underground energy storage solutions, was named a finalist in the Sustainability Business category.
  • Solugen, decarbonizing the chemical industry, is a finalist in the Hardtech Business category.
  • Square Robot, applying robotic technology to eliminate the need to put people into dangerous enclosed spaces and eliminate taking tanks out of service, is a finalist in the Hardtech Business category.
  • Syzygy Plasmonics, a deep decarbonization company that builds chemical reactors designed to use light instead of combustion to produce valuable chemicals like hydrogen and sustainable fuels, is a finalist in the Hardtech Business category.
  • Tierra Climate, decarbonizing the power grid faster by helping grid-scale batteries monetize their environmental benefits and change their operational behavior to abate more carbon, was named a finalist in the Sustainability Business category.
  • Utility Global, a technology company converting a range of waste gases into sustainable hydrogen and syngas, was named a finalist in the Sustainability Business category.
  • Venus Aerospace, a hypersonics company on track to fly reusable hypersonic flight platforms by 2024, is a finalist in the Hardtech Business category.

Additionally, two energy companies were named to the Corporate of the Year category, which honors corporations that supports startups and/or the Houston innovation community. Aramco Ventures and Chevron Technology Ventures are two of the four finalists in this category.

Lastly, Jason Ethier, co-founder of Lambda Catalyzer and host of the Energy Tech Startups podcast, and Kendrick Alridge, senior manager of community at Greentown Labs, scored finalist positions in the Ecosystem Builder category, as individuals who have acted as leaders in developing Houston’s startup ecosystem.

Click here to see the full list of finalists.

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UH launches latest micro-credential program focused on energy risks

coming soon

UH Energy at the University of Houston will launch a new micro-credential program this fall focused on risks associated with today's changing energy landscape.

The new self-paced, hybrid program, known as Managing Non-Technical Risks in Energy, is geared towards energy professionals and those who aspire to work in the industry. Enrollment must be completed by Sept. 15 to participate.

According to UH, it will equip participants with "tools, strategies, and real-world insights needed to lead confidently" as they face pressure to meet increased energy demand while also operating under sustainable guidelines.

The program will be led by expert instructors, including:


  • Suryanarayanan Radhakrishnan, Managing Director of UH Energy
  • Amy Mifflin, Principal Consultant and Partner at Sustrio Inc.
  • Chris Angelides, Honorary Consul of The Republic of Cyprus to Texas, Managing Director at Ernst & Young LLP
  • Carolina Ortega, Vice President, Sustainability and Communications at Milestone Environmental Services
  • Krish (Ravi) Ravishankar, Senior Director ESG Analytics & Reporting, Sustainability, Worldwide Environmental Affairs at Oxy

Participants can earn up to three "badges" through the program. Each badge consists of two modules, which can be completed virtually and take about 10 hours to complete over four weeks.

Each module will also include one in-person engagement session that will last about two hours.

The three badges include:


  • Badge 1: Managing Environmental and Social Risks and Impacts
  • Badge 2: Frameworks, Standards, and Implementation
  • Badge 3: Advanced Applications

Badges can be earned individually or as a series of three, and participants must complete assessments to earn each badge.

Badge 1 Module 1 will start on Sept. 15, followed by Badge 1 Module 2 on Oct. 20. Find more information here.

Expert on powering Texas: The promise and challenges of renewable energy

Guest Column

Texas leads the nation in wind and solar energy, but that leadership is being tested as a surge in project cancellations raises new concerns about the future of renewables in the state.

While Texas clean energy has grown significantly in recent years, solar and wind often fall short of meeting peak electricity demand. As extreme weather, rising demand, and project cancellations strain the grid, Texas must confront the growing gap between renewable potential and real-time reliability.

Solar and Wind Energy

Solar generation in the Lone Star State has grown substantially over the past decade. The Texas solar industry is estimated to employ over 12,000 Texans and is contributing billions in local tax revenue and landowner income, and solar and storage are the largest sources of new energy on the Texas grid.

With a significant number of sunny days, Texas’ geography also enables it to be among the states with the greatest energy potential for solar power generation. Further moving to advance the use of solar energy generation, the 89th Texas legislature passed SB 1202 which accelerates the permitting process for home solar and energy storage installations. SB 1202 empowers homeowners to strengthen their own energy security and supports greater grid resilience across the state.

Texas has also led the United States in wind energy production for more than 17 years, with 239 wind-related projects and over 15,300 wind turbines, which is more than any other state. The economic impact of wind energy in Texas is substantial, with the industry contributing $1.7 billion a year to the state’s gross domestic product. With wind electric power generation jobs offering an average annual wage of $109,826, the growing sector provides lucrative employment opportunities.

However, solar and wind currently struggle to meet Texas’ peak electricity demand from 5 pm to 7 pm — a time when millions of residents return home, temperatures remain high and air conditioner use surges. Solar generation begins to decline just as demand ramps up, and wind production is often inconsistent during these hours. Without sufficient long-duration storage or dispatchable backup power, this mismatch between supply and demand presents a significant reliability risk — one that becomes especially urgent during heat waves and extreme weather events, as seen during ERCOT conservation alerts.

Geothermal Energy

Geothermal energy uses heat from beneath the Earth’s surface to provide reliable, low-emission power with minimal land use and no fuel transport. Though it currently supplies a small share of energy, Texas is emerging as a leader in its development, supported by state leaders, industry, and environmentalists. During the 89th legislative session, Texas passed HB 3240 to create a Geothermal Energy Production Policy Council, set to begin work on September 1, 2025.

In 2024, Sage Geosystems was selected to develop geothermal projects at the Naval Air Station in Corpus Christi, expanding its work with the Department of Defense. In partnership with the Environmental Security Technology Certification Program, Sage is using its proprietary Geopressured Geothermal Systems technology to evaluate the potential for geothermal to be a source of clean and consistent energy at the base.

One limitation of geothermal energy is location. Deep drilling is costly, and areas with high water tables, like some coastal regions, may not be viable.

Hydroelectric Energy

While hydropower plays a minor role in Texas’ energy mix, it is still an essential energy source. Its output depends on water availability, which can be affected by seasonal and long-term changes like droughts.

Texas has 26 hydropower plants with a total capacity of nearly 738 megawatts, serving about 2.9 million people as of 2019. Harris County holds 43% of all hydropower generation jobs in the state, and in 2021, hydroelectric power generation contributed $700 million to Texas’ gross domestic product.

Federal funding is helping expand hydropower in Texas. The Southwestern Power Administration has committed about $103 million to support infrastructure, including $32 million for upgrades to Central Texas’s Whitney Dam. The 2021 Inflation Reduction Act added $369 billion in tax credits for clean energy, supporting dam retrofits nationwide. In 2022, the Department of Energy launched over $28 million in new funding through the Infrastructure Law to help meet national clean energy goals by 2035 and carbon neutrality by 2050.

Tidal Energy

Driven by the moon and sun, tidal energy is predictable but limited to coastal areas with strong tides. Although Texas has modest tidal potential, research is ongoing to optimize it. Texas A&M University is developing a floating test platform for hybrid renewable systems, integrating tidal, wave, wind, and solar energy. In addition, St. Mary’s University in San Antonio is prototyping small-scale tidal turbines using 3D printing technology.

While commercial tidal power remains in the research phase, the state’s offshore capabilities, engineering talent, and growing university-led innovation could make it a player in hybrid marine renewable systems. Floating platforms that integrate wave, tide, solar, and wind offer a compelling vision for offshore power generation suited to Texas’ unique coastal conditions.

Biomass Energy

Biomass energy is the largest renewable source worldwide, providing 55% of renewables and over 6% of global energy. While reliable, it can be less efficient, sometimes using more energy to burn the organic matter than it produces, and demand may exceed supply.

In Texas, biomass is a nominal part of the state’s energy portfolio. However, substantial research is being conducted by Texas A&M University to attempt to convert algae and food waste into a cost-efficient source of biomass material. In addition, UK-based biomass and renewable energy company Drax opened its North American headquarters in Houston, which created more than 100 new jobs in Texas’ renewable energy industry.

It’s clear that renewable energy is playing an increasingly important role in shaping Texas’ energy future. But the road ahead demands a realistic view: while these sources can reduce emissions and diversify our generation mix, they do not yet solve for peak load reliability — especially during the critical 5 pm to 7 pm window when grid stress is highest.

Meeting that challenge will require not just investment in renewables, but also innovation in grid-scale storage, flexible generation, market reform and consumer programs. A diversified, resilient energy portfolio — one that includes renewables and reliable dispatchable sources — will be the key to ensuring that Texas remains powered, prepared and prosperous for generations to come.

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Sam Luna is director at BKV Energy, where he oversees brand and go-to-market strategy, customer experience, marketing execution, and more.

Shell to shut down Volta EV charging business with 2,000 stations

pulling the plug

A little over two years after buying it for $169 million, Houston-based Shell USA is shutting down its Volta C electric vehicle charging business.

Shell confirmed to AdExchanger that it will dismantle Volta’s network of more than 2,000 EV charging stations this year. A Shell spokesperson said the energy giant is turning its attention to high-speed public charging stations at Shell-branded sites like gas stations and standalone EV hubs.

Around the world, Shell operates more than 70,000 public EV charging stations. In 2024, the company said it was aiming for a global total of about 200,000 charging stations by 2030.

When Shell announced in March 2023 that it had completed its acquisition of Volta, the energy company said it was gaining an EV charging network with more than 3,000 charging stations at places such as shopping centers, grocery stores and pharmacies.

Shell had said that although Volta’s revenue came from advertising on screens at EV charging stations, it planned to increase the number of charging stations that required motorists to pay for power.

Shell explored a sale of the Volta business earlier this year but didn’t find a buyer, according to AdExchanger.