Jeremy Pitts of Activate joins the Houston Energy Transition Initiative for a Q&A. Photo via LinkedIn

Founded in 2015, Activate Global Inc. is a 501(c)3 nonprofit organization that partners with US-based funders and research institutions to support scientists at the outset of their entrepreneurial journey by providing personalized expertise, tools, and resources that may otherwise be inaccessible. The organization recently launched its fifth community in Houston, and just closed the application window for the 2024 Activate Fellowship Cohort.

We recently connected with energy industry veteran and Activate Houston Managing Director Jeremy Pitts to learn more about how Activate is empowering scientists and engineers as they pave the way to a low-carbon future.

HETI: Activate was founded in 2015 and has established fellowship programs in Silicon Valley, Boston, New York, and a remote Anywhere Community. Why was Houston the next logical choice for an Activate Community?   

Jeremy Pitts: There is no doubt that Houston is going to be a major player in the energy transition, so it’s a logical place for Activate to be as we do our part to help bring ground-breaking technology out of the lab and deploy it to solve the world’s biggest challenges.

Houston is already the best place to scale a company working on the types of hard tech solutions that Activate focuses on. Houston has the talent, capital, and resources to build and deploy things at the scale needed to have a global impact. There is a good chance that many of our current Activate companies and alumni will end up in Houston as they pursue their scale-up plans. Activate alum Tim Latimer and Fervo Energy are great examples of this.

Houston is also an interesting fit for Activate as we believe we can fill a gap in the current ecosystem by providing support for entrepreneurs at the earliest stages of their journey. By providing funding and support, we can keep those entrepreneurs in Houston as opposed to moving to the coasts. We are hopeful that not only can we directly support a small number of the most promising entrepreneurs, but we can indirectly support many more by creating an ecosystem where early-stage capital starts to find its way to Houston to support these revolutionary and impactful technologies.

HETI: Activate Communities work closely with climate tech programs at leading colleges and universities, including UC Berkeley, U Mass Boston, and Columbia University. What can you tell us about Activate Houston’s plans for collaboration with area colleges and universities?

JP: Activate’s goal is to be as inclusive as possible. One of our main goals is to find fellows who we can have as big of an impact on as possible, potentially being the difference between whether they are successful or not. To that end, we plan to partner and engage with all of the research institutions across Houston and the surrounding areas. In just our first few months of being on the ground in Houston and recruiting for our first cohort, we have already engaged with Rice, UH, Prairie View A&M, TSU, Texas A&M, UT, and the Texas Medical Center. We have also begun outreach and preliminary conversations with institutions outside of the Houston area, like UT Dallas, SMU, Baylor, UTEP, etc. Our goal is to find the most promising entrepreneurs and the most impactful technologies that we can help and support, regardless of where they come from.

We will also be looking to engage with some of these institutions to make resources available to our fellows to support the research they are doing once in the Activate program. These conversations are in the early stages, but the facilities at UH Technology Bridge and TMC’s Innovation Factory are great examples of how the Houston ecosystem can support our fellows.

HETI: How do fellowships like Activate differ from traditional accelerator programs and why are they such an important component of the energy transition?

JP: Accelerators in general are a great resource for entrepreneurs to quickly learn the fundamentals around building a company and gain access to a network of investors, mentors, and partners that they would have trouble accessing on their own.

While Activate has a lot of overlap with accelerators in terms of what we provide, we classify ourselves as a fellowship and not an accelerator. The reasons for this primarily lie in the fact that we are a non-profit. This allows us to do a few things different from traditional accelerators. First, our program does not charge any fees or equity. Because our success is not tied to the financial outcomes of the companies, we are able to take much bigger risks in terms of the technology we support and we are also able to take a fellow first approach, as sometimes the best outcome for the fellow as a person is not the best financial outcome for the company. Second, we are much more patient, offering a full two years of support for our fellows and continuing to support our alumni community after they have left the program.

Activate’s unique fellowship program can play an essential role because many of the technologies and breakthroughs necessary to solve the world’s biggest challenges are really hard. It can take a long time to develop these technologies and often they are too risky and unproven at the early stages to be able to attract the capital they need to turn the technology into a commercial solution. Activate can support these hard technologies and provide a two-year safety net for our fellows as they work through those early challenges and progress their solution to a point that the private markets will support the business coming out of our program. We have been quite successful with this approach thus far, as the 145 companies we have created have raised nearly $1.4B in follow-on funding, representing a 23X multiplier on the funds Activate has directly deployed to support the fellows.

HETI: You’re the co-founder of Greentown Labs, now the nation’s biggest climate tech incubator. How does that experience help in your new role as MD at Activate Houston?

JP: The biggest takeaway for me from my time building Greentown is the power of community. Early-stage deep tech founders face monumental challenges. Having a community of like-minded individuals nearby who are facing their own similar challenges and serve as both a support network and a sounding board to help work through those challenges can be the difference between success and failure. I hope to leverage those learnings to really focus on Activate Houston being an incredibly strong community where the founders can lean on each other, and me, for the support they need.

In addition, Greentown also serves as a gathering place for bringing the larger climate community together, which is so vital in pushing forward the energy transition. In the early days of Greentown, those events happened on an almost ad hoc basis, as there wasn’t previously a place for people interested in climate to gather. Greentown has changed a lot over the years – the facilities are quite a bit nicer than where we started – but it has done an amazing job continuing to fill that role as the center of the climate ecosystem and bringing together a community of like-minded individuals. Anyone who attended the recent Greentown Climatetech Summit and experienced the standing-room-only crowds of passionate people can attest to that. Certainly, Greentown already fills that role for Houston and does it well, but my experience with the power of community will lead me to lean into Houston’s climate community and encourage our fellows to do the same, to be active members in strengthening the entire climate and innovation ecosystem in Houston. All boats rise together in the rising sea that is Houston’s climate and innovation ecosystem.

HETI: What are you most looking forward to with the upcoming launch of Houston’s 2024 Cohort?

JP: I’m looking forward to getting started – welcoming our first cohort into Houston and showing the rest of the country that Houston can hold its own when it comes to hard tech and world-changing innovation.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

  • It standardizes data from multiple suppliers, geographies, and formats.
  • It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
  • It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
  • It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

  1. Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
  2. Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

  • Supply chains are complex and often opaque.
  • Product formulations are sensitive.
  • And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.